HBS MARKETING CORPORATION

What HBS MARKETING CORPORATION does

HBS Marketing Corporation is a private Philippine commercial food service equipment manufacturer and supplier, headquartered at #72-76 Rizal Avenue Ext., Grace Park, Caloocan City, Metro Manila. The company was founded approximately in 1998 and has accumulated more than 25 years of operating history supplying industrial and commercial kitchen equipment. Its operations combine local stainless steel fabrication with imported equipment distribution, giving it a hybrid build-and-resell model.

The company's product portfolio spans 12 main categories covering the full commercial kitchen stack: warming and holding equipment, stainless steel fabrication, ice machines, hot cooking equipment, fryers (tabletop, stand type, electric, gas, and heavy-duty industrial), food preparation and processing machinery, display refrigeration, cold storage (including walk-in units), bar and beverage equipment, baking ovens, and baking equipment. Technical features include stainless steel construction across product lines, refrigeration units ranging from compact chillers to walk-in freezer combinations, and custom-design equipment manufacturing to client specifications. Distribution is single-country, executed through a direct showroom at the Caloocan City headquarters, a website-based request-for-quotation channel, and a sales team supporting after-sales service.

HBS serves enterprise customers across hotels and resorts (Astoria, Century Hotel, Victoria Hotel), commissary plants (Hapchan, Masuma, Rebisco), supermarkets (Fishermall), and government/institutional buyers (Quezon City Science High School). The go-to-market is sales-led with custom quotation-based pricing; no publicly disclosed price list exists. Ownership appears founder-led with no disclosed institutional investors, parent company, or external funding rounds.

Name

HBS MARKETING CORPORATION

Legal name

HBS Marketing Corporation

Website

https://hbs.com.ph

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

HBS Marketing Corporation is a Philippine commercial food service equipment manufacturer and supplier, founded circa 1998 and headquartered in Caloocan City. It fabricates stainless steel kitchen equipment, distributes refrigeration and cooking equipment, and serves hotels, commissary plants, supermarkets, and government buyers across the Philippines.

Ownership category

akta.pro rank

Product category

Commercial Food Service Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

akta.pro secondary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

Keywords

• Commercial kitchen equipment
• Stainless steel fabrication
• Refrigeration equipment supply
• Food service equipment
• Commercial fryers

Headquarters

HQ city

Caloocan City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of commercial food service equipment including warming displays, fryers, refrigeration units, hot cooking equipment, and stainless steel fabrication products. Both locally manufactured and imported equipment is offered.
2. Custom Equipment Manufacturing: Custom-design equipment manufacturing services for specific business operation requirements and kitchen layouts

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HBS Marketing Corporation manufactures and supplies commercial food service equipment for hotels, resorts, commissary plants, supermarkets, and food manufacturing businesses in the Philippines. The company fabricates custom stainless steel kitchen equipment, produces refrigeration units, and distributes imported commercial cooking, holding/warming, frying, food preparation, beverage, and baking equipment. It also provides professional commercial kitchen layout/design services and after-sales support for turnkey kitchen projects.

Product overview

HBS Marketing Corporation is a commercial food service equipment provider based in the Philippines with over 25 years of manufacturing experience. The company specializes in the fabrication of stainless steel kitchen equipment and production of refrigeration equipment. Their product portfolio is organized into 12 main categories: Warming Display Showcase, Stainless and Fabrication, Ice Machine, Hot Cooking, Holding and Warming, Fryer, Food Preparation and Processing, Display Refrigeration, Cold Storage, Bar and Beverage, Baking Oven, and Baking Equipment. Within these categories, they offer a wide range of individual products including commercial fryers (electric, gas, tabletop, stand type, and heavy-duty industrial models), cooking equipment (chargrills, rotisseries, waffle makers, griddles, burners, rice steamers, bun steamers, salamanders, hotdog rollers), food warming and holding equipment (bain maries, food warmers in various models), refrigeration products (walk-in cold storage, upright glass door refrigerators/freezers, stainless steel multi-door units, chest freezers, meat showcases, open-type chillers), and baking equipment (ovens, proofers, dough sheeters, mixers, slicers, conveyors). The company also provides custom-design equipment manufacturing and professional kitchen layout/design services.

Differentiator

Problem solved

Functional benefit

Products and services

• Barbecue Grill (HBS-VSK-708, HBS-VSK-808) Commercial gas and electric barbecue grill with stainless steel construction. Gas model: 650L x 400W x 250Hmm, supports LPG and Natural Gas. Electric model: 600L x 460W x 260Hmm, 2.7 KW at 220V/60HZ. Designed for commercial food service operations.
• Bun Steamer / Siopao Steamer
• Chicken Rotisserie
• Electric Fryer
• Gas Chargrill
• Gas Rice Steamer
• High Pressure Asian Wok
• Hotdog Roller
• Low Pressure Burner (4 and 6 Burner)
• Rice Cooker 50 Cups
• Stand Type Fryer (Electric and Gas)
• Tabletop Fryer Gas Type
• Tabletop Griddle
• Vertical Rotisserie
• Waffle Maker
• Salamander (HBS-PD-938)
• Stand Type Dough Sheeter
• Tabletop Dough Sheeter
• Food Warmer BLACK PD 660 - PD 900
• Food Warmer BV 8034
• Food Warmer BV861 and BV862
• Food Warmer Square Type Full Side Glass BV 961
• Red Warmer - Dry Heat
• Stand Type Bain Marie (4 and 6 Pan Capacity)
• Heavy Duty Industrial Gas Fryer 70A
• Heavy Duty Industrial Gas Fryer 90A
• Chest Type Freezer
• Glass One (1) Door Upright 420
• Glass Three (3) Door Upright 1400
• Glass Two (2) Door Upright 930
• Meat Showcase
• Open Type Chiller with Plastic Curtain
• Stainless Four (4) Door Upright Refrigerator/Freezer
• Stainless Six (6) Door Upright Chiller
• Walk-In Chiller / Freezer / Combination
• Stainless Steel Custom Fabrication Services

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Fujimak Corporation: Fujimak is a Japanese manufacturer of commercial refrigeration, ice machines, and foodservice equipment with strong Asian distribution. It is comparable to HBS as a refrigeration and kitchen equipment maker serving Asian markets with overlapping product categories.
• Solid Group Inc. Solid Group is a Philippine-based foodservice equipment distributor serving hotels, restaurants, and institutions. It is a direct regional peer to HBS in the Philippine market, competing for the same hospitality and commissary customers.

Direct peers

• Roband Australia: Roband manufactures commercial cooking, toasting, and food warming equipment for foodservice. It is comparable to HBS's hot cooking, holding/warming, and food warmer product categories as a similarly sized specialty equipment maker.
• Roller Grill International: Roller Grill is a French manufacturer of hot-dog rollers, grills, fryers, and other snack/cooking equipment. It overlaps directly with HBS's hotdog roller, griddle, fryer, and small-cooking-equipment lines.
• Turbo Air: Turbo Air is a commercial refrigeration manufacturer known for competitive reach-in and display refrigeration units. It is a close peer to HBS's display refrigeration and upright chiller/freezer lines, particularly in price-sensitive Asian foodservice markets.

Broad incumbents

• Hoshizaki: Hoshizaki is a leading global manufacturer of commercial refrigeration and ice machines, directly comparable to HBS's display refrigeration, cold storage, and ice machine product lines. HBS competes with and likely distributes Hoshizaki products in the Philippines.
• True Manufacturing: True Manufacturing is a major US-based commercial refrigeration manufacturer producing reach-ins, display cases, and walk-ins. It is directly comparable to HBS's display refrigeration and cold storage product lines.
• Middleby Corporation: Middleby is a large US-listed commercial foodservice equipment conglomerate spanning cooking, refrigeration, and beverage. It overlaps directly with HBS's full-kitchen-outfitting value proposition and represents the type of global incumbent HBS faces in Philippine enterprise accounts.
• Welbilt (Ali Group subsidiary brand portfolio): Welbilt and the broader Ali Group are global manufacturers of commercial cooking, refrigeration, and foodservice equipment with much larger scale. They are comparable to HBS as the dominant global OEMs whose products HBS both competes against and distributes alongside its locally fabricated lines.
• Rational AG: Rational is the global leader in commercial combi-ovens and hot cooking equipment, comparable to HBS's hot cooking, baking oven, and bakery equipment categories. It competes in the same premium hotel and commissary segments that HBS targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hbs-marketing-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBS MARKETING CORPORATION