Headstart International School, Phuket

What Headstart International School, Phuket does

HeadStart International School, Phuket is a private K-12 international school founded in 2005 by Mr & Mrs Edouard, operating under the legal entity HeadStart Education Center Co., Ltd. The school delivers the English National Curriculum from Early Years (age 2) through Sixth Form (age 18), augmented by Cambridge International qualifications — it is the only school in Phuket offering Cambridge AS and A Levels. Core revenue comes from recurring annual tuition fees ranging from 347,000 THB (Preschool/EY-REC) to 540,000 THB (Y10-13), with one-time entrance fees (100,000 THB) and refundable endowment fees (75,000 THB) creating switching friction. Ancillary revenue streams include EAL support (60,000 THB/year), AEN support (80,000 THB/year), bus transportation, summer camps, LAMDA exams, Duke of Edinburgh's International Award, and uniform sales.

The school operates across two purpose-built campuses in Phuket, Thailand: the Chaofah City Campus (600M THB investment, opened August 2015, with 43+ classrooms) and the Cherngtalay Campus (opened August 2023 on 24 Rai / 38,000 sqm of mountainside land). The technology stack centers on the Cambridge curriculum framework with CAT4 cognitive assessment for student placement, supported by an Engage-hosted parent/student portal. A 550 kWp solar PV system at Chaofah City generates 80% of the campus's electricity consumption, marketed as the largest solar-powered installation of any school in Thailand.

The go-to-market is direct-to-consumer, targeting expatriate families relocating to Phuket and Thai families seeking international education. Enrollment occurs through online applications, on-campus tours (with Thai, Russian, and Mandarin translators), CAT4 entrance examinations, and parent interviews. The school serves 1,400-1,500+ students representing over 50 nationalities, employs 180+ qualified educational personnel, and operates with a senior team led by Founder/CEO Jazon Edouard and Headmaster Adam Drew. Revenue is not publicly disclosed.

Name

Headstart International School, Phuket

Legal name

HeadStart Education Center Co., Ltd

Website

https://headstartphuket.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

HeadStart International School is a private K-12 school in Phuket, Thailand, offering the English National Curriculum and Cambridge International qualifications (IGCSE, AS, A Levels) to 1,400+ students aged 2-18 across two purpose-built campuses, serving expatriate and Thai families.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industries

Overseas Summer School Programs (Secondary) (EDAIAHAC), English Language Schools (ESL/EFL) (EDAIAEAB)

Keywords

• International school education
• Cambridge curriculum programs
• British primary education
• University preparation services
• English language support

Headquarters

HQ city

Phuket

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition Fees: Annual tuition fees charged per student across three terms. Yearly totals range from 347,000 THB (Preschool/EY-REC) to 540,000 THB (Y10-13). Fees include meals, snacks, textbooks, workbooks, learning equipment, selection of ECAs, academic boosters, day trips, residential trips, and Duke of Edinburgh International Award participation.
2. Entrance and Endowment Fees: One-time fees: Entrance Fee of 100,000 THB (non-refundable) and Endowment Fee of 75,000 THB (refundable upon withdrawal with proper notice). Application Fee of 8,000 THB (non-refundable) charged per student.
3. Transportation Services: Bus service at both campuses, billed separately as additional fee.
4. Academy and ECA Programs: Additional charges for academy trips, competitions, after school programs beyond the included selection, and individual music lessons.
5. Uniform Sales: School uniforms and merchandise sold through the school shop.
6. Summer Camp: Summer camp programs offered during school holidays.
7. Examination and BTEC Fees: Charges for Cambridge IGCSE, AS, A-Level examinations and BTEC registration, covering costs from Cambridge Assessment International Education and Pearson/EdExcel.
8. EAL and AEN Support: Additional support services: 60,000 THB/year for English as Additional Language support; 80,000 THB/year for Additional Educational Needs support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HeadStart International School delivers the English National Curriculum combined with Cambridge International qualifications to students aged 2-18 across two purpose-built campuses in Phuket. It is the only school on the island offering Cambridge AS and A Levels, and bundles supplementary programmes including BTEC vocational qualifications, UPrep university guidance, EAL/AEN support, competitive sports and performing arts academies, LAMDA examinations, and the Duke of Edinburgh International Award. Tuition includes meals, textbooks, ECAs, day trips, residential trips and academic boosters, with separate fees for transportation and additional support services.

Product overview

HeadStart International School, Phuket is a single unified educational institution offering the British National Curriculum and Cambridge International qualifications to students aged 2–18 years across two purpose-built campuses. The core offering consists of the English National Curriculum (Early Years Foundation Stage through Key Stage 5) augmented by Cambridge IGCSE and AS/A Level examination pathways, making it the only school on Phuket to offer Cambridge AS and A Levels. The Sixth Form additionally provides BTEC vocational programmes as an alternative academic route. The school bundles value-added programmes including a UPrep university guidance service, EAL and AEN support modules, competitive academies in sports and performing arts, LAMDA drama examinations, the Duke of Edinburgh's International Award, Summer Camp, and a broad ECAs programme—all accessible through the Engage-hosted Student & Parent Portal. Class sizes are capped at 20 for Foundation, 24 for Primary and Secondary, supporting a total school capacity of 1,000 students.

Differentiator

Problem solved

Functional benefit

Products and services

• Cambridge International Curriculum (IGCSE, AS & A Levels) Full Cambridge International curriculum delivered from Foundation through Sixth Form, including IGCSE qualifications at Key Stage 4 and AS/A Level qualifications at Sixth Form. HeadStart is the only school on Phuket offering Cambridge AS and A Levels.
• English National Curriculum (Early Years through Secondary) British National Curriculum delivered from Early Years (ages 2-4) through Key Stages 1-3 and into secondary education, covering the full compulsory schooling age range of 2-18 years across both campuses.
• BTEC Vocational Programmes Business and Technology Education Council (BTEC) qualifications offered as vocational pathways alongside traditional academic routes at Sixth Form level, registered through Pearson/EdExcel.
• UPrep University Preparation Programme Dedicated university preparation programme offering workshops, strategic planning, and application support for students from Year 8 through Sixth Form targeting Oxbridge, the Ivy League, and leading global institutions.
• EAL (English as an Additional Language) Support Additional English language support provided to identified students through small-group tuition and in-class individual assistance, separately billed at 60,000 Baht per year.
• AEN (Additional Educational Needs) Support Personalised support for students with additional educational needs, delivered through small group sessions and one-on-one interventions, charged at 80,000 Baht per year.
• Summer Camp Holiday programme providing sports camps (football, basketball, swimming) and other enrichment activities for students during the school holiday period.
• LAMDA Programme London Academy of Music and Dramatic Art examination programme offering drama and communication qualifications for students.
• Duke of Edinburgh's International Award Voluntary, non-competitive international award programme providing opportunities for personal development through service, skills, physical recreation, and adventure travel, included within tuition fees.
• Sports and Performing Arts Academies Structured competitive training programmes in swimming, football, basketball, dance, and creative and performing arts, offered as additional fee-based academies beyond standard PE and ECAs.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• FOBISIA (The Federation of British International Schools in Asia)coreOthers · 1 July 2025In July 2025, HeadStart became a proud member of FOBISIA. This prestigious affiliation reflects commitment to international education and fosters connections with leading British international schools across Asia. Benefits include exchange of best practices, professional development, and student participation in regional sports tournaments, academic competitions, and cultural exchanges.
• The Phuket FarmersminorStrategic or Co-development Partner · 1 January 2023Collaboration with The Phuket Farmers for school's Growing Garden initiative. Students learn to grow food as part of Key Stage 2 Curriculum, planting various vegetables, herbs, and fruits. Garden also supports academic interventions, student wellbeing, and teaching space for Key Stage 3-5 learners.
• Oceans For All FoundationminorStrategic or Co-development Partner · 1 January 2020In 2020, HeadStart community raised over 300,000 Baht to co-sponsor '001', a catamaran purpose-built for collecting floating rubbish. The boat is made from 100% recycled HDPE thermoplastic and operates to prevent marine life feeding on floating plastic while providing income for local communities through recycling.
• Scholars of SustenanceminorStrategic or Co-development Partner · 1 January 2019Partnership with Scholars of Sustenance for food donation program. HeadStart donates surplus food to vulnerable communities in private and government care facilities such as foster homes. Lunch food scraps are also collected by farmers for animal feed.
• H.R.H. Princess Maha Chakri SirindhornflagshipOthers · 19 January 2017Her Royal Highness Princess Maha Chakri Sirindhorn presided over the Grand Opening ceremony of HeadStart International School on 19 January 2017. This royal visit provided significant prestige and recognition for the school.

Scale indicators10 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Shrewsbury International School Bangkok: Top-tier British-curriculum international school in Bangkok offering IGCSE and A Levels to premium expatriate and Thai families. Comparable in academic positioning, university-prep orientation (Oxbridge pathway), and premium tuition economics.
• United World College Thailand (UWC Thailand): Phuket-based international school (also known as Phuket International Academy) offering IBDP and pre-IB programmes for ages 2-18. Directly competes for the same premium expatriate and Thai-international families in the same single-island catchment as HeadStart.
• Bangkok Patana School: Large British-international school in Bangkok following the English National Curriculum with IGCSE and IB Diploma pathways. Comparable scale (1,400+ students), curriculum mix, and dual-segment (expat + Thai family) recruitment model.
• KIS International School Bangkok: IB-curriculum international school in Bangkok serving ages 3-18 with a similar demographic mix of Japanese, Thai, and other expatriate families. Comparable on premium positioning, university-prep orientation, and dual-segment recruitment.
• Harrow International School Bangkok: One of Thailand's leading premium British-curriculum international schools delivering IGCSE and A Levels to affluent Thai and expatriate families. Highly comparable premium positioning, branded British school heritage, and broad co-curricular portfolio.
• British International School, Phuket (BISP): Phuket-headquartered British international school offering IGCSE and IB Diploma pathways from ages 2-18 across a large single campus. Closest comparable to HeadStart in curriculum mix, target expatriate and Thai family segments, and island-level competitive set.
• Rugby School Thailand: Premium British-curriculum international school in Thailand delivering IGCSE and A Levels to a similar premium expatriate and Thai family demographic. Closely comparable in curriculum, fee structure, and target buyer profile.
• Prem Tinsulanonda International School: Boarding-style British and IB international school in Chiang Mai for ages 3-18. Comparable in curriculum diversity (IGCSE + IB), premium expatriate/Thai family targeting, and university-prep positioning in a regional Thai market.

Broad incumbents

• International School Bangkok (ISB): One of the largest and longest-established international schools in Southeast Asia, offering multiple curricula including IB. Compares on premium positioning, broad co-curricular offering, and Thailand-wide catchment, though anchored in Bangkok rather than Phuket.
• St. Andrews International Schools (Bangkok): Network of British-curriculum international schools across Bangkok and Thailand (Sukhumvit, Sathorn, Green Valley) delivering IGCSE and IB. Compares on curriculum alignment with the English National Curriculum and Cambridge pathways, and on premium family targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/headstartphuket
• Facebookfacebook.com/headstartphuket
• Instagraminstagram.com/headstart.chaofah
• LinkedInlinkedin.com/company/headstart-international-school-phuket

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headstart International School, Phuket