Holemans
Holemans Manalys is a private, founder-managed artisanal jewelry house in Brussels, Belgium, formed in 2024 from the merger of the century-old House of Holemans and Manalys jewellers. It serves high-net-worth individuals and couples through two Brussels boutiques, offering handcrafted fine jewelry, high jewelry, engagement and wedding rings, and luxury watches.
- Company typePrivate
- Founded1922
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Holemans does
Holemans Manalys is a private, founder-managed artisanal jewelry house headquartered in Brussels, Belgium, formed in 2024 from the merger of the century-old House of Holemans (founded 1922 by Henri Holemans) and Manalys jewellers (led by Moïse Mann). The company specializes in handcrafted fine jewelry, high jewelry, and engagement and wedding rings, produced end-to-end in its Brussels workshops from design through gemstone selection, setting, and finishing. It also serves as an authorized retailer for two luxury watch brands, Baume & Mercier and Girard-Perregaux.
The business model is direct-to-consumer and appointment-based, operating through two physical boutiques in Brussels (Boulevard de Waterloo and Place du Grand Sablon), with no e-commerce storefront. Sales are conducted via personalized consultations, supplemented by bespoke creation services (including a wedding ring workshop where customers craft their own bands) and ancillary services such as repair, transformation, and appraisal. Pricing is quote-based and not publicly disclosed, with revenue derived from one-time jewelry and watch sales, plus bespoke creation fees. The target customer base is high-net-worth individuals and couples in Belgium seeking heritage-crafted, customizable jewelry with exceptional gemstones (including unheated Ceylon sapphires sourced directly by the founder in Sri Lanka).
The company runs a lean operation of approximately six employees, combining master jewelers, an in-house illustrator, and sales staff motivated by heritage, brand recognition, and craft expertise. Marketing relies on Instagram, editorial content, press coverage, and a monthly newsletter, with no venture capital, private equity, or institutional investor involvement disclosed. The business's competitive position rests on its intangible heritage assets, artisanal talent, and prime Brussels retail locations, rather than technology or scale.
Holemans firmographics
Firmographics- Name
- Holemans
- Legal name
- Holemans Manalys
- Website
- https://holemans.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Holemans Manalys is a private, founder-managed artisanal jewelry house in Brussels, Belgium, formed in 2024 from the merger of the century-old House of Holemans and Manalys jewellers. It serves high-net-worth individuals and couples through two Brussels boutiques, offering handcrafted fine jewelry, high jewelry, engagement and wedding rings, and luxury watches.
- Ownership category
- akta.pro rank
Holemans industry classification
Industry- Product category
- Luxury Fine Jewellery
- NAICS
- Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Bridal Jewelry Customization & Bespoke (CRAKACAG)
- akta.pro secondary industries
- Wedding Bands (Bridal Rings) (CRAKACAB), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)
Keywords
Where Holemans is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Holemans business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Fine Jewelry Sales: Sale of artisanal jewelry including rings, bracelets, necklaces, pendants, and earrings crafted with fine and precious stones. Collections include Gabrielle, Promesse, Sprinkels, and Art Déco lines.
- High Jewellery Sales: Sale of unique, exceptional pieces crafted with utmost care by master jewellers. High jewelry represents the pinnacle of the house's craftsmanship.
- Engagement and Wedding Rings: Sale of engagement rings and wedding bands, including custom-made options and workshop experiences where customers can craft their own rings.
- Luxury Watch Retail: Authorized retailer of Baume & Mercier and Girard-Perregaux timepieces, offering luxury watches for men and women.
- Bespoke and Custom Creation Services: Custom jewelry design and creation services, where skilled artisans transform customer projects into precious objects. Includes repair, transformation, and appraisal services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fine Jewelry Collection |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Holemans product offering
Product offeringCore offering
Holemans Manalys designs, manufactures, and retails artisanal fine jewellery and high jewellery (rings, bracelets, necklaces, pendants, earrings) from its Brussels workshops, and crafts engagement and wedding rings via collection, bespoke, and customer workshop formats. The house also retails Baume & Mercier and Girard-Perregaux luxury watches and offers in-house bespoke creation, repair, transformation, and appraisal services, with sales conducted by appointment through two Brussels boutiques.
Product overview
Holemans Manalys is an artisanal jewellery house offering a unified portfolio of handcrafted jewellery products. The core offerings include fine Jewellery (rings, bracelets, necklaces, pendants, earrings) and High Jewellery (exceptional unique pieces), complemented by Engagement and Wedding Rings with custom and workshop options. The brand also retails luxury watches through Baume & Mercier and Girard-Perregaux partnerships. Supporting the product portfolio are craftsmanship services including bespoke creation, exceptional stone sourcing, repair, transformation, purchase, and appraisals. Four named collections (Gabrielle, Promesse, Sprinkels, Art Déco) provide curated thematic groupings within the jewellery line.
Differentiator
Problem solved
Functional benefit
Products and services
- Fine Jewellery Handcrafted rings, bracelets, necklaces, pendants, and earrings designed with fine and precious stones (diamonds, sapphires, coloured gemstones) for daily wear, gifting, and special occasions; for individual luxury consumers.
- High Jewellery Unique, exceptional pieces crafted with utmost care by master jewellers in Brussels workshops, representing the pinnacle of the house's craftsmanship; for high-net-worth individual collectors.
- Engagement and Wedding Rings Engagement rings and wedding bands available from collection, custom-made, or crafted by the customer under jeweller guidance in the workshop; for couples.
- Luxury Watches Curated retail of luxury Swiss timepieces from authorised brands Baume & Mercier and Girard-Perregaux, for men and women; for individual watch collectors and buyers.
- Gabrielle Collection Curated jewellery collection within the Holemans Manalys fine jewellery line.
- Promesse Collection Curated jewellery collection featuring sapphire designs within the Holemans Manalys fine jewellery line.
- Sprinkels Collection Curated jewellery collection within the Holemans Manalys fine jewellery line.
- Art Déco Collection Curated jewellery collection inspired by Art Déco design aesthetics within the Holemans Manalys fine jewellery line.
- Savoir-faire Craftsmanship Services Bespoke jewellery creation, exceptional stone sourcing, jewellery repair, transformation, jewellery purchase (buy-back), and appraisal services, executed by the house's in-house artisans.
Companies that use Holemans
Customer profileSegments3 records
Ideal customer profiles3 records
Holemans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Holemans partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Baume & MercierminorAuthorized retailer of Baume & Mercier luxury timepieces. The house offers a curated selection of Baume & Mercier watches for men and women, combining tradition and modernity with refinement, precision, and reliability.
- Girard-PerregauxminorAuthorized retailer of Girard-Perregaux luxury watches. The partnership provides access to iconic Girard-Perregaux timepieces known for their exceptional craftsmanship and horological excellence.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Holemans competitors and assessment
Company assessmentBroad incumbents
- Tiffany & Co. Iconic American luxury jewelry house (now part of LVMH) with deep bridal franchise and colored gemstone heritage. Overlaps with Holemans Manalys in bridal and fine jewelry, but at much broader scale and as a global incumbent.
- Cartier: Global luxury jewelry and watch maison within Richemont. Overlaps with Holemans Manalys across bridal, high jewelry, and watches, but operates globally at vastly greater scale and is a dominant broad incumbent rather than a niche artisanal peer.
Direct peers
- Messika: Paris-based luxury jewelry maison specializing in diamond jewelry with contemporary high-end positioning and bespoke services. Comparable to Holemans Manalys in its focus on personalized bridal and fine jewelry for HNW clientele.
- Pomellato: Italian jewelry house built on artisanal goldsmithing traditions and named signature collections. Comparable to Holemans Manalys in atelier production, distinctive collections (Gabrielle, Promesse, Sprinkels, Art Déco), and emphasis on craft heritage.
- Gübelin: Swiss family-owned jewelry house renowned for exceptional colored gemstones and in-house atelier work. Highly comparable to Holemans Manalys in founder-led gemstone expertise (notably sapphires), boutique footprint, and bespoke high jewelry focus.
- Chaumet: Historic Parisian high jewelry house (founded 1780) with deep bridal and bespoke expertise, particularly in engagement and wedding jewelry. Comparable to Holemans Manalys in its centuries-old heritage, atelier-based production, and emphasis on craftsmanship-driven luxury.
- Graff: London-based high jeweler specializing in exceptional diamonds and colored gemstones with bespoke commissions and bridal offerings. Comparable to Holemans Manalys in rare-stone sourcing narrative and ultra-high-end bespoke positioning.
- Van Cleef & Arpels: French luxury jewelry maison known for high jewelry, signature collections, and bridal pieces, with strong in-house craftsmanship. Comparable to Holemans Manalys in curated high jewelry offerings and heritage-led brand storytelling.
- Buccellati: Italian artisanal jewelry house renowned for hand-engraved and textured precious metal pieces, with full in-house workshops and bridal offerings. Comparable to Holemans Manalys in master-craftsman model and bespoke fine jewelry positioning.
- Boucheron: Paris-based Place Vendôme luxury jewelry house founded in 1858 with high jewelry, bridal, and bespoke services. Comparable to Holemans Manalys in heritage-driven artisanal positioning, full in-house craftsmanship, and HNW clientele.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Holemans social profiles
Digital presenceHolemans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holemans leadership team
Management profileNumber of profiles
Profiles2 records
Holemans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holemans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holemans
What does Holemans do?
Holemans Manalys designs, manufactures, and retails artisanal fine jewellery and high jewellery (rings, bracelets, necklaces, pendants, earrings) from its Brussels workshops, and crafts engagement and wedding rings via collection, bespoke, and customer workshop formats. The house also retails Baume & Mercier and Girard-Perregaux luxury watches and offers in-house bespoke creation, repair, transformation, and appraisal services, with sales conducted by appointment through two Brussels boutiques.
Is Holemans a public or private company?
Holemans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holemans founded?
Holemans was founded in 1922. It employs 1 to 10 people.
Where is Holemans based?
Holemans is headquartered in Brussels, Belgium, in the Europe region.
How does Holemans make money?
Five revenue lines are on record. Fine Jewelry Sales are the primary driver. The others are high Jewellery Sales, engagement and Wedding Rings, luxury Watch Retail and bespoke and Custom Creation Services.
Who are Holemans's main competitors?
Broad incumbents on record are Tiffany & Co. and Cartier. Direct peers are Messika, Pomellato, Gübelin, Chaumet, Graff, Van Cleef & Arpels, Buccellati and Boucheron.
Does Holemans have an API?
No public API is recorded for Holemans.
What industry is Holemans in?
Holemans's product category is Luxury Fine Jewellery. Its primary akta.pro industry code is CRAKACAG, Bridal Jewelry Customization & Bespoke, with a secondary code of CRAKACAB, Wedding Bands (Bridal Rings). Its NAICS code is 45831 and its SIC code is 5944.