Neu Money
Neu Money is a Memphis-based fintech offering credit-builder cards targeting students, recent graduates, immigrants without an SSN, and individuals overlooked by traditional banks through four card tiers including a 0% APR option, operating on Visa via Cross River Bank.
- Company typePrivate
- Founded-
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Neu Money does
Neu Money Inc. is a Memphis, Tennessee-based fintech operating a suite of credit-builder cards targeting U.S. consumers who are underserved by traditional banks — specifically students, recent graduates, immigrants without a Social Security Number, and individuals with thin or no credit files. The company offers four card tiers: Neu Card 1 (0% fixed APR with a $7 monthly subscription and $350+ credit limit), Neu Card 2 (26.99–29.99% APR with no annual fee), Neu Rise ($25 annual fee, 34.99% APR), and Neu Go ($85 annual fee, 34.99% APR), all reporting to all three major credit bureaus and offering automatic credit limit reviews tied to on-time payment behavior.
The product is delivered through a mobile-first, fully self-serve platform with no physical branches. Customers apply online in under five minutes, receive instant digital card credentials, and can add the card to Apple Pay or Google Pay for tap-to-pay acceptance on the Visa network. Neu Money operates as the program manager for the card program, while Cross River Bank (Member FDIC) acts as the issuing bank under a license from Visa U.S.A. Bank account linking is handled via Finicity, and credit reporting/identity verification is delivered through TransUnion. The proprietary feature set is limited to the digital card issuance, automatic credit limit increases, and the bureau-reporting pipeline rather than a deeply differentiated technology stack.
Neu Money monetizes through multiple recurring and transactional streams: monthly subscription fees on Neu Card 1, interest charges on carried balances across the variable-APR tiers, annual fees on Neu Rise and Neu Go, and standard Visa interchange. Distribution is product-led growth, relying on the company website, app store listings, content marketing via the company blog, and a $25-per-approved-friend referral program (capped at 80 referrals). The company is privately held with no disclosed funding rounds, no reported management team, and no public revenue figures; firmographic data indicates 11–50 employees.
Neu Money firmographics
Firmographics- Name
- Neu Money
- Legal name
- Neu Money Inc.
- Website
- https://neumoney.app
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Neu Money is a Memphis-based fintech offering credit-builder cards targeting students, recent graduates, immigrants without an SSN, and individuals overlooked by traditional banks through four card tiers including a 0% APR option, operating on Visa via Cross River Bank.
- Ownership category
- akta.pro rank
Neu Money industry classification
Industry- Product category
- Consumer Credit Cards
- NAICS
- Credit Card Issuing (522210), Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Subprime / Credit-Building Credit Cards (FSAKABAJ)
- akta.pro secondary industries
- Virtual / Digital-First Credit Cards (FSAKABAK), Student Credit Cards (FSAKABAG)
Keywords
Where Neu Money is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Neu Money business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Monthly Subscription Fees: Neu Card 1 charges $7/month subscription fee for $350+ credit limit cards. Fee is non-refundable and charged regardless of card usage.
- Interest Charges: Neu Card 2 charges 26.99-29.99% APR, Neu Rise and Neu Go charge 34.99% APR based on creditworthiness. Interest accrues on carried balances using average daily balance method.
- Annual Fees: Neu Rise charges $25 annual fee, Neu Go charges $85 annual fee. Charged upon activation and every 12 months thereafter.
- Interchange Fees: Standard interchange fees from Visa network on card transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Neu Card 1 - 0% APR with monthly subscription |
| Subscription | Monthly | Neu Card 2 - No monthly fee |
| Subscription | Annual | Neu Rise - Mid-tier credit builder |
| Subscription | Annual | Neu Go - Higher credit limit option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Neu Money product offering
Product offeringCore offering
Neu Money issues and manages a line of Visa credit-builder cards (Neu Card 1, Neu Card 2, Neu Rise, Neu Go) for U.S. consumers who are new to credit, including students, recent graduates, and immigrants without an SSN. Cards are issued by Cross River Bank (Member FDIC) under a program managed by Neu Money, applied for online or in-app in under five minutes, and supported with digital wallet tokenization and credit-bureau reporting.
Product overview
Neu Money offers a suite of credit builder credit cards designed for students, recent graduates, immigrants, and individuals new to credit. The product line includes Neu Card 1 (0% APR with $7/month subscription and $350+ credit limit), Neu Card 2 (no annual fee with 26.99-29.99% variable APR), Neu Rise ($25 annual fee with 34.99% APR), and Neu Go ($85 annual fee with 34.99% APR). All cards report to all 3 major credit bureaus, offer automatic credit line reviews, include tap-to-pay functionality, and provide real human customer service. The cards can be added to digital wallets and used wherever Visa is accepted.
Differentiator
Problem solved
Functional benefit
Brands
- Neu Card 1: Credit builder card with 0% APR, $7 monthly subscription, and $350+ credit limit.
- Neu Card 2
- Neu Rise
- Neu Go
Products and services
- Neu Card 1 A 0% APR Visa credit-builder card for consumers who are new to credit, including students, recent graduates, and immigrants. Carries a $7 monthly subscription fee, $350+ credit limit, reports to all three major U.S. credit bureaus, includes unlimited 3% cash back on airfare, no foreign transaction fees, no security deposit, and supports tap-to-pay via mobile wallets.
- Neu Card 2 A no-annual-fee Visa credit-builder card with 26.99–29.99% APR (based on creditworthiness), $350+ credit limit, automatic credit line reviews, and reporting to all three major U.S. credit bureaus. Aimed at new-to-credit consumers who want to avoid monthly or annual fees while still building credit.
- Neu Rise A Visa credit-builder card with 34.99% APR for purchases and cash advances, $25 annual fee, and automatic $25 credit limit increases after three consecutive on-time payments. Suited to credit-builders who want a middle-tier annual fee with built-in limit-growth mechanics.
- Neu Go A Visa credit-builder card with a higher $85 annual fee, 34.99% APR, and automatic $50 credit limit increases after three consecutive on-time payments. Designed for credit-builders seeking larger credit-line growth than Neu Rise.
- Neu Money Mobile App An iOS and Android mobile application through which Neu Card customers apply for the card, manage their account, make payments, view transactions, add the card to Apple Pay/Google Pay, and track their credit score. The app is the primary digital channel for onboarding and ongoing account servicing.
Quantifiable outcome
- Automatic credit limit increases available after 6 months of account activity
- +1 more outcomes
Companies that use Neu Money
Customer profileSegments3 records
Ideal customer profiles3 records
Neu Money technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Neu Money partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VisacoreNeu Card operates on the Visa payment network, accepted online anywhere Visa is accepted and in-person via digital wallets.
- FinicitycoreBank linking partner that enables customers to securely link their external bank accounts to their Neu Money account for payments and verification purposes.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Neu Money competitors and assessment
Company assessmentDirect peers
- Self: Self is a leading credit-builder fintech offering the Self Credit Builder Loan and the Self Visa Credit Card that report to all three major bureaus. It is one of the most established direct competitors to Neu Money's credit-building thesis.
- Petal: Petal offers credit cards underwritten using cash-flow and alternative data for consumers with limited or no traditional credit history, positioning directly against Neu Money in the thin-file card market.
- TomoCredit: TomoCredit issues credit-builder cards specifically designed for students, recent graduates, and immigrants/newcomers in the U.S. without an SSN — directly overlapping Neu Money's primary customer segments and product thesis.
- Mission Lane: Mission Lane issues Visa credit cards focused on building or rebuilding credit for subprime and credit-invisible consumers, overlapping Neu Money's target customer and product structure.
- Deserve: Deserve issues credit cards targeted at students, recent graduates, and immigrants (including non-SSN applicants), with a similar niche focus to Neu Money.
Emerging players
- Grow Credit: Grow Credit focuses on helping consumers build credit through subscriptions paid via a credit-builder product, intersecting with Neu Money's credit-building thesis for thin-file and younger consumers.
Broad incumbents
- Cash App (Block): Cash App, part of Block, serves tens of millions of underbanked and thin-file U.S. consumers with a payments app and a Cash App Card. Its scale and customer overlap make it a broad incumbent in Neu Money's target market.
- Chime: Chime is a large U.S. neobank that targets underbanked consumers with low-fee banking and has expanded into credit-building products, making it a broader incumbent competitor to Neu Money's customer base.
- Varo Bank: Varo is a U.S. digital bank (with a national bank charter) targeting underbanked consumers with checking, savings, and credit products, putting it in broader competition with Neu Money's customer base.
- Credit Karma (Intuit): Credit Karma is a large consumer credit and financial-products platform owned by Intuit, offering credit monitoring, score tracking, and credit card recommendations to a customer base that overlaps with Neu Money's thin-file segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Neu Money social profiles
Digital presenceNeu Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neu Money leadership team
Management profileNumber of profiles
Neu Money funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neu Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neu Money
What does Neu Money do?
Neu Money issues and manages a line of Visa credit-builder cards (Neu Card 1, Neu Card 2, Neu Rise, Neu Go) for U.S. consumers who are new to credit, including students, recent graduates, and immigrants without an SSN. Cards are issued by Cross River Bank (Member FDIC) under a program managed by Neu Money, applied for online or in-app in under five minutes, and supported with digital wallet tokenization and credit-bureau reporting.
Is Neu Money a public or private company?
Neu Money is a private company. It is classified as unknown and is currently operating.
When was Neu Money founded?
Neu Money was founded in -1. It employs 11 to 50 people.
Where is Neu Money based?
Neu Money is headquartered in Memphis, United States, in the North America region.
How does Neu Money make money?
Four revenue lines are on record. Monthly Subscription Fees are the primary driver. The others are interest Charges, annual Fees and interchange Fees.
Who are Neu Money's main competitors?
Direct peers on record are Self, Petal, TomoCredit, Mission Lane and Deserve. Grow Credit is listed as an emerging player. Broad incumbents are Cash App (Block), Chime, Varo Bank and Credit Karma (Intuit).
Does Neu Money have an API?
No public API is recorded for Neu Money.
What industry is Neu Money in?
Neu Money's product category is Consumer Credit Cards. Its primary akta.pro industry code is FSAKABAJ, Subprime / Credit-Building Credit Cards, with a secondary code of FSAKABAK, Virtual / Digital-First Credit Cards. Its NAICS code is 522210 and its SIC code is 6141.