Hawaii Water Sports Center

What Hawaii Water Sports Center does

Hawaii Water Sports Center, operating through its legal entity Koko Marina Water Sports LLC, is a privately-held water sports tour operator established in 1973 and headquartered at Koko Marina Center in Hawaii Kai, Oahu. The company serves leisure tourists visiting Oahu with seven core activities — Banana Boat, Bumper Tube, Parasailing, Wakeboarding, Waterski, Snorkel with Turtles, and Air Nautique Boat Rides — plus nine multi-ride combo packages priced from $99 to $219 per person and a new Submarine Scooters Tours offering. Its operational asset base includes a fleet of Ski Nautique and Super Air Nautique boats (with air towers for wakeboarding), a 50-foot power catamaran for snorkeling excursions, and 6-person inflatable towables, supported by USCG-certified captains and instructors.

The business runs a direct-to-consumer model with per-transaction pricing, accepting bookings through the FareHarbor online platform, by phone, and walk-up at the marina. Snorkeling tours are delivered via an operational partnership with Island Water Sports Hawaii, which provides the catamaran and crew. Marketing is conducted through the company website, Facebook, Instagram, and email newsletters, with a Japanese-language rack card produced in 2025 indicating intent to target Japanese tourists.

The company employs 1-10 staff and operates daily from 8:30am to 5pm, with seasonal exposure to Oahu tourism volumes. No external investors, parent companies, or capital raises are disclosed, and there are no public financial filings or revenue figures available in the source material.

Name

Hawaii Water Sports Center

Legal name

Koko Marina Water Sports LLC

Website

https://hawaiiwatersportscenter.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Hawaii Water Sports Center is a privately-held, 53-year-old Oahu tour operator offering parasailing, wakeboarding, waterskiing, banana boat rides, snorkeling, and combo packages to leisure tourists, booking via FareHarbor, phone, and walk-up at Koko Marina.

Ownership category

akta.pro rank

Product category

Water Sports Tourism

NAICS

Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAKAE

Snorkeling & Marine Activity Centers

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

SECONDARYTHAJAJAH

Jet Ski, Parasailing & Tow Sports (Wakeboard, Waterski, Tubing)

Travel & Hospitality/Tours, Attractions & Experiences/Marine & Water Experiences (Boat Tours, Diving, Snorkeling, Fishing)

SECONDARYTHAJAJAA

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching)

Travel & Hospitality/Tours, Attractions & Experiences/Marine & Water Experiences (Boat Tours, Diving, Snorkeling, Fishing)

SECONDARYCRAMAIAM

Marine Recreation Rentals & Tours Retail Counter (On-site Sales)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Water sports tours
• Parasailing activities
• Snorkeling excursions
• Wakeboarding lessons
• Combo activity packages

Headquarters

HQ city

Honolulu, Hawaii

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Water Sports Activity Fees: One-time transaction fees charged per person for individual water sports activities and combo packages. Customers pay per activity or as part of multi-ride special packages. Revenue is generated through individual ride bookings (Banana Boat, Bumper Tube, Parasailing, Wakeboarding, Waterski, Snorkel Tours, Air Nautique Boat Rides) and bundled combo packages offering multiple activities at discounted rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hawaii Water Sports Center operates a water sports tour business from Koko Marina Center on Oahu, Hawaii, offering individual activities including parasailing, banana boat rides, bumper tubes, waterskiing, wakeboarding, snorkeling with sea turtles, and scenic Air Nautique boat rides. The company sells these activities à la carte and as bundled multi-ride combo packages to tourists visiting Waikiki, Honolulu, and Hanauma Bay.

Product overview

Hawaii Water Sports Center is a water sports tour operator offering a portfolio of individual ride activities and bundled combo packages. The core offerings include seven standalone activities: Banana Boat Ride, Bumper Tube Ride, Parasailing, Wakeboarding, Waterski, Snorkel with Turtles, and Air Nautique Boats. These are available as nine Multi-Ride Special combo packages that bundle multiple activities together for added value, ranging from two-activity combos like the Wild Combo to four-activity combos like the Turtle Adventure Combo PLUS. Located at Koko Marina in Oahu, the company has been in operation since 1973.

Differentiator

Problem solved

Functional benefit

Products and services

• Banana Boat Ride Six-person inflatable Banana Boat towed through the marina where riders hang on and try not to fall off; suitable for ages 4 and older.
• Bumper Tube Ride High-speed inflatable tube ride where participants jump the wake and bounce across the marina waters; suitable for ages 4 and older.
• Parasailing Parasail ride flying up to 700 feet over the Pacific Ocean with views of the Oahu and Waikiki coastline from Kewalo Bay; minimum age 5.
• Wakeboarding Wakeboarding behind luxury Nautique boats with professional instructors for all skill levels; minimum age 12.
• Waterski Water skiing on protected inland marina waters using Ski Nautique boats, suitable for beginners and experts; minimum age 10.
• Snorkel with Turtles Snorkeling boat tour to Turtle Canyons in Maunalua Bay to see Hawaiian green sea turtles, tropical fish, and coral reefs; minimum age 6, operated via partner catamaran departing from Koko Marina.
• Air Nautique Boats 20-minute scenic boat ride in 2024 Super Air Nautique boats through Koko Marina and Maunalua Bay area with licensed captains; ages 3-99, minimum 2 passengers.
• Wild Combo Two-activity combo package: Banana Boat Ride and Bumper Tube Ride; suitable for ages 4 and up, priced at $99 per person.
• Wild-er Combo Two-activity combo package: Wakeboard OR Waterski plus Banana Boat OR Bumper Tube; priced at $169 per person.
• Wild-est! Combo Three-activity combo package: Wakeboard OR Waterski plus Banana Boat and Bumper Tube; described as the best value on the islands, priced from $219 per person.
• Turtle Adventure Combo Two-activity combo: Turtle Snorkel boat tour plus Banana Boat OR Bumper Tube, with optional Wakeboarding or Waterski; priced at $169 per person.
• Turtle Adventure Combo PLUS Three-activity combo: Turtle Snorkel boat tour on a 50-foot power catamaran plus Banana Boat and Bumper Tube; duration 3-3.5 hours, priced at $219 per person.
• Parasail Combo Two-activity combo: Parasail Ride (6-8 minutes in the air at 700 ft altitude) plus Banana Boat OR Bumper Tube; priced at $139 per person.
• Parasail Combo PLUS Two-activity combo: Parasail Ride (700 ft altitude) plus Banana Boat OR Bumper Tube with optional dunking; priced at $179 per person.
• Parasail & Snorkel Adventure Combo experience: Parasail Ride (6-8 minutes at 700 ft altitude) plus a snorkeling adventure from the 50-foot power catamaran; priced at $199 per person.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Island Water Sports HawaiicoreChannel Partner/ Reseller/ DistributorIsland Water Sports Hawaii provides the snorkeling tour component for the 'Snorkel with Turtles' activity offered by Hawaii Water Sports Center. The 51-passenger catamaran departs from Koko Marina Shopping Center for tours to Turtle Canyons in Maunalua Bay. This is an operational partnership where Island Water Sports Hawaii operates the actual snorkeling tour while Hawaii Water Sports Center sells and books this experience as part of their activity lineup.
• Koko Marina Water Sports LLCcoreOthersKoko Marina Water Sports LLC is the official legal operating entity name of Hawaii Water Sports Center. It is a Hawaii limited liability company that owns and operates the water sports activities. All liability waivers and legal agreements are executed under this entity name.
• Kona Brewing CompanyminorOthersLocated adjacent to Kona Brewing Company within the Koko Marina Center complex. The proximity provides convenience for customers and creates a hub for food, beverages, and water activities in the marina area.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Island Water Sports Hawaii: Operates the snorkeling-with-turtles catamaran tours that HWSC resells, and is a direct competitor offering scuba, snorkel, submarine scooter, and parasailing at Koko Marina and Kewalo Basin — overlapping locations, fleet type, and target tourists.
• Boss Frog's Watersports: Hawaii water sports and rental operator (multi-island, strong on Maui and Big Island) offering snorkel gear, paddleboards, kayak rentals, and guided water activities. Comparable model targeting the same tourist activity demand, with a heavier rental focus.
• X-Treme Parasail: Oahu-based parasailing operator competing directly with HWSC's parasailing product; uses similar vessel-based tow activities, serves the same Waikiki tourist segment, and competes on price and altitude.
• Hawaiian Style Watersports: Hawaii water sports operator (Maui-based with multi-island presence) offering snorkel, parasail, and beach rentals; competes for the same Hawaii tourist water-sports wallet share across activities HWSC also runs.
• SeaBreeze Watersports: Hawaii jet ski, parasail, and watersports operator with multi-island presence. Directly competes on tow-sports activities and parasailing in the same Hawaii tourism market.

Broad incumbents

• Trilogy Excursions: Multi-island Hawaii sailing and snorkeling company operating catamaran snorkel tours and sailing experiences. Competes for the same in-destination water activity tourist spend on Maui/Oahu with similar snorkel-to-boat format.
• Atlantis Submarines Hawaii: Large Hawaii marine tourism operator (submarine and boat tours) targeting the same Waikiki/Oahu visitor demographic. Overlaps with HWSC on snorkel and scenic boat experiences but offers a very different primary product.
• Kualoa Ranch: Established Oahu adventure activity operator offering broader tour experiences (ATV, zipline, movie sites, ocean activities). Comparable as a competing Hawaii adventure activity provider but with a wider portfolio and different core experience mix.
• Viator: Global tours-and-activities marketplace where HWSC-style activities are listed and booked. Not a direct operator, but a structural competitor for tourist booking attention and a key distribution channel for activity operators of HWSC's scale.

Regional players

• Mauna Lani Sea Adventures: Big Island (Waikoloa/Kohala Coast) snorkel and marine tour operator offering snorkeling, whale watching, and sunset cruises. Similar activity mix to HWSC's snorkel and boat tour products, but serves a different Hawaiian island.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HawaiiWaterSportsCenter
• Instagraminstagram.com/hawaiiwatersportscenter
• LinkedInlinkedin.com/company/hawaii-water-sports-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaii Water Sports Center