Pharmacy Academy

Name

Pharmacy Academy

Legal name

Health Professional Academy

Website

https://healthprofessionalacademy.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Healthcare Professional Education

NAICS

Professional and Management Development Training (611430), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Healthcare & Medical Licensure Exam Prep (USMLE/COMLEX, NCLEX, Dentistry, Pharmacy, PA) (EDANAIAA)

Keywords

• Continuing professional development
• Healthcare professional education
• CPD training modules
• Online pharmacy learning
• Medical revalidation platform

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pharmaceutical Company Sponsorship and Content Partnerships: The platform provides sponsored educational content and CPD modules developed in association with pharmaceutical and healthcare product companies. Companies like Colief, Precision Biotics, Orajel, BioGaia, and others sponsor specific CPD content.
2. Partner Content and Hub Creation: Pharmaceutical partners create branded educational hubs (e.g., Church & Dwight hub) with multiple therapy area CPD modules, monetised through educational content partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Health Professional Academy operates a free, personalised online CPD platform for UK healthcare professionals. It delivers video and written CPD modules, midwifery training, educational resources, news, and partner-branded hubs tailored to each user's selected profession (e.g., pharmacist, midwife, GP, dentist) and aligned with NHS, NICE, and Royal Colleges guidance for revalidation with governing bodies such as the GPhC. The platform is monetised through pharmaceutical and consumer health brand sponsorships rather than user fees.

Product overview

Health Professional Academy is a personalized learning platform for health professionals offering a unified portfolio of free educational products. The core offering includes CPD modules (video and written formats) for revalidation, midwifery training courses, an A-Z topics directory, educational resources hub (videos, clinical pearls, webinars, opinion content), specialized partner content hubs, and industry news. All products are tailored to the user's profession and can be used towards revalidation with governing bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• Free CPD Modules Free CPD modules for registered UK healthcare professionals delivered in video and written formats, covering topics such as nappy rash, IBS, dental pain, eczema, and children's mental health, and usable towards revalidation with governing bodies such as the GPhC.
• Midwifery Training Free 10-minute bite-sized training modules for midwives, maternity support workers, and lactation specialists covering vitamin D, birth trauma, NIPT testing, perinatal mental health, transgender inclusion, and other perinatal topics.
• Educational Resources Hub Personalised learning resources hub delivering content in multiple formats including Video, Opinion, Clinical Pearls, Webinars, Partner Content, and Educational Hubs, tailored to the user's selected profession.
• A-Z Topics Directory Comprehensive searchable directory of healthcare topics spanning categories from Air pollution to Wound healing, allowing health professionals to browse content by clinical area.
• Health News Section Latest healthcare news, policy changes, and industry opinions from healthcare sector leaders, covering NHS policy and pharmaceutical developments, delivered to registered users' inboxes.
• Partner Content Hubs Branded educational hubs created in partnership with healthcare brands such as Church & Dwight, containing multiple therapy area CPD modules accessible to registered health professionals.
• Specialized Educational Hubs Topic-specific resource centres aggregating content on themes such as Haemorrhoids, Eczema, Vitamin D, and Breastfeeding & Maternal Care, providing curated CPD and editorial content for relevant professionals.

Quantifiable outcome

• All CPD modules can be used towards revalidation with governing bodies including General Pharmaceutical Council (GPhC)

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered minor and core.

• ColiefminorGTM or Marketing PartnerPharmaceutical partner whose products relate to infant feeding. CPD module on Hypochlorous Acid for nappy rash management developed in association with Colief.
• Precision BioticsminorGTM or Marketing PartnerPartner for Understanding IBS CPD module. Provides educational content on probiotic and gut health topics.
• OrajelminorGTM or Marketing PartnerPartner for Dental and Oral Soft Tissue Pain module. Provides educational content on oral pain management.
• BioGaiaminorGTM or Marketing PartnerPartner for Probiotic Skincare CPD module covering evidence-based insights on probiotics for dry, irritated and inflamed skin.
• Church & DwightcoreStrategic or Co-development PartnerFlagship partner with dedicated hub containing multiple therapy area CPD modules. Partner logo prominently featured on partnerships page.
• VitabioticsminorGTM or Marketing PartnerListed as trusted partner for potential email communications about new modules and resources.
• AveenominorGTM or Marketing PartnerListed as trusted partner brand in registration preferences.
• CanestenminorGTM or Marketing PartnerListed as trusted partner brand in registration preferences.
• Smith & NephewminorGTM or Marketing PartnerListed as trusted partner brand in registration preferences.
• LansinohminorGTM or Marketing PartnerListed as trusted partner brand in registration preferences for maternity and breastfeeding products.
• PampersminorGTM or Marketing PartnerListed as trusted partner brand in registration preferences.
• FerringminorGTM or Marketing PartnerListed as trusted partner brand in registration preferences.
• CSL BehringminorGTM or Marketing PartnerListed as trusted partner brand in registration preferences.
• OptibacminorGTM or Marketing PartnerListed as trusted partner brand in registration preferences for probiotic products.
• EthiconminorGTM or Marketing PartnerListed as trusted partner brand in registration preferences.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Haymarket Media Group: UK-based B2B and consumer media publisher operating healthcare titles including Pharmaceutical Journal. Adjacent as a healthcare publishing peer with overlapping advertiser base (pharma) and CPD content capabilities for pharmacy audiences.

Direct peers

• Doctors.net.uk: UK-only professional network for GMC-registered doctors providing CPD modules, news, and sponsored content. Closely comparable product (free CPD + sponsor-funded content) for an adjacent UK HCP segment (GPs/consultants).
• e-Learning for Healthcare (e-LfH): Health Education England programme providing free e-learning and CPD modules for the NHS workforce across England. Directly comparable as a free, regulator-aligned CPD platform serving UK HCPs, including midwives and pharmacists.
• BMJ Learning: BMJ Group's online CPD/CME platform for doctors, nurses, and allied health professionals. Directly comparable as a subscription CPD platform serving UK-regulated healthcare professionals with content accredited for revalidation/appraisal.
• Cogora: UK healthcare media group publishing titles including Chemist & Druggist, Nursing Times, Pulse, and Hospital Pharmacy Europe. Comparable as a sponsor-funded content and CPD platform targeting the same UK pharmacy, nursing, and GP audiences.
• Centre for Pharmacy Postgraduate Education (CPPE): NHS-funded provider of free CPD for pharmacists and pharmacy technicians across the UK. Closely comparable as the regulatory-aligned free-CPD option for the pharmacist segment; poses direct competitive risk to Pharmacy Academy's pharmacy vertical.

Broad incumbents

• Medscape: WebMD/M3-owned free CME/CE platform for physicians and allied health professionals globally. Comparable freemium CPD/CE destination monetized through pharma sponsorship, though operating at much larger scale with global reach.
• Royal Pharmaceutical Society (RPS): UK professional body for pharmacists offering CPD resources, revalidation support, and policy content. Comparable as a CPD destination and authority for the pharmacist segment; nonprofit but occupies the same content/revalidation niche.
• M3 Global Research (M3 Group): Global digital healthcare network (M3 Group, includes MDLinx, Doctors.net.uk, M3 Global Research). Comparable as a large digital media operator monetizing healthcare professional audiences via content, panels, and pharma sponsorship — same revenue architecture, broader geographic reach.
• Pharmacy Times (MJH Life Sciences): US pharmacy trade publication and CE/CPD provider under MJH Life Sciences. Comparable as a sponsor-funded pharmacy media + CE platform; serves a different geography but operates the same freemium CPD architecture for pharmacists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pharmacy-academy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharmacy Academy