What HDI Fibaemeklilik does

HDI Fiba Emeklilik ve Hayat A.Ş. is a Turkish private pension and life/health insurance company headquartered in Istanbul, formed in 2012 and rebranded in 2022 as a 60/40 joint venture between HDI Sigorta (Talanx Group, Germany) and Fibabanka (Fiba Group). It operates in Turkey under the legal entity HDI Fiba Emeklilik ve Hayat A.Ş., offering Individual Pension (BES) plans, life insurance, supplementary health insurance (Tamamlayıcı Sağlık Sigortası), travel health insurance, and Auto-Enrollment (OKS) services for employers. Its digital platform comprises Fi'Portal (sector-first e-commerce sales site), a MarCom Gold-awarded mobile application, the FiGuru AI chatbot for 24/7 self-service, and the Fon Market fund marketplace that allows customers to switch between 13 external portfolio management companies without changing provider.

The business model is recurring-premium and asset-based: monthly/quarterly BES contributions, life and health insurance premiums, Auto-Enrollment contributions at 3% of gross salary, and fund management fees (including fees on third-party-managed funds routed through Fon Market). Government co-contributions (Devlet Katkısı, up to 20% on BES) pass through the system. Distribution is multi-channel: Fibabanka branches, an agent/broker network expanded through four portfolio acquisitions (CIV Hayat 2014, Ergo 2016, Groupama 2018, NN OKS 2023), direct corporate/employer OKS sales, the digital channels above, and affinity/loyalty partnerships (Pegasus BolBol, Payfour/CarrefourSA, AÇEV, TEV, Bekar Anneler Derneği). The company has ~92 employees, ranks 4th in the Turkish BES sector post-acquisitions, and operates solely within Turkey.

Name

HDI Fibaemeklilik

Legal name

HDI Fiba Emeklilik ve Hayat A.Ş.

Website

https://hdifibaemeklilik.com.tr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

HDI Fiba Emeklilik ve Hayat A.Ş. is a Turkish private pension and life/health insurance joint venture between HDI Sigorta (Talanx) and Fibabanka, offering BES plans, life and supplementary health insurance, and Auto-Enrollment services to individual consumers and corporate employers in Turkey via bank-branch, digital, and loyalty-partner channels.

Ownership category

akta.pro rank

Product category

Life Insurance and Pension Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Insurance Agencies and Brokerages (524210)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)

akta.pro secondary industries

Standalone Critical Illness Insurance (FSAIAKAA), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

Keywords

• Individual pension plans
• Life insurance products
• Supplementary health insurance
• Retirement fund management
• Automatic enrollment pensions

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Pension (BES) Contributions: Monthly/quarterly/semi-annual/annual contribution payments from individual pension participants; fund management fees charged on assets under management; government co-contribution (Devlet Katkısı) passes through the system.
2. Life Insurance Premiums: One-time and recurring life insurance premium payments including term life, whole life, critical illness, credit life, education-linked life, and personal accident policies.
3. Health Insurance Premiums: Supplementary health insurance (Tamamlayıcı Sağlık Sigortası) and travel health insurance premium revenues.
4. Auto-Enrollment (OKS) Contributions: Employer-driven automatic enrollment contributions at 3% of gross salary, with government co-contribution matching.
5. Fund Management Fees: Fees earned from managing pension investment funds, including fees from third-party portfolio management companies (Fiba Portföy, Oyak Portföy, Atlas Portföy, İstanbul Portföy, Tacirler Portföy, Osmanlı Portföy and others) operating under the Fon Market platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

HDI Fibaemeklilik is a Turkish joint-venture insurance and pension company offering Individual Pension (BES) plans, life insurance, supplementary health insurance, and travel health insurance. It distributes these products through its own digital platforms (Fi'Portal e-commerce, mobile app, FiGuru AI chatbot), Fibabanka's branch network, agents and brokers, and corporate channels for the mandatory Auto-Enrollment (OKS) system. Its portfolio includes multiple BES tiers, critical illness coverage, premium-refund life policies, and the sector-first Fon Marketi fund-switching platform connecting customers to 13 portfolio managers.

Product overview

HDI Fibaemeklilik is a comprehensive pension and insurance platform offering a portfolio of individual pension (BES), life insurance, travel health insurance, and supplementary health insurance products. The core offering includes multiple BES plans (1009, 2040-1, 2040-2, 2040-3, Gelecek Net) with varying contribution levels and fee structures, supplemented by life insurance products (Pembe Kurdele, Çok Yaşa, Çok Yaşa Plus, Fibalı Yaşam family, Hayatım Güvende Prim İadeli, Kritik Hastalıklar Teminatlı Prim İadeli), travel health insurance, and HDI FibaTamSağlık supplementary health insurance. The platform is enhanced by digital services including Fi'Portal online sales, FiGuru AI chatbot, and Fon Marketi fund marketplace. The company also manages Otomatik Katılım (OKS) automatic enrollment for corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• 1009 BES Plan Individual pension (BES) plan with no entry fee designed for first-time BES entrants; minimum monthly contribution 500 TL, 20% government co-contribution on contributions up to annual gross minimum wage, 4 annual plan changes and 12 annual fund changes. Targeted at individual Turkish residents seeking a low-cost entry-level retirement savings vehicle.
• 2040-1 BES Plan Individual pension (BES) plan with monthly minimum contribution of 150 TL, 30% state contribution, and 12 annual fund change rights. Designed as an accessible entry-tier pension savings plan.
• 2040-2 BES Plan Management-expense-free individual pension (BES) plan with 1,000 TL monthly minimum contribution. Targeted at regular savers who want to avoid management-fee drag on accumulated pension assets.
• 2040-3 BES Plan Premium no-fee individual pension (BES) plan with 2,500 TL monthly minimum contribution. No deductions except a deferred entry fee charged only upon early exit. Described as the most popular 2025 plan for higher-balance savers.
• Gelecek Net BES Plan (Under-18) Special individual pension (BES) plan for children under 18 with 500 TL monthly minimum contribution. No entry fee for first-time BES entrants, 12 annual fund changes. Designed for parents and legal guardians to build long-term savings for minors.
• Seyahat Sağlık Sigortası (Travel Health Insurance) Travel health insurance with two tiers: basic coverage from €3.11 (medical consultation, treatment, medical transport, repatriation) and full coverage from €7.91 (adds trip cancellation, lost baggage, visa rejection cover). For travelers needing short-term international medical and trip protection.
• HDI FibaTamSağlık (Supplementary Health Insurance) Supplementary health insurance (Tamamlayıcı Sağlık Sigortası) covering SGK co-payments at private hospitals. Features 4 networks, 4 coverage structures and 16 plan options, online doctor service and unlimited inpatient treatments. For SGK-covered individuals seeking private hospital coverage.
• Pembe Kurdele (Pink Ribbon) Life Insurance Women-specific life insurance covering 5 critical cancer types (breast, uterine, cervical, ovarian, vaginal/vulvar). Cancer coverage of 20,000-50,000 TL and death benefit of 2,000-5,000 TL. Linked to the company's Pink Ribbon breast cancer awareness campaign.
• Çok Yaşa (Live Long) Critical Illness Life Insurance Critical illness life insurance covering heart attack, stroke and cancer. Critical illness coverage 50,000-100,000 TL, death benefit 5,000-10,000 TL, disability benefit 5,000-10,000 TL. For adults seeking protection against major illnesses.
• Çok Yaşa Plus Critical Surgery Life Insurance Critical surgery life insurance for ages 18-50 covering all qualifying surgeries requiring minimum 72-hour hospital stay. Surgery coverage 4,000-7,500 TL and death benefit 400-750 TL. For adults seeking protection against the costs of major surgery.
• Fibalı Yaşam Accident and Life Insurance Basic accident and life insurance package with 40,000 TL accidental death, 10,000 TL death benefit (50,000 TL total coverage) at 99 TL annual premium. Includes dental check-up and travel assistance. For individuals seeking low-cost personal accident protection.
• Fibalı Yaşam Plus Accident and Life Insurance Enhanced accident and life insurance with 60,000 TL accidental death and 15,000 TL death benefit (75,000 TL total coverage) at 149 TL annual premium. Includes eye check-up, dental check-up and travel assistance.
• Fibalı Yaşam VIP Accident and Life Insurance Premium accident and life insurance with 100,000 TL accidental death and 25,000 TL death benefit (125,000 TL total coverage) at 249 TL annual premium. Includes ambulance services, eye and dental check-up, and travel assistance.
• Mutlak Eğitim Plus (Education-Linked Insurance) Education-linked life insurance with 10,000-30,000 TL coverage. Provides death and accident disability benefits plus up to 50% discounts at colleges, language schools, summer camps and kindergartens, plus career coaching. For parents funding children's education.
• Kredi Hayat (Credit Life) Insurance Credit-linked life insurance providing death and accidental disability coverage matching the loan amount. Check-up-free processing up to 1,000,000 TL coverage for ages 18-50. For borrowers covering outstanding loan obligations.
• Hayatım Güvende Prim İadeli Hayat Sigortası (Premium Refund Life Insurance) Premium refund life insurance that returns all premiums if no risk event occurs during the policy term. Low early-exit deduction rates; available in TL, USD or EUR-indexed options with 12-20 year policy terms. For individuals seeking savings-style life cover with foreign currency indexing.
• Kritik Hastalıklar Teminatlı Prim İadeli Hayat Sigortası (Critical Illness Premium Refund Life Insurance) Industry-first premium-refund life insurance covering 13 critical illnesses (cancer, heart attack, stroke, coronary artery surgery, kidney failure, paralysis, MS, blindness, heart valve replacement, aortic surgery, coma, severe burns, major organ transplants). Entry from age 18-53, minimum ~20 USD/EUR monthly premium, maximum 55,000 USD or 50,000 EUR coverage. Combines premium return if no claim with broad critical-illness protection.
• Otomatik Katılım (OKS - Automatic Enrollment) Automatic enrollment (OKS) pension system mandatory for companies with 5+ employees in Turkey. Features 3% contribution from gross salary, 20% state co-contribution, and 500 TL one-time state starting bonus after probation. Manages 3,600 enterprises and 290,000 OKS certificates post NN Hayat ve Emeklilik portfolio acquisition.

Quantifiable outcome

• 40% tax advantage on life insurance premiums (income tax deduction)
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fiba Portföy Yönetim A.Ş.coreTechnology or IntegrationPrimary portfolio management company managing HDI Fibaemeklilik's pension investment funds. One of 13 portfolio management companies available through the Fon Market platform.
• Pegasus Airlines (BolBol Loyalty Program)minorGTM or Marketing PartnerExclusive 'Pegasus Avantajım BES Plan' co-branded pension plan for Pegasus BolBol loyalty members. Offers 15,000-500,000 BolPuan welcome bonus and annual loyalty rewards up to 500,000 BolPuan based on fund size.
• Payfour (CarrefourSA)minorGTM or Marketing PartnerExclusive 'Payfour Avantajım BES Plan' co-branded pension plan for Payfour loyalty program members at CarrefourSA. Offers 2,000 TL-100,000 TL Payfour gift certificate rewards based on contribution and fund size.
• Anne Çocuk Eğitim Vakfı (AÇEV)minorGTM or Marketing PartnerSocial responsibility partnership supporting AÇEV's 'Okuyan Bir Gelecek' education program. 'BES'le Eşit Yarınlar' donation plan allows BES participants to contribute to AÇEV while building pension savings. Children under 18 can also benefit from this plan.
• Türk Eğitim Vakfı (TEV)minorGTM or Marketing PartnerExclusive TEV-special BES plan where participants can donate to the 'HDI Fibaemeklilik Burs Fonu' (scholarship fund) while building pension savings, supporting youth education.
• Bekar Anneler Derneği (Single Mothers Association)minorGTM or Marketing PartnerExclusive 'Kesintisiz BES Plan' for single mothers, a first in Turkey. Flexible contribution options allow single mothers to secure their future and start BES for children under 18.
• Türkiye Meme Vakfı (MEVA)minorGTM or Marketing PartnerCharitable partner for the Pink Ribbon (Pembe Kurdele) breast cancer awareness campaign, conducted in partnership with Marks & Spencer, supporting breast cancer patients and awareness programs.
• Marks & SpencerminorGTM or Marketing PartnerCorporate partner in the Pink Ribbon (Pembe Kurdele) CSR campaign, contributing to MEVA (Turkey Breast Foundation) donations and breast cancer awareness initiatives.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yapı Kredi Emeklilik: Major Turkish pension and life insurer affiliated with Yapı Kredi Bank. Competes in BES, OKS, and life insurance with similar digital and branch-led distribution, and is a top-tier competitor by AUM.
• Anadolu Hayat Emeklilik: One of Turkey's largest individual pension and life insurance companies, competing head-to-head with HDI Fibaemeklilik across BES, OKS, and life insurance. Direct competitor with overlapping product suites and similar bankassurance distribution model.
• Garanti BBVA Emeklilik: Pension and life insurance arm of Garanti BBVA, leveraging one of Turkey's largest bank branch networks for BES and OKS distribution. Closely comparable JV structure (bank + global insurer) and product portfolio to HDI Fibaemeklilik.
• NN Hayat ve Emeklilik: Turkish life and pension insurer that sold its OKS portfolio to HDI Fibaemeklilik in 2022-2023. Direct comparable in BES, OKS, and life insurance with overlapping target customer segments.

Broad incumbents

• AXA Hayat ve Emeklilik: Turkish arm of AXA offering life and pension products. Global insurance group with broader portfolio focus and well-established distribution across bancassurance and agency channels.
• Allianz Yaşam ve Emeklilik: Turkish subsidiary of global insurance giant Allianz, offering individual pension and life products. Competes on brand strength and product breadth rather than sector-specialist digital innovation.
• MetLife Emeklilik ve Hayat: Turkish subsidiary of MetLife offering life insurance, BES, and group pension products. Global insurance incumbent competing via agency, broker, and digital channels.

Emerging players

• Bereket Emeklilik: Smaller Turkish pension company operating in the BES segment. Direct competitor for individual pension participants though at smaller scale.
• Katılım Emeklilik: Participation (interest-free) pension company serving Turkey's Islamic finance segment. Comparable BES product structure but with sharia-compliant fund focus, competing for a distinct customer niche.

Regional players

• Türkiye Hayat ve Emeklilik: State-affiliated Turkish life and pension company serving as a major sector participant. Comparable BES and life product offerings, with state-backed distribution advantages that compete with private players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hdifibaemeklilik
• LinkedInlinkedin.com/company/hdi-fibaemeklilik

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HDI Fibaemeklilik