Health4All SA

What Health4All SA does

Health4All SA is a South African subscription-based health assistance membership programme, founded in 2022 and headquartered in South Africa with an 8-person team. The company is structured as a health assist rather than a registered medical aid scheme, targeting individuals and families who find traditional medical aid unaffordable, as well as employers with 20 or more employees via its Wellness Programme add-on. Its offering is delivered under the registered Health4All and Herminix brands across three Platinum Package tiers — Primary Care (from R650/month), Hospital Care (from R380/month), and a Combined plan (from R890/month) — with age- and dependent-tiered pricing and a R100 non-refundable joining fee. There is no medical examination required at enrollment, only a one-month general waiting period, and no pre-existing condition exclusions, with 27 listed chronic conditions including HIV/AIDS covered through the Mediscor chronic medication programme.

The company does not build clinical infrastructure itself; instead it resells access to a tightly integrated partner stack. Unity Health is the operational core, providing the 3,500+ network of GPs, specialists, pharmacies, dentists and optometrists, the mobile app with emergency button and digital membership card, the member portal, GEO-based provider search, claims processing, and the 0861 366 006 call centre. Mediscor manages the chronic medication formulary and dispensing across approved pharmacies (Clicks, Dischem, Pick n Pay, Medicross). ER24 handles after-hours emergency assistance, evacuation, inter-hospital transfers and issuance of hospital guarantee of payment. Your Broker House (Pty) Ltd, a registered Financial Services Provider (FSP 46444), acts as broker channel and bundles life assurance, short-term insurance, bond origination and a free Will & Testament into the membership. Additional lifestyle benefits — R750/month grocery ecoupons at Shoprite, Checkers, Pick n Pay, Dischem and U-Save, educational discounts at CTU Campuses, and a Call a Teacher service — are layered on through marketing and distribution partners.

Revenue is generated purely through recurring monthly subscription fees on the three Platinum plans, plus corporate fees for the Wellness Programme. Go-to-market is dual: direct online enrollment via the website and mifuel.co.za application portal, and broker-mediated acquisition through Your Broker House. The company has no disclosed funding, no disclosed revenue, no management team information in public sources, and operates solely within South Africa.

Name

Health4All SA

Legal name

Health4All

Website

https://health4all.co.za

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Health4All SA is a South African subscription-based health assistance programme that provides affordable private primary care and accident-related hospital coverage through the Unity Health provider network, serving uninsured individuals, families, and employers with 20+ employees.

Ownership category

akta.pro rank

Product category

Health Insurance / Healthcare Membership

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Health insurance membership
• Primary care coverage
• Hospital care plans
• Medical membership programs
• Employee wellness programmes

Headquarters

HQ city

South Africa

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Membership Subscriptions: Health4All generates revenue through monthly membership fees for their Platinum health assistance plans. Plans are categorized into Primary Care, Hospital Care, and Combined Primary & Hospital Care packages, with tiered pricing based on member age (under 65 / over 65) and dependent status.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Health4All SA sells subscription-based health assistance membership plans (Platinum Packages) that provide South African individuals, families, and businesses with affordable access to private primary care, accident-related hospital care, and chronic medication through the Unity Health provider network of 3,500+ doctors. The core offering includes three monthly membership tiers (Primary Care, Hospital Care, and a combined option) with no medical examination required, no pre-existing condition exclusions, no overall annual limit, and added lifestyle benefits such as grocery coupons, educational discounts, and life assurance.

Product overview

Health4All SA offers an affordable health assist membership program with three Platinum Package tiers: Primary Care Plan (outpatient coverage from R650/month), Hospital Care Plan (inpatient accident coverage from R380/month), and Primary & Hospital Care combined (from R890/month). The Primary Care plan provides unlimited GP visits, specialist consultations, chronic and acute medications, basic dentistry, optometry, pathology, radiology, and maternity benefits through the Unity Health network of over 3,500 doctors. The Hospital Care plan covers inpatient treatment for accidents up to R1,675,000 per incident, emergency evacuation via ER24, MRI/CT scans, and permanent disability benefits. An optional Wellness Programme add-on provides onsite employee health screenings for businesses with 20+ employees. The company is not a medical aid scheme but a health assist membership program administered in partnership with Unity Health and Mediscor for chronic medication management.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Plan Outpatient healthcare coverage including unlimited GP consultations, specialist visits, acute and chronic medications, basic emergency dental treatment, optometry, pathology, radiology, maternity benefits, pap smear, and vaccination programs. Managed through the Unity Health provider network. Priced from R650/month for a main member under 65.
• Hospital Care Plan Accident-related inpatient hospital coverage with up to R1,675,000 per incident, including emergency evacuation, MRI/CT scans, physiotherapy, occupational therapy, permanent and total disability benefits, accidental death benefit, and out-patient hospital stabilisation emergency. Priced from R380/month for a main member under 65.
• Primary & Hospital Care Plan (Combined) Comprehensive plan combining Primary Care and Hospital Care benefits into a single package, providing outpatient services (unlimited GP, specialist, dental, optometry, maternity, chronic medication) and inpatient accident coverage under one membership. Priced from R890/month for a main member under 65.
• Wellness Programme Annual onsite workplace health screening service for businesses with more than 20 employees, including blood pressure, cholesterol, glucose, BMI checks, HIV testing, TB screening, and flu vaccinations. Includes health risk assessments, HIV counseling, vaccination programs, and productivity management reporting. Requires minimum 15 employees per wellness day.

Quantifiable outcome

• R750 monthly grocery savings through ecoupons at major retailers
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• Unity HealthcoreTechnology or IntegrationPrimary network and technology partner providing the provider network (3,500+ doctors), claims processing, call center (0861 366 006), mobile app, member portal, GEO mapping tool, and pre-authorization services. Members access care through Unity Health's national network of healthcare providers.
• MediscorcoreTechnology or IntegrationPharmacy benefit manager and chronic medication programme partner. Manages the chronic medication formulary and covers 27+ chronic conditions. Dispensing GP and non-dispensing GP (prescription) services coordinated through Mediscor network pharmacies.
• ER24coreTechnology or IntegrationEmergency medical services partner providing after-hours emergency assistance (087 135 1248), emergency evacuation (air or road ambulance), inter-hospital transfers, and repatriation of mortal remains. ER24 verifies membership and issues hospital guarantee of payment.
• Your Broker House (Pty) LtdcoreChannel Partner/ Reseller/ DistributorAppointed Financial Services Supplier (FSP 46444) for all insurance-related benefits. Provides broker-mediated sales channel, short-term insurance products (motor, household, business), life assurance, bond originator services, and free Will & Testament drafting for members.
• Clicks, Dischem, Pick n Pay PharmaciessupportingChannel Partner/ Reseller/ DistributorApproved pharmacy network partners for acute and chronic medication dispensing, nurse consultations, telemedicine facilitation, health screenings, and vaccination services including flu, tetanus, Hepatitis A & B, and pneumococcal vaccines.
• Specsavers and ExecuspecssupportingChannel Partner/ Reseller/ DistributorApproved optometry network partners providing eye tests (one per person per year), standard frames (R599 value), and spectacle lenses per 24 months for Health4All members.
• Shoprite, Checkers, Pick n Pay, U-SavesupportingGTM or Marketing PartnerGrocery retail partners for ecoupon programme. Members receive up to R750 per month in grocery discount coupons redeemable at selected stores, providing additional lifestyle value alongside healthcare coverage.
• CTU CampusesminorGTM or Marketing PartnerEducational discount partner offering Health4All members up to 10% discount on over 1,000 study courses at CTU Campuses in South Africa.
• Unity Health DentistssupportingChannel Partner/ Reseller/ DistributorNetwork of Unity Health-affiliated dentists providing basic and emergency dental treatment including full mouth assessment, radiographs, scale & polish, extractions, emergency root canal, fillings, and pain/sepsis treatment (R1,500/person/incident, R4,500 family/year limit).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Momentum Health: Major South African medical scheme administrator providing hospital and day-to-day cover options. Comparable as an established health cover provider competing for the same individuals and employer groups, though Momentum's plans are typically more comprehensive and higher-priced.
• Netcare: Largest private hospital and healthcare provider network in South Africa. Comparable as a broad incumbent in the broader South African healthcare ecosystem whose provider footprint shapes the network economics for membership products like Health4All.
• Discovery Health: South Africa's largest medical scheme administrator offering comprehensive health cover across multiple plan tiers. Comparable as the dominant private health cover incumbent that Health4All positions against on affordability, though Discovery spans a much broader and richer product set.

Direct peers

• Medshield Medical Scheme: South African medical scheme offering tiered plans from entry-level to comprehensive cover. Comparable as a regulated health cover competitor targeting similar individual and SME employer segments.
• CompCare Wellness Medical Scheme: South African medical scheme positioned on affordable, wellness-oriented cover including entry-level plans. Comparable as a regulated competitor emphasising affordability and value-added wellness benefits, similar to Health4All's positioning.
• KeyHealth Medical Scheme: Smaller South African medical scheme focused on affordable, straightforward cover for individuals and corporates. Comparable as a value-oriented regulated competitor in the same affordability-driven segment.
• Medihelp Medical Scheme: Long-standing South African medical scheme offering tiered plans including entry-level options. Comparable as a competitor serving similar individual, family, and employer segments with regulated medical cover.
• Fedhealth: South African medical scheme with multiple plan options including flexiFED choices aimed at affordability. Comparable as a competitor in the affordable private health cover market for individuals, families, and employers.
• Genesis Medical Scheme: South African medical scheme with low-cost options targeted at previously uninsured individuals. Comparable as a regulated competitor focused on bringing affordable private cover to lower-income households.
• Bonitas Medical Aid: One of South Africa's largest open medical schemes with multiple plan options including lower-cost entry tiers. Directly comparable as a regulated medical scheme targeting affordability-conscious individuals, families, and corporates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/health4all-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health4All SA