Hawaii Poké Bowl

What Hawaii Poké Bowl does

Hawaii Poké Bowl is a privately held Dutch quick-service restaurant chain founded in 2018 and headquartered in the Netherlands, operating three company-owned locations in Rotterdam (Stadhuisplein 32), Den Haag (Spuistraat 60), and Delft (Markt 13), each open daily from 11:30 to 21:00 for dine-in, takeaway, and delivery. The concept centers on Hawaiian poke bowls, offering both a customizable Build Your Own Bowl (base, protein, mix-ins, dressing, toppings, €13.90 regular / €16.40 large) and a set of Signature Bowls (Salmon Style, Fried Chicken, Pulled Chicken, Classic Tuna, Shrimptastic, Teriyaki Steak, Tofu Time) priced at €13.90–€14.95. The menu is rounded out with sides (gyoza, edamame, tempura, sweet potato fries), beverages, and Grab & Go Sushi (exclusively at the Rotterdam location, with stated intent to expand to additional cities). A core differentiator is the use of secret in-house signature sauces prepared daily and a stated emphasis on sustainable packaging and locally sourced vegetables.

Name

Hawaii Poké Bowl

Legal name

Hawaii Poké Bowl

Website

https://hawaiipokebowl.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Food Sales (Dine-in/Takeaway): Revenue from customers ordering and consuming poke bowls, sushi, and beverages at restaurant locations or for takeaway. Transaction-based sales at fixed menu prices.
2. Home Delivery: Revenue from delivery orders placed through company website or third-party platforms (UberEats), with delivery fees and platform commissions.
3. Catering Services: Bulk order services for groups of 10+ persons, including poke bowls, sushi, side dishes, and drinks for events, meetings, corporate functions, and celebrations.
4. Franchise Fees: Revenue stream from franchising model where entrepreneurs pay to open Hawaii Poké Bowl locations. Franchise inquiry form indicates minimum equity requirements starting from under €50,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hawaii Poké Bowl is a Dutch quick-service restaurant chain that sells fresh, customizable poke bowls, signature bowls, sushi, sides, and beverages through three dine-in restaurant locations in the Netherlands (Rotterdam, Den Haag, Delft). Customers can build their own bowl by selecting a base, protein, mix-ins, dressing, and toppings, or choose from pre-configured chef-curated signature bowls. The chain also provides takeaway, home delivery (direct and via UberEats/Thuisbezorgd), catering for groups of 10 or more, and a franchise program for expansion.

Product overview

Hawaii Poké Bowl is a Dutch poke bowl restaurant chain offering a dual product model: (1) Build Your Own Bowl - a customizable offering where customers choose their base, protein, mix-ins, dressing, and toppings; and (2) Signature Bowls - pre-configured chef-curated combinations. The menu also includes Grab & Go Sushi (exclusively in Rotterdam), side dishes (Bijgerechten), and beverages (Dranken). The company operates three physical locations in Den Haag, Rotterdam, and Delft, offering dine-in, takeaway, and delivery services. Additional offerings include catering for groups of 10+, promotional bundles (Menu Deal), and a franchise program for expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Build Your Own Bowl Customizable poke bowl where customers select their base, protein (1), mix-ins (up to 5), dressing (1), and toppings (up to 3) to create a personalized bowl. Available in Regular (€13.90) or Large (+€2.50) sizes for dine-in, takeaway, and delivery.
• Signature Bowls Pre-configured chef-curated poke bowl combinations including Salmon Style, Fried Chicken, Pulled Chicken, Classic Tuna, Shrimptastic, Teriyaki Steak, and Tofu Time. Prices range from €13.90 to €14.95 for Regular, with +€2.50 Large upgrade. Available at all three locations.
• Grab & Go Sushi

Quantifiable outcome

• Catering available for groups from 10 persons

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• UberEatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership. Hawaii Poké Bowl products are available for ordering through the UberEats app, extending delivery reach to customers who prefer ordering through delivery aggregators.
• ThuisbezorgdminorChannel Partner/ Reseller/ DistributorDutch food delivery platform mentioned in privacy policy as one of the delivery partners. Products available through Thuisbezorgd for home delivery service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wagamama: Wagamama is a UK-founded Asian-inspired fast-casual chain with European presence, offering customizable bowls and Asian flavors. Comparable in casual Asian-cuisine positioning, urban locations, and scalable brand-building play.
• SweetGreen: SweetGreen is a publicly-traded fast-casual salad/bowl chain with a strong digital ordering and customization platform. Comparable in build-your-own healthy bowl positioning, tech-forward ordering, and brand-led marketing, though larger and broader in menu scope.
• CAVA: CAVA is a US fast-casual Mediterranean chain built around customizable grain bowls, dips, and salads. Highly comparable in build-your-own customization mechanics, premium ingredient positioning, and digital-led customer experience, though operating at vastly greater scale.
• Pret A Manger: Pret A Manger is a large European fast-casual chain with strong urban location presence and healthy menu positioning. Comparable in urban lunch-crowd targeting, grab-and-go format, and supply chain for fresh prepared food at scale.

Direct peers

• Pokeworks: Pokeworks is a US-headquartered poke bowl franchise with international expansion ambitions, offering build-your-own bowls and signature options. Comparable in concept, customization model, and franchise-based scaling strategy.
• Just Salad: Just Salad is a US fast-casual chain focused on customizable healthy bowls and salads with sustainability commitments. Directly comparable in build-your-own healthy fast-casual positioning, urban footprint strategy, and reusable packaging initiatives.
• Poké Perfect: Poké Perfect is a Canadian poke bowl fast-casual chain with European presence that mirrors Hawaii Poké Bowl's build-your-own bowl model, healthy positioning, and multi-city footprint. Directly comparable in product, customer, and operational model.

Regional players

• Sumo Sushi & Bento: Sumo is a Dutch Asian fast-casual chain offering sushi, bento, and Asian-inspired meals across multiple Netherlands cities. Comparable as a regional competitor in the same Dutch urban Asian-casual dining segment.
• Mr. Poke: Mr. Poke is a Dutch poke bowl concept operating in the Netherlands with a similar build-your-own model and healthy positioning. Directly comparable as a regional fast-casual competitor pursuing the same Dutch customer base.
• Sushi Point: Sushi Point is a Netherlands-based sushi and Asian fast-casual delivery and takeaway chain. Comparable in offering Grab & Go sushi in the Dutch market, urban storefront model, and digital-first ordering experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hawaiipokebowl_/?hl=en
• LinkedInlinkedin.com/company/hawaii-pok%C3%A9-bowl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaii Poké Bowl