Harley-Davidson of Greenville

What Harley-Davidson of Greenville does

Harley-Davidson of Greenville is a private, single-location authorized Harley-Davidson motorcycle dealership headquartered at 30 Chrome Drive, Greenville, SC, operating from a 35,000+ sq. ft. facility since July 2004. The company sells the full Harley-Davidson lineup across Touring (Street Glide, Road Glide), Cruiser (Low Rider, Street Bob, Breakout), Sport (Nightster, Sportster S), Adventure Touring (Pan America), and Trike (Tri Glide Ultra, Freewheeler) categories, with MSRPs ranging from approximately $12,190 for entry-level Nightster models to over $42,000 for CVO premium variants. The dealership has also expanded into multi-brand inventory offering Triumph, Kawasaki, and Honda motorcycles.

Revenue is generated across five streams: new and pre-owned unit sales (one-time transactions), genuine H-D parts and accessories (hardware), service and maintenance (professional services), financing through Harley-Davidson Credit and DigniFi with terms up to 96 months (transaction fees), and the Harley-Davidson Riding Academy for rider training (professional services). Go-to-market is direct-to-consumer via the physical showroom, supported by the h-dog.com website (powered by the DX1 inventory platform), TikTok social presence, online pre-qualification through 700dealer.com, and a substantial community engagement calendar including weekly Bike Nights with live music, the annual Ride for Autism charity event, the Ride Carolinas Challenge spanning six states, and large concert events.

The dealership operates 7 days a week with a 19-person team and serves a regional catchment covering Upstate South Carolina, Western North Carolina, Eastern Georgia, and parts of Tennessee. It holds H-D Credit Dealer of the Year recognition for the Southern Region and runs an active Greenville HOG (Harley Owners Group) chapter. Customer segments are horizontally diversified across touring, cruiser, sport, adventure, and trike use cases, with targeted outreach to military and first responders via ID.me-verified Hero Cash and P&A credit promotions.

Name

Harley-Davidson of Greenville

Legal name

Harley-Davidson of Greenville

Website

https://h-dog.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Harley-Davidson of Greenville is a private authorized Harley-Davidson motorcycle dealership operating a 35,000+ sq. ft. facility in Greenville, SC since 2004, selling new and pre-owned Harley-Davidson, Triumph, Kawasaki, and Honda motorcycles alongside parts, service, financing, and rider training to consumers across Upstate South Carolina and the surrounding multi-state region.

Ownership category

akta.pro rank

Product category

Motorcycle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Motorcycle dealership
• New motorcycle sales
• Motorcycle service
• Parts accessories
• Rider training

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Motorcycle Sales: Primary revenue stream from selling new Harley-Davidson motorcycles including Touring (Street Glide, Road Glide), Cruiser (Low Rider, Street Bob, Breakout), Sport (Nightster, Sportster S), Adventure Touring (Pan America), and Trike (Tri Glide, Freewheeler) models. Prices range from approximately $12,190 for entry Nightster models to over $42,000 for CVO premium variants.
2. Pre-Owned Motorcycle Sales: Certified Pre-Owned and general used motorcycle sales providing customers with more affordable entry points and trade-in value opportunities.
3. Parts and Accessories: Genuine Harley-Davidson Parts & Accessories department offering OEM parts, riding gear, apparel, and customization options. Includes promotions like $250 P&A credit for military and first responders.
4. Service Department: Full-service maintenance and repair facility handling warranty work, recall look-ups, general maintenance, and custom installations. Offers pick-up and delivery service.
5. Financing Services: Finance department offering credit financing with terms up to 96 months for both new and late-model used motorcycles. Generates revenue through finance reserve. Accommodates customers with various credit profiles including those with less-than-perfect credit.
6. Riding Academy: Harley-Davidson Riding Academy providing rider training courses and FAQs for new riders to obtain licenses and develop safe riding skills.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Harley-Davidson of Greenville is an authorized Harley-Davidson motorcycle dealership in Greenville, South Carolina, selling new Harley-Davidson motorcycles across Touring, Cruiser, Sport, Adventure Touring, and Trike categories, as well as selected other-brand motorcycles. The dealership also offers motorcycle financing, insurance products, a parts and service department, and Harley-Davidson Riding Academy rider training, operating from a 35,000+ sq. ft. showroom facility opened in July 2004.

Product overview

Harley-Davidson of Greenville is a motorcycle dealership offering a comprehensive portfolio of vehicles and services. The core product is Harley-Davidson motorcycles spanning multiple categories: Grand American Touring models (Street Glide, Road Glide), Adventure Touring (Pan America), Cruiser (Low Rider, Street Bob, Breakout), Sport (Nightster, Sportster S), and Trike (Tri Glide Ultra, Freewheeler). The dealership also offers select pre-owned and new motorcycles from other manufacturers including Triumph, Kawasaki, and Honda. Supporting services include factory financing through Harley-Davidson Credit and DigniFi, insurance products, a full-service Parts & Service department, and Harley-Davidson Riding Academy for rider training. The dealership operates from a 35,000+ sq. ft. facility at 30 Chrome Drive in Greenville, SC, serving customers since 2004.

Differentiator

Problem solved

Functional benefit

Brands

• Greenville HOG: Harley Owner's Group chapter based at the Greenville dealership.

Products and services

• New Harley-Davidson Motorcycles

Quantifiable outcome

• Recognized as H-D Credit Dealer of the Year for Southern Region
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered supporting, minor and core.

• 700dealer.comsupportingTechnology or IntegrationQuick pre-qualification tool integration allowing customers to check financing eligibility online before visiting the dealership.
• ID.mesupportingTechnology or IntegrationIdentity verification service used to validate military and first responder eligibility for Hero Cash offers and P&A credits. Partners with H-D.com for verification processing.
• Project HOPE FoundationminorOthersCharitable beneficiary of 6th Annual Ride for Autism event, supporting children and families affected by autism across Upstate South Carolina.
• Greenville HOG ChaptercoreGTM or Marketing PartnerHarley Owners Group local chapter operating in partnership with the dealership for member rides, monthly meetings, and community events.
• WSSL 100.5supportingGTM or Marketing PartnerCountry music radio station presenting the Celebrate America concert featuring Brantley Gilbert. Partnership for event promotion and sponsorship.
• Eventliveus.comsupportingChannel Partner/ Reseller/ DistributorTicketing platform partner for concert and event ticket sales, including $95 General Admission and $150 VIP pricing for Celebrate America event.
• YouTube (Google)supportingTechnology or IntegrationYouTube API Services used to embed videos on the dealership website. Subject to YouTube Terms of Service and Google Privacy Policy.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@hdofgreenville
• LinkedInlinkedin.com/company/harley-davidson-of-greenville

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harley-Davidson of Greenville