Havas Group Bulgaria

What Havas Group Bulgaria does

Havas Group Bulgaria, legally registered as Медиа Планинг Груп ООД (Media Planning Group OOD), operates as a full-service advertising and communications agency based in Sofia, Bulgaria, and is a local subsidiary of the global Havas Group network. The agency delivers integrated services under the 'Havas Village' model, unifying creative development, media planning and buying, digital, social media, mobile marketing, CRM, UX design, public relations, healthcare communications, employer branding, and research under a single business lead per client. Revenue is generated through professional services engagements — project fees, retainers, and media commissions — with no public pricing disclosure and a sales-led go-to-market approach anchored on competitive pitches, direct outreach, and referrals.

The company serves predominantly enterprise clients across diverse verticals including telecommunications (Vivacom), automotive (Volkswagen, Porsche, Harley Davidson), financial services and insurance (Societe Generale Expressbank, DZI/KBC, Bulstrad VIG), healthcare and pharmaceuticals (Roche, Actavis/TEVA), construction (Baumit), energy (Schneider Electric, Veolia, EVN), technology (Microsoft, Tek Experts), FMCG (Denny, JDE), retail (Bulgaria Mall), and government/non-profit (Ministry of Tourism, SOS Children's Villages). Documented outcomes include a 2,620% sales increase for the Baumit Concrete campaign, #1 sales position for Volkswagen/Porsche Bulgaria over 3 consecutive years, 60,000+ visitors during the Bulgaria Mall opening weekend, and a FARA 2010 Gold Award for creative media usage.

From a technology and operational standpoint, Havas Bulgaria does not operate proprietary technology platforms; its core capability is human-led creative strategy, media planning/buying, and integrated communications delivery. The entity received an EU grant of approximately 380,069 BGN (~€194K) in 2017 under the Operational Programme 'Innovation and Competitiveness' for the acquisition of Business Intelligence software and organizational innovation, indicating investment in data-driven process improvements. The legal entity is a private limited company (OOD) domiciled in Bulgaria, with headquarters at 1 Bulgaria Square, Administrative Building NDK, floor 9, Sofia, and operates under the DBA names 'Havas Bulgaria' and 'Havas Village Sofia'.

Name

Havas Group Bulgaria

Legal name

Медиа Планинг Груп ООД

Website

https://havas.bg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Havas Group Bulgaria is a Sofia-based, full-service advertising and communications agency operating as part of the global Havas Group network. It delivers integrated creative, media, digital, and PR services to enterprise clients across telecom, automotive, healthcare, finance, and government verticals in Bulgaria.

Ownership category

akta.pro rank

Product category

Advertising and Communications Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Advertising services
• Media planning buying
• Digital marketing
• Public relations
• Creative communications

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Media Services: Havas Bulgaria provides integrated communications services including advertising creative development, media planning and buying, digital, social, mobile, CRM, UX, public relations, corporate communications, healthcare communications, design, research, and employer branding services. Revenue is generated through client project fees, retainers, and media commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Havas Group Bulgaria is a full-service advertising and communications agency that delivers integrated creative, media, digital, PR, healthcare, employer branding, social, mobile, CRM, UX, research, and design services to enterprise clients in Bulgaria. Operating under the global Havas Group's "Havas Village" model, it bundles multiple communication disciplines under one business lead so clients receive strategy, creative development, media planning/buying, and measurement from a single agency partner.

Product overview

Havas Group Bulgaria is a full-service advertising and communications agency operating as part of the global Havas network. The agency offers a multi-disciplinary portfolio of services unified under one leadership, including Creative Services, Media Planning and Buying, Digital Services, Public Relations, Data and Technology, Social Media Management, Mobile Marketing, CRM, UX Design, Healthcare Communications, Employer Branding, and Research. These services are delivered through integrated teams built around client needs rather than internal agendas, enabling streamlined, faster, and more effective campaign execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Strategic creative solutions for enterprise clients, including campaign development, creative strategy, and integrated brand communications across multiple platforms.
• Media Planning and Buying Media planning and buying services that connect brands with consumers through relevant media channels with measurable success tied to client outcomes.
• Digital Services Digital solutions including online campaigns, display advertising, social media campaigns, target reach, and measurable short-term results, combining strategy with new technologies.
• Public Relations PR services focused on changing perceptions through great ideas, providing the right connections and experience to grow business and boost brand presence for enterprise clients.
• Healthcare Communications Specialized communications services for healthcare and pharmaceutical clients, including corporate communications, press office services, rebranding campaigns, and digital agency support.
• Employer Branding Employer branding and recruitment marketing services, including full communication strategy, events, and employer brand development for corporate clients.

Quantifiable outcome

• 2620% increase in sales for Baumit Concrete product following campaign
• +5 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• MTVflagshipStrategic or Co-development Partner · 15 July 2017Havas PR was part of the organizing team for 'MTV Presents Varna Beach' - a major international music event featuring artists like Bebe Rexha, Steve Aoki, Tinie Tempah. The stage was over 80 meters long, the largest ever built in Bulgaria.
• Havas Group (Global)flagshipStrategic or Co-development PartnerHavas Bulgaria is part of the global Havas Group network. The local office operates under the 'Havas Village' model providing integrated services including advertising, media, digital, PR, and other disciplines. The global network enables access to international resources and best practices.
• Solvay SodicoreStrategic or Co-development PartnerHavas partnered with Solvay Sodi to create 'Innovation in Action' Academy - a competitive project providing opportunities for young people to participate with sustainable innovation ideas. Implemented in partnership with Aurubis and the Business Institute.
• AurubiscoreStrategic or Co-development PartnerCo-partner in the 'Innovation in Action' Academy project alongside Solvay Sodi and Havas, focused on sustainable innovations for young people.
• Business InstituteminorStrategic or Co-development PartnerPartner in 'Innovation in Action' Academy providing educational and research support for the sustainable innovation competition.
• Nova TelevisionminorChannel Partner/ Reseller/ DistributorPartnership with Nova TV for 'The Climate Forecast' campaign - UN Climate Change Conference tribute that aired on Nova TV's central news program.
• Studio KomplektminorImplementation/ SI/ Consulting PartnerCreative and organizational partner for 'Facade of the Year 2018-2019' event alongside Havas Worldwide Sofia.
• French-Bulgarian Chamber of Commerce and IndustryminorGTM or Marketing PartnerHavas responsible for complete creative concept of annual Beaujolais Nouveau VIP event organized by the Chamber for over 10 years.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leo Burnett Bulgaria: Publicis-owned creative agency operating in Bulgaria, focused on brand-building campaigns for large advertisers. Comparable to Havas Bulgaria in creative-led integrated communications work.
• DDB Bulgaria: Omnicom-owned creative network with Bulgarian operations offering creative advertising, digital, and media services. Competes head-to-head with Havas Bulgaria for enterprise brand-building accounts.
• Saatchi & Saatchi Bulgaria: Publicis creative network with Bulgarian operations offering full-service advertising and brand communications. Direct competitor to Havas Bulgaria for enterprise creative pitches.
• Ogilvy Bulgaria: Part of WPP, Ogilvy operates in Bulgaria delivering advertising, PR, and integrated communications. Closely comparable to Havas Bulgaria in scope of services, client types, and pitch competition.
• BBDO Bulgaria: Omnicom's global creative network with Bulgarian operations delivering brand advertising and integrated campaigns. Competes with Havas Bulgaria on creative-driven enterprise mandates.
• Publicis Groupe Bulgaria: Global advertising holding company with a Bulgarian presence offering integrated creative, media, digital, and PR services. Direct competitor to Havas Bulgaria for the same enterprise client pitches in the local market.
• GroupM Bulgaria: WPP's media investment arm operating in Bulgaria, specializing in media planning and buying. Directly comparable to Havas Bulgaria's media planning and buying service line.
• McCann Bulgaria: IPG-affiliated full-service agency in Bulgaria providing creative, media, and digital communications. Direct competitor for enterprise and FMCG clients similar to Havas Bulgaria's portfolio.

Broad incumbents

• Havas Group: Global parent organization of Havas Bulgaria. Operates a much broader worldwide network across creative, media, healthcare, and data; the Bulgarian office is a regional affiliate within this broader portfolio.
• Dentsu Bulgaria: Global advertising network with Bulgarian operations offering creative, media, and digital services. Comparable as a broad network incumbent operating in the same Bulgarian market as Havas Bulgaria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Havas
• Facebookfacebook.com/havas
• LinkedInlinkedin.com/company/havas-group-bulgaria
• Instagraminstagram.com/havas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Group Bulgaria