Comité de Promotion Hauts-de-France

What Comité de Promotion Hauts-de-France does

Comité de Promotion Hauts-de-France is a French public administrative body (établissement public à caractère administratif) founded in 1970 and operating under the national Chambres d'agriculture France network via the Chambre d'agriculture du Nord-Pas de Calais. It functions as the regional promotion committee for the Hauts-de-France agri-food sector, organizing B2B trade shows, matchmaking events, professional training, and sector advisory services that connect regional producers and agri-food SMEs with retail buyers, food-service operators, and wholesale channels. The committee is headquartered at St Laurent Blangy (France), with a small mission-chargé team, and is institutionally funded by the Conseil Régional Hauts-de-France with supplemental revenue from event participation and stand rental fees.

Its core service portfolio centers on event-driven go-to-market activities: regional B2B events such as Food Connection (73 exhibitors, 97.8% satisfaction in 2023) and Forum des Opportunités; enterprise-buyer showcases such as the biennial Salon des Produits Régionaux Auchan (116 exhibants, 268 Auchan collaborateurs) and Rencontres BtoB; collective regional pavilions at national and international trade shows (SIRHA Lyon, Salon International de l'Agriculture Paris, Gourmet Sélection, SIAL Paris); the Food Creativ innovation competition (since 2004); training programs (GMS negotiation, trade-show preparation); and Filière et Sourcing advisory services. The organization is not a technology company and does not operate proprietary platforms beyond its website infrastructure.

Its business model combines institutional public funding (professional services support from the regional council) with transactional revenue from event participation fees and stand rentals. Customer segments are predominantly regional agri-food SMBs and farmers (primary), with retail buyers (notably Auchan) and food-service distributors as secondary counterparties. The committee also operates cross-border via the INTERREG-funded Food RADARS project with Région Wallonne and Provincie West-Vlaanderen, and runs consumer-facing portals (Gastronomie Hauts-de-France, Goûtez la qualité, Où acheter local) serving the general public.

Name

Comité de Promotion Hauts-de-France

Legal name

Chambre d'agriculture du Nord-Pas de Calais

Website

https://hautsdefrance.comitedepromotion.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Comité de Promotion Hauts-de-France is a French public administrative body under the Chambres d'agriculture France network that promotes the Hauts-de-France agri-food sector by organizing B2B trade shows, matchmaking events, and training programs connecting regional producers and SMBs with retail and wholesale buyers.

Ownership category

akta.pro rank

Product category

Regional Agri-food Promotion Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), Agriculture, Food & Nutrition Congresses (THAHAJAI)

Keywords

• Regional agri-food promotion
• B2B food trade events
• Professional training programs
• Collective exhibition pavilions
• Local sourcing networking

Headquarters

HQ city

St Laurent Blangy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership and institutional support: As a regional promotion committee operating under the Chamber of Agriculture system, the organization receives institutional funding and support from regional authorities (Conseil Régional Hauts-de-France) to promote agri-food economic development.
2. Event participation fees: Companies pay registration fees to participate in organized events such as Food Connection, SIRHA, Salon de l'Agriculture, and Forum des Opportunités. Stand rental fees are charged for exhibiting at collective pavilions.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Comité de Promotion Hauts-de-France is a regional public administrative body that promotes the Hauts-de-France agri-food sector by organizing B2B trade events (Food Connection, Food Creativ, Forum des Opportunités, Salon des produits régionaux Auchan), coordinating collective pavilions at national exhibitions (SIRHA, Salon International de l'Agriculture, SIAL, Gourmet Sélection), and delivering professional training, B2B matchmaking, and advisory services to local producers, food artisans, and agri-food businesses. It also runs cross-border development initiatives through the Interreg Food RADARS project with Wallonia and Flanders.

Product overview

Comité de Promotion Hauts-de-France operates as a regional promotion organization rather than a technology product company. Its portfolio consists of trade show and event services (Food Connection, Food Creativ, Forum des Opportunités, Salon Auchan, SIRHA, Salon Agriculture, Gourmet Sélection), professional training programs (Formations), sector advisory services (Filière et Sourcing), B2B networking (Rencontres BtoB), and public-facing consumer portals (Gastronomie Hauts-de-France, Goutez la qualité, Où acheter local?). These services collectively support the development and promotion of regional agri-food sectors from production to distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Food Connection: Regional agri-food B2B event showcasing Bio and Excellence products from Hauts-de-France producers and companies.
• Food Creativ

Products and services

• Food Connection Annual B2B regional agri-food trade show focused on Bio and Excellence products, connecting regional producers with buyers, chefs, and distributors from Hauts-de-France.
• Food Creativ Regional agri-food innovation competition that rewards innovative food products created in Hauts-de-France, with winners showcased at SIAL Paris. The 2024 edition received 65 company entries and 91 new food products.
• Forum des Opportunités Business event strengthening market outlets for regional producers and supply for food companies through networking with farmers and agricultural stakeholders.
• Salon des produits régionaux Auchan Biennial event organized with Auchan allowing regional agri-food producers to present products directly to Auchan store teams and commercial decision-makers.
• SIRHA (collective pavilion) Major international food service exhibition held in Lyon, where the Comité organizes a collective Hauts-de-France pavilion for regional producers.
• Salon International de l'Agriculture (collective pavilion) Major agricultural exhibition in Paris where the Comité organizes the Products des Régions de France space for regional producers.
• Gourmet Sélection (collective pavilion) Professional fine food trade show bringing together 340 fine food exhibitors and 4,300 specialized buyers in Paris, with the Comité organizing a collective Hauts-de-France pavilion.
• Formations (Professional Training) Professional training programs for agri-food businesses including negotiation skills in GMS (mass distribution) and sales prospecting strategies, including 100% free partner-led training on trade show preparation.
• Filière et Sourcing Services for structuring and promoting agri-food sectors from production to distribution, including immersion days, open houses, and inspiring visits to quality labels.
• Rencontres BtoB avec les enseignes Commercial morning sessions with distribution chains, themed business conventions, and speed-meetings for business development with retail networks.

Quantifiable outcome

• 97.8% exhibitor satisfaction rate at Food Connection events
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Chambre d'agriculture Hauts-de-FrancecoreStrategic or Co-development PartnerThe organization operates within the Chamber of Agriculture network, with the main office located at the Chambre d'agriculture du Nord-Pas de Calais. Provides institutional framework and agricultural expertise.
• Conseil Régional Hauts-de-FrancecoreStrategic or Co-development PartnerRegional council providing institutional support and funding for regional agri-food promotion initiatives. Co-organizes pavilion spaces at major events with regional positioning.
• AuchancoreGTM or Marketing PartnerMajor retail partner co-organizing the annual Salon des Produits Régionaux Hauts-de-France event, providing direct access to buyers and store decision-makers.
• A PRO BIOmajorStrategic or Co-development PartnerRegional organic agriculture association providing expertise and network connections for organic food sector promotion.
• Bienvenue à la ferme Hauts-de-FrancemajorStrategic or Co-development PartnerFarm direct sales network partner connecting regional producers with consumers and professional buyers.
• Saveurs en'OrmajorStrategic or Co-development PartnerRegional quality food brand promoting local gastronomic products and producers.
• Terroirs Hauts-de-FrancemajorStrategic or Co-development PartnerRegional terroir products association supporting local food heritage and quality products.
• Groupement Régional pour la Qualité AlimentairemajorStrategic or Co-development PartnerRegional quality food group providing expertise on quality labels (Label Rouge, AOP, IGP) and food certification processes.
• INTERREG (Food RADARS)coreStrategic or Co-development PartnerEuropean Interreg VI France-Wallonie-Vlaanderen program supporting cross-border collaboration. The Food RADARS project involves FEDER funding, Région Wallonne, and Provincie West-Vlaanderen for cross-border agri-food business development.
• Chambres d'agriculture FrancecoreStrategic or Co-development PartnerNational Chamber of Agriculture federation responsible for website design and technical management (9 avenue George V, 75008 Paris).
• Junia (Lille)minorStrategic or Co-development PartnerEngineering school in Lille providing sensory laboratory facilities for Food Creativ competition jury evaluations.
• Les SublimeursminorGTM or Marketing PartnerMarketing agency organizing a conference on quality products in retail at Food Connection 2025 event.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Comexposium Group: Major French trade show organizer that operates SIRHA (Lyon) and SIAL (Paris) — both events where the committee organizes collective Hauts-de-France pavilions. Comparable as a French B2B food/agri-food event organizer, though operating at national/international scale rather than regional.
• Chambres d'agriculture France: National federation of which the committee is a regional member. Operates as a broader institutional body across all French regions providing agricultural advisory services, including the Bienvenue à la ferme direct-sales network that intersects with the committee's sourcing work.
• GL Events: Large French MICE group operating venues and organizing exhibitions across food, agriculture and hospitality. Comparable as a French event organizer in the same food/agri-food exhibition space, though much broader in scope and geographic reach than the committee.
• FranceAgriMer: French national agency supporting agriculture, fisheries, forestry and food sectors. Comparable as a publicly funded body promoting French agri-food economic development, though operating at national scale and with regulatory/market-data functions beyond the committee's regional event focus.

Direct peers

• Bienvenue à la ferme: National farm direct-sales network run by the Chambres d'agriculture system. Directly comparable as a sister organization using the same institutional backbone to connect regional producers with buyers and consumers through curated channels and short-supply-chain events.
• A PRO BIO: Regional Hauts-de-France association for organic agriculture that is a named strategic partner of the committee. Comparable as a regional not-for-profit promoting organic agri-food producers through events, training, and network-building within the same territory.
• Saveurs en'Or: Regional quality food brand of Hauts-de-France promoting local gastronomic products with quality labels. Listed as a strategic partner and directly comparable as a regional food-promotion entity using the same quality-label positioning.

Others

• Conseil Régional Hauts-de-France: Regional council providing institutional funding and co-organizing pavilion spaces. Comparable as a regional authority shaping agri-food economic development policy in the same territory, though functioning as a funder/policy-maker rather than an event organizer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/comite-de-promotion-hdf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comité de Promotion Hauts-de-France