Harvard Business Review Türkiye

What Harvard Business Review Türkiye does

Harvard Business Review Türkiye (HBR Türkiye) is the licensed Turkish-language edition of Harvard Business Review, operated by the privately held Turkish publishing company Infomag (INFOMAG REKLAM VE ÖZEL DERGİ YAYINCILIĞI HİZMETLERİ TİCARET ANONİM ŞİRKETİ). Founded in 2012 and headquartered in Beşiktaş, İstanbul with 46 employees, the company delivers translated and locally contextualized business management content across a monthly magazine, the hbrturkiye.com web platform, native iOS and Android mobile applications, and an email newsletter, supported by a continuous editorial archive spanning 2012 to 2026. Its core readership consists of Turkish business professionals, executives, and corporate enterprise customers seeking management, leadership, strategy, innovation, and sustainability insights in Turkish.

The business operates a hybrid monetization model combining recurring subscription revenue (monthly and annual paid tiers) with a freemium funnel offering 3 free articles per month, supplemented by sponsored branded editorial and advertising partnerships with corporate sponsors such as Schneider Electric and Vodafone. Distribution is primarily domestic to Turkey through owned digital channels, though mobile apps are available globally via app stores. Beyond the core publication, the company has built a flagship thought leadership initiative called roadtoCOP31, a year-long program supporting Turkey's 2026 COP31 hosting bid and addressing climate leadership implications for business. The company has no disclosed parent, no institutional funding, and operates as a private Anonim Şirketi (joint stock company) with no public ticker.

Name

Harvard Business Review Türkiye

Legal name

INFOMAG REKLAM VE ÖZEL DERGİ YAYINCILIĞI HİZMETLERİ TİCARET ANONİM ŞİRKETİ

Website

https://hbrturkiye.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Harvard Business Review Türkiye is the licensed Turkish-language edition of Harvard Business Review, operated by Infomag since 2012. It delivers translated management content via a magazine, web platform, mobile apps, and newsletter to Turkish executives and corporate clients under a freemium and subscription model.

Ownership category

akta.pro rank

Product category

Business Management Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Archives, Libraries & Institutional Access Platforms (MPAJAMAJ)

akta.pro secondary industries

Scholarly Societies & Conference Proceedings Publishing (MPAJABAK), Business, Economics & Management Scholarly Publishing (EDAGAFAF), App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• Business management content
• Turkish-language business publication
• Leadership and strategy magazine
• Digital publishing platform
• Management thought leadership

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Annual and monthly subscription plans granting unlimited access to all HBR Türkiye content across all platforms including magazine archives, blog, videos, and editor's picks.
2. Sponsored Content and Advertising: Branded editorial content sponsored by corporate partners such as Schneider Electric and Vodafone. Also includes banner advertising and partnership activations within the roadtoCOP31 initiative.
3. Freemium / Limited Access Model: Free membership provides access to 3 article reads per month. Paid subscription required for unlimited access to all content including full magazine issues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Harvard Business Review Türkiye publishes the Turkish-language edition of Harvard Business Review, delivering translated and locally authored business management content across a monthly magazine, the hbrturkiye.com digital platform, and native iOS/Android mobile applications. The company monetizes primarily through recurring subscription fees for unlimited access, supplemented by freemium membership (3 articles per month) and corporate sponsored content partnerships. It also operates the roadtoCOP31 thought-leadership initiative supporting Turkey's 2026 COP31 hosting bid.

Product overview

Harvard Business Review Türkiye is a business management publication operating as the Turkish-language edition of Harvard Business Review. The company offers a multi-format content portfolio comprising the core HBR Türkiye Magazine (Dergi) delivering monthly business articles, the hbrturkiye.com web platform for digital access, and native iOS/Android mobile applications for on-the-go reading. Content is distributed through subscription-based paid access with tiered plans and a free membership option providing limited monthly article access. Additional offerings include the roadtoCOP31 thought leadership initiative and an e-newsletter subscription service.

Differentiator

Problem solved

Functional benefit

Products and services

• Harvard Business Review Türkiye Magazine (Dergi) The Turkish-language monthly print and digital edition of Harvard Business Review, delivering translated and localized business management articles including leadership, strategy, innovation, and technology content for Turkish business professionals.
• hbrturkiye.com Web Platform Digital content platform providing online access to articles, blogs, interviews, videos, and archived magazine content with subscription-based paid access and free membership tier (3 articles per month).
• HBR Türkiye Mobile Application

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Schneider ElectriccoreGTM or Marketing Partner · 1 January 2025Schneider Electric is a key sponsor and content partner for HBR Türkiye's editorial initiatives. The company sponsors branded content series on manufacturing transformation, AI-driven competitive advantage, data centers, and sustainability topics. Schneider Electric's contributions are featured under the roadtoCOP31 initiative and additional sponsored editorial content covering topics such as 'Üretimde Dönüşümü Yönetebilmek: Yapay Zekâ Çağında Rekabet Avantajı' (Managing Transformation in Manufacturing: Competitive Advantage in the Age of AI).
• VodafoneminorGTM or Marketing PartnerVodafone is a sponsor of branded editorial content on HBR Türkiye, specifically covering 5G technology and its implications for business transformation. Featured sponsored content: 'Bağlantının Ötesinde: 5G ile İş Dünyası Nasıl Dönüşecek' (Beyond Connectivity: How 5G Will Transform Business).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Capital Dergisi (Capital/Para): Long-running Turkish business and economics magazine covering strategy, leadership, and finance; one of the most established incumbents competing with HBR Türkiye for Turkish executive readers.
• Ekonomist (Turkish edition): Turkish business and economics weekly delivering analysis, executive interviews, and management content; overlaps significantly with HBR Türkiye's audience and editorial positioning.
• MIT Sloan Management Review: English-language management publication targeting executives and academics with peer-reviewed business research; competes for the same thought-leadership audience and operates a similar subscription-plus-sponsorship model.
• Insider (Business Insider Türkiye): Turkish-language digital business news site covering leadership, technology, and strategy; competes with HBR Türkiye for digital executive readership and programmatic/brand ad budgets.
• Harvard Business Review China: Another licensed Chinese-language edition of Harvard Business Review; operates under the same global licensing model with localized content and sponsorship, making it the most structurally comparable peer to HBR Türkiye.
• Fortune Türkiye: Localized Turkish business magazine covering leadership, strategy, and corporate news; targets the same executive audience and competes for similar subscription and sponsorship dollars.
• Forbes Türkiye: Turkish-language edition of a global business publication; competes directly for executive readership, advertising budgets, and sponsored content in the same Turkish business media market.

Broad incumbents

• Dünya Gazetesi: Long-established Turkish business daily and digital platform covering economy, management, and corporate news; broader in scope than HBR Türkiye but overlaps in audience and corporate sponsorship pool.
• Harvard Business Review (US/global edition): The global parent brand and licensor of HBR Türkiye's editorial franchise; provides the source content and brand authority that HBR Türkiye translates and localizes for the Turkish market.

Regional players

• Bloomberg Businessweek Türkiye: Turkish-language business news brand under the Bloomberg umbrella; competes for executive readership and corporate sponsorships in the same Turkish market, with a stronger news orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HBRTurkiye
• YouTubeyoutube.com/c/HBRTurkiye
• Facebookfacebook.com/HBRTurkiye
• LinkedInlinkedin.com/company/hbrturkiye
• Instagraminstagram.com/HBRTurkiye

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvard Business Review Türkiye