Coaching for Healing Justice and Liberation

What Coaching for Healing Justice and Liberation does

Coaching for Healing, Justice and Liberation (CHJL) is a US-based nonprofit organization that delivers professional coaching training programs for BIPOC social justice movement leaders. Its flagship offering is the 9-Month Liberatory Coaching Certification Program, supplemented by a two-day Introduction to Liberatory Coaching (ILC) training, a Coaching for Healing and Non-Violence in Prisons (CHNV) program delivered inside California State Prisons, and a continuing alumni ecosystem organized around biannual |RE|UNION gatherings and Coaches Circle community calls. CHJL also operates the Transformative Futures directory (a marketplace connecting certified coaches with individual clients), publishes the Love Letter Magazine anthology, and distributes the founders' book 'Love Letter to the Movement'.

The organization's core methodology is a proprietary adaptation of the Internal Family Systems (IFS) framework, restructured around Self-leadership, ancestral wisdom, anti-oppression analysis, and Spirit-centered practice to address trauma from racialized capitalism and settler colonialism. Delivery is human-facilitated by co-directors Sarah Jawaid and Damon Azali-Rojas with 10+ years of coaching practice development, supported by a Wisdom Council of mentors. Technology infrastructure is minimal — a Squarespace website, email newsletter (Flodesk), Instagram, and a podcast — with no app, API, or AI components disclosed.

Revenue is generated from three streams: tax-deductible donations processed through fiscal sponsor Rockwood Leadership Institute (including a scholarship fund for BIPOC movement leaders), program fees for the 9-month certification and 2-day ILC trainings, and alumni continuing-education offerings (subscription-style). Pricing is not publicly disclosed. Go-to-market is community-led and event-driven, relying on alumni referrals, movement networks, and biannual in-person gatherings rather than paid acquisition, and the organization allocates 2.5% of received funds to Black and Indigenous organizations in the form of reparations.

Name

Coaching for Healing Justice and Liberation

Legal name

Coaching for Healing, Justice and Liberation

Website

https://healingjusticeliberation.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

CHJL is a US nonprofit that trains BIPOC social justice movement leaders in a proprietary Liberatory Coaching methodology via a 9-month certification, 2-day introductory training, and prison-based program, supported by an alumni network and coaching directory.

Ownership category

akta.pro rank

Product category

Professional Coaching Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Leadership, Character Education & Values Development (EDAMAIAG)

Keywords

• Liberatory coaching training
• Social justice coaching
• Movement leadership development
• Healing justice programs
• Professional coaching certification

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Scholarship Fund: CHJL is a nonprofit organization that accepts donations to support scholarship funding for BIPOC movement leaders to attend programs. Donations are tax-deductible through their fiscal sponsor Rockwood Leadership Institute.
2. Program Fees: Revenue generated from certification program fees for the 9-month Liberatory Coaching Certification Program and 2-day Intro to Liberatory Coaching (ILC) trainings.
3. Continuing Education: Alumni pay for continuing education courses, Coaches Circle community calls, and advanced skill development offerings.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

CHJL delivers Liberatory Coaching training programs to BIPOC social justice movement leaders. The portfolio includes a 2-day introductory training (ILC), a 9-month certification program, and a prison-based coaching program (CHNV) delivered inside California State Prisons. The organization also operates a coaching directory (Transformative Futures) and runs an alumni network with continuing education.

Product overview

Coaching for Healing, Justice, and Liberation (CHJL) is a non-profit organization that provides professional coaching training programs building the capacity of BIPOC social justice movement leaders. The organization offers a portfolio of coaching programs including the Introduction to Liberatory Coaching (a two-day introductory training), the 9 Month Liberatory Coaching Certification Program (the flagship comprehensive training), and Coaching for Healing and Non-Violence in Prisons. The organization also maintains an Alumni Network for continuing education and community, publishes Love Letter Magazine as a digital anthology of alumni work, and operates a Transformative Futures Coaching Directory connecting certified coaches with those seeking services.

Differentiator

Problem solved

Functional benefit

Brands

• Love Letter Magazine: A digital anthology of writing, art, and liberatory imaginings on Self Leadership, celebrating the wisdom, creativity, and Spirit of the alumni of CHJL's 9-Month Liberatory Coaching Certification Program.
• Transformative Futures
• CHJL Alumni Network

Products and services

• Introduction to Liberatory Coaching (ILC) A two-day introductory training that introduces social justice movement leaders to the fundamental components of Liberatory Coaching and a Liberatory Coach Approach. It is designed as a low-commitment entry point for movement leaders exploring coaching as a practice.
• 9-Month Liberatory Coaching Certification Program A comprehensive 9-month certification program that trains BIPOC social justice movement leaders in Liberatory Coaching approaches and methodologies. This is CHJL's flagship offering and the basis for certification in the Transformative Futures directory.
• Coaching for Healing and Non-Violence in Prisons (CHNV) A specialized Liberatory Coaching training program delivered inside California State Prisons (Los Angeles County and Chino women's facility) for cohorts of peer educators, teachers, facilitators, and mentors. The program focuses on non-violent conflict resolution, peer education, violence prevention, and re-entry preparation.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Insight Garden ProgramcoreStrategic or Co-development PartnerCollaborative partner working with incarcerated populations through connection to nature. CHNV program operates alongside Insight Garden at California State Prisons, with program director Michelle supporting joint programming.
• California State Prisons (California State Prison-Los Angeles County, Chino Women's Facility)coreOthersInstitutional partnerships enabling delivery of Liberatory Coaching training inside prison facilities to cohorts of peer educators and mentors.
• Sarah Jawaid and Damon Azali-Rojas (Co-Creators)coreStrategic or Co-development PartnerCo-created 'Love Letter to the Movement' book published by CHJL founders, weaving together personal stories with coaching skills for social justice movements.
• Internal Family Systems (IFS)minorOthersCHJL's Self and Parts coaching framework is based on the IFS model created by Dr. Richard Schwartz, adapted for liberation and anti-oppression contexts.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Center for Community Change: National organization supporting low-income and BIPOC community organizing movements with leadership development and capacity-building services — a broader incumbent operating in the same movement infrastructure space.
• Rockwood Leadership Institute: National leadership development organization serving movement leaders; serves as CHJL's fiscal sponsor and operates adjacent leadership training programs for social justice leaders at broader scale.
• Internal Family Systems (IFS) Institute: Creator of the IFS framework on which CHJL's Liberatory Coaching methodology is built. Comparable as a coaching training organization, though serving a much broader and more clinical audience.

Direct peers

• Training for Change: Provides experiential training and facilitation for social justice organizers, including coaching and leadership development for movement leaders — closely aligned with CHJL's mission and target audience.
• Movement Strategy Center: Supports movement-building organizations through capacity-building, training, and leadership development for BIPOC organizers; addresses an overlapping audience and mission space as CHJL.
• Insight Garden Program: Operates in-prison rehabilitation and education programs in California, partnering directly with CHJL on the CHNV coaching initiative. Both organizations focus on incarcerated populations using transformative, non-punitive approaches.
• The Praxis Project: Supports grassroots organizing and movement-building for BIPOC communities through leadership development and infrastructure — overlapping mission and target population with CHJL.
• Interaction Institute for Social Change: Designs and delivers facilitation, coaching, and leadership programs for social justice practitioners and organizers; competes for similar foundation and movement-leader audiences as CHJL.
• Coaching for Equity: Provides equity-centered coaching and coach training for educators, leaders, and organizations. Comparable in delivering a distinctive culturally-rooted coaching methodology to leaders working on justice-oriented change.

Regional players

• Emerge America: Recruits and trains Democratic women to run for office; comparable as a leadership training organization for progressive change-makers, though focused on electoral pathways rather than healing-justice coaching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/chjlcoach
• LinkedInlinkedin.com/company/healingjusticeliberation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaching for Healing Justice and Liberation