What The Salvation Army Hawaiian & Pacific Islands Division does

The Salvation Army Hawaiian & Pacific Islands Division is the U.S. Western Territory's regional unit of The Salvation Army National Corporation, a 501(c)(3) religious and charitable organization headquartered in Alexandria, Virginia. The division delivers direct humanitarian services — including meals, shelter, social support, and disaster relief — through physical service centers and thrift stores across five jurisdictions: the State of Hawai'i, Guam, the Commonwealth of the Northern Mariana Islands, the Federated States of Micronesia, and the Republic of the Marshall Islands.

Its core product set combines donation channels (online monetary giving, goods donations via SATruck.org, planned giving, stock and bond gifts, and a peer-to-peer fundraising platform), charitable retail via thrift stores selling donated goods, and seasonal programs such as the Angel Tree Campaign. Underlying technology is not disclosed beyond standard nonprofit digital infrastructure, including a location-finder, online giving pages, and email subscription. The marketing footprint consists primarily of the official salvationarmyusa.org property, email communications, and social media.

The revenue model is donation-driven rather than transactional. Monetary gifts (one-time and recurring), planned gifts, and goods donations flow in from individuals and organizations; thrift stores convert donated inventory into retail revenue that subsidizes programs; and targeted fundraising campaigns (e.g., Angel Tree) generate community-led inflows. The two primary customer/beneficiary segments are individuals and families in need across the Pacific Islands, and donors and volunteers who support the mission through financial giving, goods, or time. The division holds ECFA accreditation, GuideStar Platinum transparency status, and Better Business Bureau Accredited Charity standing as markers of donor-trust infrastructure.

Name

The Salvation Army Hawaiian & Pacific Islands Division

Legal name

The Salvation Army National Corporation

Website

https://hawaii.salvationarmy.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Salvation Army Hawaiian & Pacific Islands Division is a 501(c)(3) regional unit that delivers meals, shelter, and social services through service centers and thrift stores across Hawai'i, Guam, the CNMI, the FSM, and the Marshall Islands, funded by charitable donations, retail sales, and planned giving.

Ownership category

akta.pro rank

Product category

Charitable Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Religious Organizations (813110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

akta.pro secondary industries

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Humanitarian aid services
• Charitable donation programs
• Thrift retail operations
• Emergency disaster relief
• Community social services

Headquarters

HQ city

Hawaiʻi

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Monetary Donations: Accepts one-time and recurring monetary donations from donors to support community programs including meals, shelter, and support services.
2. Goods Donations: Accepts donated clothing, furniture, and other goods through service centers, which are then sold through thrift stores or distributed to those in need.
3. Thrift Store Sales: Operates thrift stores selling donated goods to generate revenue supporting charitable programs.
4. Fundraising Campaigns: Conducts fundraising campaigns including Angel Tree Campaign and individual fundraiser pages for community-driven donations.
5. Planned Giving: Offers planned giving options for donors making long-term charitable commitments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Salvation Army Hawaiian & Pacific Islands Division is a regional charitable division that provides direct humanitarian services—including meals, shelter, and social support—through local Service Centers across Hawai'i and the Pacific Islands. It funds these services via monetary donations, donated goods, planned giving, stock gifts, and proceeds from Thrift Stores selling donated items. It also runs seasonal and community programs such as the Angel Tree holiday gift campaign.

Product overview

The Salvation Army Hawaiian & Pacific Islands Division operates a suite of charitable services and giving mechanisms. The core offerings include direct humanitarian aid through Service Centers (providing meals, shelter, and support) and retail operations via Thrift Stores selling donated goods. The organization enables donations through multiple channels: an online Donate Money platform for monetary contributions, a Donate Goods service via SATruck.org, and a Fundraising Platform for supporters to create personal campaigns. Seasonal programs include the Angel Tree Campaign providing holiday gifts to families in need. These products collectively support the division's mission across Hawaiʻi, Guam, the Commonwealth of the Northern Mariana Islands, the Federated States of Micronesia, and the Republic of the Marshall Islands.

Differentiator

Problem solved

Functional benefit

Products and services

• Donate Money Online monetary donation platform allowing supporters to make one-time or recurring donations to fund the division's humanitarian programs, including meals, shelter, and community support services.
• Donate Goods
• Angel Tree Campaign
• Service Centers
• Thrift Stores
• Fundraising Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• LDS Charities (Pacific Area): LDS Charities operates faith-based humanitarian and disaster relief programs across the Pacific Islands, providing food, supplies, and emergency response — directly competing with The Salvation Army for the same donor and beneficiary communities.
• American Red Cross (Pacific Islands Region): The American Red Cross operates across the same Pacific geographies (Hawaii, Guam, CNMI, FSM, Marshall Islands) providing disaster relief, emergency shelter, and humanitarian aid — directly competing for donor dollars, volunteers, and government disaster contracts in the same service territory.
• Catholic Charities Hawaii: Catholic Charities Hawaii is a faith-based nonprofit providing social services, food assistance, immigration support, and housing aid in Hawaii — competing for the same vulnerable population, donor base, and government contracts.
• United Way Hawaii: United Way Hawaii is a federated giving organization that aggregates workplace donations and distributes grants to local nonprofits — competing for the same donor dollars and acting as both a peer and a potential intermediary funder for Hawaiian social services.
• Goodwill Industries of Hawaii: Goodwill Hawaii operates thrift retail stores and job-training programs across the Hawaiian Islands, competing head-to-head with The Salvation Army for donated goods, bargain shoppers, and donor support in the same geography.

Broad incumbents

• Mercy Corps: Mercy Corps is a large international humanitarian organization operating across the Pacific with disaster response, food security, and economic recovery programs — competing for institutional donors and government disaster response contracts.
• International Federation of Red Cross and Red Crescent Societies: The IFRC coordinates Red Cross/Red Crescent activities globally and supports Pacific Island national societies with disaster response capacity — a broader incumbent operating in the same humanitarian space with overlapping donor pools.

Emerging players

• Direct Relief: Direct Relief is a humanitarian aid organization distributing medical supplies and disaster relief materials, increasingly active in Pacific Island disaster response — competing for disaster-relief funding and government contracts.

Regional players

• Habitat for Humanity Hawaii: Habitat for Humanity affiliates across the Pacific Islands provide housing-related services to vulnerable populations — overlapping in donor base and beneficiary population, though focused on housing rather than broader humanitarian aid.
• Aloha United Way: Aloha United Way is a Hawaii-focused federated giving organization that aggregates workplace donations and funds local nonprofits — operating as a regional peer for donor dollars within the same primary territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-salvation-army-hawaiian-pacific-islands-division

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army Hawaiian & Pacific Islands Division