Heartbeat Music & Performing Arts Academy

What Heartbeat Music & Performing Arts Academy does

Heartbeat Music & Performing Arts Academy (HBMPAA) is a California-based 501(c)(3) nonprofit organization founded in 2011 by Tyra Hawthorne, a former Grambling State University Marching Band member, to deliver arts-integrated education to at-risk and underprivileged youth in San Diego and Riverside counties. The organization operates Preschool 4 the Arts (PK4A), a free or state-subsidized early childhood program serving children from 6 weeks to 12 years across three physical locations in Encanto (San Diego), Escondido, and Perris, alongside music education classes, dance instruction, HBCU Band Audition Prep, and College Prep Sessions. As of the most recent disclosed figures, HBMPAA serves 94 families and provides daily food services to 297 children, with 45% of preschool students testing above grade level and 60% of Pre-K graduates accepted into specialized academic or performing arts programs.

HBMPAA's business model is anchored by a strategic subcontractor relationship with Renu Hope Foundation, which administers California State Preschool Program (CSPP) and General Childcare and Development (CCTR) state funding on the organization's behalf; the San Diego Foundation Grant further covers residual family fees averaging $62 per month, enabling qualifying families to access care at no cost. Ancillary revenue streams include tiered corporate sponsorships ranging from $500 (Bronze) to $10,000 (Diamond), individual donations via PayPal, and marching band performance fees — though the after-school Marching Band Program (Thunder Squad Drumline and Monarch Majorettes) is currently paused as the program transitions to a new phase. Go-to-market is community-led, driven by open houses, social media presence, and high-visibility performances such as the DirectTV Holiday Bowl Parade and MLK Parade. The organization's go-to-market positioning combines a community-led enrollment model (interest forms, open houses, state-subsidized referrals) with an event-driven visibility engine (parade performances, TV/commercial bookings) and a direct-to-consumer fundraising motion (sponsorship tiers, PayPal donations). Customer segments span at-risk youth, income-qualifying working families, music/performing arts students, and local business sponsors.

Name

Heartbeat Music & Performing Arts Academy

Legal name

Heartbeat Music & Performing Arts Academy

Website

https://hbmpaa.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartbeat Music & Performing Arts Academy is a California nonprofit that delivers free or state-subsidized arts-integrated preschool, music, and dance education to at-risk and underprivileged youth across three locations in San Diego and Riverside counties.

Ownership category

akta.pro rank

Product category

Performing Arts Education & Early Childhood Services

NAICS

Fine Arts Schools (61161), Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

General Preschools (Play-Based) (EDACABAA)

akta.pro secondary industry

Music Schools & Conservatory Prep (Pre-College) (EDAMANAE)

Keywords

• Arts education programs
• Early childhood education
• Music and dance instruction
• After-school programs
• Subsidized childcare services

Headquarters

HQ city

San Diego (Encanto)

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. State-Funded Childcare Subsidies: Revenue from California State Preschool Program (CSPP) and General Childcare and Development (CCTR) programs administered through Renu Hope Foundation partnership. Families at or below 85% of State Median Income qualify for subsidized care at little to no cost.
2. Corporate Sponsorships: Annual sponsorship packages ranging from Bronze ($500) to Diamond ($10,000) with tiered benefits including newsletter recognition, website logo placement, social media mentions, event tickets, and custom landing pages.
3. Donations: Individual donations via PayPal portal supporting the 2025 Annual Campaign to fund programs for at-risk and underprivileged youth.
4. Marching Band Performance Fees: Booking fees for Thunder Squad Drumline and Monarch Majorettes performances at corporate events, parades, television productions, and commercial shoots.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Heartbeat Music & Performing Arts Academy delivers free or state-subsidized arts-integrated early childhood education through its Preschool 4 The Arts program for children aged 6 weeks to 12 years, alongside music classes (piano, brass, music theory), dance instruction (ballet, modern, tap, movement), and the Marching Band Program featuring the Thunder Squad Drumline and Monarch Majorettes with HBCU cultural influence. Programs are delivered at three physical locations in San Diego (Encanto), Escondido, and Perris, with childcare access funded through California State Preschool Program (CSPP) and General Childcare and Development (CCTR) subsidies administered via Renu Hope Foundation for income-qualifying families.

Product overview

Heartbeat Music & Performing Arts Academy (HBMPAA) is a nonprofit performing arts education organization serving at-risk and underprivileged youth in San Diego and Riverside Counties, California. Its offerings center on Preschool 4 the Arts (PK4A) — a free or state-subsidized early childhood education program integrating music and dance for children from 6 weeks to 4 years old — alongside youth programs including after-school music education, dance classes, and the Marching Band Program (home to the Thunder Squad Drumline and Monarch Majorettes). The organization also provides HBCU Band Audition Prep and College Prep Sessions as supplementary offerings. All programs are free or low-cost, facilitated through state-funded childcare subsidies (California State Preschool Program and General Childcare and Development) and partnerships with the Renu Hope Foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Preschool 4 the Arts: A preschool program integrating music and dance education with early childhood development for children from 6 weeks to 12 years old, offering state-subsidized childcare.
• Thunder Squad Drumline
• Monarch Majorettes

Products and services

• Preschool 4 the Arts (PK4A) Free or state-subsidized early childhood education program integrating music and dance into early childhood development for children aged 6 weeks to 12 years. Delivered at three locations in San Diego, Escondido, and Perris. Operates under California State Preschool Program (CSPP) and General Childcare and Development (CCTR) funding administered through Renu Hope Foundation partnership.
• Music Education Classes Music classes for preschool and after-school students including piano, brass instruments, and music theory, taught by qualified instructors as part of HBMPAA's performing arts curriculum.
• Dance Education Classes Dance classes for preschool and after-school students covering ballet, modern dance, tap, and movement, taught by experienced dance instructors as part of HBMPAA's performing arts curriculum.
• Marching Band Program (Thunder Squad Drumline and Monarch Majorettes) After-school marching band program featuring the Thunder Squad Drumline and Monarch Majorettes, with HBCU cultural influence. Includes high-profile performances at parades, national commercials, and television shows. Currently paused as the program transitions to a new phase.
• HBCU Band Audition Prep Specialized preparation program providing HBCU-rooted expert guidance to help students prepare for and stand out in auditions for Historically Black College and University (HBCU) marching bands.
• College Prep Sessions Tailored academic support programs helping students prepare for college admissions, scholarships, and academic success.
• Marching Band Performance Bookings Performance booking service for the Thunder Squad Drumline and Monarch Majorettes at corporate events, parades, television productions, and commercial shoots. Booking inquiries via [email protected].

Quantifiable outcome

• 40% of Pre-K students tested at 1st-grade level, 5% at 2nd-grade level
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Renu Hope FoundationcoreStrategic or Co-development Partner · 1 January 1998Renu Hope Foundation is described as the cornerstone and indispensable funding partner enabling all Preschool 4 The Arts programs. Established in 1998, the foundation administers California State Preschool Program (CSPP) and General Childcare and Development (CCTR) funding. HBMPAA operates as a subcontractor under Renu Hope Foundation's state contract with CDE/CDSS, providing high-quality, state-subsidized childcare to families across San Diego and Riverside counties. The foundation began with 17 children at one location and has grown to 10 locations serving Riverside County, with HBMPAA expanding their reach.
• Tennessee State UniversityminorStrategic or Co-development PartnerHBCU partner providing pathway connections for students. The organization's HBCU band culture is influenced by Grambling State University (CEO's alma mater), and Tennessee State University is shown as a partner logo on the website.
• Jackie Robinson YMCAminorStrategic or Co-development PartnerOriginal founding location in 2011 where HBMPAA began as a drumline program before expanding into a comprehensive music and performing arts academy.
• Debbie Allen (The Hot Chocolate Nutcracker)minorStrategic or Co-development PartnerStudents have been afforded the opportunity to train and dance with Debbie Allen in her annual holiday live show 'The Hot Chocolate Nutcracker,' providing high-profile performance opportunities.
• Hope for HousingminorOthersHBMPAA prepared 130 meals for local low-income senior communities at Cape Cod (Hope for Housing) in Oceanside, Encanto Village in San Diego, and Valley Senior Village in Escondido, demonstrating community reciprocal support.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Settlement Music School: Philadelphia-based nonprofit music school providing instruction across instruments, dance, and early childhood for students of all backgrounds. Comparable nonprofit arts education model with multi-site operations and scholarship-based subsidized access.
• The Harmony Project: Los Angeles-based nonprofit providing free, year-round music education and ensemble performance opportunities to underserved youth. Directly comparable to HBMPAA in mission (arts access for at-risk youth), nonprofit funding model, and HBCU-adjacent ensemble programming.
• The People's Music School: Chicago-based nonprofit offering free, high-quality music instruction to underserved children regardless of financial means. Comparable in combining intensive music education with accessibility for low-income families and outcomes-based programming.
• Community Music Center: San Francisco-based nonprofit music school offering affordable music and dance education to a diverse student body since 1921. Comparable in mission (arts access for underserved populations), nonprofit structure, and multi-disciplinary music/dance programming.
• Debbie Allen Dance Academy (DADA): Los Angeles-based nonprofit dance training program for youth including The Hot Chocolate Nutcracker performers. Directly comparable performing-arts-for-youth mission; HBMPAA students have already trained with Debbie Allen, making DADA both a partner and a peer.
• Neighborhood Music School: Los Angeles-based nonprofit providing subsidized music education to children and adults in Boyle Heights and greater LA. Closely comparable geographic positioning, underserved-community focus, and nonprofit subsidized-access model.

Broad incumbents

• YMCA of the USA: National nonprofit providing youth programming, childcare, and community services. Comparable in operating youth services for underserved communities and subsidized childcare; HBMPAA itself originated at the Jackie Robinson YMCA in 2011.
• KinderCare Learning Centers: National for-profit chain of early childhood education centers serving infants through school-age children. Comparable in preschool/childcare service category and multi-site scale, but operates a for-profit, generalized curriculum without HBMPAA's arts-integration and nonprofit subsidy model.
• Childcare Network: Large U.S. childcare operator accepting state subsidy programs including California's. Comparable in subsidized-childcare service delivery and multi-site scale, though a for-profit operator without HBMPAA's arts integration or HBCU cultural positioning.
• Boys & Girls Clubs of America: National network of youth development organizations serving underserved youth with afterschool programming including arts education. Comparable in nonprofit mission, youth-services focus, and multi-site operating model, though broader in scope than HBMPAA's arts specialization.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@heartbeatmusic-perform/videos
• Facebookfacebook.com/heartbeatmusicacademy
• LinkedInlinkedin.com/company/heartbeat-music-&-performing-arts-academy
• Instagraminstagram.com/hbmpaa_

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartbeat Music & Performing Arts Academy