Haus der bayerischen Landwirtschaft Herrsching

What Haus der bayerischen Landwirtschaft Herrsching does

Haus der bayerischen Landwirtschaft Herrsching is a conference and educational center operated by the Bayerischer Bauernverband (Bavarian Farmers Association), a public-law corporation, located in Herrsching am Ammersee approximately 40 km southwest of Munich. Founded approximately 75 years ago (around 1950), the institution operates under the motto 'Bildung plus Begegnung' (Education plus Encounter) and serves as a residential seminar venue for Bavarian agricultural professionals, rural families, and emerging community leaders.

The core product is a multi-track educational seminar program anchored by two flagship offerings: the Herrschinger Grundkurs (a personal development course in its 132nd edition running January to March 2027) and the b|u|s Unternehmertrainings (a systematic 9×2-day entrepreneur training program with 15,000+ alumni to date). These are supplemented by specialized modules including Hofnachfolge seminars (farm succession planning), rhetoric and negotiation training, b|u|s plus advanced modules on stress management and business development 4.0, and — more recently — Bootcamp and Summercamp Kommunalpolitik programs targeting women in communal politics. The venue itself provides conference and meeting rooms, accommodation with full-board catering featuring GQB-certified Bavarian cuisine, and leisure amenities tied to Lake Ammersee.

The business model combines fee-based seminar enrollment (with differentiated pricing for BBV members, non-members, and under-27 youth), venue rental for external groups and conferences, and full-board hospitality revenue. Some programs receive funding from the Bavarian State Ministry for Ernährung, Landwirtschaft, Forsten und Tourismus under specified theme priorities. Distribution relies on direct website booking, the BBV regional office network, and partner referrals (FidiP, Landfrauen, Katholische Landvolkshochschule Hardehausen). The organization operates with approximately 8 employees and serves a regional Bavaria-only market.

Name

Haus der bayerischen Landwirtschaft Herrsching

Legal name

Haus der bayerischen Landwirtschaft Herrsching

Website

https://hdbl-herrsching.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Haus der bayerischen Landwirtschaft Herrsching is a Bavarian agricultural education and seminar center operated by the Bayerischer Bauernverband, offering residential seminars in personal development, farm succession, entrepreneur training, and rural leadership for Bavarian farmers and rural communities.

Ownership category

akta.pro rank

Product category

Agricultural Education & Conference Services

NAICS

All Other Schools and Instruction (61169), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Summer/Conference Housing & Guest Accommodations (EDALACAI)

Keywords

• Agricultural education
• Professional seminars
• Conference venue
• Farm succession planning
• Rural leadership training

Headquarters

HQ city

Herrsching am Ammersee

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Seminar and Training Fees: Fee-based educational seminars and training programs including the Herrschinger Grundkurs (basic course), b|u|s entrepreneur training (9×2 days), and specialized seminars on topics including farm succession, negotiation skills, rhetoric, and leadership. Prices vary by BBV membership status with discounted rates for members and youth under 27.
2. Venue Rental and Conference Services: Rental of conference, banquet, and event rooms for seminars, conferences, exhibitions and presentations. Includes accommodation services with full-board packages.
3. Catering and Hospitality Services: Full-board accommodation services including breakfast, lunch, and dinner; special dietary requirements accommodated; regional Bavarian cuisine with GQB-certified ingredients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Haus der bayerischen Landwirtschaft Herrsching is a residential education and conference center on Lake Ammersee that delivers fee-based seminar and training programs for Bavarian agricultural professionals, farmers, foresters, gardeners, wine producers, rural families and women in communal politics. Its flagship offerings are the Herrschinger Grundkurs personal development course (in its 132nd edition) and the b|u|s Unternehmer-Training (a 9×2-day systematic entrepreneur development program with 15,000+ alumni), complemented by specialized seminars on farm succession, rhetoric, negotiation, and political leadership for women. The venue also rents conference and event rooms and provides full-board accommodation and catering.

Product overview

Haus der bayerischen Landwirtschaft Herrsching is a conference and educational center operated by the Bavarian Farmers Association (Bayerischer Bauernverband), located 40 km southwest of Munich on Lake Ammersee. The center offers a comprehensive portfolio of educational programs centered on its Seminar- und Bildungsprogramm, which includes the flagship Herrschinger Grundkurs personal development course and the b|u|s Unternehmertrainings program (a systematic 9×2-day development process for agricultural entrepreneurs). These core educational offerings are supplemented by specialized modules such as b|u|s plus advanced seminars, farm succession seminars, and municipal politics programs. The center also provides full-service conference facilities with meeting rooms and accommodation, along with catering and leisure amenities. The organization operates under the motto 'Bildung plus Begegnung' (Education plus Encounter) and serves as a meeting place for agricultural professionals, local leaders, and community groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Herrschinger Grundkurs Flagship personal development course at HdbL providing impulses, ideas, and orientation for individual development and future planning; now in its 132nd edition for January to March 2027. Targeted at individuals from rural Bavaria seeking personal development and orientation, including young rural leaders via discounted U27 rates.
• b|u|s – das Training für Unternehmer Systematic 9×2-day development program for entrepreneurs in agriculture, forestry, horticulture, and viticulture. Has trained over 15,000 farmers for business success; falls under Themenschwerpunkt 4.8. in funding guidelines.
• Tagungshaus / Konferenzräume (Conference and Meeting Rooms) Rental of seminar, conference, banquet, and event rooms for seminars, conferences, exhibitions, and presentations at the Lake Ammersee venue.
• Hotelzimmer / Übernachtung (Accommodation with Full Board) On-site guest rooms for seminar participants and conference guests, including full-board packages with breakfast, lunch, and dinner featuring GQB-certified regional Bavarian cuisine and accommodation for special dietary requirements.
• Internationales Seminar (International Seminar Program) International seminar program at HdbL providing cross-cultural learning and global agricultural exchange opportunities for participants.
• Hofnachfolge-Seminare (Farm Succession Seminars) Multi-day seminars (e.g. "Hofnachfolge ungeklärt" and "Hand in Hand – Hofübergabe") addressing farm succession issues including estate transfer, succession planning, and alternative perspectives for farms without clear succession. Includes couple registration discounts.
• Kommunalpolitik-Seminare (Municipal Politics Seminars) Political leadership and municipal politics training programs including Summercamp Kommunalpolitik (24–27 July 2026, 230€ per person) and Bootcamp Kommunalpolitik specifically designed for women in communal politics. Delivered in cooperation with FidiP and Landfrauen.
• b|u|s plus – Spezialmodule (Advanced Special Modules) Specialized advanced training modules for working professionals including stress management, negotiation skills, business development 4.0, and financial calculation.
• Kulinarik / Gastronomie (Catering Services) Full board catering services at the venue featuring regional Bavarian cuisine with "Geprüfte Qualität – Bayern" (GQB) certified ingredients; accommodates special dietary requirements.

Quantifiable outcome

• Over 15,000 farmers have completed b|u|s entrepreneur training
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Katholische Landvolkshochschule HardehausenminorStrategic or Co-development PartnerPartner educational institution in Catholic agricultural education. Representatives from Hardehausen visited Herrsching for an exchange program including visits to agricultural businesses, Kloster Andechs, and culinary city tour of Munich. Mutual exchange of educational approaches between the two agricultural education institutions.
• FidiP – Frauen in die PolitikcoreGTM or Marketing PartnerCooperation partner for Bootcamp Kommunalpolitik and Summercamp Kommunalpolitik programs specifically designed for women interested in or active in communal politics. Joint program development and marketing for political education targeting women.
• Landfrauen im Bayerischen BauernverbandcoreGTM or Marketing PartnerCooperation partner for communal politics bootcamp and summercamp programs. Joint marketing and program delivery for women's political education initiatives.
• Bayerisches Staatsministerium für Ernährung, Landwirtschaft, Forsten und TourismuscoreStrategic or Co-development PartnerBavarian State Ministry provides funding for educational measures under specified theme priorities (Themenschwerpunkte), including rural development, agricultural education, and leadership training programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• HBLFA Raumberg-Gumpenstein: Austrian federal agricultural research and education institution offering residential training and conferences to farmers in Austria. Highly comparable residential education model for agricultural professionals, but in a different country (Austria vs. Bavaria).
• Landvolkshochschule Niedersachsen (Heimvolkshochschule): Residential adult education center serving Lower Saxony with multi-day seminars on personal development, civic engagement, and rural topics. Closely comparable in delivery model and target audience, though operating in a different German state than HdbL.

Direct peers

• Evangelische Landjugendakademie Altenkirchen: Protestant rural youth and leadership academy in Rhineland-Palatinate offering residential seminars on rural leadership, personal development, and agricultural topics. Closely comparable to HdbL in target audience (young rural leaders), delivery format (multi-day residential seminars), and content themes.
• Katholische Landvolkshochschule Hardehausen: German Catholic residential adult education center focused on rural and agricultural topics, explicitly named as a partner institution of HdbL Herrsching with mutual exchange visits. Operates the same Landvolkshochschule model with seminar, accommodation and full-board offerings, making it a structural peer.
• Landvolkshochschule Sachsen-Anhalt: Rural adult education center in Saxony-Anhalt offering residential seminars on rural topics, personal development, and agricultural entrepreneurship. Directly comparable Landvolkshochschule model with similar seminar/conference/accommodation structure.
• DEULA Bildungszentren: Network of German agricultural training centers (e.g., DEULA Westerstede, DEULA Frerk) providing vocational and continuing education to farmers, foresters, and rural professionals. Closely comparable delivery model of fee-based multi-day residential training with strong industry ties.
• Bildungshaus Schloss Bönninghardt: Residential adult education center in North Rhine-Westphalia offering multi-day seminars on personal development, leadership, and societal topics. Comparable model of combining conference/accommodation/catering with educational programming, though broader in thematic scope than HdbL.

Broad incumbents

• Bayerische Landesanstalt für Landwirtschaft (LfL): Bavarian State Research Center for Agriculture providing research, extension and educational programs to Bavarian agriculture. Larger state-funded incumbent operating in overlapping agricultural education territory with much broader scope.
• Landwirtschaftskammer Bayern: Bavarian chamber of agriculture offering broader agricultural advisory and training services to Bavarian farmers. Operates as a much larger incumbent in the same regional agricultural education and support space where HdbL operates.

Others

• Bund der Deutschen Landjugend: German Rural Youth Federation supporting young people in rural areas through networking, advocacy, and education programs. Overlaps with HdbL's "Young Rural Leaders" segment and Grundkurs programming, but operates as an advocacy/membership organization rather than a residential education venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HdbLHerrsching
• Instagraminstagram.com/hdbl_herrsching
• LinkedInlinkedin.com/company/haus-der-bayerischen-landwirtschaft-herrsching

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haus der bayerischen Landwirtschaft Herrsching