HOME BUILDERS ASSOCIATION OF WINSTON-SALEM

What HOME BUILDERS ASSOCIATION OF WINSTON-SALEM does

Home Builders Association of Winston-Salem (HBAWS) is a non-profit trade association founded in 1959 and headquartered at 220 Charlois Blvd., Winston-Salem, NC. The association represents building professionals in Forsyth and Stokes counties with advocacy reach into Davie, Wilkes, Yadkin, and Davidson counties, operating as a local affiliate of the North Carolina Home Builders Association (NCHBA) and National Association of Home Builders (NAHB). HBAWS serves licensed general contractors, suppliers, service providers, and product manufacturers through a three-tier membership structure (Builder $595/year, Associate $595/year, Affiliate $35/year), supplemented by NC state-approved continuing education courses for general contractor license renewal, advocacy through NC BUILD-PAC, signature events including the Fall Parade of Homes and Harvest Hustle 5K, and a multi-council ecosystem covering remodelers, professional women in building, and construction trades education.

HBAWS generates revenue primarily through recurring membership dues, per-course continuing education fees ($200-$220 for 8-hour courses for members/non-members), event sponsorships at multiple tier levels, and ancillary event registrations. The organization operates with approximately 17 staff and a volunteer Board of Directors, distributing services through direct sales, member referral (Spike Club), continuing education registration, and event sponsorship channels. Digital presence includes the WordPress-based hbaws.net website, a business portal for member management and event registration, and social media channels (Facebook, Instagram, YouTube). Strategic emphasis is placed on advocacy-driven value creation — documented legislative wins including builder inventory tax exemptions (one company saving $500,000+), labor sales tax exemptions (~$5,000/home), and impact fee elimination (up to $11,000/home) — alongside construction trades workforce development partnerships with Habitat for Humanity, Winston-Salem Forsyth County Schools, and Forsyth Technical Community College.

Name

HOME BUILDERS ASSOCIATION OF WINSTON-SALEM

Legal name

Home Builders Association of Winston-Salem, Inc.

Website

https://hbaws.net

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Builders Association of Winston-Salem is a 501(c)-style non-profit trade association, founded 1959, serving licensed builders, suppliers, and service providers in Forsyth and Stokes counties of North Carolina through tiered memberships, state-approved continuing education, advocacy, and signature events like the Fall Parade of Homes.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Residential Building Construction (2361), New Housing For-Sale Builders (236117)

SIC

Operative Builders (1531)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Trade association services
• Professional membership organization
• Industry advocacy representation
• Continuing education courses
• Professional networking events

Headquarters

HQ city

Winston-Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from three tiers: Builder Members ($595/year), Associate Members ($595/year), and Affiliate Members ($35/year). Membership includes access to NAHB, NCHBA, and HBAWS benefits.
2. Continuing Education Courses: NC state-required continuing education for licensed general contractors. HBA members pay $200 for 8-hour courses, $100 for 4-hour, $50 for 2-hour. Non-members pay slightly higher rates. 3% credit card processing fee applies.
3. Event Sponsorships: Multiple event sponsorship opportunities at various levels (Title, Diamond, Platinum, Gold, Silver) for events including Fall Parade of Homes, Golf Tournaments, Casino Night, Harvest Hustle 5K, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Home Builders Association of Winston-Salem is a non-profit regional trade association that sells membership and member services to residential home builders, remodelers, developers, and their supplier and trade-partner companies. Its core deliverables are tiered annual memberships (Builder, Associate, and Affiliate), continuing-education and professional-designation courses, industry advocacy and government-affairs representation through NAHB and the North Carolina Home Builders Association, and recurring networking and recognition events such as the Builder of the Year banquet, Spike Club banquet, quarterly membership meetings, and the Annual Golf Tournament.

Product overview

HBAWS is a non-profit trade association offering a membership-based platform with three primary membership tiers (Builder, Associate, Affiliate). The core member services include continuing education courses approved by the NC Licensing Board for General Contractors (virtual via Zoom and in-person), advocacy through NC Build-PAC political action committee, and networking through multiple committees and councils including Associate Members Committee, Professional Women in Building Council, Remodelers Council, Construction Trades Education, and Spike Club membership recruitment program. The association also organizes signature events including Fall Parade of Homes and Harvest Hustle 5K, and offers a Sponsor's Club for event sponsorship opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Builder Membership Annual trade-association membership tier (priced at $595/year) for licensed residential home builders, remodelers, and developers operating in the Winston-Salem/Forsyth County market. Provides access to NAHB and North Carolina Home Builders Association benefits, continuing-education courses, advocacy representation, member directory listing, advertising opportunities, and member-only events.
• Associate Membership Annual trade-association membership tier (priced at $595/year) for building-products suppliers, trade contractors, and service-provider companies that serve the residential construction industry in the Winston-Salem area. Provides networking access to local builders, event sponsorship opportunities, member directory listing, and advertising exposure.
• Affiliate Membership Low-cost annual affiliate membership tier (priced at $35/year) for individual allied professionals such as real-estate agents, mortgage lenders, attorneys, inspectors, and designers who want networking and referral access to the local home-building community.
• Continuing Education Courses State-approved continuing-education classes for licensed residential builders and contractors in North Carolina, available in-person and via virtual/video-conference format. Supports license-renewal CE requirements, preparation for NAHB professional designations (CGR, CAPS, CGB), and general industry professional development. Open to members and non-members with differentiated pricing.
• Industry Advocacy and Government Affairs Local, state, and federal advocacy representation for residential builders and remodelers, coordinated through HBAWS's affiliation with the North Carolina Home Builders Association (NCHBA) and the National Association of Home Builders (NAHB). Covers building codes, zoning, permitting, and legislative/regulatory issues affecting the residential construction industry.
• Member Events and Recognition Programs Calendar of member-only and member-discounted networking and recognition events, including the Builder of the Year Banquet, Spike Club Banquet, quarterly membership meetings, and the Annual Golf Tournament. Provides peer networking, member recognition, and sponsorship/involvement opportunities for builder and associate members.

Quantifiable outcome

• Builder inventory exemption for property taxes - one company saved over $500,000 last year
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered flagship, core and major.

• National Association of Home Builders (NAHB)flagshipStrategic or Co-development PartnerNAHB is the national affiliated organization providing HBAWS members with federal advocacy representation on Capitol Hill, national educational programs and designations, the International Builders' Show, BuilderBooks store, member savings programs, and access to NAHB's workforce development initiatives. This affiliation gives HBAWS members a powerful national voice in housing policy.
• North Carolina Home Builders Association (NCHBA)flagshipStrategic or Co-development PartnerNCHBA is the state-level affiliated organization providing HBAWS members with representation at the North Carolina General Assembly, state advocacy through NC BUILD-PAC, the 21st Century Building Expo & STARS Awards, group insurance trust options, member rebate programs, and access to NC Builder Institute designations.
• Winston-Salem Regional Association of Realtors (WSRAR)coreStrategic or Co-development PartnerHBAWS shares a Joint Legislative Committee with WSRAR that meets monthly to address community issues including UDO updates, housing affordability, private property rights, and economic development. The committee works with elected officials across Forsyth, Stokes, Davie, Wilkes, Yadkin, and Davidson Counties.
• Habitat for Humanity of Forsyth CountycoreStrategic or Co-development PartnerHBAWS provides financial support to Habitat Forsyth enabling WSFCS Career Center and Forsyth Technical Community College construction students to build Habitat homes annually. This partnership provides hands-on training for students while supporting affordable housing in the community.
• Winston-Salem Forsyth County Schools (WSFCS) Career CentercoreStrategic or Co-development PartnerHBAWS partners with the WSFCS Career Center to support carpentry, electrical, HVACR, masonry, and other construction trades programs. Students build items for the Triad Home and Garden Show and can receive scholarships for continuing education at FTCC.
• Forsyth Technical Community College (FTCC)coreStrategic or Co-development PartnerHBAWS provides merit-based scholarships for WSFCS Career Center students applying for admission into Construction, Electrical, or Plumbing curriculums at FTCC. The association supports students pursuing education in construction trades including HVACR, Carpentry, Electrical, and Plumbing programs.
• First National BankmajorGTM or Marketing PartnerTitle sponsor for multiple events including the Fall Parade of Homes and Membership Economic Meeting. First National Bank provides financial services to HBAWS and its members.
• Builders Mutual Insurance CompanymajorGTM or Marketing PartnerWorkers' compensation insurance provider recommended through HBAWS member services. Gray Busch represents Red Door Insurance Group which works with Builders Mutual.
• NC BUILD-PACflagshipOthersNC BUILD-PAC is the state political action committee of NCHBA that capitalizes on member contributions to elect pro-housing candidates to statewide office, the NC General Assembly, judicial office, and local office. Recognized as one of the most influential PACs in North Carolina.
• The Winston-Salem FoundationcoreStrategic or Co-development PartnerHBAWS charitable contributions are managed through the Winston-Salem Foundation's HBAWS Charitable Fund. The foundation 'partners charitable people with causes that matter' and HBAWS was the first business partner of a secondary education program in North Carolina.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Home Builders Association of Greater Austin: Regional home builders association serving the Austin, TX metro. Comparable peer in mission and three-tier membership structure, but operates in a different geography with materially different regulatory and growth dynamics; useful as a comp on how local HBAs scale in high-growth Sun Belt markets.

Broad incumbents

• National Association of Home Builders (NAHB): The national trade association for the home building industry, of which HBAWS is a local affiliate. Comparable in mission (advocacy, education, networking) but operates at federal scale with member savings programs, International Builders' Show, and national designations. Functions as the apex of HBAWS's three-tier affiliation structure.
• North Carolina Home Builders Association (NCHBA): State-level umbrella trade association for all 53 NC HBAs, providing state advocacy through NC BUILD-PAC, the 21st Century Building Expo, group insurance, and designations. Sits one tier above HBAWS in the affiliation hierarchy; comparable in mission but operates at state scale rather than single-MSA scale.

Emerging players

• Associated Builders and Contractors (ABC) Carolinas Chapter: Regional chapter of ABC, a national trade association for commercial and merit-shop contractors. Comparable peer in continuing education and apprenticeship/workforce development, but emphasizes commercial and industrial construction rather than HBAWS's residential focus.
• National Association of the Remodeling Industry (NARI): National trade association for professional remodelers, with local chapters. Overlaps with HBAWS's Remodelers Council membership segment; comparable in continuing education and member-directory model, but focuses solely on remodeling rather than new construction.

Others

• Winston-Salem Regional Association of REALTORS (WSRAR): Local REALTOR trade association in the Winston-Salem market that shares a Joint Legislative Committee with HBAWS. Operates a similar membership/advocacy model for a different but adjacent profession; valuable as a governance and joint-programming peer rather than direct competitor.

Direct peers

• Home Builders Association of Asheville-Buncombe County: Local HBA covering Asheville and Buncombe County in western NC, affiliated with NCHBA and NAHB. Direct comparable peer in structure (membership tiers, Parade of Homes, continuing education), differing only by smaller mountain-region geography and second-home/resort builder orientation.
• Triangle HBA (Home Builders Association of Raleigh-Wake County): Local HBA serving the Raleigh-Durham-Chapel Hill Triangle region of North Carolina, affiliated with NCHBA and NAHB. Closest comparable peer to HBAWS in NC geography, membership tiers, Parade-of-Homes-style showcase events, and continuing education offerings.
• Greater Charlotte HBA (Charlotte HBA): Local home builders trade association serving the Charlotte, NC metro area, affiliated with NCHBA and NAHB. Direct peer in scale, mission (advocacy, education, networking for home builders), and three-tier membership model; differentiates only by larger Charlotte metro geography.
• Home Builders Association of Greensboro: Local HBA serving the Greensboro, NC market and adjacent counties; affiliated with NCHBA and NAHB. Comparable regional peer operating a similar builder/associate membership model, advocacy programs, and educational events in a nearby Triad market.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsKwIVfONhoy12yD77BPqQQ
• Facebookfacebook.com/homebuildersws
• Instagraminstagram.com/homebuildersws
• LinkedInlinkedin.com/company/home-builders-assn-of-winston-salem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about HOME BUILDERS ASSOCIATION OF WINSTON-SALEM