HD Automotive Detailing and Window Tinting

What HD Automotive Detailing and Window Tinting does

HD Automotive Detailing (operating under the DBAs HD Auto Studio and HD Auto Detailing) is an independently owned automotive surface protection and detailing service business founded in 2017 by Justin Warwick in Whitmore Lake, Michigan. The company specializes in automotive window tinting using LLumar films, paint protection film installation using GeoShield CeramicShield, professional ceramic coatings using System X products (Crystal, Pro, Max G+), multi-stage paint correction, and interior/exterior detailing. All services are performed in-house at a single shop located at 10170 Industrial Drive, Whitmore Lake, MI 48189. The company has also expanded into a smaller line of residential and commercial architectural window film products (Super Alloy, Solar Bronze 20, White Frost). Service pricing is unit-based and varies by vehicle size, condition, and scope, with paint protection film ranging from approximately $1,200 (partial front) to $4,900+ (full vehicle) and ceramic coatings from $900 (Crystal) to $1,950 (Max G+), all backed by manufacturer warranties of up to 10 years.

The business operates as a direct-to-consumer service provider with a sole-proprietor/owner-operator structure under Justin Warwick, serving individual vehicle owners across Whitmore Lake, Ann Arbor, Brighton, Pinckney, Hamburg, and South Lyon in southeastern Michigan. Customer acquisition is driven primarily by word-of-mouth referrals and repeat business, supplemented by an SEO-optimized website, a Facebook page, and Square-based online scheduling. No franchise, reseller, or channel-partner relationships exist; revenue derives entirely from appointment-based services performed in-house using professional-grade materials sourced through authorized partnerships with LLumar, System X, and GeoShield. The company also maintains an after-hours key drop and secure parking to accommodate longer-duration services such as full paint correction and ceramic coating applications.

The revenue model is entirely transactional: one-time project fees per service, with warranty-backed manufacturer guarantees (lifetime for LLumar tint, up to 10 years for System X coatings, 10 years for GeoShield PPF). No recurring subscriptions, fleet contracts, or institutional customers are evident in the input data. The business has operated continuously since founding, with no disclosed funding rounds, acquisitions, leadership changes, parent company, subsidiaries, or geographic expansion. Operational footprint remains limited to a single shop in Whitmore Lake, with stated hours of Monday–Friday 8:00 AM to 5:00 PM and weekends by appointment only.

Name

HD Automotive Detailing and Window Tinting

Legal name

HD Automotive Detailing

Website

https://hdautodetailing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

HD Automotive Detailing is an independently owned, owner-operator automotive detailing and surface protection shop in Whitmore Lake, Michigan, founded in 2017. It offers LLumar window tinting, System X ceramic coatings, GeoShield paint protection film, paint correction, and detailing services to individual vehicle owners across southeastern Michigan via in-house appointments.

Ownership category

akta.pro rank

Product category

Automotive Detailing and Surface Protection Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112)

akta.pro primary industry

Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)

akta.pro secondary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Automotive detailing
• Window tinting
• Paint protection film
• Ceramic coatings
• Paint correction

Headquarters

HQ city

Whitmore Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Automotive Detailing Services: One-time service revenue from interior and exterior detailing, paint correction, and maintenance services. Pricing varies by vehicle size and condition.
2. Window Tinting Services: One-time installation of LLumar window film (dyed or ceramic). Pricing varies by vehicle type and number of windows.
3. Paint Protection Film (PPF): One-time installation of GeoShield CeramicShield PPF. Packages range from partial front coverage ($1,200+) to full vehicle coverage ($4,900+).
4. Ceramic Coating Services: One-time professional ceramic coating application using System X products. Includes paint preparation and correction. Warranties up to 10 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HD Automotive Detailing is a Whitmore Lake, Michigan automotive care shop that installs LLumar window tint (dyed ATC and ceramic CTX), applies System X ceramic coatings (Crystal, Pro, Max G+), fits GeoShield CeramicShield paint protection film in partial front, full front, and full-vehicle packages, and performs interior/exterior detailing and three levels of paint correction. All work is performed in-house by appointment using professional-grade materials, with pricing varying by vehicle size and condition.

Product overview

HD Automotive Detailing (operating as HD Auto Studio) is an independent, locally owned automotive detailing and protection shop in Whitmore Lake, MI, established in 2017. The company is not a platform product but rather a service business offering a portfolio of related automotive care services centered around four core pillars: (1) Window Tinting — using LLumar dyed (ATC) and ceramic (CTX) films with a lifetime warranty; (2) Ceramic Coatings — three tiers of System X professional coatings (Crystal, Pro, Max G+) ranging from 3 to 10 years of warranty coverage, each including paint correction; (3) Paint Protection Film (PPF) — GeoShield CeramicShield film in partial front, full front, and full vehicle options, backed by a 10-year warranty; (4) Detailing and Paint Correction — interior and exterior detailing services, three levels of paint correction (one-step through three-step with optional wet sanding), and residential/commercial window film products (Super Alloy, Solar Bronze 20, White Frost). Services are sold à la carte based on vehicle size, condition, and the level of protection or correction desired, with pricing confirmed upon inspection.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Window Tinting Professional installation of LLumar automotive window films on passenger vehicles. Available in dyed (LLumar ATC) and ceramic (LLumar CTX) variants, with pricing varying by vehicle type and number of windows. Improves comfort, reduces glare, adds privacy, blocks up to 99% of UV rays, and is backed by a lifetime LLumar manufacturer warranty against peeling, cracking, fading, discoloration, and bubbling.
• Paint Protection Film (PPF) Installation Installation of GeoShield CeramicShield PPF on automotive painted surfaces to protect against rock chips, scratches, and road wear. Available in partial front (starting at $1,200), full front (starting at $2,200), and full vehicle (starting at $4,900) coverage tiers, backed by a 10-year manufacturer warranty.
• Ceramic Coating Services Professional application of System X ceramic coatings to automotive paint, including paint preparation and correction. Offered in three tiers: System X Crystal (starting at $900, up to 3-year warranty), System X Pro (starting at $1,400, up to 6-year warranty), and System X Max G+ (starting at $1,950, up to 10-year warranty). Annual inspections are required to maintain warranty coverage.
• Interior and Exterior Detailing Services Professional interior and exterior cleaning services for personal vehicles. Includes Interior Detailing (starting at $300 for pickups/sedans), Exterior Detailing (starting at $200), and Full Interior & Exterior Detail (starting at $425–$525). Full detail package includes a hand wash, chemical and clay bar decontamination, wheel and tire cleaning, and System X Renew ceramic sealant application.
• Paint Correction Services Multi-stage machine polishing services to restore automotive paint clarity and gloss. Offered at three levels: Level 1 One-Step Paint Correction (starting at $500), Level 2 Two-Step Paint Correction (starting at $900), and Level 3 Three-Step Paint Correction (starting at $1,500, may include wet sanding). Level 1 is included with all ceramic coating jobs.
• Residential and Commercial Window Tinting

Quantifiable outcome

• Window tint blocks up to 99% of UV rays with lifetime manufacturer warranty against peeling, cracking, fading, discoloration, and bubbling
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• LLumarcoreOEM/ Whitelabel/ Licensing PartnerLLumar is the window film brand used for all automotive tint installations. The company installs LLumar films (dyed ATC and ceramic CTX) known for consistent performance, clean finish, and long-term durability. All LLumar automotive films are backed by a lifetime manufacturer warranty against peeling, cracking, fading, discoloration, and bubbling.
• System XcoreOEM/ Whitelabel/ Licensing PartnerSystem X is the ceramic coating product line used for automotive paint protection services. Products include System X Crystal (up to 3-year warranty), System X Pro (up to 6-year warranty), and System X Max G+ (up to 10-year warranty). Annual inspections are required by System X to maintain warranty coverage.
• GeoShieldcoreOEM/ Whitelabel/ Licensing PartnerGeoShield provides CeramicShield Paint Protection Film (PPF) used for automotive paint protection installations. CeramicShield PPF is backed by a 10-year manufacturer warranty covering delamination, yellowing, bubbling, and cracking under normal use. HD Automotive Detailing is an authorized GeoShield installer.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Others

• Chemical Guys: Major retailer and manufacturer of professional-grade detailing products, equipment, and training for both pros and enthusiasts. Comparable as an ecosystem participant: it sells the same category of consumables and tools used by HD Automotive and educates the same customer base on detailing.
• Adam's Polishes: Direct-to-consumer detailing products brand offering polishes, ceramic coatings, and tools, plus a detailing service arm. Comparable as an upstream supplier and as a service competitor in the same consumer detailing category.

Direct peers

• DetailXPerts: National mobile and in-shop auto detailing franchise with both interior and exterior detailing, paint correction, and ceramic coatings. Most directly comparable in service mix and customer segment to HD Automotive Detailing.

Broad incumbents

• Maaco: National franchise chain focused on auto painting and collision repair, with many locations offering detailing add-on services. Comparable because it addresses vehicle paint finish, color/refinish work, and complementary detailing services for individual car owners.
• Ziebart: Established national franchise chain offering automotive appearance and protection services including window tinting, paint protection film, rustproofing, and detailing. Comparable to HD Automotive because both sell and install LLumar-affiliated window film and paint protection film under warranty to retail vehicle owners.

Emerging players

• Spiffy: On-demand mobile car wash and detailing service operating across multiple U.S. markets, including services such as interior detailing and premium exterior protection. Comparable because it targets individual vehicle owners with convenient detailing and protection services, though delivered via mobile rather than shop-based model.
• MobileWash: App-based mobile car wash and detailing platform serving individual car owners in select U.S. markets. Comparable customer segment and service category (interior/exterior detailing) but with a fundamentally different delivery model (mobile, on-demand).
• Dr. Beasley's: Premium detailing and ceramic coating brand serving both detailer professionals and end consumers, with strong positioning in ceramic coatings and paint correction. Comparable because it operates in the same ceramic coating / paint correction space and sells through detailing shops serving individual vehicle owners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/hdautodetailing48169
• LinkedInlinkedin.com/company/hd-automotive-detailing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HD Automotive Detailing and Window Tinting