HBF Physio by Life Ready

Name

HBF Physio by Life Ready

Legal name

HBF Physio by Life Ready

Website

https://hbfphysio.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADAAAK

Rehabilitation Return-to-Exercise Training (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Physiotherapy services
• Allied health clinics
• Clinical pilates
• Exercise physiology
• NDIS physiotherapy

Headquarters

HQ city

Baldivis

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Private Health Insurance Rebates: Revenue from private health fund claims. Electronic claiming available at clinics for most health insurers. Patients claim rebates based on their level of physiotherapy extras cover.
2. HBF Member No-Gap Consultations: No-gap initial general consultations for eligible HBF members. HBF Physio waives the remaining gap after HBF benefits are applied, with the consultation priced at $87 for eligible members.
3. NDIS Funding: Registered NDIS provider delivering physiotherapy services funded through NDIS plans for participants with permanent disabilities.
4. Medicare (Chronic Disease Management): Physiotherapy services under GP-referred Chronic Disease Management plans. Requires doctor's referral and care plan.
5. Workers Compensation: Treatment for workplace injuries covered under workers compensation schemes. Requires claim acceptance letter, claim details, and GP referral.
6. DVA and CTP Claims: Services covered through Department of Veteran Affairs and Compulsory Third Party motor vehicle accident claims.
7. Self-Pay Patients: Out-of-pocket payments for patients without insurance coverage or those preferring private payment.
8. Allied Health Services: Revenue from remedial massage, podiatry, exercise physiology, and dietetics services delivered at clinic locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HBF Physio by Life Ready operates 9 physiotherapy clinics across Perth metropolitan and South West Western Australia, delivering multidisciplinary allied health services to individual patients. Core offerings include musculoskeletal physiotherapy, Clinical Pilates, dry needling, exercise physiology, hydrotherapy, remedial massage, podiatry, vestibular rehabilitation, women's and men's health physiotherapy, paediatric physiotherapy, post-operative rehabilitation, NDIS services, the GLA:D osteoarthritis program, aged care, lymphoedema management, pre- and postnatal care, motor vehicle accident rehabilitation, and Video Health telehealth consultations.

Product overview

HBF Physio by Life Ready is a multi-location physiotherapy healthcare provider operating 9 clinics across Perth and South West Western Australia. The company offers a unified platform of allied health services centered around physiotherapy, complemented by specialized sub-services including Clinical Pilates, Exercise Physiology, Remedial Massage, and targeted programs for specific conditions (NDIS, aged care, paediatric, women's health, men's health). Services are delivered through a network of clinics equipped with gym facilities, Pilates studios (with reformers, trapeze tables, Wunda Chairs), and Video Health telehealth capability. The offering integrates general physiotherapy with specialized treatment streams including the GLA:D program for osteoarthritis, vestibular physiotherapy, hydrotherapy, lymphoedema management, and post-operative rehabilitation. The company serves both HBF members (with no-gap initial consultations) and clients from all other health funds, Medicare plans, NDIS participants, and workers compensation claimants.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy (Musculoskeletal) General physiotherapy assessment and treatment for musculoskeletal injuries, pain, and rehabilitation needs, delivered to individual patients across 9 Perth and South West WA clinics.
• Clinical Pilates
• Dry Needling
• Exercise Physiology
• Hydrotherapy
• Remedial Massage
• Podiatry
• NDIS Physiotherapy
• Vestibular Physiotherapy
• Women's Health Physiotherapy
• Men's Health Services
• Paediatric Physiotherapy
• Post-Operative Care
• GLA:D Program
• Aged Care Services
• Video Health (Telehealth)
• Motor Vehicle Accident Rehabilitation
• Lymphoedema Management
• Pre and Postnatal Care
• Golf Physiotherapy
• Gym Rehabilitation Programs

Quantifiable outcome

• Up to 32% reduction in pain for GLA:D program participants
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• HBF Health InsurancecoreGTM or Marketing PartnerHBF Physio by Life Ready is a partnership brand with HBF Health Insurance. The clinics operate under the HBF Physio brand while being operated by Life Ready. Eligible HBF members receive no-gap initial physiotherapy consultations. The partnership leverages HBF's strong brand recognition in Western Australia and their member base.
• National Disability Insurance Scheme (NDIS)coreOthersRegistered NDIS provider delivering physiotherapy services to NDIS participants with permanent disabilities. Services include assessments, manual therapy, exercise programs, and equipment prescription for participants across all age groups.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Physio Inq: Australian mobile and clinic-based physiotherapy franchise operating across metro and regional areas. Comparable in offering general physiotherapy, NDIS, aged care, and workplace injury services to a similar consumer base.
• Evolve Physio Group: Australian physiotherapy network with allied health services. Overlaps on multi-disciplinary offering, sports/musculoskeletal focus, and multi-clinic operating model targeting similar patient segments.
• Back In Motion: Australia's largest physiotherapy franchise network, offering multi-disciplinary musculoskeletal and allied health services across numerous clinics. Directly comparable business model and patient mix to HBF Physio, with the key difference of a franchise structure.
• Total Physio Group: Multi-site Australian physiotherapy group with clinic, aged care, NDIS and workplace service lines. Closely aligned service portfolio including women's/men's health, NDIS, post-operative and rehabilitation offerings.
• Life Ready: Parent operator of the HBF Physio by Life Ready network. Life Ready runs additional Life Ready-branded physiotherapy and allied health clinics in WA and other Australian states under the same corporate umbrella, sharing clinical models and management.

Broad incumbents

• Bupa Health Services: Global health insurer with Australian health services including clinics and dental/optical networks. Comparable in combining health-fund membership with provider services, similar in concept to the HBF Physio co-brand model.
• Medibank Health: Major Australian private health insurer operating provider services and care programs. Relevant incumbent comparable given the HBF partnership's positioning of insurer + provider integration.
• Healthia Limited: ASX-listed allied health group owning physiotherapy, podiatry, optometry and other clinics across Australia. Competes broadly in physiotherapy while operating a much larger, diversified portfolio of allied health brands.
• APM (Australian Physiotherapy) / APM Group: Large Australian allied health and employment services provider with a substantial physiotherapy and NDIS practice footprint. Overlaps in NDIS, workplace injury and rehabilitation services, but at a national scale.

Others

• HBF Health: Western Australia's largest health insurer and the co-branding partner of HBF Physio by Life Ready. Not a direct competitor but the structural partner whose member base and brand anchor the network's acquisition and pricing model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100086991314435
• Instagraminstagram.com/hbfphysio
• LinkedInlinkedin.com/company/hbf-physio-by-life-ready

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBF Physio by Life Ready