Haywards Heath Golf Club

What Haywards Heath Golf Club does

Haywards Heath Golf Club is a private members-owned golf club established in 1922 in Haywards Heath, West Sussex, operating an 18-hole James Braid-designed parkland course of 6,216 yards. The club serves approximately 600+ members organized across Men's, Ladies', Seniors', Mixed, and Junior sections, with a tiered subscription model ranging from £139 (Social) and £219 (Junior) up to £1,799 (Full Adult), alongside Five Day, Flexible credit-based, Young, Student, Country/Overseas, Academy, and Corporate categories. Revenue is generated primarily through membership subscriptions, supplemented by visitor green fees (£40-£70), PGA coaching delivered by three professionals using TrackMan Range technology, society packages (£48-£58 per person for groups of 12+), equipment hire, and room hire for events in the clubhouse (capacity up to 100). The club operates a sales-led, direct-engagement go-to-market model via the General Manager's office, phone, and email, with no external investors, no PE/VC involvement, and no public revenue disclosure. The 2026 leadership team includes General Manager Nick Duc, Club Captain David Quickfall, Ladies' Captain Kimberly Blackwell, Seniors' Captain Andy Bover, and Junior Captain Charlie Wallbank. The club has invested in a TrackMan Range facility and has hosted high-profile Sussex County and R&A regional competitions in 2022-2025, supporting course-quality positioning and event revenue.

Name

Haywards Heath Golf Club

Legal name

Haywards Heath Golf Club Limited

Website

https://haywardsheathgolfclub.co.uk

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

Haywards Heath Golf Club is a member-owned, 18-hole James Braid parkland golf club in West Sussex, England, serving 600+ members across Men's, Ladies', Seniors', Junior, and Social sections via tiered subscriptions, visitor green fees, PGA coaching, society packages, and event room hire.

Ownership category

akta.pro rank

Product category

Golf Club and Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf club membership
• Parkland golf course
• Golf coaching services
• Society golf days
• Clubhouse event hire

Headquarters

HQ city

Haywards Heath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership subscriptions ranging from £219 (Junior) to £1,799 (Full Adult), with categories including Full, Five Day, Young (various age brackets), Country, Overseas, Flexible, Academy, Student, and Social memberships. Primary recurring revenue stream with membership running from 1st May annually.
2. Green Fees: Visitor green fees ranging from £40-£70 for 18 holes depending on weekday/weekend and season. Summer rates from April, winter rates from November. Junior rates at £30 (18 holes) and £20 (9 holes). County Card, Member Guest, and James Braid (reciprocal) rates available.
3. Room Hire and Events: Venue hire for dining, dancing, and events. The Barn seats up to 30 for dinners; Lounge accommodates up to 80 for dining/dancing; combined capacity up to 100. Committee Room seats 14. Full in-house bar and catering services with various packages.
4. Golf Coaching and Academy: PGA Professional coaching services (Tony Hilton, Chris Jess, James Willmott) offered individually or in groups. Academy membership at £625 includes 10 personalized lessons, 1,000 practice balls, and 9-hole play on ten afternoons. Booking via online platform.
5. Society Bookings: Society days for groups of 12 or more with packages including golf and catering. Packages range from £48-£58 per person depending on day and timing. Bespoke experiences available.
6. Equipment Hire: Buggies at £35 per round, electric trolleys at £15 per round, pull trolleys at £5 per round. Subject to availability and course conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Haywards Heath Golf Club operates a traditional members' golf club centered on a James Braid-designed 18-hole parkland course (6,216 yards, par 70) with TrackMan Range practice facilities. It sells annual memberships across multiple tiers, visitor green fees, PGA professional coaching, society and corporate golf day packages, and room hire for private events, all delivered on a single clubhouse site in Haywards Heath, West Sussex.

Product overview

Haywards Heath Golf Club operates as a traditional members' golf club offering a single integrated product centered around its James Braid-designed 18-hole parkland golf course (6,216 yards). The club's product portfolio comprises: (1) the core golfing product including the 18-hole course with TrackMan Range practice facilities, (2) tiered membership programs spanning Full, Five Day, Young, Student, Country, Overseas, Flexible, Academy, Junior, Social, and Corporate categories, (3) visitor green fee access, (4) golf coaching services delivered by three PGA professionals, (5) society/event packages with catering, (6) room hire for functions in the historic Barn, Lounge, and Committee Room, and (7) club activities including Duplicate Bridge sessions. The club uses intelligentgolf software for tee time booking and member management, but does not offer this as a separate product integration.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole James Braid Parkland Golf Course A 6,216-yard traditional parkland golf course designed by James Braid, featuring tree-lined fairways, elevation changes, and views of the South Downs. Course ratings: White Tees 70.5/Slope 121, Yellow Tees 69.7/Slope 116, Red Tees 71.7/Slope 123. Open to members and paying visitors.
• Full Membership Annual subscription membership for adults over 39 years providing unrestricted access to the golf course and clubhouse facilities, voting rights at General Meetings, and the ability to invite guests at reduced green fee rates. Priced at £1,799 annually from 1 May.
• Five Day Membership Weekday-only playing membership restricted to Mondays through Fridays including Bank Holidays, with full clubhouse access and weekend play available at the guest rate. Priced at £1,599 annually.
• Young Membership Tiered playing membership for adults aged 18-39 with four price bands (36-39 £1,625; 35 & Under £1,325; 30 & Under £949; 25 & Under £599). Provides full access to the course and clubhouse with voting rights.
• Flexible Membership Credit-based occasional-play membership at £925 annually providing 105 golf credits, with top-up option of 50 extra credits for £462.50. Credits are deducted per game based on time of day and day of week. Includes 10% bar discount; no voting rights.
• Academy Membership Beginner programme priced at £625 annually including 10 personalised PGA Professional lessons, 1,000 practice balls on the covered driving range, and 9-hole golf on ten afternoons. Maximum two-year duration, designed as a pathway to gaining a handicap and progressing to playing membership.
• Junior Membership Annual membership for boys and girls aged 10-18 at £219, with access restricted by timing and ability until reaching a competence level allowing adult competition entry. Structured through the Junior passport programme and weekly Junior Clinics.
• Student / Under 23 Membership Annual playing membership for ages 18-23 in full-time education at £375, with full course and clubhouse access. No voting rights.
• Country / Overseas Membership Discounted annual membership for members residing beyond 15 miles of the club (Country) or outside the UK mainland for more than six months per year (Overseas), limited to a maximum of 25 18-hole rounds per year. Priced at £1,025. No voting rights.
• Social Membership Clubhouse-only non-playing membership at £139 annually providing unrestricted access to social and catering facilities and the ability to hire rooms for private functions. Cannot use golf facilities and has no voting rights.
• Corporate Membership Annual membership category for businesses, partnerships, or associations admitted on terms agreed by the Management Committee. No voting rights.
• PGA Golf Coaching Individual and group golf coaching delivered by PGA Professionals Tony Hilton, Chris Jess, and James Willmott, using the TrackMan Range, covered driving range, custom fit studio, coaching suite with digital imaging, and three short-game practice areas.
• Society Packages Tailored golf and catering packages for groups of 12 or more, including Monday-Thursday morning package (£53 per person with tea/coffee, bacon baguettes, and 18 holes), afternoon packages from £48 per person, and Friday/weekend packages at £58 per person. Bespoke experiences available.
• Room Hire and Event Venue Venue hire for dining, dancing, debates, meetings, and private functions, comprising the 200-year-old Barn (up to 30 for dinners), the Lounge (up to 80 for dining/dancing), combined capacity up to 100, and the Committee Room (seating 14). In-house bar and full catering services provided.
• Visitor Green Fee Access Pay-as-you-go 18-hole green fee access for visiting golfers, ranging from £40 weekday winter to £70 weekend summer after 12pm, with twilight, County Card, Member Guest, and James Braid Society rates available. Junior visitor rates £30 (18 holes) or £20 (9 holes).
• Open Competitions Annual open tournaments hosted by the club and open to external participants, including the Junior Open and Daily Telegraph Qualifier. Entry forms available for non-members.
• Duplicate Bridge Evenings Directed Duplicate Bridge sessions held on the first and third Monday of each month in the Club Lounge since 2013, open to club members and visitors.
• Equipment Hire Per-round hire of buggies (£35), electric trolleys (£15), and pull trolleys (£5), subject to availability and course conditions.
• TrackMan Range Practice Facility State-of-the-art driving range equipped with TrackMan technology enabling data-driven practice, skills tests, nearest-the-pin competitions, virtual course play, and PGA-delivered coaching with instant video and data feedback. Available to members and guests.

Quantifiable outcome

• 600+ total active members across all sections
• +3 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• James Braid Course NetworkminorStrategic or Co-development PartnerAffiliation with Association of James Braid Courses providing flexible members access to reciprocal schemes. James Braid (5-time Open Championship winner and renowned golf architect) designed the original 18-hole course opened in 1924.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• West Sussex Golf Club: Members-only club located in West Sussex with an 18-hole downland/parkland course near Pulborough. Closest geographic peer to HHGC and directly comparable as a Sussex members' club serving a similar demographic and competitive golf market.
• Royal Ashdown Forest Golf Club: Historic members' golf club in East Sussex dating to 1887, operating an 18-hole heathland course with traditional parkland-heathland character. Directly comparable as a long-established UK members' club with James Braid heritage and similar scale and pricing tier to HHGC.
• Piltdown Golf Club: Long-established East Sussex members' golf club founded 1904, with traditional parkland course and society/corporate event hosting similar to HHGC's value proposition.
• Cooden Beach Golf Club: Traditional 18-hole coastal/parkland members' club in East Sussex with established section structure, society packages, and similar mid-tier subscription pricing to HHGC.
• Horsham Golf & Fitness: Members' golf and fitness club in West Sussex with a similar membership-tier model and overlapping Haywards Heath/Horsham catchment, competing for the same regional pool of golfers.
• Pyecombe Golf Club: West Sussex members' golf club with an 18-hole downland course near Brighton. Comparable in scale, membership-driven business model, and Sussex regional market to HHGC, competing for overlapping golfers in the Brighton/Haywards Heath corridor.
• Slinfold Golf & Country Club: West Sussex members' club offering an 18-hole course plus leisure and country club amenities, including room hire and coaching. Comparable membership tiers and West Sussex catchment to HHGC.

Broad incumbents

• Foxhills Club & Resort: Larger Surrey country club and resort with multiple golf courses, racquets, and event facilities. Comparable as a broader-amenity golf-led members' venue, but at significantly larger scale and with hospitality/F&B scope beyond HHGC's offering.
• The Club Company: UK multi-site operator of members' golf and leisure clubs with portfolio of venues. Indirectly comparable as a multi-property members' club operator that competes for the same UK consumer membership spend, though at operator-scale and not single-club owned model.
• The Wisley Golf Club: Premium private members' club in Surrey (owned by The Wisley McAlpine family interests) with championship-quality courses. Comparable as a high-end UK members' golf club but operates at materially higher tier of pricing, scale, and brand prestige than HHGC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haywards-heath-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haywards Heath Golf Club