Haus der Kunst

What Haus der Kunst does

Haus der Kunst is a contemporary art museum in Munich, Germany, operated by Stiftung Haus der Kunst München gemeinnützige Betriebsgesellschaft mbH, a non-profit foundation established in 1992 and governed by a supervisory board chaired by the Bavarian State Ministry for Science and Art. Its core offering is a rotating programme of exhibitions — more than 300 since 1992, including landmark projects with international artists — anchored at a single building on Prinzregentenstraße 1 and complemented by ongoing displays such as 'Ausstellung der Ausstellungen.' The institution runs a layered public-engagement ecosystem: the monthly free-admission Open Haus, the weekly drop-in Open Atelier (with Sound and Solar specialisations), the new Community Garden Ostwiese launched in spring 2026, the annual MMMHaus event, and HausCode, a 2026-launched Creative R&D initiative commissioning digital practitioners worldwide. Audience segments span the general public, families and children, school groups, artists and digital creatives, and academic/research institutions (notably a 2025 collaboration with the Technical University of Munich and the Academy of Fine Arts Munich). Operationally, the museum sells tickets via München Ticket GmbH (Print@Home, postal delivery, time-slot bookings) and Eventbrite, annual passes via its own web shop, and exhibition catalogues and merchandise through Walther König and mail order, with payments handled by PayPal, Mastercard, VISA and SEPA direct debit. The website is built on Craft CMS with Algolia search, Matomo analytics, Brevo newsletter automation, Cookiebot consent, and Zoom for events. Revenue is a public–private mix combining Bavarian state support with corporate sponsors (Giorgio Armani/Armani/Silos for Open Haus, LEGO Group and Karup Design for 'For Children') and earned income from ticketing, retail and donations; no financials are disclosed. Management is led by Managing Director and Artistic Director Dr. Andrea Lissoni and Managing Director Bianca Knall.

Name

Haus der Kunst

Legal name

Stiftung Haus der Kunst München, gemeinnützige Betriebsgesellschaft mbH

Website

https://hausderkunst.de

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Haus der Kunst is a Munich-based contemporary art museum and non-profit foundation (est. 1992) presenting rotating international exhibitions alongside community programmes — Open Haus, Open Atelier, Community Garden Ostwiese — and the HausCode digital R&D initiative for the general public, families, schools, and artists.

Ownership category

akta.pro rank

Product category

Contemporary Art Museum

NAICS

Museums (712110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Contemporary art museum
• Exhibition programming
• Art education and engagement
• Community cultural programs
• Digital art initiatives

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: The museum charges admission for exhibitions and events, with tickets sold through the München Ticket GmbH-operated web shop (hausderkunst.muenchenticket.net) and the museum's own shop. Reduced/ticketed pricing is available for certain groups. Every last Friday of the month features free admission from 4–10 pm.
2. Exhibition Catalogues and Editions: Sale of exhibition catalogues, publications, and art editions through the museum's online shop (distributor: Walther König bookshop) and by mail order. For example, the 'For Children' catalogue published by Distanz, priced at €48.
3. Annual Passes and Gift Cards: Jahreskarten (annual passes) offering 12 months of access, sold via the web shop with optional Print@Home delivery. Annual passes do not qualify for Print@Home and require postal delivery.
4. Public and Private Funding: The Stiftung Haus der Kunst München gemeinnützige Betriebsgesellschaft mbH operates with a model of public and private financing. The institution was established in 1992. Funding sources include government support (Bavarian State Ministry for Science and Art), private sponsors, and donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Haus der Kunst is a contemporary art museum that mounts rotating international exhibitions and runs community-based educational and engagement programmes. Beyond exhibitions, it offers free monthly Open Haus events, an Open Atelier workshop, a Community Garden Ostwiese, the annual MMMHaus participatory event, the HausCode digital creative R&D initiative, ticketing services via München Ticket, and an online shop for exhibition catalogues and merchandise.

Product overview

Haus der Kunst is a contemporary art museum institution in Munich, Germany, offering exhibitions, public programmes, educational initiatives, and visitor services. The institution operates as a unified cultural venue rather than a software product portfolio. Core offerings include rotating contemporary art exhibitions, the HausCode digital creative R&D initiative, educational programmes (Open Atelier, Open Haus, Community Garden), ticketing services via München Ticket, and an online shop for exhibition catalogues and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• HausCode: A prototypical Creative R&D Initiative - an experimental annual initiative through which digital practitioners collaborate with and respond to the artistic programme of Haus der Kunst
• Open Haus
• Open Atelier
• Community Garden Ostwiese
• MMMHaus
• TUNE

Products and services

• Exhibitions Programme Rotating contemporary art exhibitions featuring international artists, including major solo shows (Tomás Saraceno, Steina) and group exhibitions (For Children, Ausstellung der Ausstellungen).
• HausCode Annual Creative R&D initiative inviting digital creators worldwide to develop interactive digital projects responding to the museum's artistic programme. The first cycle, dedicated to the 'For Children' exhibition, produced three projects including an AI lullaby system.
• Open Atelier Drop-in creative workspace open Wednesdays and Thursdays, offering tools, materials, and technology for visitors to work on artistic projects. Features themed programmes including Open Atelier. Sound (electro-acoustic technology) and Open Atelier. Solar.
• Open Haus Monthly free admission event held on the last Friday of each month from 4-10 pm, featuring diverse experimental programming including workshops, performances, tours, talks, and DJ sets. Supported by Giorgio Armani.
• Community Garden Ostwiese Public garden project between Haus der Kunst and Eisbachwelle, envisioned as a space for community building, gardening, and exchange. Features weekly Open Garten sessions and collaborative gardening activities.
• Ticketing Services Online ticket sales for exhibitions and events via München Ticket GmbH, supporting SEPA direct debit, credit cards (Mastercard/VISA), and PayPal. Includes Print@Home tickets, annual passes, and time-slot bookings for special exhibitions.
• Exhibition Catalogues & Merchandise Online shop selling exhibition catalogues, publications, and merchandise. The 'For Children' catalogue published by Distanz (416 pages, ISBN 978-3-95476-761-8) is available for €48.
• MMMHaus Three-day annual event featuring participatory programmes, workshops, and performances. The 2026 edition was curated with music label Public Possession and Munich collectives Common Ground, 5elements, cleo, and Über den Tellerrand kochen.

Quantifiable outcome

• Over 300 exhibitions organised since 1992, including landmark projects with international artists.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, minor and supporting.

• Technical University of Munich (TUM)coreStrategic or Co-development Partner · 25 April 2025An interdisciplinary collaboration between Haus der Kunst, TUM, and the Academy of Fine Arts Munich (AdBK). Artists from AdBK and astrophysicists from TUM jointly explore the role of scientific production in shaping society and the cultural significance of fundamental research. The project 'Neutrinos & Dark Matter' was launched as part of Open Haus and includes temporary interventions, panel discussions, and artistic research at the intersection of art and science. Led by Prof. Elisa Resconi (TUM), Armin Linke (AdBK), and Andrea Lissoni (HdK).
• Academy of Fine Arts Munich (AdBK)coreStrategic or Co-development Partner · 25 April 2025Collaborates with Haus der Kunst and TUM in the 'Neutrinos & Dark Matter' project. Young artists from AdBK work alongside astrophysicists from TUM in a shared process of research and exchange, exploring questions at the intersection of art and science. Curated by Katrin Bauer (AdBK) in close coordination with Haus der Kunst. Led by Armin Linke (AdBK Prof. of Photography), Prof. Elisa Resconi (TUM), and Andrea Lissoni (HdK).
• Karup DesignminorGTM or Marketing PartnerProvided upholstered furniture for the 'For Children. Art Stories since 1968' exhibition, supporting the child- and family-friendly visitor experience.
• Public PossessioncoreStrategic or Co-development PartnerA Munich-based music label that is a regular part of Open Haus from May 2025 onwards. Their 'Bonus' programme brings together sound, graphics, and communities. Public Possession also co-designed and curated the MMMHaus 2026 event alongside Haus der Kunst's Learning and Engagement department.
• Urbanen Gärten MünchenminorStrategic or Co-development PartnerCommunity garden experts who shared knowledge and experience on establishing and organising community gardens during Open Haus programming at the Community Garden Ostwiese.
• München Ticket GmbHcoreChannel Partner/ Reseller/ DistributorOperates the online ticket web shop (hausderkunst.muenchenticket.net) for Haus der Kunst, handling ticket sales, Print@Home delivery, and postal shipping for exhibitions and events. Acts as a commercial intermediary on behalf of and for the account of Haus der Kunst.
• EventbriteminorChannel Partner/ Reseller/ DistributorEvent management and ticketing platform used by Haus der Kunst for event registration and ticket sales for certain events, including the Public Possession party at MMMHaus 2026.
• Fork Unstable Media GmbHsupportingTechnology or IntegrationWeb design and programming partner responsible for the design and development of the Haus der Kunst website.
• Über den Tellerrand kochen München e.V.minorStrategic or Co-development PartnerA Munich-based non-profit association that promotes intercultural exchange and community building through shared cooking. Contributed a community meal to the MMMHaus 2026 programme and Open Haus events.
• Common GroundminorStrategic or Co-development PartnerA Munich-based transdisciplinary collective dedicated to urban practice and spatial knowledge mediation. Co-curated the MMMHaus 2026 event, contributing to participatory programmes alongside Haus der Kunst.
• 5elementsminorStrategic or Co-development PartnerA non-profit association of hip-hop artists who contributed to the MMMHaus 2026 programme, passing on artistic techniques and cultural values to children, teenagers, and young adults.
• cleominorStrategic or Co-development PartnerA Munich-based community advocating for a diverse, inclusive urban society. Co-curated the MMMHaus 2026 programme with Haus der Kunst, contributing the 'Yállá Táwlá' participatory art and social gathering format.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pinakothek der Moderne: Contemporary and modern art museum located in Munich's Kunstareal, directly comparable as a peer contemporary art institution serving the same city and audience. Like Haus der Kunst, it operates under mixed public-private governance with state support, hosts international exhibitions, and runs educational programming.
• Lenbachhaus: Munich's municipal art museum (Städtische Galerie im Lenbachhaus) with a strong contemporary art programme, located in the same city. It serves as the most direct local peer for both audiences and the Bavarian public funding ecosystem, and competes for the same regional sponsorship and donor base.
• Schirn Kunsthalle Frankfurt: Major German exhibition hall for contemporary art in Frankfurt, comparable in scale and curatorial ambition. It operates with mixed public funding and runs thematic international exhibitions without a permanent collection, much like Haus der Kunst's rotating programme model.
• Museum Ludwig: Contemporary and modern art museum in Cologne, comparable as one of Germany's leading contemporary art institutions. It hosts major international exhibitions and operates with mixed public-private support, similar to Haus der Kunst's funding model.
• K21 (Kunstsammlung Nordrhein-Westfalen): Düsseldorf's contemporary art venue focused on post-1960s art, comparable in curatorial depth and audience profile. It operates with public funding from the state of North Rhine-Westphalia, paralleling Haus der Kunst's Bavarian state backing.
• Deichtorhallen Hamburg: Hamburg's contemporary art exhibition halls, hosting international rotating exhibitions of contemporary art and photography in a striking industrial architecture. Comparable scale, programming model, and public funding mix to Haus der Kunst.
• Hamburger Bahnhof – Museum für Gegenwart: Berlin's Nationalgalerie contemporary art museum in a former railway station, comparable as a major German institution showing international contemporary art. Operates under federal/state funding and is similar in scale and audience to Haus der Kunst.
• KW Institute for Contemporary Art: Berlin-based independent contemporary art institution focused on international contemporary art exhibitions and discursive programming. Comparable in scale, programme focus on emerging and experimental contemporary art, and mixed public-private funding model.

Broad incumbents

• Tate Modern: London's leading contemporary art museum and one of the most-visited art institutions globally. Comparable as a contemporary art venue with international exhibitions and mixed public funding, though at significantly larger scale and with multi-site operations that Haus der Kunst does not have.
• Centre Pompidou: Paris's national museum of modern and contemporary art, comparable in international contemporary art programming and public-private operating model. Operates at much larger scale and is now expanding into international branches, contrasting with Haus der Kunst's single-site footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hausderkunst
• Facebookfacebook.com/hausderkunst.muenchen
• LinkedInlinkedin.com/company/haus-der-kunst
• Instagraminstagram.com/haus_der_kunst
• TikToktiktok.com/@hausderkunst?lang=de-DE

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haus der Kunst