住商不動產

What 住商不動產 does

住商不動產 (Zhu Shang Bu Dong Chan) is a Taiwan-based private real estate franchise network platform operating the consumer portal hbhousing.com.tw. The company aggregates property listings from multiple major real estate brands — including 大家房屋 (Dajia Housing), 信義房屋 (Xinyi Housing), 中信房屋 (Zhongxin Housing), 太平洋房屋 (Pacific Housing), and 安家地產 (Anjia Real Estate) — onto a single platform, with over 600 franchise service locations spread across all Taiwan administrative regions. The platform serves individual property buyers, sellers, and renters, and provides integrated brokerage services through its franchise network.

The core product is a web-based and mobile property search platform with location-based filters (district, map, MRT proximity, school district), 實價登錄 (real-price registration) transaction data integration, a mortgage loan calculator, and VR virtual property viewing for selected listings. The platform also supports a real-time price-notification service, member favorites and comparison tools, and a 24-hour inquiry hotline (0800-212-306). The technology stack is a conventional portal architecture with native iOS and Android apps, social media integrations (Facebook, LINE, YouTube, Instagram), and a franchise recruitment portal (joinus.hbhousing.com.tw). An adjacent iHouse vertical (ihouse.hbhousing.com.tw) extends the offering into home decoration, renovation, moving, and cleaning services through partner providers.

The business model combines three revenue streams: (1) transaction fees from facilitating real estate brokerage through the franchise network, leveraging Taiwan's standard 4–6% commission structure shared between buyer and seller agents; (2) recurring franchise fees paid by independent brokerage offices joining the 住商不動產 brand and sub-brands for platform access, branding, and lead distribution; and (3) ancillary referral fees from partner providers of home services (decoration, moving, cleaning). The franchise-plus-aggregator model creates a two-sided network: franchisees gain cross-brand lead flow and platform tooling, while consumers gain the widest selection of listings in Taiwan. The company is privately held, with no disclosed funding rounds, headcount, or financial statements.

Name

住商不動產

Legal name

住商不動產

Website

https://hbhousing.com.tw

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

住商不動產 is a Taiwan-based multi-brand real estate franchise network platform operating hbhousing.com.tw, aggregating listings from five major broker brands across 600+ franchise locations and serving individual buyers, sellers, and renters with property search, transaction price data, mortgage tools, and home services.

Ownership category

akta.pro rank

Headquarters

HQ city

Taipei City

HQ country

Taiwan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Real estate listing and transaction services: The platform generates revenue by facilitating real estate transactions through its franchisee network. Property listings are posted by franchise brokers and agents. The platform provides lead generation and listing aggregation services across multiple real estate brands.
2. Franchise network fees: 住商不動產 operates a franchise model where independent brokerage offices join the brand network and pay franchise fees for branding, platform access, and lead distribution.
3. Ancillary home services: Related services including interior design/decoration (iHouse), moving services, and cleaning services are offered through partner providers, generating referral or service fees.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

住商不動產 operates a multi-brand real estate listing aggregator platform in Taiwan centered on hbhousing.com.tw, consolidating property listings from franchise partners (信義房屋, 中信房屋, 太平洋房屋, 大家房屋, 安家地產) into a single portal. The platform provides search by district, map, MRT station, and school district, real-price registration data, mortgage calculators, VR virtual viewing, and real-time listing notifications, supported by over 600 franchise offices across Taiwan that provide local brokerage services.

Product overview

住商不動產 operates a multi-brand real estate platform centered on its flagship portal hbhousing.com.tw, which serves as a comprehensive property marketplace offering buy, sell, rent, and land transaction services. The core platform is built around search tools (district, map, and MRT station-based), a real-price registration (實價登錄) market data service, and mortgage calculation tools. Supporting the core platform are sub-brands and partner franchise sections (大家房屋, 信義房屋, 中信房屋, 太平洋房屋, 安家地產) that aggregate their listings on the same portal. Additional modules include VR virtual property viewing, real-time listing notifications, an iHouse home lifestyle services vertical (decoration, moving, cleaning), a franchise recruitment portal, and a member area with favorites and comparison features. The overall offering is a platform-plus-modules architecture combining a central property marketplace with affiliated service verticals and partner network aggregation.

Differentiator

Problem solved

Functional benefit

Brands

• 大家房屋: Sub-brand real estate brokerage network under the 住商不動產 platform
• 安家地產

Products and services

• 住商不動產房屋網 (hbhousing.com.tw) Real Estate Portal Primary real estate portal offering buy, sell, rent, and land transaction services. Aggregates listings from franchise partners (信義房屋, 中信房屋, 太平洋房屋, 大家房屋, 安家地產) with search by district, interactive map, MRT station, and school district. Includes real-price registration data, mortgage calculators, and is supported by a 24-hour inquiry hotline. For individual buyers, sellers, renters, and franchise brokers in Taiwan.
• 即時通知 / 買屋即時通知 Service Real-time push notification service for new property listings matching user-defined search criteria. Available through the website, mobile app, and LINE Official Account. For individual buyers and renters in Taiwan.
• iHouse居家生活服務 (Home Lifestyle Services) Home lifestyle services vertical at ihource.hbhousing.com.tw covering interior decoration design, renovation engineering, moving services, and cleaning services. For individual homeowners and renters in Taiwan who have completed or are completing a real estate transaction.
• 住商不動產加盟專區 (Franchise Program) Franchise recruitment and onboarding program for independent brokerage offices seeking to operate under the 住商不動產 brand. Located at joinus.hbhousing.com.tw. Provides branding, platform access, lead distribution, and operational support for franchisees. For independent real estate brokerage owners and operators in Taiwan.
• Real Estate Brokerage Services (via Franchise Network) Real estate transaction facilitation and brokerage services delivered through the franchise network of over 600 offices across Taiwan covering all administrative regions (台北市, 新北市, 桃園市, 台中市, 台南市, 高雄市, and all other counties and cities). For individual property buyers, sellers, and renters in Taiwan.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 大家房屋coreChannel Partner/ Reseller/ Distributor大家房屋 is a sub-brand operating under the 住商不動產 franchise network. Properties from 大家房屋 offices are listed on the hbhousing.com.tw platform, with 10,405+ active listings visible on the platform.
• 信義房屋coreChannel Partner/ Reseller/ Distributor信義房屋 is one of the major real estate brands whose listings are aggregated on the 住商不動產 platform. The partnership brings 18,048+ property listings to the platform.
• 中信房屋coreChannel Partner/ Reseller/ Distributor中信房屋 listings are aggregated on the 住商不動產 platform, with 10,211+ active property listings visible on the platform.
• 太平洋房屋coreChannel Partner/ Reseller/ Distributor太平洋房屋 listings are aggregated on the 住商不動產 platform, with 13,441+ active property listings visible on the platform.
• 安家地產minorChannel Partner/ Reseller/ Distributor安家地產 listings are featured on the 住商不動產 platform, with 132+ active property listings. 安家地產桃園龍潭加盟店 is one of the specific franchisee locations referenced.
• iHouse (裝潢設計/裝潢工程)minorGTM or Marketing PartneriHouse (ihouse.hbhousing.com.tw) provides home decoration design, renovation engineering, moving services, and cleaning services as an integrated home living service offering for 住商不動產 customers.
• 大家房屋雲林麥寮加盟店 (安心家有限公司)minorChannel Partner/ Reseller/ Distributor大家房屋雲林麥寮加盟店 (安心家有限公司) is a specific franchisee operating under 大家房屋, handling property listings in Yunlin County.
• 太平洋房屋景安捷運加盟店 (富洋開發有限公司)minorChannel Partner/ Reseller/ Distributor太平洋房屋景安捷運加盟店 (富洋開發有限公司) is a specific franchisee handling property listings including agricultural land in Hualien.
• 中信房屋北屯崇德加盟店 (太極房屋仲介有限公司)minorChannel Partner/ Reseller/ Distributor中信房屋北屯崇德加盟店 (太極房屋仲介有限公司) is a specific franchisee handling property listings in Taichung.
• 信義房屋復國店 (信義房屋股份有限公司)coreChannel Partner/ Reseller/ Distributor信義房屋復國店 (信義房屋股份有限公司) is a specific office handling property listings in Tainan.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rightmove: UK's largest real estate listing portal. Comparable as a multi-brand property aggregator platform with strong consumer brand and franchise/brokerage network effects, albeit in a different geography.
• Zillow Group: U.S. real estate listing portal and marketplace. Comparable on the aggregator/portal business model and consumer property search experience, though serving a different geography and operating model.
• 信義房屋 (SinYi Corporation): Taiwan's largest and most recognized real estate brokerage chain, also a major listing partner on the platform. Competes with the platform's brokerage/franchise network while simultaneously being a key supplier of listings.
• 永慶房屋 (Yung Ching Real Estate): Major Taiwan real estate brokerage chain with its own integrated listing portal. Competes directly in brokerage services and listing aggregation with strong brand recognition across Taiwan.
• 大家房屋: Wholly-owned subsidiary sub-brand of 住商不動產, contributing 10,405+ listings. Internal brand extension rather than pure external competitor, but operates with its own brokerage and portal presence.
• 中信房屋 (CTBC House): Taiwan real estate brokerage brand that is both a partner supplier (10,211+ listings) and a competitor in the brokerage services market across Taiwan.
• 太平洋房屋 (Pacific House): Major Taiwan real estate brokerage brand and a listing partner on the platform (13,441+ listings). Competes in brokerage while contributing inventory to the aggregator.

Direct peers

• 樂屋網 (Rakuya): Taiwan real estate listing aggregator focused on secondhand property, rentals, and new developments. Direct peer serving the same buyer/seller/renter audience with similar listing aggregation and search tools.
• 21世紀不動產 (Century 21 Taiwan): International real estate franchise operating in Taiwan with a directly comparable franchise-based brokerage model. Closely comparable on GTM motion (franchise network) and core service offering.
• 591房屋交易網: Taiwan's largest pure-play online real estate listing portal. Direct competitor in the same property marketplace category with overlapping listings, search tools, and customer base across Taiwan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCaBfZjkM1Rs4XpVNARxrf9g
• Facebookfacebook.com/hbhousing
• Instagraminstagram.com/hbhousing.offical
• LinkedInlinkedin.com/company/%E4%BD%8F%E5%95%86%E4%B8%8D%E5%8B%95%E7%94%A2

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 住商不動產