Hazelnut New Orleans

What Hazelnut New Orleans does

Hazelnut New Orleans is a privately held specialty retail business operating a single brick-and-mortar store at 5525 Magazine Street in New Orleans, Louisiana, supplemented by a Magento-based e-commerce website at hazelnutneworleans.com. The company sells curated gifts, home furnishings, decorative accessories, tabletop items, candles, soaps, stationery, and personal accessories, with a significant portion of its assortment tied to New Orleans-themed merchandise, including proprietary offerings under the Hazelnut Exclusives and New Orleans Toile sub-brands and Lucite trays featuring iconic city imagery. Its exclusive manufactured lines are produced by partner Marye-Kelley, and it carries curated third-party brands such as Hunt Slonem artwork and Vietri Italian ceramics.

The business generates revenue primarily through direct-to-consumer retail product sales across physical and online channels, with a secondary revenue stream from gift registry services for weddings, birthdays, and housewarmings. Products are priced individually, ranging from approximately $11 (candles) to over $375 (premium decorative trays), with most items in the $15–$170 range. The company targets local residents, tourists, gift shoppers, and registry customers using a hybrid segmentation approach, supported by email newsletter marketing, social media engagement via the #HAZELNUTNEWORLEANS hashtag, and customer account functionality for repeat purchases. The firm is independently owned with 1–10 employees, no disclosed funding history, no parent company, and no evidence of institutional investment.

Name

Hazelnut New Orleans

Legal name

Hazelnut New Orleans

Website

https://hazelnutneworleans.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hazelnut New Orleans is a single-location specialty gift and home furnishings retailer on Magazine Street in New Orleans, serving residents, tourists, and gift registry customers with local-themed merchandise, exclusive New Orleans Toile products, and curated third-party brands via retail and e-commerce.

Ownership category

akta.pro rank

Product category

Retail Gifts and Home Furnishings

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Retail gift shop
• Home furnishings
• Decorative accessories
• Gift registry services
• Tabletop and barware

Headquarters

HQ city

New Orleans, Louisiana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue is generated through direct sales of physical products including home furnishings, gifts, decorative accessories, tabletop items, personal accessories, candles, soaps, and stationery. Products are sold at various price points from budget-friendly items to premium pieces.
2. Gift Registry Services: The company offers gift registry services where customers can create wish lists for special occasions. Family and friends can purchase items from the registry, facilitating gift-giving for events such as weddings, birthdays, and housewarmings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hazelnut New Orleans is a retail gift and home furnishings store operating a single physical location on Magazine Street in New Orleans alongside an e-commerce website. It curates and sells New Orleans-themed home decor, decorative accessories, tabletop, candles and soaps, personal accessories, books and stationery, and barware, complemented by gift registry services for weddings, birthdays, and housewarmings. The assortment includes the store's exclusive Hazelnut Exclusives line (New Orleans Toile fabric goods, Lucite trays) and partner brands such as Hunt Slonem artwork, Vietri Italian ceramics, and Alison Evans Oyster Ceramics.

Product overview

Hazelnut New Orleans is a retail gifts and home furnishings store offering a curated selection of products across multiple categories. The core offering includes the store's proprietary Hazelnut Exclusives sub-brand featuring New Orleans Toile products and Lucite trays with iconic city imagery, complemented by third-party brands like Hunt Slonem, Vietri Italian Ceramics, and Alison Evans Oyster Ceramics. Product categories span decorative accessories (vases, bowls, trays, pillows, picture frames), tabletop (dinnerware, linens, serving pieces), bar and stemware, candles and apothecary, books and stationery, personal accessories (handbags, jewelry, scarves), and acrylic/melamine dinnerware. The store also offers a gift registry service for special occasions.

Differentiator

Problem solved

Functional benefit

Brands

• New Orleans Toile: Exclusive New Orleans Toile fabric and products featuring the city's iconic designs
• Lucite Trays

Products and services

• New Orleans Toile Products Exclusive New Orleans-themed toile fabric and products featuring traditional French toile motifs rendered in contemporary color palettes, including wastebaskets, tissue boxes, placemats, coasters, cutting boards, and Lucite trays. Targeted at customers seeking locally-inspired home decor and gifts.
• Hazelnut Exclusives Store-exclusive product line featuring New Orleans-inspired items including Lucite trays with city maps, New Orleans Toile products, candles, picture frames, and coasters. Targeted at customers seeking proprietary locally-themed merchandise.
• Hunt Slonem Collection Trinket portrait plates featuring Hunt Slonem's signature bunny motif in four colors, bunny cocktail napkins, and Rabbit Run Bowl pieces. Targeted at collectors of artist-driven home goods and gifts.
• Vietri Italian Ceramics and Glass Italian ceramic dinnerware, glassware, and home decor products featuring Florentine wooden tissue boxes and other imported European home goods. Targeted at customers seeking premium imported tabletop and home accessories.
• Tabletop Tableware and dining items including Alison Evans Oyster Ceramics, dinnerware, serving pieces, linens, and placemats. Targeted at customers furnishing dining and entertaining spaces.
• Alison Evans Oyster Ceramics Handcrafted ceramic oyster-themed dinnerware with signature glazed oyster collection, durable stoneware construction, and soft crackle glaze finish. Targeted at customers seeking distinctive local artisanal tableware.
• Bar and Stemware Bar and beverage service items including coupe glasses, wine glasses, flutes, champagne goblets, martinis, tumblers, ice buckets, cocktail napkins, and wine coasters. Targeted at home entertainers and gift shoppers.
• Acrylic and Melamine Dinnerware Durable acrylic and melamine dinnerware suitable for outdoor entertaining, including rainbow dot glasses, guest towel holders, plates, trays, and cutting boards. Targeted at customers seeking casual and outdoor entertaining serveware.
• Candles, Soaps and Apothecary Fragranced candles, candlesticks, soap, bath products, and apothecary items including lavender, gardenia, cedar, and Japanese quince scents. Targeted at gift shoppers and home fragrance buyers.
• Books, Bookends, and Stationery Books, bookends, notepads, notecards, and journals including New Orleans-themed titles and gift items. Targeted at gift shoppers and customers seeking locally-themed stationery.
• Personal Accessories Fashion accessories including handbags, jewelry, scarves, wraps, and hair accessories from various designers. Targeted at gift shoppers and customers seeking personal fashion accessories.
• New Orleans Toile Exclusive Items Exclusive New Orleans Toile fabric featured on tissue boxes, wastebaskets, glass cutting boards, Lucite trays, and aprons in Delphine, Magnolia, and Cafe colorways. Targeted at customers seeking proprietary locally-themed home goods.
• Lucite Trays Transparent Lucite trays featuring iconic New Orleans views including vintage NOLA Map, Toile, Plan View, and birds-eye view designs. Targeted at customers seeking distinctive locally-inspired serveware and decor.
• Other Hazelnut Exclusives Exclusive items including picture frames with vintage maps, wine coasters, wastebaskets, and candles featuring New Orleans imagery. Targeted at gift shoppers and customers seeking unique locally-themed merchandise.
• Decorative Accessories Home decor items including gifts and decorative objects, vases and bowls, trays, pillows, and picture frames from various manufacturers. Targeted at home decor enthusiasts and gift shoppers.
• Gift Registry Service Gift registry service allowing customers to create wish lists for special occasions like weddings, birthdays, and housewarmings. Targeted at engaged couples and individuals hosting celebratory events.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Hunt SlonemcoreStrategic or Co-development PartnerHunt Slonem is an American painter, sculptor and printmaker born in 1951. He attended Tulane University before establishing his career in New York City. His work is featured in major institutions including The Metropolitan Museum of Art and The Brooklyn Museum of Art. Hazelnut New Orleans features his signature bunny motif trinket portrait plates and other artwork, positioning his art as a key differentiator in their product offering.
• VietriminorOthersVietri is an Italian-based company dedicated to creating beautiful and timeless ceramic dinnerware, glassware, and home décor. Hazelnut New Orleans carries their Florentine wooden tissue box and other Italian ceramics, offering customers imported European home goods.
• Marye-KelleycoreOthersMarye-Kelley is the primary manufacturer of Hazelnut New Orleans' exclusive New Orleans Toile products, including wastebaskets, tissue boxes, picture frames, and Lucite trays. They produce the signature New Orleans-themed items exclusive to the store.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hazelnut-new-orleans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hazelnut New Orleans