Town & Country Haus Lizenzgeber GmbH

What Town & Country Haus Lizenzgeber GmbH does

Town & Country Haus Lizenzgeber GmbH is a German GmbH that operates as the franchisor and brand licensor for the Town & Country Haus network of regional house builders in Germany. The company supplies a catalog of 40+ house types with extensive variations, spanning bungalows, single-family, townhouses, two-family, multi-family, and row houses, including the premium NOVO design series. Construction is positioned as solid brick (Massivhaus) using standardized branded components from manufacturers such as Ytong, Vaillant, Daikin, Roto, Weru, Busch-Jaeger, and Kebotherm.\n\nThe business model is a franchise and licensing structure: the central entity designs the house types, manages the brand, and sells licenses to regional partners, with 300+ regional partners and 100+ model homes (Musterhäuser) currently operating in Germany. Revenue is generated through franchise/license fees, royalties, and central services around the brand, rather than direct home construction. The franchisor also bundles the Hausbau-Schutzbrief protection package, a bank-independent financing service, and the Bauherrenakademie educational platform (including a YouTube channel) to support partners and end customers. The customer base is B2C, primarily German families and individual buyers, with an additional end-customer segment of investors and multi-family buyers served by the multi-family house types. Pricing is quote-based, not publicly disclosed, and cumulative completions stand at 45,000+ houses, with the company positioning itself as "Deutschlands meistgebautes Markenhaus."\n\nThe technical foundation is conventional residential construction rather than a software or data platform: standardized plans, branded components, and a partner-led build and sales process. Inputs are aggregated across the partner network for supplier procurement, which gives the franchisor a coordination and pricing role rather than a direct production role. The company's strategic center of gravity is brand, network coverage, and embedded service offerings rather than proprietary technology.

Name

Town & Country Haus Lizenzgeber GmbH

Legal name

Town & Country Haus Lizenzgeber GmbH

Website

https://hausausstellung.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Town & Country Haus Lizenzgeber GmbH is a German franchisor licensing a portfolio of 40+ solid-brick house types to 300+ regional partners across Germany, serving individual homebuyers and investors via branded construction, protection packages, and financing services.

Ownership category

akta.pro rank

Product category

Residential Construction (Massivhaus / Solid Brick Home Building)

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361), Residential Building Construction (23611)

SIC

Non-Operating Establishments (9995)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Solid brick houses
• Prefabricated home construction
• Custom home builders
• Residential construction
• Franchise home builder

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. House Sales and Construction: Direct revenue from selling customized solid brick houses to individual home buyers. Houses are built individually and with high-quality branded products. The company offers more than 40 house types with countless variations across multiple categories including bungalows, single-family homes, townhouses, two-family homes, and multi-family homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Individually planned solid brick houses (Massivhäuser) built to current German new-build energy standards, offered through a national franchise network of more than 300 regional partners and showcased at over 100 model homes. The portfolio spans more than 40 house types across bungalows, single-family homes, townhouses, two-family homes, semi-detached/row houses, and multi-family homes, with a premium NOVO design series and a bundled Hausbau-Schutzbrief protection package (fixed price, construction time, money-back, and completion bond guarantees).

Product overview

Town & Country Haus is a German franchise company offering individually planned solid brick houses (Massivhäuser) through a network of over 300 regional partners. The company operates a platform-based model with over 40 house types across multiple categories (Bungalows, Single-Family, Town Houses, Two-Family, Multi-Family, and Row Houses) plus a premium NOVO design series. Core products are complemented by the Hausbau-Schutzbrief protection package (with fixed price, construction time, and completion guarantees), bank-independent financing service, and the Bauherrenakademie educational platform. The company also provides land search assistance, offering a complete ecosystem for home buyers from financing to land acquisition to construction.

Differentiator

Problem solved

Functional benefit

Brands

• Novo: Premium house series featuring modern design elements, panoramic windows, and enhanced living quality with special architectural features.
• Flair
• Bungalow
• Stadthaus
• Raumwunder
• Bodensee
• Lichthaus
• Aura
• Nordic
• Landhaus
• Domizil

Products and services

• Bungalows Single-story solid brick bungalow models ranging from 61 to 170 m² of living space, offered as individually planned homes to German families. Available variants include Bungalow 78, Bungalow 92, Bungalow 100, Winkelbungalow 108, Bungalow 110, Bungalow 128, and Bungalow 131.
• Einfamilienhäuser (Single-Family Houses) Detached single-family solid brick houses ranging from 84 to 197 m² of living space, customized to buyer requirements and sold with full brand-equipment standard. Models include Raumwunder 90/100, Flair 110/113/125/134, Lichthaus 121/152, Aura 125, Bodensee 129, Nordic 143, Landhaus 142, and Mitwachshaus Flair 148.
• Stadthäuser (Town Houses) Urban town house variants ranging from 106 to 192 m² of living space, intended for buyers wanting a more compact, multi-story city-style home. Models include Stadthaus 100, Stadthaus Flair 124 (with and without penthouse floor), Stadthaus Aura 136, Stadtvilla 145, Stadthaus Flair 152 RE, and Aura 158.
• Zweifamilienhäuser (Two-Family Houses) Two-family solid brick houses ranging from 188 to 283 m² of living space, sold to families or investors needing a second unit for rental income or multi-generational living. Available models include Flair 180 Duo and Domizil 192.
• Doppel- und Reihenhäuser (Semi-Detached and Row Houses) Semi-detached and row houses ranging from 103 to 182 m² of living space, intended for buyers wanting a shared-wall home at a lower price point. Models include Reihenhaus FürEuch, Doppelhaus Aura 115/125/136, Doppelhaus Behringen 116, Doppelhaus Duett 125, and Reihenhaus Mainz 128.
• Mehrfamilienhäuser (Multi-Family Houses) Multi-family solid brick houses marketed to investors and larger family buyers, including the Stadthaus Flair 180 Trio and the Mehrfamilienhaus Quattro 287.
• NOVO Premium House Series Premium equipment line (Novo-Ausstattung) that reinterprets Town & Country houses with modern design features, panoramic glazing, covered terraces and cathedral ceilings, sold as a higher-spec configuration on top of selected house types. Models include Bungalow 100 Novo, Raumwunder 100 Novo, Flair 134 Novo, and Stadthaus Flair 152 RE Novo.
• Finanzierungsservice (Bank-Independent Financing Service) Advisory and arranging service for house buyers that compares mortgage and home loan offers from regional and national credit institutions to identify optimal financing terms, bundled into the home-buying journey through regional Town & Country partners.
• Massivhaus mit Vollausstattung (Turnkey Solid Brick House with Full Equipment) Turnkey solid brick house package that includes floor slab, excavation work and comprehensive branded components (Ytong, Vaillant, Daikin/Rotex, Roto, Weru, Busch-Jaeger and others) in the standard purchase price, so the buyer receives a move-in ready home from a single contractor.

Quantifiable outcome

• 45,000+ homes built
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Ytong (Xella Group)coreTechnology or IntegrationYtong supplies Porenbeton (autoclaved aerated concrete) building materials used in Town & Country solid brick house construction. Ytong products are known for their thermal insulation properties and are featured in the company's building materials section.
• VaillantcoreTechnology or IntegrationVaillant provides heating systems including heat pumps and environmental heat solutions for Town & Country houses. The company is highlighted as one of the brand products used in their construction.
• Daikin / RotexcoreTechnology or IntegrationDaikin (through Rotex) supplies heating systems including regenerative air/water heat pumps, gas condensing boilers with solar, thermal solar systems, and underfloor heating for Town & Country houses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kern-Haus: German Massivhaus builder offering a catalog of solid-brick single-family, two-family and bungalow homes through regional offices. Comparable on product type (solid construction), catalog model, and German family-buyer focus.
• Helma Eigenheimbau: German catalog homebuilder specializing in solid-construction (Massivhaus) single-family, multi-family and bungalow homes sold directly to end-buyers. Comparable on product, target buyer, and standardized turnkey delivery.
• allkauf Haus: Mass-market German homebuilder selling pre-priced catalog houses (Ausbauhaus concept) through regional partner networks. Closely comparable to Town & Country on standardized catalog, fixed-price positioning, and franchise-based distribution in Germany.
• massa haus: German catalog homebuilder offering standardized massivhaus and Fertighaus models at fixed prices via regional advisors. Comparable on standardized pricing, mass-market family buyer, and franchise-like partner distribution in Germany.
• Bien-Zenker: One of Germany's largest prefabricated/brand home builders with a broad catalog and dealer network. Direct competitor for the same German single-family buyer, overlapping heavily with Town & Country's standardized, turnkey positioning.
• Living Haus: German brand-house builder operating a similar franchise/partner model with a standardized catalog of massivhaus and Fertighaus homes and integrated financing. Directly comparable in product mix, franchise distribution, and target buyer (German family home-builders seeking turnkey delivery).
• SchwörerHaus: German family-owned catalog homebuilder producing prefabricated timber-frame houses (Fertighaus). Competes for the same family-buyer segment with a broad standardized catalog, comparable to Town & Country on price-tiered product range.
• Heinz von Heiden: Mass-market German Massivhaus builder with a standardized catalog and large unit-volume claim ('Deutschlands meistgebautes Markenhaus' is contested between the two). Most direct competitor on catalog, distribution model, and target segment.

Broad incumbents

• WeberHaus: Established German premium Fertighaus brand with factory-based prefab production and a wide catalog from entry to architect-designed homes. Broader incumbent with overlapping capabilities in catalog homebuilding but positioned more premium than Town & Country's mass-market focus.
• Huf Haus: German premium Fachwerk/post-and-beam prefab homebuilder known for architect-designed signature houses. Adjacent competitor at the premium end of the German catalog-home market; comparable on catalog + franchise distribution but materially higher price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBnX9eGLL7xSYch2NOYQi3Q
• LinkedInlinkedin.com/company/town-&-country-haus-lizenzgeber-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town & Country Haus Lizenzgeber GmbH