Hotel Aurelia****S Milano Marittima

What Hotel Aurelia****S Milano Marittima does

Hotel Aurelia is a privately held, 4-star superior beachfront hotel located on Viale Due Giugno in Milano Marittima, on Italy's Romagna Riviera (Emilia-Romagna). Originally established in 1959 and operated by the Batani family, the property completed a total renovation of all common areas and guest rooms in 2023, and currently operates 109 rooms across six accommodation tiers (Classic, Executive, Deluxe, Junior Suite, and Suite Versace) along with a 300-seat on-site restaurant (I Glicini), the Dolce Vita Spa (open 365 days a year to external visitors and hotel guests), seven modular congress halls, a heated outdoor pool with hydromassage, a red clay tennis court, a Technogym fitness area, and direct private beach access through the hotel's garden. The property operates under the legal entity BEACH srl (P.IVA/C.F. 01182730394) and is a member of the Batani Select Hotels collection, which also includes Grand Hotel Rimini, Grand Hotel da Vinci, Palace Hotel, Grand Hotel Gallia, Hotel Doge, Grand Hotel Italia (Cluj-Napoca, Romania), and several other Romagna properties.

The hotel's core business is direct-to-consumer accommodation revenue, complemented by food & beverage, spa, beach, and conference/banqueting revenue. Pricing is quote-based across three board structures (Bed & Breakfast, Half Board, Full Board) and a portfolio of themed packages — golf (with discounted green fees at Adriatic Golf Club Cervia), cycling and gourmet, IRONMAN Italy athlete stays, equestrian (Circolo Ippico Le Siepi partnership, 2026 event calendar), business/corporate, and cultural tourism anchored on Ravenna's UNESCO heritage. Distribution is direct through the hotel's own multi-language website (haurelia.it, in Italian/English/German), the Batani Select Hotels booking engine (secure.selecthotels.it), and dedicated phone/email channels — no third-party OTAs are referenced as primary acquisition channels. Ancillary revenue includes a paid private spa wellness path (€25/person), aperitivo add-on (€18/person), paid beach umbrella/sunbed rentals, Tesla EV charging, parking, mini bar, room service, laundry, babysitting, personal trainer, and ticket sales for local attractions.

The underlying technology stack is non-proprietary: a standard Hoteldoor CRM and booking engine manages reservations, customer data, and the on-site online shop. There is no AI/ML capability, no proprietary platform, and no disclosed mobile application. The hotel's competitive positioning rests on its beachfront land (direct private beach without road crossing), the established Batani family brand and group infrastructure, locally sourced farm-to-table F&B from Fattoria Batani, and a high-touch service model with multilingual staff (Italian, English, German, French, Russian). Customer segmentation spans families with children (the primary segment, supported by a June–August mini club and full child amenities), business and corporate groups (conferences up to 400+ attendees), sport-active guests (golf, cycling, IRONMAN, equestrian), wellness seekers, and cultural tourists — indicating deliberate diversification across use cases within a single coastal location.

Name

Hotel Aurelia****S Milano Marittima

Legal name

BEACH srl

Website

https://haurelia.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Aurelia is a 4-star superior beachfront hotel in Milano Marittima, Italy, operating 109 rooms, a year-round spa, a 300-seat restaurant, and conference facilities. Part of the Batani Select Hotels group, it serves families, business groups, and sports/cultural tourists via direct booking channels.

Ownership category

akta.pro rank

Product category

Beachfront Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Beachfront hotel accommodation
• Spa wellness services
• Conference event hosting
• Fine dining restaurant
• Family resort packages

Headquarters

HQ city

Milano Marittima

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation (Room Revenue): The hotel generates primary revenue from room rentals across multiple room categories (Classic, Executive, Deluxe, Junior Suite, Suite Versace) with board options including Bed & Breakfast, Half Board, and Full Board. Pricing is quote-based and varies by season, room type, and board selection.
2. Food & Beverage (Restaurant I Glicini): Revenue from the on-site restaurant 'I Glicini' which serves breakfast, lunch, and dinner with à la carte and buffet options. The restaurant is open to external guests as well as in-house guests, and includes an American bar and room service. Revenue includes additional dining charges beyond board packages (beverages excluded from most packages).
3. Spa & Wellness Services: Dolce Vita Spa generates revenue from paid access to the wellness center (Bagno Turco, Bio-Sauna, Doccia emozionale, etc.) and from individual treatments (massages, beauty treatments, facials). The spa is open to external visitors as well as hotel guests, and charges per treatment or package.
4. Ancillary Services: Additional revenue streams include paid beach access (umbrella and sunbed rentals), tennis court fees, parking (including Tesla EV charging), mini bar, room service, laundry/dry cleaning, babysitting, personal trainer, and ticket sales for local attractions (Mirabilandia, etc.).
5. Group Synergies (Batani Select Hotels): As a member of the Batani Select Hotels collection, the hotel benefits from shared marketing, centralized booking infrastructure, and cross-selling across the group's portfolio of hotels in Milano Marittima, Rimini, Cesenatico, Cervia, and Cluj Napoca.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Aurelia is a 4-star superior beachfront hotel in Milano Marittima offering 109 renovated rooms across six tiers (Classic, Executive, Deluxe, Junior Suite, Suite Versace) with Bed & Breakfast, Half Board, and Full Board options. The property provides direct private beach access through its garden, the Dolce Vita Spa wellness center, the Ristorante I Glicini restaurant, a heated pool, tennis court, fitness area, and a 7-hall conference center. It also delivers themed seasonal packages for golf, cycling, IRONMAN, families, and cultural tourism.

Product overview

Hotel Aurelia is a 4-star superior beachfront hotel in Milano Marittima offering an integrated hospitality experience. The property features 109 rooms across six accommodation tiers (Classic, Executive, Deluxe, Junior Suite, Suite Versace), complemented by the Dolce Vita Spa wellness center, Ristorante I Glicini restaurant, and dedicated conference facilities. The hotel provides multiple board packages (Bed & Breakfast, Half Board, Full Board) with private beach access, along with specialized seasonal packages for families, golfers, cyclists, and IRONMAN athletes. Leisure facilities include a heated swimming pool, red clay tennis court, and Technogym fitness area. The property is part of the Batani Select Hotels group.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Rooms Entry-level guest rooms with mosaic bathrooms featuring hydromassage jets, private balconies (non-sea view), accommodating up to four guests with third bed, crib, or bunk bed options. Targeted at leisure guests seeking quality accommodation at the base tier.
• Executive Rooms Mid-tier rooms with luxury design, parquet or ceramic flooring, premium mosaic bathrooms with hydromassage showers, and private balconies with panoramic sea views.
• Deluxe Rooms Premium rooms featuring Vietri ceramic floors, bathrooms with whirlpool tubs and/or large shower stalls, private balconies with sea views, with some rooms at Villa Emilia offering garden/pool views.
• Junior Suites Spacious suites with entrance reading nook convertible to third bed, elegant parquet or ceramic flooring, design mosaic bathrooms with hydromassage showers, and sea-view balconies.
• Suite Versace Top-tier luxury suite on the fifth floor featuring Versace-branded furnishings, unparalleled sea views, and a signature round hydromassaggio whirlpool tub.
• Dolce Vita Spa Full-service wellness center featuring Turkish bath, bio-sauna, emotional shower, ice fountain, heated benches, relaxation area with herbal infusions, plus facial and body treatments using advanced cosmetic lines. Private wellness path priced at €25 per person. Open to external guests.
• Ristorante I Glicini On-site restaurant offering à la carte menus and extensive buffets featuring km 0 seasonal products from Batani Farm, homemade pasta, Romagna specialties, national and international dishes, with wine selection and dietary accommodations. Open to external guests as well as in-house guests.
• Conference & Events Center Congress facilities with 7 modular soundproofed meeting rooms, accommodating groups from 20 to 400+ persons, plus outdoor spaces for team building, beach parties, and corporate dinners. Includes dedicated events contact ([email protected]).
• Family & Kids Services Family-oriented amenities including Mini Club (June-August), children's animations with mascot Marino, baby menus, beach play areas, changing cabins with showers, high chairs, bibs, bottle warmers, and baby bathtubs.
• Bike & Gourmet Package Specialized cycling and gastronomy experience combining half-board stays with wine tasting, olive oil tasting, Fellini-style aperitif at Grand Hotel Rimini, and 4 days of cycling guide accompaniment.
• Golf Hotel Package Golf-focused package with green fee discounts (over 20%) at Adriatic Golf Club Cervia (27 holes), tee time reservations, bag storage, spa access, and beach service for golfers.
• Horse Riding Package Specialized package for equestrian events at Circolo Ippico Le Siepi, featuring room upgrades, flexible dining schedules for early morning competitions, and spa access.
• IRONMAN Athlete Package Sports-focused package for IRONMAN Italy Emilia-Romagna participants featuring early/late checkout, bike storage, 10% spa discounts, special dining rates, and laundry service.
• Dante & Ravenna Cultural Experience Cultural package combining 50-minute spa massage, guided half-day tour of Dante Alighieri sites in Ravenna (UNESCO mosaics), and gourmet dining.
• Full Board & Beach Package Complete dining-inclusive package with breakfast, lunch, and dinner at I Glicini restaurant plus private beach access with umbrellas and loungers.
• Half Board & Beach Package Combined accommodation with half-board dining and private beach service, including buffet breakfast under pergola, 4-course dinners at I Glicini, beach umbrellas and loungers.
• Swimming Pool Heated outdoor pool with hydromassage, open Easter through end of summer, covered and heated during Halloween and New Year periods.
• Tennis Court Red clay outdoor tennis court with floodlighting, available for guest use with equipment rental and private lesson options.
• Fitness Area Technogym-equipped fitness facility available to all active vacation guests.

Quantifiable outcome

• 109 rooms, 7 modular congress halls, restaurant capacity of 300 seats
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Batani Select HotelscoreStrategic or Co-development PartnerHotel Aurelia is a member of the Batani Select Hotels collection, which includes Grand Hotel Rimini, Grand Hotel da Vinci, Palace Hotel, Grand Hotel Gallia, Hotel Doge, Grand Hotel Italia (Cluj Napoca), Hotel Universal (Cervia), Hotel Diplomatic, and Hotel Miramonti (Bagno di Romagna). Membership provides shared branding, centralized booking infrastructure, cross-marketing through the group website, and access to shared operational standards and group purchasing. The hotel's direct booking engine (secure.selecthotels.it) is operated by the group.
• Adriatic Golf Club CerviaminorGTM or Marketing PartnerThe hotel offers a golf package with discounted green fees (over 20% reduction) at the Adriatic Golf Club Cervia, a 27-hole course covering ~100 hectares along the pine forest and coastline, located only 1.5 km from the hotel. The partnership includes tee-time reservation service and golf bag storage.
• GoOPtiminorGTM or Marketing PartnerGoOPti is referenced as the hotel's transfer service provider, offering airport/shuttle transportation to guests. The service is promoted on the hotel's information page as a recommended option for guest transportation.
• Circolo Ippico Le Siepi (Milano Marittima)minorGTM or Marketing PartnerHotel Aurelia is an official partner of the Circolo Ippico Le Siepi, an international equestrian center hosting national and international show jumping, dressage, and Arabian horse events. The hotel offers exclusive rates for event participants and spectators, including free upgrades (subject to availability), with a published 2026 event calendar.
• Fattoria Batani (Batani Farm)coreStrategic or Co-development PartnerThe hotel sources organic produce (seasonal fruits, vegetables) for its restaurant from the Fattoria Batani farm, which is part of the Batani Select Hotels group. This farm-to-table supply relationship ensures km-0 ingredients for restaurant menus and breakfast buffets, and is highlighted as a differentiator in the hotel's dining proposition.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotel Majestic Milano Marittima: Long-established 4-star beachfront hotel in Milano Marittima competing for the same family and corporate clientele. Comparable property profile, location, and seasonal demand pattern.
• Grand Hotel Gallia Milano Marittima: Another Batani group property in Milano Marittima, comparable in category (upper-upscale) and target market. Operates on the same group booking infrastructure and competes for the same beach/conference guest mix.
• Hotel Universal Cervia: Batani group property in adjacent Cervia, comparable in tier and offerings. Shares distribution platform, customer segments, and competes for the same Romagna Riviera beach holiday market.
• Hotel Le Palme Milano Marittima: Independent 4-star competitor in Milano Marittima targeting similar family, beach, and conference segments. Comparable on product (rooms, restaurant, beach service) and customer base, though outside the Batani group.
• Grand Hotel Rimini: Flagship Batani Select Hotels property on the Romagna coast. Directly comparable in product offering (historic luxury beachfront hotel with spa, conference facilities, multiple F&B), with cross-promotion through the same group platform.
• Grand Hotel da Vinci Cesenatico: Batani group sister property in nearby Cesenatico. Same business model (full-service beachfront hotel, spa, conference center), targeting overlapping Adriatic coast travelers with shared distribution.
• Hotel Doge Milano Marittima: Batani Select Hotels sister property located in Milano Marittima. Competes for the same families, beach travelers, and corporate groups with a similar full-service hotel product and shared group booking platform.
• Palace Hotel Milano Marittima: Sister property under the Batani Select Hotels group, also a 4/5-star hotel in Milano Marittima. Operates with shared booking infrastructure, similar guest segments, and overlapping resort amenities — directly comparable on product, customer base, and distribution.

Regional players

• Hotel Excelsior Cervia: Comparable 4-star beachfront hotel in nearby Cervia on the Romagna Riviera. Targets similar guest mix with full-service amenities, spa, and conference facilities — relevant for regional competitive benchmarking.

Broad incumbents

• Hilton Hotels in Italy (e.g., Hilton Rome, Hilton Lake Como): International upscale hotel brand operating in Italy with broader portfolio scale, stronger distribution, and loyalty programs. Provides benchmark for branded upscale operations and the gap in international distribution versus Hotel Aurelia's direct-only model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-aurelia-milano-marittima

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Aurelia****S Milano Marittima