haval edenvale

What haval edenvale does

GWM Edenvale (also branded as HAVAL Edenvale) is an authorized motor vehicle dealership located at 104 Riebeeck Avenue, Edenvale, 1609, South Africa. It operates as a franchise retailer for GWM (Great Wall Motors), the Chinese automotive OEM, offering new vehicles across five sub-brands — HAVAL SUVs, P-Series pickups, TANK off-road SUVs, ORA electric vehicles, and STEED commercial vehicles — alongside pre-owned vehicle sales, aftersales service, parts, and accessories. The dealership serves both individual retail consumers (B2C) and commercial or fleet buyers (B2B) in the East Rand region of Johannesburg, with approximately 11 employees.

The business model rests on three revenue pillars: (1) one-time new and pre-owned vehicle sales, (2) recurring service and parts revenue from the installed vehicle base, and (3) accessories and ancillary sales. Distribution and lead generation combine physical showroom activity with online test drive booking and an active social media presence on Facebook, Instagram, and YouTube. Pricing is set against OEM manufacturer-suggested retail pricing with typical franchise-dealer negotiation latitude on new and pre-owned units.

The company is privately held with no publicly disclosed revenue, headcount history, or ownership structure beyond its dealer principal role. Its competitive position is anchored in geographic-territorial dealer authorization rather than proprietary technology, scale economies, or differentiated customer relationships, making it a representative small-format franchise retailer within the broader GWM South African dealer network.

Name

haval edenvale

Legal name

GWM Edenvale

Website

https://havaledenvale.co.za

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GWM Edenvale is an authorized GWM (Great Wall Motors) franchise dealership in Edenvale, South Africa, retailing HAVAL, P-Series, TANK, ORA, and STEED vehicles, plus pre-owned sales and aftersales service, to East Rand retail and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Edenvale

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. New Vehicle Sales: Primary revenue stream from selling new GWM brand vehicles including HAVAL SUVs (Jolion, H6, H6 GT, H7), TANK SUVs (TANK 300, TANK 500), P-Series pickups (P300, P500), ORA electric vehicles, and STEED commercial vehicles.
2. Pre-Owned Vehicle Sales: Secondary sales channel offering certified pre-owned vehicles to budget-conscious customers.
3. Service and Parts: Aftersales revenue from vehicle maintenance, repairs, and genuine parts sales.
4. Accessories: Revenue from selling vehicle accessories and customization options.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GWM Edenvale is an authorized GWM (Great Wall Motors) dealership in Edenvale, South Africa, that retails new vehicles across the HAVAL, P-Series, TANK, ORA, and STEED brands. The dealership also sells certified pre-owned vehicles, provides maintenance, repairs and genuine parts, and offers vehicle accessories and special promotional offers. Customers can book test drives online, contact the dealership via phone, email, WhatsApp, or visit the physical showroom at 104 Riebeeck Ave, Edenvale.

Product overview

GWM Edenvale is a multi-brand automotive dealership representing Great Wall Motors (GWM), a world-renowned Chinese manufacturer of SUVs and pickup trucks that began exporting vehicles in 1998. The dealership offers a portfolio of five distinct vehicle brands under the ONE GWM umbrella: HAVAL (SUVs including Jolion, H6, H6 GT, H7), P-Series (pickup trucks including P300, P500, P-Series LS, P-Series SX), TANK (off-road vehicles including TANK 300, TANK 500), ORA (electric vehicles), and STEED (commercial/utility bakkies). In addition to vehicle sales, the dealership provides pre-owned vehicle sales, service and parts, accessories, and special promotional offers. Customers can book test drives online and access aftersales support.

Differentiator

Problem solved

Functional benefit

Brands

• HAVAL: SUV brand under GWM
• P-Series
• TANK
• ORA
• STEED

Products and services

• HAVAL SUVs
• P-Series Pickups
• TANK Off-Road SUVs
• ORA Electric Vehicles
• STEED Commercial Vehicles
• Pre-Owned Vehicles
• Service & Parts
• Vehicle Accessories
• Special Offers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GWM (Great Wall Motors)coreChannel Partner/ Reseller/ DistributorGWM Edenvale is an authorized GWM dealer in South Africa, selling and servicing vehicles from the GWM brand portfolio including HAVAL, P-Series, TANK, ORA, and STEED brands. GWM is a world-renowned Chinese manufacturer of SUVs and pickups that began exporting vehicles in 1998 and became one of the first Chinese auto enterprises to go global.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• We Buy Cars: Large South African used-vehicle retailer with significant national footprint and online lead-generation. Comparable in the pre-owned and trade-in channel that GWM Edenvale's certified pre-owned offering competes with.
• Auto Pedigree: One of South Africa's largest used-vehicle dealership networks with multiple Gauteng branches. Comparable on the pre-owned sales channel and certified pre-owned financing model, though operates nationally rather than as an OEM franchise.
• Halfway Group (Toyota/related franchises): Large South African automotive dealership group operating multiple OEM franchises across KwaZulu-Natal and Gauteng. Comparable as a multi-brand dealership group with aftersales and F&I operations, though serves overlapping regional geographies.

Broad incumbents

• Suzuki Auto South Africa: Strong incumbent in the small-SUV and compact-vehicle segment in South Africa with established dealer network. Competes with GWM Edenvale's value-segment SUV offering, particularly the HAVAL Jolion.
• Toyota South Africa ( dealership network): Dominant incumbent automotive brand in South Africa with extensive dealer network across Gauteng. Comparable on the franchise-dealership operating model, aftersales/parts business, and multi-channel customer engagement - though at vastly larger scale and broader brand portfolio.
• Driveway (Motus): South Africa's largest automotive distribution and dealership group, operating multiple OEM franchises and aftersales networks. Comparable on the multi-brand franchise dealership business model, parts distribution, and customer finance offerings.

Direct peers

• BAIC South Africa: Another Chinese OEM building a South African dealer footprint with SUVs and pickups. Competes head-to-head with GWM/HAVAL for budget-conscious SUV buyers and fleet customers in Gauteng.
• CMH GWM (Combined Motor Holdings): Largest GWM dealership group in South Africa operating multiple GWM/HAVAL showrooms nationwide. Most directly comparable as a fellow authorized GWM retailer with the same brand portfolio, aftersales model, and multi-channel customer engagement.
• JAC Motors South Africa: Chinese OEM with established SA dealer network focused on commercial bakkies and SUVs. Directly competes in the pickup/light-commercial segment where GWM's P-Series and STEED compete.
• Chery South Africa (Beiqi): Authorized dealer network for Chery - another fast-growing Chinese SUV/pickup OEM in South Africa. Competes for the same value-seeking SUV and crossover buyers with overlapping price points and a similar multi-brand showroom model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@gwmedenvale?si=gJ9FTx26dX9ZVuBX
• Facebookfacebook.com/havaledenvale
• Instagraminstagram.com/gwm_edenvale
• LinkedInlinkedin.com/company/haval-edenvale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about haval edenvale