What haug bürsten KG does

haug bürsten KG is a privately held, family-owned German manufacturer of industrial and household brushes, headquartered in Königsbrunn, Bavaria, and organized as a Kommanditgesellschaft (KG). The company operates from a ~23,000 m² facility of which ~15,000 m² is dedicated to in-house production, storage, and administration, with all brush development, manufacturing, and testing performed on-site. The portfolio is organized into two main categories — Hygiene Products (Hygieneprodukte) and Household Products (Haushaltsprodukte) — with the Hygiene line comprising five specialized sub-brands: ANTI BAC (antibacterial PBT bristle material), ESD (electrostatic-discharge-safe ALU+PP and Nylon 6.0 materials), METAL DETECT (PBT METDEC metal-detectable materials for food processing), Recycled (brushes from up to 100% post-consumer recycled bodies and up to 97.3% recycled bristles), and in-up (premium aluminum-handle brooms with PEEK, polyester, and horsehair options). The catalog includes 1,269+ hygiene SKUs, and products carry HACCP, F.E.I.B.P., and Lebensmittel-konform certifications for food and healthcare buyers.

The business model is B2B-direct, with no public e-commerce pricing. Revenue is generated through quote-based sales via a website inquiry list (Anfrageliste) and a structured German field-sales organization comprising a national Vertriebsleiter (Derk Brumma) and three regional Verkaufsleiter covering postal-code territories: Nord/Ost, Nord/West, and Süd/Ost. Customer service and inside-sales support are handled by a small team in Königsbrunn. Standard payment terms (3% skonto within 8 days, 2% within 14 days, net 30, SEPA direct debit available) indicate a classic German B2B invoicing model. Customers are segmented vertically across food processing (meat, bakery, beverage), healthcare, HoReCa, agriculture/dairy, and household consumers, with food processing identified as the primary segment. The company is led by Gigi Haug (Inhaberin/Geschäftsführerin) and Hans-Jörg Haug, with no external investors, no subsidiaries, and no M&A activity disclosed.

Name

haug bürsten KG

Legal name

haug bürsten KG

Website

https://haugbuersten.de

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

haug bürsten KG is a family-owned German manufacturer of specialized hygiene and household brushes, producing in-house at its Königsbrunn facility and selling B2B across food processing, healthcare, HoReCa, agriculture, and household segments via regional field sales in Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Königsbrunn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Brush and Cleaning Product Sales: Direct sales of industrial and household brushes, cleaning tools, and hygiene products. Revenue generated through B2B field sales and product inquiries. The company offers a comprehensive product catalog across multiple specialized product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

haug bürsten KG is an industrial brush manufacturer that designs, produces, and sells in-house in Germany a portfolio of hygiene brushes (ANTI BAC, METAL DETECT, ESD, Recycled, in-up, Haug Igel) for food processing, healthcare, dairy, and electronics industries, plus a parallel line of household cleaning brushes. Products are made with specialized materials to meet food-safety, antibacterial, antistatic, and sustainability requirements, and are sold through quotation-based B2B channels supported by regional field sales managers across Germany.

Product overview

haug bürsten KG is a German family-owned brush manufacturer established in 1962 (with craft tradition dating to 1836) that produces high-quality hygiene and household brushes. The company operates a single unified product portfolio organized into two main categories: Hygiene Products (Hygieneprodukte) for food processing, healthcare, and industrial applications, and Household Products (Haushaltsprodukte) for domestic use. The Hygiene line includes five specialized sub-brands: ANTI BAC (antibacterial brushes), ESD (electrostatic discharge-safe tools), METAL DETECT (metal-detectable products), Recycled (sustainable brushes from recycled materials), and in-up (premium brooms with aluminum handles). All products are manufactured in-house at the company's Königsbrunn facility on approximately 15,000 square meters of production space. The company holds HACCP, F.E.I.B.P., and Lebensmittel-konform certifications for food safety compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Hygieneprodukte (Hygiene Product Line) High-quality hygiene brushes designed for food processing, healthcare, and industrial applications. Includes specialized sub-lines for antibacterial, metal-detectable, ESD-safe, and recycled-material brushes.
• Haushaltsprodukte (Household Product Line) Cleaning brushes and tools for household use, including brooms, brushes, and mops for domestic cleaning applications.
• ANTI BAC Antibacterial cleaning brushes with PBT ANTIBAC bristle material, designed for hygienic cleaning in the food industry and healthcare settings. Includes wash brushes, scrub brushes, nail brushes, flour brooms, and floor mops with antibacterial properties.
• ESD (Electrostatic Discharge) Antistatic brushes and cleaning tools for use in electrostatic discharge-safe environments. Uses ALU+PP ESD and Nylon 6.0 ESD materials. Includes sweeping shovels, scrub brushes, floor brushes, pipe brushes, scrapers, and squeegees.
• METAL DETECT Metal-detectable brushes and tools for food processing environments. Uses PBT METDEC materials that can be detected by metal detection systems. Includes floor brushes, pipe brushes, scrubbers, scrapers, squeegees, and trowels in basic and premium variants.
• Recycled (RC) Sustainable brushes made from recycled materials. Brush bodies up to 100% recycled post-consumer waste (Gelber Sack/Gelbe Tonne). Bristle materials up to 97.3% recycled pre-consumer plastic waste. CO₂ savings of up to 60%. 100% recyclable.
• in-up Premium brooms and cleaning tools with aluminum handles. Uses PEEK, Polyester, Rosshaar (horsehair), and Polymex bristle materials. Includes brooms, squeegees, floor brooms, scrubbers, and dustpans with Lebensmittel-konform, HACCP, and F.E.I.B.P. certifications.
• Haug Igel Signature brand of hygiene brushes from haug bürsten, available in multiple color variants, used across professional hygiene applications.

Quantifiable outcome

• CO2 savings of up to 60% through use of recycled materials in Recycled product line
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vikan A/S: Danish manufacturer specializing in colour-coded, hygienic cleaning tools for the food and beverage industry. Closest international peer to haug bürsten — same end markets (food processing, healthcare, dairy), same metal-detectable and antibacterial product categories, and similar HACCP-led value proposition.
• Remco Products: US-based maker of colour-coded cleaning tools, shovels, and scoops for food safety and material handling. Direct peer on metal-detectable and food-safety brush categories, with comparable HACCP-aligned product positioning.
• Schaefer Brush (Schaefer Werkzeug- und Sondermaschinenbau): Specialty industrial brush manufacturer serving technical brush applications across Europe. Direct peer in industrial brush production with overlapping B2B industrial customer base.
• Industrial Brush Corporation: US-based custom industrial brush manufacturer producing strip, cylinder, disc, and wheel brushes for industrial applications. Direct peer in industrial brush manufacturing technology, serving adjacent industrial customers.
• Wecovi GmbH: German manufacturer of cleaning tools, mops, and hygiene equipment for professional cleaning, healthcare, and industry. Overlaps with haug bürsten on hygiene brushes and household product categories, serving similar B2B buyers in Germany.
• Carl Schäfer GmbH & Co. KG: German industrial brush manufacturer (founded 1901) serving similar industrial and hygiene applications from a comparable German Mittelstand base. Direct domestic peer sharing the same B2B brush category and 'Made in Germany' positioning.

Broad incumbents

• Osborn (a Lippert Components brand): Global industrial brush and surface-finishing solutions manufacturer with a wide portfolio of technical and industrial brushes. Overlaps with haug bürsten on industrial brush manufacturing technology and B2B industrial customers.
• Carlisle Foodservice Products: Large US-based foodservice supplies manufacturer offering brushes, squeegees, and cleaning tools as part of a broader foodservice equipment portfolio. Competes in the same food-processing hygiene category but as a much larger, multi-category incumbent.
• Freudenberg Home & Cleaning Solutions: Division of Freudenberg Group producing household cleaning products (including branded mops and cleaning tools). Competes with haug bürsten's Haushaltsprodukte line at the consumer end and shares brush/textile cleaning technology adjacencies.

Others

• PFERD Werkzeugfabrik: German manufacturer of brushes and abrasives for surface finishing and metalworking. Related brush manufacturing technology and German Mittelstand DNA, but a different end-application focus (industrial finishing vs. hygiene).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haug-b%C3%BCrsten-kg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about haug bürsten KG