Hawick Cashmere Company

What Hawick Cashmere Company does

Hawick Cashmere Company (trading as Hawico) is a privately held luxury Scottish cashmere brand founded in 1874 and headquartered in Hawick, Scotland, where it manufactures at the Hawick Mill. The company designs, produces, and sells premium cashmere garments and accessories — including Ladies, Mens, Breeze lightweight woven scarves, Accessories, Lambswool, Interiors, Kids, and Golf collections, plus gift cards — alongside a Bespoke cashmere service for custom-designed pieces.

The business runs on a direct-to-consumer model through its own Shopify-powered e-commerce storefront at hawico.com (offering free worldwide shipping) and company-owned physical retail stores, targeting affluent individual consumers globally who value heritage craftsmanship, with a secondary use-case segment for bespoke/custom orders. The underlying technology is traditional Scottish cashmere manufacturing rather than a digital platform: skilled artisans with decades of experience apply time-honored knit structures and cashmere-sourcing expertise at the Hawick Mill, supported by long-standing brand equity rather than proprietary software, AI, or data assets.

Hawico generates revenue through one-time direct product sales (luxury apparel and accessories via DTC e-commerce and retail) and bespoke commissions; specific pricing is not publicly disclosed and the brand is positioned in the luxury price segment based on its heritage narrative. There is no public ticker, no disclosed funding, no listed parent or subsidiary, and no partnerships, acquisitions, or licensing arrangements disclosed in the available data.

Name

Hawick Cashmere Company

Legal name

Hawico

Website

https://hawickcashmere.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

1–10 employees

Short description

Hawico is a privately held luxury Scottish cashmere brand founded in 1874 in Hawick, Scotland, selling premium cashmere apparel, accessories, lightweight scarves, interiors, kidswear, golf wear, and bespoke garments directly to affluent consumers worldwide via its own e-commerce site and retail stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Hawick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Hawico generates revenue through direct sales of luxury cashmere garments and accessories to consumers via e-commerce and retail stores. Products include Ladies wear, Mens wear, accessories, lightweight scarves, childrenswear, lambswool, interiors, and golf apparel. The company also offers bespoke/custom cashmere creations for personalized orders.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Hawick Cashmere Company (trading as Hawico) manufactures and sells luxury Scottish cashmere garments and accessories under a single heritage brand. The product portfolio spans ready-to-wear collections (Ladies, Mens, Kids, Golf), lifestyle lines (Breeze lightweight scarves, Accessories, Lambswool, Interiors), and a Bespoke Cashmere custom-design service. All products are crafted at the Hawick Mill in Scotland by artisans with decades of experience, leveraging traditional Scottish cashmere production techniques dating back to 1874.

Product overview

Hawico is a luxury Scottish cashmere fashion brand offering a unified portfolio of ready-to-wear collections rather than a modular platform. The core offering consists of gendered ready-to-wear lines (Ladies and Mens Collections) alongside specialized collections including the Breeze lightweight scarf collection, Accessories, Lambswool, Interiors, Kids, and Golf. The company also offers a Bespoke Cashmere service enabling custom-designed garments. All products share a common heritage of Scottish craftsmanship dating to 1874, with cashmere sourced and manufactured at the Hawick Mill. The brand operates as a single e-commerce storefront powered by Shopify with physical retail stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Ladies Collection Luxury cashmere garments for women, including knitwear, wraps, and accessories crafted from Scottish cashmere, designed for affluent women seeking timeless, high-quality pieces.
• Mens Collection Luxury cashmere garments for men, including knitwear and accessories crafted from Scottish cashmere, designed for affluent men seeking timeless, high-quality pieces.
• Breeze Collection Lightweight woven cashmere scarves (Brisk and Mandara wraps) designed for summer styling, offering a seasonal alternative to the brand's core knitwear lines.
• Accessories Collection Cashmere accessories including wraps, scarves, and other luxury accessories designed to complement the brand's ready-to-wear apparel.
• Lambswool Collection Luxury lambswool garments offering an alternative to cashmere with similar heritage craftsmanship, for consumers seeking premium Scottish knitwear at varied price points.
• Interiors Collection Cashmere home goods and interior accessories designed for luxury living, extending the brand's premium cashmere craftsmanship beyond apparel.
• Kids Collection Luxury cashmere garments designed for children, offering the same heritage quality and craftsmanship as the adult collections.
• Golf Collection

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Barrie: Scottish cashmere knitwear manufacturer owned by Chanel, producing in Hawick, Scotland. Direct competitor in the luxury Scottish cashmere space, sharing both geography (Hawick mill) and heritage positioning with Hawico.
• Johnstons of Elgin: Heritage Scottish cashmere and fine knitwear manufacturer founded in 1797, operating from Elgin, Scotland. Directly comparable as a centuries-old Scottish cashmere maker with DTC, wholesale, and bespoke offerings across similar product categories.
• Pringle of Scotland: Heritage Scottish knitwear and cashmere brand founded in 1815. Comparable as a Scottish heritage knitwear house with a similar luxury positioning and shared mill heritage in Scotland.
• N Peal: British heritage cashmere knitwear brand. Comparable as a UK-based luxury cashmere specialist with a similar DTC plus boutique retail model targeting affluent consumers of classic cashmere knitwear.

Emerging players

• The Elder Statesman: Los Angeles-based luxury cashmere brand founded in 2007. Comparable as a craft-driven, design-led luxury cashmere label with strong DTC and a focus on premium positioning, though newer and US-based.
• Khaite: American luxury womenswear brand with cashmere-forward collections. Comparable as a contemporary luxury label competing for the same affluent DTC customer, though focused on a broader ready-to-wear mix rather than pure cashmere.

Broad incumbents

• Brunello Cucinelli: Italian luxury ready-to-wear brand with a strong cashmere offering. Comparable as a heritage-luxury, craft-led DTC brand at the high end of the market, though its portfolio is broader than Hawico's cashmere focus.
• Hermès: Global luxury house with a sizeable cashmere and fine knitwear offering. Comparable at the category level (luxury cashmere apparel and accessories), though its scale and breadth make it a broad incumbent rather than a direct scale competitor.
• Burberry: British heritage luxury house offering cashmere knitwear alongside a much wider apparel portfolio. Comparable as a UK-based heritage luxury brand targeting similar affluent consumers, though at materially larger scale.
• Loro Piana: Italian luxury house and the global benchmark for premium cashmere and fine fibers. Comparable as the leading luxury cashmere brand; significantly larger scale, broader category reach, and LVMH ownership make it a broad incumbent peer rather than a direct scale competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hawick-cashmere-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawick Cashmere Company