HACIENDA DEL ALAMO GOLF RESORT

What HACIENDA DEL ALAMO GOLF RESORT does

Hacienda del Alamo Golf Resort is a privately owned residential and golf resort community located in Fuente Alamo, Murcia, Spain, founded in 1997 and acquired by Hozono Global in early 2026. The resort was rebranded as Santa Elena Golf Club in April 2026 and centers on an 18-hole golf course, a sports complex offering padel and other recreational activities (scheduled for full rebuild in 2026), an active residential community with on-site rules and maintenance services, and a curated set of F&B, transport, real estate and legal vendors catalogued in an internal Yellow Pages directory.

The core product portfolio comprises the Santa Elena Golf Course (the principal amenity and recurring revenue anchor), a real estate sales channel operated through three on-site agencies (Simon HDA Homes, Habity, Resort Villas Murcia) listing plots, apartments, penthouses and villas priced between €80,000 and €310,000, and a community programming layer consisting of golf competitions (Santa Elena Members' Individual Stableford, Alamo Golf Society events), weekly social padel sessions, and recurring events such as quiz nights at El Corner. The resort maintains no proprietary technology stack and runs its community hub through the HDA Guru website, which functions as the primary member-facing information portal.

The business operates a hybrid revenue model combining recurring subscription-style streams (golf memberships, sports club fees) with transaction-based income (real estate agency commissions, F&B sales across Kiosco Amazonas, Fairways, Manolos and El Corner). Distribution is direct-to-consumer, executed through on-site sales staff, affiliated real estate agencies, and walk-in access to amenities. The strategic posture under Hozono Global is one of capital-led repositioning, with the sports complex closing on May 8, 2026 for a full rebuild and the golf course undergoing scheduled maintenance through June 28, 2026, signaling a multi-year revitalization programme.

Name

HACIENDA DEL ALAMO GOLF RESORT

Website

https://hdagolf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hacienda del Alamo Golf Resort is a private golf and residential resort community in Murcia, Spain, recently acquired by Hozono Global and rebranded as Santa Elena Golf Club. It serves property buyers, golf members, and sports/recreation users via its 18-hole course, real estate agencies, and community hub.

Ownership category

akta.pro rank

Product category

Golf Resort & Residential Community

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf resort operations
• Residential property sales
• Sports facility management
• Golf course maintenance
• Hospitality dining services

Headquarters

HQ city

Hacienda del Álamo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Golf Membership and Green Fees: The resort generates revenue from golf memberships and individual green fee payments for the Santa Elena Golf Course, including organized competitions and member events.
2. Real Estate Sales and Listings: The resort facilitates property sales and listings within the community, generating revenue through affiliated real estate agencies operating within the resort.
3. Sports and Recreation Services: Revenue generated from padel sessions, sports club activities, and various recreational facilities including the sports complex.
4. Food and Beverage: On-site bars and restaurants including Kiosco Amazonas, Fairways, Manolos, and El Corner generate food and beverage sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hacienda del Álamo Golf Resort operates an integrated resort community in Murcia, Spain, centered on the Santa Elena 18-hole golf course, a sports complex for padel and recreation, residential real estate sales through on-site partner agencies, on-site dining venues, and a calendar of member events. Following its 2026 acquisition by Hozono Global, the resort was rebranded as Santa Elena Golf Club with a planned full rebuild of the sports complex and resort revitalization.

Product overview

Hacienda del Álamo (now rebranded as Santa Elena Golf Club following Hozono Global's acquisition) is a golf resort community offering a comprehensive information hub through HDA Guru. The portfolio includes the Santa Elena Golf Course (18-hole), sports facilities (padel, sports complex undergoing rebuild), real estate listings from partner vendors, a community business directory (Yellow Pages), local weather services, and a calendar of golf competitions and social events. The resort is located in the Murcia region of Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Santa Elena Golf Course 18-hole golf course at the resort in Murcia, Spain, available to golf members and visitors for green-fee play; home to recurring competitions including the Santa Elena Members' Individual Stableford and Alamo Golf Society events.
• HDA Sports Complex Main on-site sports facility offering padel and other sporting activities for resort community members; currently scheduled for closure and full rebuild commencing 8 May 2026.
• Real Estate Listings Listings for villas, plots, and apartments within the resort community, marketed through the HDA Guru hub with on-site partner agencies Simon HDA Homes, Habity, and Resort Villas Murcia.
• Yellow Pages Directory Community business directory on the HDA Guru hub listing local services including restaurants (Kiosco Amazonas, Fairways, Manolos), transportation (Shamrock Car Services SL), real estate (Habity), and legal services (Ferrández solicitors).
• Community Calendar & Events Scheduled calendar of golf competitions, social padel sessions, and quiz nights organized by the HDA Golf Members Committee, Alamo Golf Society, and HDA Events.
• On-site Dining & Hospitality On-site bars and restaurants at the resort (Kiosco Amazonas, Fairways, Manolos, El Corner) providing food and beverage services to resort members and visitors.

Quantifiable outcome

• Scheduled maintenance and redevelopment underway to improve resort facilities

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Cala Resort: Three-course golf resort in Mijas, Costa del Sol, Spain, with hotel, spa, dining, and residential property. Larger-scale golf resort peer with comparable multi-vertical revenue model targeting international golfers and property buyers.
• La Manga Club: Large integrated golf, sports, and residential resort in the Murcia region of Spain. Closest geographic and operating peer to Hacienda del Álamo / Santa Elena, with golf courses, real estate, sports facilities, F&B, and hotel operations serving a similar international member and second-home buyer base.
• El Valle Golf Resort: Golf resort community in Murcia with an 18-hole course, villas, apartments, and recreational amenities in the same regional market. Directly comparable operating model and customer base to Hacienda del Álamo / Santa Elena.
• Desert Springs Resort: Golf resort and residential community in Cuevas del Almanzora, Almería, featuring an 18-hole desert-style course and on-site property. Comparable Mediterranean Spain golf-resort operating model with real estate and amenitized community focus.
• La Finca Golf & Spa Resort: Golf and residential resort in Algorfa, Alicante, offering an 18-hole course, branded villas and apartments, spa, and F&B. Comparable as a Spanish Mediterranean golf-anchored community with multi-vertical monetization.
• Villa Padierna Palace: Luxury golf, hotel, and residential estate in Marbella featuring multiple golf courses, branded residences, and high-end hospitality. Comparable as a premium Spanish golf resort serving international second-home buyers and golf tourists.
• Alcaidesa Links Golf Resort: Golf and residential resort in Cádiz, Spain, with links-style courses and on-site branded real estate. Comparable Mediterranean-coast golf resort with property sales as a core revenue stream alongside green fees and memberships.
• Mar Menor Golf Resort: Golf resort community in Torre Pacheco, Murcia, with an 18-hole course, residential property, and sports amenities in the same region. Direct geographic and product peer for golf membership and second-home buyer demand.
• Las Colinas Golf & Country Club: Luxury golf and residential community in Alicante, Spain, combining an 18-hole championship course with branded real estate villas and apartments. Closely comparable operating model: golf-anchored resort community with property sales as a core revenue stream.

Broad incumbents

• PGA Catalunya Resort: Larger, established championship golf resort near Barcelona, Spain, with two courses, branded residences, and a hotel. Functions as a broader incumbent Spanish golf resort benchmark for membership pricing, real estate unit economics, and brand positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/haciendadelalamo-golfresort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HACIENDA DEL ALAMO GOLF RESORT