Huntington Beach Harley-Davidson

What Huntington Beach Harley-Davidson does

Huntington Beach Harley-Davidson is a privately held, authorized Harley-Davidson franchise dealership operating from a single location at 15080 Goldenwest Circle in Westminster, California, serving the Los Angeles and Orange County markets. Founded in 2015 and employing 23 staff, the business retails new Harley-Davidson motorcycles across the Sportster, Softail, Touring, Trike, CVO, Pan America, and LiveWire electric families, alongside certified pre-owned and used motorcycles from multiple brands, with current inventory of 402 new and 136 pre-owned units. The dealership operates a five-stream revenue model: new motorcycle sales, used motorcycle sales, parts and MotorClothes accessories, service and repair, and financing facilitated through Harley-Davidson Financial Services (HDFS) and rider-to-rider private party loans.

Beyond core sales, the dealership layers complementary services including NADA-based trade-in valuation, a 'Sell Your Bike' cash offer channel, Harley-Davidson Riding Academy rider training, and a local Harley Owners Group (HOG) chapter for community engagement. Go-to-market relies on physical showroom traffic, regional brand draw, and a calendar of community events (bike nights, demo fleet visits, open houses) supported by SMS/text club, social media on Facebook and X, and promotional campaigns such as Black & Orange Tag Sale and zero-payment financing offers. Pricing is set on a one-time/per-unit basis with advertised financing through HDFS at terms such as 6.99% APR / 96 months with 30% down on select CVO and Grand American Touring models. The underlying technology stack is the Harley-Davidson Boom! Box GTS infotainment platform installed on Touring/Trike models, plus standard web integrations (Google Maps, UserWay WCAG 2.1 accessibility) — no proprietary dealer-side technology or AI/ML capability is evidenced.

Name

Huntington Beach Harley-Davidson

Legal name

Huntington Beach Harley-Davidson

Website

https://hbharley.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Huntington Beach Harley-Davidson is a privately held Harley-Davidson franchise dealership in Westminster, California, retailing new and used motorcycles, parts, service, and HDFS financing to motorcycle enthusiasts across the Los Angeles and Orange County markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Motorcycle Sales: Sale of new Harley-Davidson motorcycles including Sportster, Softail, Touring, CVO, Trike, and Pan America models
2. Used Motorcycle Sales: Sale of pre-owned and certified pre-owned motorcycles
3. Parts & Accessories: MotorClothes gear, parts, and accessories sales
4. Service & Repair: Motorcycle service and repair operations
5. Financing: Motorcycle financing through HDFS and lenders, including pre-approval services

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

Huntington Beach Harley-Davidson is an authorized Harley-Davidson franchise dealership that sells new and pre-owned motorcycles, including Sportster, Softail, Touring, Trike, CVO, and LiveWire electric models. It complements motorcycle sales with parts and MotorClothes gear, in-house service and repair, financing pre-approval, trade-in valuation, and Riding Academy rider training. The dealership also runs recurring community events and hosts a local Harley Owners Group (HOG) chapter.

Product overview

Huntington Beach Harley-Davidson is a motorcycle dealership offering a comprehensive portfolio of products and services centered around Harley-Davidson motorcycles. The core offerings include new Harley-Davidson motorcycles across multiple families (Sportster, Softail, Touring, Trike, CVO, and LiveWire electric), as well as certified pre-owned and used motorcycles from multiple brands. The business operates on a platform model with new and used inventory as the primary revenue drivers, supported by complementary services including financing/pre-approval, parts & service, trade-in valuation (NADA), and Harley-Davidson Riding Academy training. Additional offerings include LiveWire electric motorcycles with dedicated promotions, event programming (bike nights, demo fleets, sales events), and MotorClothes gear. The 2026 model lineup includes the Nightster RH975, Low Rider ST/S, Road Glide 3 FLTRT, Road Glide Limited, Street Glide Limited, Street Glide, Fat Boy, Heritage Classic, Breakout, Street Bob, Super Glide, Sportster S, Pan America 1250 Special/ST, CVO Street Glide, Tri Glide Ultra, and Freewheeler models.

Differentiator

Problem solved

Functional benefit

Products and services

• New Harley-Davidson Motorcycles Full line of new Harley-Davidson motorcycles across multiple model families (Sportster, Dyna, Softail, Touring, Trike, CVO, and Electric LiveWire) available for purchase by individual riders.
• Pre-Owned Motorcycles Certified pre-owned and used motorcycles from Harley-Davidson and other brands including Honda, Indian Motorcycle, Triumph, and Yamaha, available for purchase by individual riders.
• Featured Pre-Owned Specials Discounted pre-owned Harley-Davidson motorcycles offered with special promotional pricing for individual buyers.
• Financing Services Motorcycle financing services including pre-approval loans, full credit applications, LiveWire-specific credit applications, rider-to-rider private party loans, and H-D insurance offerings for individual motorcycle buyers.
• Parts & Service In-house motorcycle servicing, parts sales, and service specials for Harley-Davidson motorcycles performed by dealership technicians.
• Trade-In Valuation NADA-guide-based trade-in valuation service allowing customers to estimate the value of their motorcycle trade-in within approximately 30 seconds.
• Riding Academy Harley-Davidson Riding Academy motorcycle training and safety courses designed for new riders.
• LiveWire Electric Motorcycles Harley-Davidson's electric motorcycle lineup featuring the LiveWire model, sold with a dedicated credit application portal and ongoing promotional offers.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tweet
• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/huntington-beach-harley-davidson

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntington Beach Harley-Davidson