RSL Healesville

What RSL Healesville does

RSL Healesville (legal name: Healesville RSL) is a Returned and Services League sub-branch operating as a community club and hospitality venue at 275-279 Maroondah Hwy, Healesville, Victoria, Australia. The organization serves Australian Defence Force veterans, ex-service personnel, and the broader Healesville community through a combination of veteran welfare advocacy and on-site hospitality services. Core offerings include a daily-operating bistro (lunch and dinner service), bar facilities, two private function rooms — The Lounge (capacity 60 seated / 90 canape) and The Deck (capacity 50 seated / 70 canape with an attached kids playground) — and licensed gaming operations conducted under a Responsible Gambling Code of Conduct. The club also operates a bus tour group catering service with dedicated bus parking.

The business operates on a hybrid revenue model: transaction-based revenue from food and beverage sales and gaming, plus recurring subscription revenue from Service/Affiliate and Social/Community memberships. Members participate in the RSL Rewards loyalty program, which allows points earned on spending to be redeemed across all Victorian RSL venues. The venue's veteran-facing services are not a direct revenue stream but rather a community mandate: members are connected to Veteran Central (RSL Victoria's 1300 MILVET navigator service), the Department of Veterans' Affairs, and counseling services such as VVCS. The underlying technology footprint is minimal — standard hospitality operations with a 93.5-kilowatt solar power system installed on the venue roof in April 2023 (funded through the Veterans Capital Works Program and Victorian Government) providing renewable energy and cost-stability benefits. The organization employs 12 people, distributes primarily through Facebook and its website, and uses the Obee third-party booking platform for reservations. RSL Healesville is privately held as a non-profit community sub-branch affiliated with the broader RSL Victoria network, with no public listing or institutional equity involvement.

Name

RSL Healesville

Legal name

Healesville RSL

Website

https://healesvillersl.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RSL Healesville is a community RSL sub-branch in Healesville, Victoria operating a hospitality venue with bistro, bar, function rooms, and licensed gaming, serving veterans, ex-service personnel, and local residents with welfare support and membership programs.

Ownership category

akta.pro rank

Product category

Community Club Hospitality Services

NAICS

Food Service Contractors (722310), Caterers (72232)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYTHAFACAK

Special Occasion & Destination Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAHAKAI

VIP, Executive Dining & Hospitality Suites Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

Keywords

• Community club hospitality
• Veterans welfare support
• Function venue hire
• Bistro dining services
• Loyalty membership programs

Headquarters

HQ city

Healesville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Food and Beverage Sales: Bistro dining and bar services generating revenue through lunch, dinner, and beverage sales. The venue operates a bistro open daily for lunch (12pm-2:30pm) and dinner (5pm-8:30pm), with bar services extending to late hours depending on the day.
2. Gaming Operations: Responsible gambling services including gaming machines operated under a comprehensive Responsible Gambling Code of Conduct. Revenue generated from gaming activities.
3. Membership Fees: Annual membership fees for both Service/Affiliate members and Social/Community members. Members can use accumulated reward points to pay for their annual membership.
4. Function Room Hire: Revenue from renting private function spaces including The Lounge (capacity 60 seated, 90 canape) and The Deck (capacity 50 seated, 70 canape), plus bus tour group catering services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RSL Healesville operates a community hospitality venue providing daily bistro dining and bar services, two private function rooms (The Lounge and The Deck), gaming machines, and veteran welfare support services. The club offers membership programs (Service/Affiliate and Social/Community categories) with the RSL Rewards loyalty scheme usable across Victorian RSL venues.

Product overview

RSL Healesville is a veterans' services club offering hospitality services including dining, function venue hire, and a loyalty rewards program. The venue operates a bistro open daily for lunch and dinner, with two private function spaces (The Lounge seating 60 and The Deck seating 50). The club provides veteran support services through Veteran Central and offers membership programs including Service/Affiliate and Social/Community categories. In 2023, the venue installed a 93.5-kilowatt solar power system for sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Bistro and Bar Dining On-site restaurant and bar serving lunch and dinner daily to walk-in diners and bookings. Includes promotional offerings such as $6 schooners and special pig roast events.
• The Lounge Function Room Private function room with bar, seating capacity of 60 guests (90 for canape-style events), suitable for wakes, private celebrations, and corporate functions.
• The Deck Function Space Private outdoor function space with attached kids playground, seating capacity of 50 guests (70 for canape-style events), suitable for family-friendly events.
• Bus Tour Group Catering Catering services for bus tour groups visiting the venue, with ample bus parking available. Bookings managed via phone or email.
• Service/Affiliate Membership Annual membership category for ex-service personnel and their affiliates, providing access to venue facilities and the RSL Rewards loyalty program.
• Social/Community Membership Annual membership category for local residents and community supporters, providing venue access and RSL Rewards loyalty benefits.
• RSL Rewards Loyalty Program Loyalty program where members earn points with every dollar spent, redeemable at the restaurant and bars. Includes members-only discounts, birthday bonuses, and Friday night giveaways. Points can also be applied toward annual membership fees at Victorian RSL venues.
• Gaming Machine Services Gaming machines operated under a comprehensive Responsible Gambling Code of Conduct in compliance with Victorian gambling regulations, including a Self-Exclusion Program and YourPlay help desk access.
• Veteran Support and Welfare Assistance Welfare advocacy and referral services for veterans including connections to Veteran Central (1300 MILVET) navigators, DVA claims assistance, Veterans' & Veterans Families Counseling Service referrals, and State Government Disaster Welfare Assistance links.

Quantifiable outcome

• Significant energy cost savings through 93.5kW solar installation reducing reliance on grid electricity

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Veteran Central (RSL Victoria)coreStrategic or Co-development PartnerVeteran Central is a statewide service for Victorian veterans operated by RSL Victoria. RSL Healesville connects its veteran members to Veteran Central's 1300 MILVET (1300 645 838) navigators who provide direct support in finding and linking veterans to available supports including RSL programs, Ex-Service Organisation community resources, and help navigating DVA or Commonwealth aged care systems. Services and staff are located across Victoria with in-person support available to many veterans and their families.
• Department of Veterans' Affairs (DVA)coreOthersDVA provides veterans support hotline (133 254) and is the government body through which veterans access compensation and support services. RSL Healesville assists members in navigating DVA claims and directs them to appropriate DVA contacts for benefits.
• Veterans' & Veterans Families Counseling Service (VVCS)minorOthersVVCS provides 24/7 counseling support to veterans and their families. RSL Healesville refers members to VVCS hotline (1800 011 046) for mental health and wellbeing support.
• Victorian GovernmentcoreStrategic or Co-development PartnerThe Victorian Government, through the Veterans Capital Works Program, provided grant funding to RSL Healesville for the installation of a 93.5-kilowatt solar power system in April 2023. This partnership supports the venue's sustainability and energy cost reduction initiatives.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Belgrave RSL: RSL sub-branch in the Dandenong Ranges, also serving the eastern Melbourne/regional community with bistro, bar, gaming, and veteran welfare services. Operates on the same membership-club and RSL Rewards framework as Healesville.
• Upwey RSL: Regional RSL sub-branch in the Dandenong Ranges offering bistro dining, gaming, and function hire. Directly comparable to Healesville's regional community club model.
• Mooroolbark RSL: RSL sub-branch located close to Healesville with comparable bistro, function room, and gaming offerings. Targets a similar regional community demographic in the Yarra Ranges region.
• Ringwood RSL: Larger RSL sub-branch in eastern Melbourne serving a similar community hospitality function, with broader function/event capacity. Comparable core business model of dining, gaming, and veteran services.
• Lilydale RSL: Nearby RSL sub-branch in Lilydale, Victoria operating as a community hospitality and gaming club serving the Yarra Valley corridor. Directly comparable membership club model, function room offerings, and reliance on RSL Rewards.

Regional players

• Healesville Hotel: Commercial hospitality competitor located in the same Healesville township. Competes for local dining, function bookings, and tourist discretionary spend, though without the veteran welfare services and RSL membership layer.
• Innocent Bystander: Yarra Valley winery, cellar door, and food venue competing for regional event, dining, and tourism traffic. Represents the broader Yarra Valley hospitality competitive set rather than the membership club segment.

Broad incumbents

• VRI Clubs Australia: Network of community/social clubs across Australia offering dining, function, and gaming services. Operates a similar membership-club model but without the veteran-specific mission focus.
• RSL Victoria: State-level RSL body coordinating Victorian sub-branches including Healesville, operating Veteran Central and statewide welfare programs. The broader organizational umbrella relevant to RSL Healesville's membership and advocacy operations.

Others

• Men's Shed (Badger Creek and District): Community organization that partnered with Healesville RSL to restore the WWII Willys Jeep. Reflects the local volunteer partnership ecosystem the club relies on for commemorative and community activities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HealesvilleRsl
• LinkedInlinkedin.com/company/rsl-healesville

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSL Healesville