HAVENS Veevoeders

What HAVENS Veevoeders does

HAVENS Veevoeders (legal entity J.P. Havens Graanhandel N.V.) is a Dutch family-owned compound animal feed producer founded in 1845, currently led by the fourth generation of the Kaanen family (Joris and Alex Kaanen). The company operates a single central production facility in Maashees, North Brabant, Netherlands, with a second silo in the port of Venlo/Blerick, employing approximately 120-130 staff. Its product portfolio spans compound feeds and raw materials for pigs, dairy and rosé cattle, dairy goats, and laying poultry, supplemented by specialty feeds for horses, hobby poultry, rabbits, sheep and pigeons. Sales are split between direct bulk deliveries to professional farms in South Netherlands (via the online portal havens-orders.nl) and packaged goods (zakgoed) sold through 350+ independent HAVENS Dealers across the Benelux, with specialty feed exports reaching Germany, France, Denmark and 50+ additional countries.

The company's production rests on several proprietary technologies: a Synchroom-Liquid-Menger system installed in 2006 and continuously modernized for gram-precise liquid dosing; an in-house NIRS (Near-Infrared Spectroscopy) laboratory for raw material and outgoing feed quality control; a precision mineral dosing installation accurate to 1 gram per 5 tonnes; and a proprietary Feed Value Model underpinning the Mix-on-Measure (Mix-op-Maat) service, which delivers farm-specific formulations from a 4,000 kg minimum batch. Following the 2020-2021 factory modernization and commissioning of two new silos (50m and 53m tall, 9,600 m³ total), all raw materials are stored within 5 metres of the River Maas, enabling ship-borne inbound logistics with reported 80% lower diesel consumption per 1,000 tonnes versus trucking.

Revenue derives from three streams: compound feed sales to professional farms (transaction-fee pricing, quote-based, online portal orders); packaged goods sold through dealers; and raw materials (wheat, maize, soymeal, rapeseed meal, sugar beet pulp, sunflower meal) plus concentrates supplied to self-mixing farmers. Pricing is not publicly disclosed; bulk orders require registered professional farm accounts capable of receiving by bulk truck. The company holds VLOG non-GMO certification across dairy cattle, pigs, poultry, sheep, goats, horses and rabbits; GMP-Plus HACCP; QS and KAT (Germany); SecureFeed membership; and 100% RTRS-certified soy with non-LUC certificates. There are no subsidiaries, no external funding, and no M&A activity on record.

Name

HAVENS Veevoeders

Legal name

J.P. Havens Graanhandel N.V.

Website

https://havensvoeders.nl

Company type

Private

Founded year

1845

Operating status

Operating

Short description

HAVENS Veevoeders is a Dutch family-owned compound feed manufacturer producing feeds, raw materials, and custom Mix-on-Measure formulations for pigs, cattle, goats, and poultry in southern Netherlands, with direct bulk sales, 350+ Benelux dealers, and specialty exports to 50+ countries.

Ownership category

akta.pro rank

Product category

Compound Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119), Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

TMR/Complete Rations & Pelleted Ruminant Feeds (AFADAAAI), Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ), Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI), Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA), Organic/Non-GMO Swine Feed (AFADABAK)

Keywords

• Compound animal feed
• Livestock nutrition
• Custom feed mixing
• Non-GMO animal feed
• Raw feed materials

Headquarters

HQ city

Maashees

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Compound Feed Sales: Sale of complete compound animal feeds for pigs, cattle, goats, and poultry to professional livestock farms. Bulk delivery via truck; packaged goods via dealer network. Includes standard product lines and farm-specific custom formulations.
2. Raw Materials and Ingredients: Supply of raw materials (wheat, maize, other grains, soymeal, rapeseed meal, sugar beet pulp, sunflower meal) and concentrates/kernels directly to farmers for self-mixing or custom feed blending. Delivered by bulk truck, walking floor, or loose.
3. Custom Mix-on-Measure: Tailor-made feed mixes (Mix-op-Maat) including vitamins and minerals, calculated per farm. Minimum 4,000 kg bulk delivery. Revenue from formulation, raw material sourcing, and manufacturing margin.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

HAVENS Veevoeders manufactures and sells professional compound animal feeds — from raw grains to complete feed mixes — for all major livestock sectors (pigs, cattle, goats, poultry), along with raw materials, concentrates, and farm-specific custom Mix-on-Measure formulations. Products are produced at a single factory in Maashees, delivered in bulk directly to professional farmers in southern Netherlands and distributed as packaged goods (zakgoed) through 350+ HAVENS Dealers across the Benelux, with international exports to 50+ countries.

Product overview

HAVENS Veevoeders is a family-owned animal feed company established in 1845, producing professional animal feeds — from grains to complete feeds — for all branches of livestock farming in southern Netherlands. The product portfolio centers on four animal species: pigs (varkensvoeders), cattle (rundveevoeders), goats (melkgeitenvoeders), and poultry (pluimveevoeders), each with species-specific feed lines. Pig feeds include the KnorX Big piglet feed, the PLUS/GOLD/TOP three-tier fattening pig system, Zeugenvoeders (sow feeds), HAVO-GLT-Balans gilt feed, and Havo Kraam Turbo lactation feed. Dairy cattle feeds feature Pro-M-Start startup block, Cow-X, custom minerals (Mineralen op maat), Multi-Start muesli, Cow junior, Power-Starter, Power-Groei, and young cattle feeds. rosé and meat cattle feeds include HAVENS Rosé BEEF, BeefBeterBrok BBB, Vleesvee Basis, and Vleesvee Extra, plus the Mix-op-Maat custom mixing service. Goat feeds comprise GR-Start Muesli, Geit-Opfok-Start, Geit Opfok ADLIB, VLOG Geit Bypass, and Geit Fit-Mix vitamin course, available in 4mm and 7mm pellet sizes. Poultry feeds operate on the L-code startup system with NON-GMO variants. Key product additives include NEO-AC (immune/digestive support), Klauwfit (hoof health), and Hy-D (bone development). HAVENS also supplies raw materials, concentrates, and custom mixes, with VLOG non-GMO certified lines for multiple species. Feed is produced in Maashees and distributed via bulk and bagged sales through 350+ dealers across the Benelux and 50+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Pig Feeds (Varkensvoeders) Complete compound feed range for professional pig farms covering sows, piglets, and finishing pigs. Includes Zeugenvoeders (sow feeds with Klauwfit additive), three-tier PLUS/GOLD/TOP fattening pig lines, KnorX Big piglet feed, HAVO-GLT-Balans gilt feed, Havo Kraam Turbo concentrated lactation feed, and Transitievoer (Bruinbrood) transition feed. All fattening pig starter feeds include Hy-D vitamin D since 2020, and most piglet/fattening/sow feeds contain nutritional acids to combat coliforms and salmonella.
• Dairy Cattle Feeds (Rundveevoeders / Melkveevoeders) Compound feed range for dairy cattle covering cows, young stock, rosé calves, and beef cattle. Includes Pro-M-Start (premium startup block with rumen-protected fat and propionate), Cow-X (balanced feed for rumen stability and milk production), Multi-Start muesli, Cow junior pellet, GR Opstart-muesli, Power-Starter, Power-Groei, and Pre-Lac improved dry period block (2017-09). VLOG non-GMO certified since October 2017.
• Young Cattle and Rosé/Beef Feeds Specialty compound feeds for young cattle and rosé/beef calves. Includes Multi-Start muesli (super-palatable rearing feed), Cow junior (seamless pellet follow-up), GR Opstart-muesli (with fibers and spelt), Power-Starter (live yeasts, vitamin C, organic selenium for maize-rich rosé rations), Power-Groei, HAVENS Rosé BEEF (VEVI 1035), BeefBeterBrok BBB (extra vitamin E and protein), Vleesvee Basis, and Vleesvee Extra.
• Dairy Goat Feeds (Melkgeitenvoeders) Compound feed range for professional dairy goat farms. Includes GR-Start Muesli (with NEO-AC against coccidiosis), Geit-Opfok-Start (palatable with unlocked raw materials, 17% crude protein), Geit Opfok ADLIB (4mm/7mm), VLOG Geit Bypass (rumen-protected fats, organic zinc, Klauwfit), Geit Fit-Mix vitamin course (100g/animal/day for 3 weeks, launched 2017-05), and 4mm/7mm goat pellets. VLOG certified since December 2017.
• Poultry Feeds (Pluimveevoeders) Layer hen feeds for free-range, barn, and colony systems produced in coarse, midi, and fine structures. Available in GMO and NON-GMO variants. Entire laying meal assortment available as Non-GMO. Includes L-code 5-step startup system with flock-specific optimization through specialist consultation. VLOG certified since 2014.
• Mix-on-Measure (Mix-op-Maat) Custom Feed Service Custom farm-specific feed mixes formulated per farm based on silage analysis, desired growth, and available roughages or by-products, including tailored vitamins and minerals. Minimum bulk delivery of 4,000 kg per order, leveraging the proprietary Unique Feed Value Model and Synchroom-Liquid-Menger gram-precise dosing system.
• Custom Mineral Mixing (Mineralen op maat) Custom mineral and premix mixing service using an extensive premix installation with dosing accuracy of 1 gram per 5 tonnes of feed. Allows rapid composition changes and switching between inorganic, hydroxy, and organic minerals with minimal segregation risk.
• Raw Materials and Concentrates (Grondstoffen en kernen) Direct supply of raw materials including wheat, maize, other grains, soymeal, rapeseed meal, sugar beet pulp, and sunflower meal, plus concentrates and kernels for self-mixing farmers. Delivered via bulk wagon, walking floor, or loose discharge.
• HAVENS Specialty Feeds (Horses, Hobby Poultry, Rabbits, Sheep, Pigeons) Specialty packaged compound feeds for horses, hobby poultry, hobby rabbits, sheep, and pigeons sold via dedicated domain websites (paardenvoeders.nl, scharrelpluimvee.nl, konijnenvoeders.nl, duivenvoeders.nl, schapenvoeders.nl) and through the 350+ HAVENS Dealers across Benelux, exported to Germany, France, Denmark, and 50+ countries.

Quantifiable outcome

• 80% less diesel consumption per 1,000 tonnes of raw materials vs truck transport
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• A-WareminorStrategic or Co-development Partner · 1 January 2025A-Ware is a dairy cooperative and dairy company in the Netherlands. A-Ware and HAVENS co-presented at the 2025 customer relation day (180-year anniversary), with A-Ware providing cheese sampling at the event. The partnership reflects shared focus on quality dairy production and sustainable farm-to-consumer supply chains.
• Houbensteyn GroepminorStrategic or Co-development Partner · 1 January 2019HAVENS has been a supplier and partner of the Houbensteyn Groep for over 40 years, providing animal feed, grains, and raw materials. Houbensteyn's new mixed farm uses HAVENS silos at the Maas in Venlo and Maashees, sharing infrastructure for a low carbon footprint. The Houbensteyn Groep is a pioneer in sustainable pig farming.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• ForFarmers: Largest compound feed producer in Europe, headquartered in the Netherlands. Directly comparable in livestock feed (cattle, pigs, poultry) with similar South Netherlands customer base but vastly greater scale, multi-country footprint, and bulk distribution.
• Royal Agrifirm Group: Dutch agricultural cooperative producing compound feeds and premixes for cattle, pigs, and poultry. Direct peer through overlapping product portfolio, similar Dutch farmer customer base, and shared VLOG/GMP-Plus quality standards.
• De Heus Animal Nutrition: Dutch-origin global animal feed manufacturer with compound feed lines across pigs, poultry, cattle, and aquaculture. Closely comparable in product range and Dutch/Benelux heritage, with much larger international operations.
• Denkavit: Dutch specialist in young animal nutrition (calf milk replacers, piglet feeds) with VLOG non-GMO lines. Comparable to HAVENS in dairy and piglet feed specialization, VLOG certification, and Dutch manufacturing heritage.
• PAVO (horse feed): Dutch market-leading horse feed brand (part of Cargill Animal Nutrition). Direct peer for HAVENS' specialty horse feed line (paardenvoeders.nl), competing for the same European equestrian hobby-horse customer base through dealer and direct channels.

Broad incumbents

• Nutreco (Trouw Nutrition): Global animal nutrition leader owned by SHV Holdings, offering compound feeds, premixes, and specialty nutrition. Overlaps with HAVENS on livestock feed but operates at much larger scale across many geographies and species.
• Cargill Animal Nutrition: Global animal nutrition division of Cargill offering compound feeds and premixes across all major livestock species. Comparable in product breadth and Dutch market presence (via PAVO and Provimi brands), with vastly greater scale and global sourcing.
• AB Agri: UK-headquartered animal nutrition and feed manufacturer (part of Associated British Foods). Comparable in compound feed manufacturing and specialty premix offerings, but operating primarily in the UK and lacking the Dutch/Benelux footprint.

Regional players

• Aveve (Group Aveve): Belgian agricultural cooperative with animal feed, grain handling, and farm supply operations. Comparable in compound feed and raw material distribution, primarily serving Belgian rather than Dutch farmers but overlapping in Benelux hobby and specialty feed.

Emerging players

• Vitfoss: Danish premix and specialty feed additive producer. Comparable as a smaller specialty supplier serving pig, poultry, and cattle farms across Northern Europe with VLOG-compatible non-GMO offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HavensVoeders

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAVENS Veevoeders