The Health Tree Foundation

What The Health Tree Foundation does

The Health Tree Foundation is a registered UK charity and the designated local NHS charity for the Northern Lincolnshire and Goole NHS Foundation Trust, supporting three hospitals: Diana, Princess of Wales Hospital in Grimsby, Goole and District Hospital, and Scunthorpe General Hospital. The foundation's primary offering is the Circle of Wishes program, a community-driven wish submission system through which patients, relatives, NHS staff, and local residents propose ideas for above-and-beyond equipment and environment improvements that fall outside NHS Core Items funding. Approved wishes are then funded through donations and grants.

Revenue is generated entirely through charitable giving across five streams: general donations (primarily via the JustGiving online portal), organized fundraising events (skydives, charity bingo, running events, community galas), legacies and bequests, Charity of Choice workplace partnerships with corporates, and competitive grant applications. In FY2024/2025 the foundation raised £967,000, spent £680,000 on wishes, and fulfilled 390 wishes. Notable episodic legacy gifts include a £1.2 million bequest for cardiology services and a £326,000 bequest for dementia facilities.

Operations are run by a small core team of approximately four to six staff, including Charity Manager Lucy Skipworth, Circle of Wishes Coordinator Laura Penny, Projects Coordinator Lauren Henry, and Central Administrative & Funding Support Jemma Qualter. The foundation engages community members, schools, and businesses through events, social media, and the Scrubs the Bear mascot program, and partners with Octopus Legacy for legacy giving services. There is no proprietary technology platform; infrastructure consists of a website, email, JustGiving integration, and standard social media channels.

Name

The Health Tree Foundation

Legal name

The Health Tree Foundation

Website

https://healthtreefoundation.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Health Tree Foundation is a registered UK charity serving as the local NHS charity for the Northern Lincolnshire and Goole NHS Foundation Trust. It funds above-and-beyond equipment and environment improvements at three hospitals through community donations, fundraising events, legacies, and corporate partnerships via its Circle of Wishes program.

Ownership category

akta.pro rank

Product category

NHS Hospital Charity

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• NHS hospital charity
• Community fundraising
• Patient experience grants
• Legacy giving programs
• Charity of choice partnerships

Headquarters

HQ city

Grimsby

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. General Donations: Direct monetary donations from individuals and organizations through JustGiving platform and direct contact, providing flexible funding for hospital improvements and equipment.
2. Fundraising Events: Revenue generated from organized events such as skydives, charity bingo, running events, and community galas where participants raise funds for the foundation.
3. Legacies and Bequests: Gifts left in wills by donors who wish to leave a lasting contribution to local hospitals. Major legacy donations have included £326,000 for dementia facilities and £1.2 million for cardiology.
4. Charity of Choice Partnerships: Partnerships with businesses and organizations choosing the foundation as their charity of the year, receiving workplace fundraising support and recognition.
5. Corporate Grants: Grant applications to organizations across the country to fund projects that improve patient experience in hospitals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Health Tree Foundation is a registered local NHS charity that raises funds through donations, legacies, corporate partnerships, grants, and community fundraising events to provide above-and-beyond medical equipment, environmental improvements, and patient-experience enhancements for three hospitals within the Northern Lincolnshire and Goole NHS Foundation Trust. Its flagship Circle of Wishes program lets patients, relatives, NHS staff, and community members submit ideas for hospital improvements, which the foundation then funds, processes, and delivers in partnership with the NHS trust.

Product overview

The Health Tree Foundation operates as a single unified offering—a NHS hospital charity that raises funds and grants wishes to provide equipment and improvements beyond NHS core provisions. Their primary service is the Circle of Wishes platform, supported by fundraising programs, legacy giving partnerships, and a Charity of Choice workplace giving initiative. The foundation supports three hospitals: Diana Princess of Wales Hospital (Grimsby), Goole and District Hospital, and Scunthorpe General Hospital.

Differentiator

Problem solved

Functional benefit

Brands

• Scrubs the Bear: Mascot bear for The Health Tree Foundation that visits hospitals to entertain youngsters on children's wards and encourage communities to raise funds for hospitals.
• Circle of Wishes
• Health Tree Heroes

Products and services

• Circle of Wishes A community-driven wish submission and grant program that lets patients, relatives, hospital staff, and community members submit ideas for improvements to patient experience across the three NHS hospitals; wishes are reviewed and funded by the foundation to deliver equipment and environmental enhancements beyond NHS Core Items.
• Donations (via JustGiving and direct) Voluntary monetary donation program from individuals and organizations through the JustGiving online portal and direct contact, providing flexible funding that the foundation allocates to hospital improvements and equipment.
• Community Fundraising Events Organized and supported fundraising events including skydives, charity bingo nights, running events, golf days, curry nights, and community galas, where participants and supporters raise funds for the foundation and the three supported hospitals.
• Leave a Legacy program Legacy giving program enabling supporters to leave gifts in wills to the foundation, delivered in partnership with Octopus Legacy which provides online will-writing services with legal expert review and a discount code (HTFFREE) for supporters using the service.
• Charity of Choice workplace partnerships Corporate Charity of the Year and workplace giving program that partners local businesses and organizations with the foundation, providing fundraising toolkits, event suggestions, mascot visits, and recognition on the foundation's website and social media.

Quantifiable outcome

• £967,000 raised and £680,000 spent on wishes in 2024/2025, with 390 wishes granted
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Octopus LegacycoreStrategic or Co-development PartnerPartnership with expert will writing service to make leaving a gift in wills to The Health Tree Foundation easier. Octopus Legacy provides online will writing with step-by-step process, legal expert review, and phone/face-to-face support. Discount code HTFFREE offered for supporters using the service.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Leeds Hospitals Charity: UK NHS hospital charity supporting Leeds Teaching Hospitals with fundraising for equipment, research, and patient experience improvements. Closely comparable single-trust NHS charity operating under the same fundraising model.
• King's College Hospital Charity: NHS hospital charity supporting King's College Hospital NHS Foundation Trust, funding equipment, research, and patient experience projects. Comparable scale and grantmaking model.
• Birmingham Children's Hospital Charity: UK hospital charity raising funds for above-and-beyond equipment and facilities for a major NHS pediatric hospital. Comparable wish/grant fulfillment approach targeted at one NHS trust.
• Nottingham Hospitals Charity: Local NHS charity supporting Nottingham University Hospitals with above-and-beyond equipment and patient environment improvements. Operates a similar wish/grant model across multiple hospital sites within one trust.

Broad incumbents

• Macmillan Cancer Support: Major UK cancer charity that funds cancer-related equipment, facilities, and patient services. Overlaps with the Health Tree Foundation's cancer-related equipment grants (e.g., fusion biopsy machine, Rear into Gear appeal).
• British Heart Foundation: National UK charity funding cardiovascular research and equipment, overlapping with the foundation's cardiology-related grants such as the £1.2M C1 Glover cardiac unit at Grimsby.
• NHS Charities Together: Umbrella organization representing and supporting NHS charities across the UK. While not a direct fundraiser in the same way, it is the national body that the Health Tree Foundation would affiliate with and is a comparable ecosystem participant.

Regional players

• York & Scarborough Hospitals Charity: Regional NHS hospital charity serving York and Scarborough Teaching Hospitals NHS Foundation Trust, also covering parts of the broader Yorkshire/Lincolnshire catchment. Comparable grantmaking model with geographic overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-health-tree-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Health Tree Foundation