Hayes-Taylor Memorial YMCA

What Hayes-Taylor Memorial YMCA does

Hayes-Taylor Memorial YMCA is a single community fitness and wellness facility operated as a branch of the YMCA of Greensboro, a 501(c)(3) not-for-profit organization located at 2630 E. Florida Street in southeast Greensboro, North Carolina. The facility serves local residents across all age groups with standard fitness center infrastructure including an indoor pool, indoor track, basketball court, cycling studio, sauna, steam room, and free weights/strength equipment. Programs span group exercise classes, swim lessons, water fitness, youth sports leagues (basketball, soccer, flag football, cheerleading, volleyball, T-ball, cricket, Tae Kwon Do), personal training, massage therapy, childcare/after-school care, preschool, day camps, and specialty health offerings such as LIVESTRONG at the Y, Diabetes Prevention, Parkinson's Cycle, Blood Pressure Self-Management, and Tai Chi for Arthritis.

The branch participates in the YMCA's nationwide membership reciprocity program, allowing members to access other YMCA facilities across the country, and offers a corporate membership channel for employer-sponsored wellness benefits. A dedicated digital offering, YMCA 360 (ymca360.org), extends the membership with on-demand virtual fitness content. No proprietary technology platform, mobile application, API, or AI/ML capability is disclosed for this branch.

The business model combines recurring membership dues, program fees, corporate membership contracts, and charitable donations (annual giving, sustainer campaign, capital campaign). Pricing is not publicly disclosed; financial assistance is available for qualifying members, and the organization is governed as a nonprofit rather than via equity ownership. As of the data captured, the branch has approximately 23 employees and operates standard hours (Mon-Fri 5am-8pm, Sat 8am-2pm, closed Sundays).

Name

Hayes-Taylor Memorial YMCA

Legal name

YMCA of Greensboro

Website

https://hayestaylorymca.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hayes-Taylor Memorial YMCA is a community fitness and wellness branch of the YMCA of Greensboro nonprofit, serving southeast Greensboro, NC residents with fitness amenities, youth sports, swim lessons, childcare, and chronic-condition health programs.

Ownership category

akta.pro rank

Product category

Community Fitness & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYHSADABAK

Sports-Specific Group Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADABAI

Senior/Low-Impact Group Fitness

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYMPAKAEAF

Aquatic Centers & Swimming Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Community fitness services
• Youth sports programs
• Swim lessons
• Wellness programs
• Childcare services

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Dues: Recurring membership fees charged to individuals and families for access to fitness facilities, programs, and amenities. The YMCA offers financial assistance for those who qualify, suggesting a tiered or subsidized pricing model.
2. Program Fees: Fees collected for specific programs including swim lessons, youth sports, day camp, day care, after school care, personal training, and specialty health programs such as diabetes prevention and LIVESTRONG at the Y.
3. Corporate Memberships: Employer-sponsored memberships and corporate partnership programs providing employee wellness benefits.
4. Donations and Fundraising: Charitable contributions through annual giving campaigns, the Hayes-Taylor Memorial YMCA Sustainer Campaign, capital campaigns for facility expansion, and general donations. The YMCA is a 501(c)(3) not-for-profit organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Community fitness and wellness center serving individuals and families through fitness facilities, group exercise classes, swim lessons, youth sports leagues, childcare, and specialty health programs. Operates as a branch of the YMCA of Greensboro, offering members access to an indoor pool, basketball court, gymnasium, indoor track, cycling studio, sauna, and steam room.

Product overview

Hayes-Taylor Memorial YMCA is a community fitness and wellness center offering a comprehensive range of programs and services for all ages. The facility operates as a unified fitness center with core services including group exercise classes, swim lessons, water fitness, youth sports, childcare, and specialty health programs. The center provides extensive fitness amenities such as an indoor pool, basketball court, cycling studio, sauna, and steam room. Digital offerings include YMCA 360 virtual fitness platform. Programs are designed for diverse populations including active older adults, individuals with special needs, and those managing chronic health conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Exercise Classes Group fitness instruction offered at the facility, available to members as part of their YMCA membership. Designed for community members seeking guided group workouts.
• Swim Lessons Aquatics instruction for children and adults delivered at the facility's indoor pool. Aimed at community members learning swimming and water safety.
• Youth Sports Organized youth sports leagues and programs for children. Targeted at parents seeking structured athletic activities for their kids in the Greensboro community.
• Childcare Childcare services offered at the facility for families in the community. Designed to support working parents and caregivers needing supervised care for children.
• Specialty Health Programs Targeted wellness and health-oriented programming offered to members seeking outcomes beyond general fitness, such as chronic disease prevention, weight management, or senior wellness.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• YMCA of GreensborocoreStrategic or Co-development PartnerHayes-Taylor Memorial YMCA operates as a branch location within the YMCA of Greensboro network. The parent organization provides shared programs, resources, branding, mission alignment (Judeo-Christian principles into practice through programs that build healthy spirit, mind, and body for all), and administrative infrastructure. The YMCA of Greensboro is a 501(c)(3) nonprofit organization.
• United WayminorGTM or Marketing PartnerThe YMCA of Greensboro displays the United Way Worldwide logo on its website footer, indicating a charitable partnership or co-marketing relationship. United Way is a prominent nonprofit federation dedicated to improving community health and education outcomes.
• NC Eastern CFP Inc./Family Forward NCminorOthersThe YMCA of Greensboro displays the NCECF (NC Eastern CFP Inc.) Family Forward NC certification badge established in 2024, indicating certification or endorsement for family-friendly workplace practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Gold's Gym: Established national gym chain providing group exercise, personal training, and youth programs. Comparable for adult and youth fitness programming with a more commercial operating model.
• Life Time Fitness: National premium fitness operator offering pools, group classes, youth programs, and family amenities. Comparable as a broader incumbent competing for the same family-anchored wellness segment.
• Planet Fitness: National low-cost gym chain with locations in the Greensboro area. Competes for adult fitness members on price and accessibility, including 24/7 hours that contrast with the branch's more limited schedule.
• O2 Fitness (Greensboro): Regional full-service fitness club operator with Greensboro locations. Overlaps on group exercise, personal training, and amenities, serving as a direct for-profit competitor for adult fitness members.

Emerging players

• Nautilus Swim Club / Local Swim Schools: Specialized swim instruction providers competing specifically with the branch's swim lessons, swim team, and diverse abilities swim offerings. Partial overlap focused on a single program category.
• Active Older Adults Programs at Senior Living Communities: Wellness programming embedded in senior living and community centers serving the Active Older Adults demographic. Partial overlap with the branch's senior fitness and chronic-condition programming.

Direct peers

• Jewish Community Centers (JCC) - Greensboro: Community recreation centers operating fitness facilities, swim programs, youth sports, and cultural programming. They compete for similar household memberships and donor support in the same Greensboro market.
• Boys & Girls Clubs of America (Local Affiliates): Community-based nonprofit youth development organizations offering after-school care, sports leagues, and summer camps. Highly comparable for the youth and family programming portion of Hayes-Taylor's services.
• YMCA of Greensboro (Other Branches): Other branch locations within the same parent network that share identical programming, branding, and operating model. They are the most directly comparable peers because they operate on the same fee structure, programs, and facility standards.

Regional players

• Greensboro Parks and Recreation: Municipal recreation provider operating community centers, pools, sports leagues, and youth programs in the same geography. A subsidized public alternative that competes on price for many of the same families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hayes-taylor-memorial-ymca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayes-Taylor Memorial YMCA