HAWA Vietnam

What HAWA Vietnam does

HAWA Vietnam (legal name: Hội Mỹ nghệ và Chế biến gỗ TP.HCM / Handicraft & Wood Industry Association of HCMC) is a non-profit industry association founded in 1990 and headquartered in Ho Chi Minh City, Vietnam. It serves approximately 1,000 member companies following its December 18, 2025 merger with BIFA (Bình Dương Wood Processing Association), spanning wood processing, furniture manufacturing, handicraft production, materials supply, design, logistics, and ancillary services. The association's portfolio combines physical exhibitions (the flagship annual HawaExpo international furniture export fair at SECC, and the co-organized VIBE interior and construction expo), digital platforms (HopeFairs online exhibition platform; HAWA DDS wood origin traceability and due diligence system), publications (the bimonthly Wood & Furniture Magazine), training programs (Lean, AI integration, green transformation, EUDR compliance), and international trade delegations to fairs including High Point Market, WMF/CIFF, Maison&Objet, and Milan Design Week.

HAWA generates revenue primarily through annual membership fees segmented by industry sector (Wood Processing 5,000,000 VND/year, Handicraft 2,000,000 VND/year, Trade and Service 1,000,000 VND/year), supplemented by event and exhibition revenues, sponsorship, and government/development-partner support (GIZ, ILO). With a staff of roughly 13 people, the organization operates as a member-governed association under Ho Chi Minh City People's Committee oversight, running approximately 50 programs per month, 250 seminars and events per year, and engaging approximately 22,000 participants annually.

The association's strategic role is to consolidate Vietnam's wood and furniture export industry around a unified platform that provides market access (international buyer introductions, trade fairs), regulatory enablement (EUDR traceability via HAWA DDS), capability building (training and the Hoa Mai Design Award), and policy advocacy through partnerships with VCCI, ITPC, AFIC, and international bodies such as Forest Trends, Preferred by Nature, and ILO Vietnam.

Name

HAWA Vietnam

Legal name

Hội Mỹ nghệ và Chế biến Gỗ TP.HCM

Website

https://hawa.vn

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

HAWA Vietnam is a non-profit industry association serving approximately 1,000 wood, furniture, and handicraft companies in southern Vietnam through exhibitions (HawaExpo, VIBE Expo), trade missions, digital platforms (HopeFairs, HAWA DDS), training, and international buyer-matching programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: HAWA generates revenue through annual membership fees categorized by industry sector. Wood processing members pay 5,000,000 VND/year; handicraft members pay 2,000,000 VND/year; trade and service members pay 1,000,000 VND joining fee plus annual fees. Discounts of 10% for 2-year commitment and 15% for 3+ years are offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

HAWA Vietnam is a non-profit industry association serving wood processing, furniture manufacturing, and handicraft enterprises in southern Vietnam. It provides membership services, trade promotion programs, international trade fair delegations, the flagship HawaExpo trade fair, the VIBE interior and construction expo, an online exhibition platform (HopeFairs), a wood traceability compliance system (HAWA DDS), training and design programs, and a bi-monthly industry magazine. Approximately 1,000 member companies access these services post the December 2025 merger with BIFA.

Product overview

HAWA Vietnam is an industry association (Handicraft & Wood Industry Association of HCMC) that provides a portfolio of services and platforms for the wood and furniture industry rather than a unified software product. The portfolio consists of: (1) physical exhibitions - HawaExpo (annual international wood/furniture trade fair) and VIBE Expo (interior & construction expo); (2) digital platform - Hopefairs (online exhibition platform); (3) digital service - HAWA DDS (wood origin traceability system); (4) industry awards - Hoa Mai Design Award (furniture design competition); (5) publications - Tạp chí Gỗ và Nội thất (bimonthly industry magazine); and (6) trade promotion and training services connecting member enterprises with international markets. Following the merger with BIFA in December 2025, the association now represents nearly 1,000 member companies across wood processing, furniture, handicrafts, materials, design, logistics and related services.

Differentiator

Problem solved

Functional benefit

Brands

• HawaExpo: Annual international wood and furniture export fair organized by HAWA
• Vibe Expo
• Hoa Mai Design Award
• HAWA DDS
• Tạp chí Gỗ và Nội thất
• Hopefairs

Products and services

• HawaExpo Annual international wood and furniture export trade fair (Hội chợ Xuất khẩu Đồ gỗ & Nội thất TP.HCM) held at SECC in Ho Chi Minh City, connecting Vietnamese wood-product manufacturers with international buyers from 83+ countries.
• VIBE Expo Strategic exhibition platform for Vietnam's architecture, construction, and interior design industries (Triển lãm Nội thất & Xây dựng Việt Nam), co-organized with SACA.
• HopeFairs First online exhibition platform for the Vietnamese furniture industry, built to enable digital trade connections and virtual exhibitions between Vietnamese suppliers and global buyers.
• HAWA DDS Wood accountability and origin traceability system (Hệ thống Giải trình và Truy xuất Nguồn gốc Gỗ) providing legal wood compliance and traceability solutions for member enterprises seeking EUDR compliance.
• Hoa Mai Design Award Vietnam's largest and longest-running wood furniture product design competition (Giải thưởng Thiết kế Sản phẩm Nội thất Gỗ), organized by HAWA to promote design excellence and innovation in the wood furniture industry.
• Tạp chí Gỗ và Nội thất (Wood & Furniture Magazine) Bi-monthly industry magazine (Tạp chí Gỗ và Nội thất) providing information, knowledge, trends, and expert analysis on wood processing, furniture, and handicraft industries, distributed free to members and partners.
• Trade Promotion Programs International trade promotion programs connecting HAWA member companies with foreign buyers and markets, including organized delegations to major trade fairs such as High Point Market (USA), WMF/CIFF (China), Maison&Objet (Paris), and Milan Design Week.
• Training & Design Programs Professional development and training programs covering AI integration in production management, Lean thinking, sustainable development, green transformation, EUDR due diligence, and design workshops for wood industry enterprises.

Quantifiable outcome

• ~17,000 visitors and ~3,500 international buyers from 83 countries at HawaExpo 2026
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• BIFA – Bình Dương Wood Processing AssociationcoreStrategic or Co-development Partner · 18 December 2025On December 18, 2025, the HA General Congress (nhiệm kỳ I 2025-2028) officially recorded the merger between HAWA and BIFA (Bình Dương Wood Processing Association). This merger formed a unified association with approximately 1,000 members, becoming one of the largest organizations in Vietnam's wood and furniture sector.
• Amazon Global Selling VietnamcoreGTM or Marketing PartnerHAWA partners with Amazon Global Selling Vietnam to support member companies in accessing global e-commerce channels. Joint activities include workshops on selling furniture on Amazon and the Amazon V-Wooden CEO Club initiative launched in 2026.
• Vietnam Trade Promotion Agency (ITPC)coreGTM or Marketing PartnerITPC (Trung tâm Xúc tiến Thương mại và Đầu tư TP.HCM) collaborates with HAWA on international trade missions, exhibitions including Maison&Objet Paris, and training programs.
• Canadian Wood VietnammajorTechnology or IntegrationCanadian Wood Vietnam provides HAWA member companies with access to Canadian timber species (Cedar, Pine, Hemlock) and supports member training and market development activities.
• ILO Vietnam (International Labour Organization)majorStrategic or Co-development PartnerHAWA collaborates with ILO Vietnam on training programs including Lean management, AI integration in production, green transformation, and due diligence in forestry. Programs focus on enhancing competitiveness and sustainability for member enterprises.
• AFIC – ASEAN Furniture Industry CouncilcoreStrategic or Co-development PartnerHAWA actively participates in AFIC (ASEAN Furniture Industry Council) Leadership Meetings, including hosting and co-organizing AFIC Leadership Meeting 2026 in Hanoi. AFIC coordinates regional furniture industry development across ASEAN nations.
• SACA – Ho Chi Minh City Construction Materials AssociationmajorGTM or Marketing PartnerSACA co-organizes VIBE Expo (Vietnam Interior & Construction Expo) with HAWA at SECC, combining the wood/furniture and construction materials industries.
• VCCI – Vietnam Chamber of Commerce and IndustrymajorStrategic or Co-development PartnerVCCI collaborates with HAWA on industry policy advocacy, business environment improvement, and member representation. VCCI publishes the Business Performance Index (BPI) for which HAWA members contribute data.
• Preferred by NaturemajorTechnology or IntegrationPreferred by Nature (formerly SmartWood) partners with HAWA to support forest certification and sustainable sourcing for member companies, enhancing compliance with international sustainability standards.
• Forest TrendsmajorTechnology or IntegrationForest Trends collaborates with HAWA on sustainable forest and supply chain development, providing market intelligence and support for legal timber trade.
• GIZ Vietnam (German International Development Cooperation)majorStrategic or Co-development PartnerGIZ Vietnam supports HAWA's sustainability and green transformation programs for the wood and furniture industry, contributing technical expertise and international development resources.
• Vietnam Commercial Trade Promotion Society (VNTG)minorGTM or Marketing PartnerVietnam Commercial Trade Promotion Society works with HAWA on trade facilitation and market development activities.
• HCA – Ho Chi Minh City Computer AssociationminorOthersHCA partners with HAWA on digital transformation initiatives for member companies in the wood and furniture industry.
• VLA – Vietnam Logistics AssociationminorOthersVLA partners with HAWA on supply chain and logistics services for the wood and furniture industry, particularly for export-oriented member companies.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• European Federation of Furniture Manufacturers (EFIC / UEA): European-level federation of national furniture manufacturers' associations. Comparable to HAWA in representing furniture manufacturers' interests and coordinating on EU regulatory matters (e.g., EUDR-relevant policy), but at a multi-country scope.
• British Furniture Confederation (BFC): UK umbrella body for the furniture industry covering manufacturers, retailers, and suppliers. Comparable as a furniture-sector trade association providing industry representation and skills/training programs, though serving a mature domestic UK market.
• Malaysian Furniture Industry Council (MFIC): National trade association representing Malaysia's furniture manufacturers. Comparable in mandate (trade promotion, international buyer matching, design competitions) and Southeast Asia furniture-export focus, though serving a different country.
• Thai Furniture Industry Club / Thai Furniture Industries Association: Thai furniture industry trade association. Comparable as a Southeast Asian furniture export association providing trade-fair participation, design awards, and buyer matching, directly competing with Vietnam for global furniture sourcing share.

Broad incumbents

• American Home Furnishings Alliance (AHFA): US-based trade association for home furnishings manufacturers and suppliers. Comparable as a furniture-industry trade association providing market intelligence, trade fairs (High Point Market), and policy advocacy, but serving the import/demand side rather than exporters.
• International Wood Products Association (IWPA): US-based trade association for importers and users of wood products. Comparable in promoting sustainable wood trade and providing regulatory/due-diligence support similar to HAWA DDS, though oriented to importing markets.
• ASEAN Furniture Industry Council (AFIC): Regional council coordinating furniture industry development across ASEAN. Comparable as a furniture-focused industry association network; HAWA is an AFIC member and recently co-organized AFIC's 2026 leadership meeting, indicating direct operational overlap.

Others

• Forest Stewardship Council (FSC): Global non-profit promoting responsible forest management via certification. Comparable to HAWA in being a sustainability-focused organization enabling Vietnamese wood exporters to meet buyer due-diligence requirements (HAWA partners with Preferred by Nature, a related FSC-aligned body).

Direct peers

• Vietnam Timber and Forest Products Association (VIFOREST): National-level Vietnamese trade association for timber and forest products. Highly comparable to HAWA as both serve wood-industry exporters with trade promotion, market access, and policy advocacy, though VIFOREST operates at the national level rather than regional.

Emerging players

• Indian Furniture & Furnishings Council: Indian industry body promoting furniture and furnishings exports. Comparable as an emerging Asian furniture trade association pursuing international buyer engagement and design recognition, similar to HAWA's positioning in Vietnam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hawavn
• Facebookfacebook.com/hawaviet
• LinkedInlinkedin.com/company/hawa-vn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAWA Vietnam