Hallesche Verkehrs

What Hallesche Verkehrs does

Hallesche Verkehrs-AG (HAVAG) is the municipal public transport operator for the city of Halle (Saale) in Saxony-Anhalt, Germany, operating as the mobility subsidiary of the Stadtwerke Halle (SWH) municipal utilities group. The company runs tram and bus networks across Halle and the surrounding region, serving individual commuters, students, families, business customers, tourists, and people with disabilities. Its operational core combines physical transit assets (tram lines, bus routes, vehicle fleets including the new TINA generation) with a digital mobility platform centered on the movemix_app, which integrates journey planning, real-time transit information, and ticketing, and is supplemented by a third-party integration with FAIRTIQ for check-in/check-out fare calculation. Additional platform components include movemix_shuttle (on-demand transit) and movemix_bike (bike sharing) for first-mile/last-mile connectivity.

The product portfolio spans subscription and one-time fare products — most notably the nationwide Deutschlandticket at approximately 58 EUR/month, the Deutschlandsemesterticket for students, the Halle Card for occasional travelers, single and short-trip tickets, and corporate offerings including Jobticket and Kombiticket bundled event tickets. Revenue is generated through farebox collections, recurring subscriptions, B2B mobility contracts, advertising and vehicle sponsorship (Busnamensgeber), and heritage tourism attractions including the Straßenbahnmuseum (tram museum), Parkeisenbahn miniature railway, and themed event trains. Distribution occurs through proprietary digital channels (movemix_app, FAIRTIQ, abo.havag.com), physical ticket sales points (Verkaufsstellen), and a dedicated corporate sales division.

The business operates within a regulated municipal framework under public ownership, with no private equity or venture capital involvement. Strategic priorities evident from the input data include long-term infrastructure modernization through the STADTBAHN Halle project, fleet renewal via the TINA tram program, multimodal platform integration, and the expansion of corporate and advertising revenue streams alongside traditional farebox revenue. The company is also engaged in community-facing initiatives such as the Tour der Hoffnung 2026 charity cycling event. AI/ML capabilities are not disclosed in the source material; the company's digital stack appears to consist of conventional mobility software without proprietary AI differentiation.

Name

Hallesche Verkehrs

Legal name

Hallesche Verkehrs-AG

Website

https://havag.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HAVAG operates municipal tram and bus transit in Halle (Saale), Germany, as part of the Stadtwerke Halle group, serving commuters, students, families, and businesses with integrated digital ticketing via the movemix_app, subscription passes including Deutschlandticket, and multimodal mobility services.

Ownership category

akta.pro rank

Product category

Public Transportation

NAICS

Transit and Ground Passenger Transportation (485), Bus and Other Motor Vehicle Transit Systems (485113), Other Urban Transit Systems (485119)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Integrated Ticketing & Fare Management (Capping, Passes, Validators) (THADALAC)

akta.pro secondary industries

Mobile Ticketing & Digital Pass Apps (THAIAMAB), Concessionary, Student & Employer Pass Programs (THAIAMAI)

Keywords

• Urban public transportation
• Tram and bus services
• Multimodal mobility solutions
• Transit ticketing platform
• Corporate mobility benefits

Headquarters

HQ city

Halle (Saale)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Ticket Sales: One-time ticket purchases for individual transit rides across tram and bus networks. Includes single tickets, day tickets, and short-trip tickets sold via app, website, and physical points of sale.
2. Subscription Products: Recurring subscription revenue from Deutschlandticket (58 EUR/month as of reference), Abo subscriptions, and semester tickets for students. Delivered via digital app and physical card.
3. Business Mobility Solutions: Jobticket programs for corporate employees and Kombiticket packages offering discounted bulk transit access for business customers.
4. Advertising & Sponsorship: Marketing and advertising solutions on vehicles, stations, and digital platforms. Includes bus naming sponsorship program (Busnamensgeber).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HAVAG operates the municipal public tram and bus network in Halle (Saale), Germany, delivering scheduled urban transit services to commuters, students, families, and tourists. Revenue is generated primarily through fare-based products including single tickets, the nationwide Deutschlandticket subscription (~58 EUR/month), student semester tickets, the Halle Card discount card, corporate Jobticket and Kombiticket programs, plus advertising and sponsorship. The digital movemix platform (app, website, shuttle, bike-sharing) integrates trip planning, ticketing, and real-time transit information.

Product overview

Hallesche Verkehrs (HAVAG) operates as a public urban transportation company providing multimodal mobility services for Halle (Saale), Germany. The offering consists of a core transit network (trams, buses) complemented by digital services including the movemix_app and FAIRTIQ for mobile ticketing, online trip planning tools, and on-demand mobility services (movemix_shuttle, movemix_bike). The company also offers subscription products including Deutschlandticket, student tickets, and job tickets for corporate clients, alongside tourism attractions such as the Straßenbahnmuseum and Parkeisenbahn. The movemix platform serves as the primary digital hub integrating trip planning, ticketing, and real-time transit information.

Differentiator

Problem solved

Functional benefit

Brands

• movemix_app: Mobile application for trip planning and ticketing
• movemix_shuttle
• movemix_bike
• FAIRTIQ

Products and services

• movemix_app Proprietary mobile application providing trip planning, ticket purchasing, and real-time transit information for the HAVAG tram and bus network, integrating shuttle and bike-sharing services.
• FAIRTIQ mobile ticketing Partnership-based mobile ticketing app enabling automatic fare calculation and pay-as-you-go ticketing based on actual travel distances across the HAVAG network.
• Deutschlandticket Monthly subscription ticket (approximately 58 EUR/month) providing unlimited travel on all local public transport networks across Germany, distributed via HAVAG.
• Deutschlandsemesterticket Discounted monthly subscription ticket for enrolled university students in the Halle region, providing unlimited local public transit access across Germany for the duration of the semester.
• Halle Card Discount card subscription offering reduced fares on tickets for occasional travelers within the HAVAG network.
• FamilienPlusKarte Family subscription add-on allowing children to travel free or at reduced rates when accompanying a Deutschlandticket holder within the HAVAG network.
• Jobticket Employer-subsidized monthly transit pass offered at discounted bulk rates to companies in the Halle region as an employee mobility benefit.
• Kombiticket Combined ticket bundling transit access with event or attraction entry at discounted rates, offered to business and event partners.
• movemix_shuttle On-demand shuttle service providing flexible transportation in areas of Halle with limited regular transit coverage, integrated with the movemix platform.
• movemix_bike Bike sharing service integrated with the movemix app for first-mile/last-mile multimodal travel combining cycling and transit.
• Straßenbahnmuseum (Tram Museum) Historic tram museum offering guided tours and exhibits showcasing the history of Halle's tram system, operated as a heritage tourism attraction.
• Parkeisenbahn Miniature railway attraction for families and children providing educational tours about rail transport, operated within the HAVAG heritage portfolio.
• Advertising & Sponsorship (including Busnamensgeber) Marketing and advertising solutions on HAVAG vehicles, at stations, and on digital platforms, including the bus-naming sponsorship (Busnamensgeber) program for business customers.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• FAIRTIQcoreTechnology or IntegrationTechnology partnership for mobile ticketing and automatic fare calculation. FAIRTIQ provides the underlying ticketing technology integrated into HAVAG's digital service ecosystem, enabling seamless pay-as-you-go transit payment.
• Stadtwerke Halle Group (SWH)flagshipStrategic or Co-development PartnerHAVAG operates as the mobility division within the Stadtwerke Halle municipal utilities group. The SWH group encompasses energy, water, waste management, IT services, and other municipal infrastructure operations. Group synergies enable integrated urban services and shared operational resources.
• movemix_shuttle and movemix_bikecoreTechnology or IntegrationMultimodal mobility integration within the movemix platform providing shuttle services and bike sharing alongside core tram and bus transit. Enables first-mile/last-mile connectivity for transit users.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• nextbike: Major German bike-sharing operator present in many cities. Comparable to movemix_bike as the bike-sharing layer integrated with public transit and app-based access.
• Transit App: Multi-modal journey planner and real-time transit app widely used in Germany and Europe. Comparable to the movemix_app/FAIRTIQ layer in providing trip planning, ticketing, and real-time info for public transit users.
• FAIRTIQ: Swiss-based check-in/out mobile ticketing platform integrated with HAVAG and many other German transit agencies. Comparable on the digital ticketing and fare-calculation layer of HAVAG's stack.

Regional players

• Dresdner Verkehrsbetriebe (DVB): Municipal transit operator in Dresden, Saxony. Comparable as a mid-size German city operator running trams and buses with multimodal integration and subscription ticketing.
• Leipziger Verkehrsbetriebe (LVB): Public tram and bus operator for the city of Leipzig in Saxony, Germany. Directly comparable as a municipal transit operator in an adjacent eastern German mid-size city with similar tram-plus-bus operations and digital ticketing.
• Jenaer Nahverkehrsgesellschaft (JeNah): Tram and bus operator for Jena in Thuringia. Smaller-scale but structurally analogous municipal transit operator in eastern Germany with Deutschlandticket participation.
• Erfurter Verkehrsbetriebe (EVAG): Municipal tram and bus operator in Erfurt, Thuringia. Comparable in scale and operating model to HAVAG, including fleet modernization and MaaS-style digital services.
• Magdeburger Verkehrsbetriebe (MVB): State capital Magdeburg's municipal tram and bus operator in Saxony-Anhalt. Closest geographic and structural peer given shared regional context, similar fleet profile, and Deutschlandticket participation.

Broad incumbents

• Stadtwerke Leipzig / Leipziger Gruppe: Parent municipal utilities group for LVB and energy/water services. Comparable as the SWH equivalent for HAVAG, indicating the group-level ownership and cross-subsidy model that supports HAVAG.
• VRR / Rhein-Ruhr municipal transit consortium: Large regional transit coordination authority for the Rhine-Ruhr region. Comparable as a higher-tier organization overseeing tariff integration, multimodal ticketing, and Deutschlandticket distribution for many municipal operators including equivalents of HAVAG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hallesche-verkehrs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hallesche Verkehrs