HBM - Hirshberg Brothers Machinery

What HBM - Hirshberg Brothers Machinery does

HBM - Hirshberg Brothers Machinery (legal name: Hirshberg Brothers & Partners Machinery Ltd. / אחים הרשברג ושות מכונות בע"מ) is the industrial machinery division of the Hirshberg Brothers Group, founded in 1925 and headquartered in Herzliya Pituach, Israel. The company operates as the exclusive Israeli representative and distributor for more than 20 international process equipment manufacturers — including GEA (centrifuges/separation), SPX Flow/APV/Anhydro (heat exchangers, spray dryers, evaporators), Syntegon (formerly Bosch Packaging Technology), Uhlmann, Fette Compacting, SIG, Wipotec, Sweco, Serac, Dorset, and others — supplying process, packaging, and environmental equipment into Israeli industry. Its product portfolio spans heat exchangers, decanters/centrifuges, spray dryers and evaporators, dosing and membrane systems, DAF and SBR/MBR wastewater units, tablet compression and blister packaging lines, pasteurization/UHT systems, robotics, vision inspection, and AGV/AMR systems, organized into five primary verticals: Food & Beverages, Pharma & Biotechnology, Chemical Industry, Environmental & Water Treatment, and Integrated Solutions.

HBM does not develop proprietary equipment; instead, its value proposition rests on technical sales engineering, multi-OEM integration, project management from specification through commercial operation, installation and commissioning, and after-sales service backed by a nationwide technician network and over 6,500 m² of temperature- and humidity-controlled warehousing enabling same-day spare parts delivery to 1,000+ active stock customers. GTM is exclusively enterprise field sales — vertical-dedicated sales managers serve marquee Israeli customers including Strauss, Tnuva, Osem, Tara, Premier, Prigat, Unipharm, Electra Green Tech, Palgey Mayim, Bern, Galam, Tempo, and Kite across food, pharma, environmental, and general industry segments. Revenue is generated through equipment sales, installation, integrated solutions projects, and recurring spare parts/service — pricing is custom-quoted per project.

The company is privately held as part of the family-controlled Hirshberg Brothers Group (קבוצת אחים הרשברג), which also includes chemicals, valves/connectors, and other industrial trading entities, employs approximately 120 people group-wide, and reports roughly $150M in group turnover. HBM holds ISO 9002 certification (since 1997) and currently operates under CEO Niran Genish with vertical-dedicated sales leadership. Operating geography is Israel-only; no API, software product, or digital platform is offered.

Name

HBM - Hirshberg Brothers Machinery

Legal name

Hirshberg Brothers & Partners Machinery Ltd. (אחים הרשברג ושות מכונות בע"מ)

Website

https://hbm.co.il

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

HBM is the industrial machinery arm of Israel's 1925-founded Hirshberg Brothers Group, acting as exclusive Israeli representative for 20+ international process-equipment OEMs serving food & beverage, pharmaceutical, chemical, environmental, and integrated-automation customers with engineering, installation, and after-sales service.

Ownership category

akta.pro rank

Headquarters

HQ city

Herzliya Pituach

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Machinery & Equipment Supply: HBM generates revenue by acting as exclusive Israeli representative and distributor of international industrial equipment manufacturers. The company sells, installs, and provides technical support for processing, packaging, and environmental treatment equipment across multiple industry verticals. Revenue is generated through equipment sales, installation, and after-sales service and spare parts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

HBM - Hirshberg Brothers Machinery is the exclusive Israeli representative and distributor of more than 20 leading international industrial equipment manufacturers. The company supplies process equipment, packaging machinery, water and wastewater treatment systems, and integrated automation solutions to Israeli manufacturers across the food & beverage, pharmaceutical, chemical, and environmental verticals. HBM delivers full project management and engineering support from initial planning through commercial operation, including installation, commissioning, and after-sales service through a nationwide technician network.

Product overview

HBM - Hirshberg Brothers Machinery is an industrial machinery distributor representing leading international manufacturers in Israel since 1925. The company offers a comprehensive portfolio of process equipment, packaging solutions, and integrated systems across five main industry verticals: Chemicals (including heat exchangers, centrifuges, evaporators, spray dryers from Anhydro, DAF, electrocoagulation, membranes, CIP systems, and chemical process equipment), Pharma (tablet compression, coating, blister packaging, liquid filling, granulation, mixing, and end-of-line equipment), Food & Beverage (storage tanks, separators, pasteurization/UHT systems, homogenizers, mixing systems, and food processing equipment for chocolate, coffee, bakery, meat, and salads), Environmental (wastewater treatment including filtration, SBR, MBR, DAF, electrocoagulation, sludge handling, and membrane systems), and Integrated Solutions (robotic systems, vision inspection, autonomous transport, and complete filling/palletizing lines). The company provides project management and engineering support from planning through commercial operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Plate Heat Exchangers (PHE) - SPX Plate heat exchangers from SPX offering high heat transfer efficiency, operational flexibility, easy maintenance, energy savings, and safety for industrial and sanitary applications.
• Decanters and Centrifuges Two-phase and three-phase decanters and centrifuges used for separation of mixtures in chemical and food industries, utilizing centrifugal force to separate components with different densities.
• Spray Dryers - Anhydro Series Spray dryers combining innovative drying chamber design with integrated fluid bed layer, including Triple-A, Tall (300-800 micron particles), Granulizes, Spin Flash (1 kg/hour to 40 tons/hour), and Spray Bed (5 kg/hour to 10 tons/hour) configurations.
• MVR and TVR Evaporators Mechanical Vapor Recompression and Thermal Vapor Recompression evaporators that recompress separator vapors and reuse them for heating the first evaporation stage, reducing energy consumption.
• DAF (Dissolved Air Flotation) Dissolved air flotation systems for cleaning and treating wastewater by separating unwanted products, particles, or pollutants from water using pressurized air dissolution.
• Electrocoagulation Systems Electrocoagulation system for separation and purification of pollutants from liquid water using electrical voltage across electrodes to cause coagulation of particles.
• Smart SBR (Sequential Biological Reactor) Sequential Biological Reactor for batch process wastewater treatment with aerobic, anaerobic stages and sludge removal for industrial and municipal wastewater.
• Membrane Systems Membrane systems for processes like osmosis and wastewater purification, removing bacteria, minerals, salts and other contaminants for industrial, irrigation and drinking water use.
• CIP Cleaning Systems Cleaning In Place (CIP) systems for automatic and efficient cleaning of equipment and infrastructure without disassembly, ensuring thorough cleaning and compliance with stringent safety standards.
• Wet Powder Granulation and Mixing Systems (Pharma) Pharmaceutical powder production using wet powder mixing in High Shear Mixer and batch drying and granulation in Fluid Bed Dryer for tablet pressing, capsule filling, or suspensions.
• Tablet Compression and Coating Machines Tablet compression machines fed by powder containing active ingredient and other materials, producing tablets with 24-100 punches in rotating turret. Capacity: 20,000 to 900,000 tablets per hour. Includes tablet coating equipment.
• Blister Packaging Machines Blister packaging machines providing the safest and most protected packaging for tablets and capsules, including blister forming, tablet feeding, quality inspection, printing, sealing, and cartoning.
• Liquid Filling for Syringes and Vials Sterile liquid filling equipment for vials and syringes in pharmaceutical industry including bottle sterilization, sterile atmosphere maintenance, no-air-residue capping, and post-fill particle inspection.
• Insulated and Aseptic Storage Tanks Insulated storage tanks providing thermal control for temperature-sensitive materials like milk, and aseptic tanks ensuring sterile environment preventing microbiological contamination.
• Pasteurization and UHT Systems Pasteurization and Ultra-High Temperature (UHT) processing systems for killing harmful microorganisms, extending shelf life, and ensuring food safety without affecting nutritional value.
• Homogenization Systems Homogenization systems for breaking down fat globules and ensuring uniform consistency in products like milk, creams and sauces, improving texture and preventing separation.
• Chocolate and Confectionery Process Equipment Process equipment for chocolate and confectionery industry supporting large-scale production with precise ingredient mixing, forming, coating and packaging.
• Robotic Systems Robotic systems for packaging, palletizing and supporting existing processes and machines with decades of experience in robotic project specification, planning and implementation.
• Vision Inspection Systems Optical vision systems for quality control and sorting including customer needs assessment, interfaces with existing systems, mechanical design for integration, and high-quality product inspection.
• Autonomous Transport (AGV/AMR) Autonomous guided vehicles for increasing production efficiency, improving safety and significantly reducing operational costs.
• Bottle Filling Lines Complete bottle filling lines including unscramblers, robot bottle feeders, vertical liquid fillers, rotative fillers, cappers, labellers, closure inspection systems, label verification and bottle packaging to pallet.
• Filtration and Separation Equipment Advanced filtration and separation solutions for wastewater treatment including efficient solid-liquid separation, precise micron-level filtration, and automatic self-cleaning systems.
• Sludge Treatment Systems Complete sludge handling chain including sludge thickening (over 5% solids), sludge dewatering using hydraulic or centrifugal presses, and sludge drying systems producing up to 90% solids content.

Quantifiable outcome

• Strategically located warehouses spanning 6,500+ m² enable same-day delivery for 1,000+ active stock customers.
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• GEAcoreTechnology or IntegrationGEA is a major international process technology supplier. HBM represents GEA's centrifuges and separation equipment in Israel. GEA products include separators, decanters, and process solutions for food, dairy, and chemical industries.
• SPX Flow (APV / Anhydro)coreTechnology or IntegrationSPX Flow (including APV and Anhydro brands) supplies heat exchangers, spray dryers, evaporators, and process equipment. HBM represents SPX Flow's Anhydro brand for spray drying, evaporation, and drying systems in Israel.
• Syntegon (formerly Bosch Packaging)coreTechnology or IntegrationSyntegon (formerly Bosch Packaging Technology) is a leading supplier of processing and packaging machinery. HBM represents Syntegon's equipment in Israel.
• UhlmanncoreTechnology or IntegrationUhlmann is a leading international manufacturer of pharmaceutical packaging equipment including blister packaging, cartoning, and end-of-line systems. HBM represents Uhlmann in Israel.
• Fette CompactingcoreTechnology or IntegrationFette Compacting is a global leader in tablet press machines for the pharmaceutical industry. HBM represents Fette Compacting in Israel.
• SIGcoreTechnology or IntegrationSIG is a leading supplier of filling and packaging solutions for beverages and liquid food products. HBM represents SIG in Israel.
• WipoteccoreTechnology or IntegrationWipotec is a manufacturer of high-precision checkweighers and quality control systems. HBM represents Wipotec in Israel.
• SwecocoreTechnology or IntegrationSweco provides separation, screening, and fluid mixing equipment. HBM represents Sweco in Israel.
• SeraccoreTechnology or IntegrationSerac specializes in the design and manufacture of liquid filling and capping machines for food and chemical industries, including high-speed and very high-speed equipment. HBM represents Serac in Israel for integrated solutions projects.
• MakprocoreTechnology or IntegrationMakpro provides filling lines for small and medium bottles, plastic bottle filling, cans and glass, including capping, shrink-wrapping and packaging machines. Part of HBM's integrated solutions offerings.
• ConcetticoreTechnology or IntegrationConcetti provides FFS sack filling machines (forming and filling sacks from sleeve rolls or pre-made sacks), palletizing and pallet wrapping systems. Part of HBM's integrated solutions.
• VAI (VAI Industrial Packaging)coreTechnology or IntegrationVAI Industrial Packaging manufactures vFFS (vertical form fill seal) sack filling machines. Part of HBM's integrated solutions for sack filling applications.
• CosmapackcoreTechnology or IntegrationCosmapack provides packaging, palletizing, depalletizing, diverters, winding machines, and logistics solutions. Part of HBM's integrated solutions for packaging lines.
• ImpaccoreTechnology or IntegrationImpac provides palletizing, filling and wrapping systems for sacks and drums in chemical, plastics and food industries. Part of HBM's integrated solutions.
• Raytec VisioncoreTechnology or IntegrationRaytec Vision provides primary sorting machines for agriculture and X-ray machines for food safety inspection. Part of HBM's integrated solutions for quality control.
• BIOMETiCcoreTechnology or IntegrationBIOMETiC (Mito) provides advanced inline 3D X-ray food inspection systems for food safety. Part of HBM's integrated solutions for quality control and detection.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Alfa Laval: Alfa Laval is a Swedish global leader in heat transfer, separation, and fluid handling — directly overlapping with HBM's plate heat exchangers, separators, decanters, and centrifugal equipment offerings. As a listed industrial incumbent, it is a natural financial benchmark for the process-equipment categories HBM distributes.
• GEA Group: GEA is a global process technology group for food, dairy, beverage, pharma, and chemical industries — one of HBM's most important exclusive brand partners, but also a manufacturer whose products compete with other lines HBM carries. As a globally listed incumbent, GEA is a natural comparable for revenue scale, end-market exposure, and capital-equipment multiples.
• Sulzer: Sulzer is a Swiss industrial engineering company providing pumps, separation, and mixing technologies — overlapping with HBM's chemical-industry process equipment portfolio (centrifuges, decanters, mixers, dosing systems). It is a useful public-market comparable for industrial process-equipment economics.
• Bucher Industries: Bucher Industries is a Swiss industrial group with significant food & beverage processing equipment exposure (juice, dairy, brewing) and municipal vehicles. Comparable to HBM in serving F&B producers with specialized process machinery, providing a mid-cap European listed benchmark.
• Krones AG: Krones is a German global leader in beverage filling and packaging machinery — comparable to HBM in serving F&B customers with integrated processing and packaging lines. While Krones competes as a global incumbent rather than a regional distributor, it anchors the same market segment (Israeli beverage producers) and provides a relevant public-market benchmark.
• IMA Group: IMA is a global leader in packaging machinery for pharma, cosmetics, food, and tea — comparable to HBM's pharma packaging portfolio (Uhlmann blister lines, Fette tablet presses, Syntegon packaging). Its scale and capital-equipment market multiples serve as a direct benchmark for HBM's pharma vertical.
• Tetra Pak: Tetra Pak is a global leader in food processing and packaging (especially dairy and liquid food) — directly comparable to HBM's food & beverage vertical spanning pasteurization, UHT, separators, and filling lines for Israeli dairy and beverage giants (Strauss, Tnuva, Prigat).
• SPX Flow: SPX Flow (including APV and Anhydro brands) supplies heat exchangers, spray dryers, evaporators, and process equipment to food, dairy, and chemical industries. HBM represents SPX Flow's Anhydro portfolio in Israel, making SPX Flow a direct product-overlap comparable in core process-equipment categories.
• Syntegon (formerly Bosch Packaging Technology): Syntegon is a leading global supplier of processing and packaging machinery, particularly for food, pharma, and confectionery — represented by HBM in Israel. The overlap in product range (processing + packaging lines) makes Syntegon a direct portfolio comparable for capital-equipment market dynamics.

Emerging players

• Glatt Group: Glatt is a German specialist in process technology for pharma and food applications (fluid bed, granulation, coating) — directly comparable to HBM's pharma and food process equipment offerings (GEA/SPX centrifuges, Anhydro spray dryers, Fette tablet presses). Glatt provides a focused, privately-held comparable for niche process-equipment economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hbm-hirshberg-brothers-machinery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBM - Hirshberg Brothers Machinery