Haval Motor Rus

What Haval Motor Rus does

Haval Motor Rus (legal entity: ООО «Грейт Волл Мотор Rus / Great Wall Motor Rus LLC) is the exclusive Russian distributor and manufacturer of Great Wall Motor's Haval and TANK brands. Founded in February 2014 and headquartered in Moscow, the company combines a 250+ dealer distribution network across 100+ Russian cities (including a dedicated 67-center TANK network in 49 cities) with a full-cycle manufacturing plant in the Tula region (Uzlovaya) opened in June 2019. The Tula facility has produced 500,000+ crossovers since launch, with the lineup encompassing Jolion, M6, F7, F7x, DARGO, DARGO X, H3, H5, H7, H9, and POER models, with JOLION holding the #1 crossover position in Russia.

The business model blends wholesale vehicle distribution with local manufacturing revenue: vehicles are sold through the franchised dealer network and supported via a captive financing ecosystem (Alfa-Bank, VTB, T-Bank), a proprietary GWM mobile app, and embedded services such as Yandex Auto integration and ERA-GLONASS telematics. H1 2026 wholesale volume exceeded 84,000 HAVAL vehicles, with Q2 2026 up 36% versus Q1 2026. The Russian legal entity records 26 employees, indicating a lean distributor/holding structure with operational scale concentrated in the Tula plant and dealer network rather than centralized corporate headcount.

Revenue is driven by unit volume across a price-laddered SUV portfolio, with margin supported by local production (mitigating ruble volatility and import duties) and aftersales parts and service flow (supported by the Klin warehouse expansion to 42,000+ sq.m. in July 2026). Customer concentration is structurally low given the retail-skewed, multi-dealer, multi-brand go-to-market model. Strategic priorities evident in 2026 activity are lineup expansion (multiple model launches), financing breadth, and warehouse capacity to support continued volume growth.

Name

Haval Motor Rus

Legal name

ООО «Грейт Волл Мотор Рус»

Website

https://haval.ru

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Haval Motor Rus is the exclusive Russian distributor and manufacturer of Great Wall Motor's Haval and TANK SUVs, operating a 250+ dealer network across 100+ cities and a full-cycle plant in Tula that serves Russian retail consumers.

Ownership category

akta.pro rank

Product category

Passenger Vehicles (Crossovers and SUVs)

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Transmission and Power Train Parts Manufacturing (336350)

SIC

Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Crossover vehicles
• SUV manufacturing
• Automotive retail
• Vehicle financing
• Automotive dealer network

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from retail sales of new HAVAL crossovers and SUVs through authorized dealership network. Revenue generated from individual consumers and corporate fleet buyers.
2. Spare Parts and Accessories: Sales of original spare parts, motor oils, accessories, and branded merchandise through dealer network and online store. Revenue from parts replacement during maintenance and repairs.
3. Service and Maintenance: Revenue from scheduled maintenance, repairs, and service programs including zero-cost first service, extended protection plans (HAVAL Protection+), and roadside assistance programs.
4. Financial Services: Commission revenue from credit partnerships with VTB Bank, T-Bank, and Alfa-Bank, as well as insurance and leasing services offered through dealers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

OOO Great Wall Motor Rus is the exclusive Russian distributor of HAVAL-branded crossovers and SUVs from Chinese parent Great Wall Motor. The company sells a complete lineup of passenger vehicles (Jolion, M6, F7, F7x, Dargo, Dargo X, H3, H5, H7, H9) and the GWM POER pickup through two specialized dealer networks (HAVAL CITY for urban models and HAVAL PRO for off-road SUVs). It also operates a full-cycle manufacturing plant in the Tula region, complemented by financing partnerships, warranty service programs, spare parts logistics and connected vehicle services.

Product overview

HAVAL is an automobile brand of Great Wall Motor company, created in 2013, offering a balanced lineup of crossovers and SUVs adapted for Russian conditions. The portfolio spans urban crossovers (Jolion, M6), intelligent crossovers (F7, F7x), high-functional crossovers (DARGO, DARGO X), elevated clearance crossovers (H3, H5), mid-size crossovers (H7), flagship SUVs (H9), and commercial pickups (GWM POER). Sales are conducted through two dealer networks: HAVAL CITY for urban vehicles and HAVAL PRO for off-road oriented models. The company operates a full-cycle production facility in Tula region, Russia, producing most models locally. Connected services include built-in Yandex Auto (on H3 and H9), mobile app with remote functions, driving statistics, online store, and fleet management. Financial services include credit programs through VTB, Tinkoff, and Alfa-Bank partners. Ownership support encompasses roadside assistance, extended warranty (HAVAL Protection+), trade-in programs, and service contracts.

Differentiator

Problem solved

Functional benefit

Brands

• HAVAL CITY: Dealer network for urban crossovers: HAVAL JOLION, HAVAL DARGO, HAVAL M6, HAVAL F7, HAVAL F7x. Over 165 dealer centers in 98 cities as of mid-2026.
• HAVAL PRO
• TANK
• WEY
• ORA
• POER

Products and services

• HAVAL Jolion Compact urban crossover powered by a 1.5L turbo engine with manual or automatic transmission and front-wheel or all-wheel drive. Positioned as the brand's highest-volume model and the #1 crossover in Russia by 2025 sales.
• HAVAL M6 Family-oriented crossover with 1.5T Optimum engine and manual transmission, available as 2026 model year with refreshed equipment and expanded comfort options.
• HAVAL F7 Intelligent crossover powered by 1.5L or 2.0L turbo engines with 7-speed dual-clutch transmission, available in front-wheel or all-wheel drive. Equipped with modern infotainment including VK Video streaming and other digital services.
• HAVAL F7x Coupe-crossover variant of the F7 with sportier styling, torque-on-demand all-wheel drive and the same 1.5L/2.0L turbo powertrain options.
• HAVAL Dargo High-functional crossover with 2.0L turbo engine available in front-wheel or all-wheel drive configurations, designed for versatile everyday and light off-road use.
• HAVAL Dargo X Ruggedized variant of the Dargo with 2.0L turbo engine and all-wheel drive, positioned as the more off-road capable version of the model.
• HAVAL H3 High-clearance crossover in the HAVAL PRO dealer network, featuring built-in Yandex Auto services and multiple engine and drivetrain options.
• HAVAL H5 Body-on-frame SUV sold through the HAVAL PRO dealer network with a 2.0L turbo diesel engine and 4WD, positioned for off-road use.

Quantifiable outcome

• HAVAL JOLION achieved #1 ranking among crossovers in Russia based on 2025 sales data
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Yandex (Яндекс)coreTechnology or Integration · 1 January 2026Technology integration providing built-in services: Yandex Navigation (no registration required), Yandex Music (subscription required), Yandex Books for audiobooks. 4-5GB monthly data included via telematics module. Additional online services available through Wi-Fi connection at no extra charge.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• UAZ (Ulyanovsk Automobile Plant): UAZ is the Russian manufacturer of body-on-frame SUVs and off-road vehicles (Patriot, Hunter, Pickup). It competes most directly with HAVAL's PRO dealer network and H-series SUVs in the off-road segment.
• AvtoVAZ (LADA): LADA is the dominant Russian domestic automaker with the largest historical dealer network and broadest price coverage. As the incumbent mass-market brand, it competes with HAVAL across nearly all crossover and SUV price points.

Emerging players

• FAW (Russia): FAW is one of China's largest state-owned automakers with a developing presence in Russia, selling sedans and SUVs. Overlaps with HAVAL at the value end of the crossover segment and supports the encroachment of Chinese OEMs in the Russian auto market.
• GAC Motor Russia: GAC Motor is a Chinese state-owned OEM expanding its presence in Russia with crossover and SUV offerings. Smaller brand share than HAVAL but follows the same Chinese OEM localization playbook in the Russian market.
• BAIC Motor Russia: BAIC is a Chinese state-owned automaker distributing SUVs and crossover models in Russia. Competes with HAVAL in select SUV price tiers and is part of the broader Chinese OEM cohort expanding Russian market presence.

Direct peers

• Changan Automobile Russia: Changan is a Chinese state-owned automaker with active Russian operations and a crossover/SUV portfolio (CS-series, UNI-series). Competes directly with HAVAL on price and dealer channel in the Russian market.
• Geely Motors Russia: Geely sells passenger cars and SUVs in Russia through an established dealer network, including Coolray and Atlas models that overlap with HAVAL's Jolion and F-series. Direct overlap in crossover segment and Chinese-brand positioning.
• Chery Automobile Russia: Chery is a major Chinese OEM with a substantial crossover and SUV lineup sold in Russia. It directly competes with HAVAL in the same urban crossover and SUV price segments and is the most direct peer among Chinese brands in Russia.
• ORA (Russia): ORA is GWM's premium urban electric vehicle brand launched in Russia in October 2023. Sister brand under the same parent, sharing the Russian distribution infrastructure and digital ecosystem investments.
• TANK (Russia): TANK is Great Wall Motor's premium body-on-frame SUV brand, sold in Russia through 67 dedicated centers. Sister brand under the same GWM parent, sharing platform technology, manufacturing footprint, and dealer expansion strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTuberutube.ru/channel/48953335
• LinkedInlinkedin.com/company/haval-motor-rus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haval Motor Rus