Heart of Arkansas United Way

Name

Heart of Arkansas United Way

Legal name

Heart of Arkansas United Way

Website

https://heartaruw.org

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Philanthropy Services

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (8134), Other Individual and Family Services (624190), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Community fundraising services
• Workplace giving campaigns
• Nonprofit grantmaking programs
• Disaster relief coordination
• Volunteer mobilization services

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workplace Giving Campaigns: Primary revenue stream from employee workplace giving campaigns through corporate partners. Employers run workplace giving campaigns where employees make payroll-deductible donations.
2. Corporate Gifts: Direct corporate contributions to the Community Investment Fund from business partners.
3. Individual Donations: Tax-deductible gifts from individual donors made through the website donation portal, including monthly recurring donations.
4. Community Investment Grants: Grants awarded to nonprofit organizations serving ALICE populations in Pulaski, Lonoke, and Saline Counties, ranging from $3,000-$12,000 for half-year awards with renewal opportunity.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Heart of Arkansas United Way is a 501(c)(3) nonprofit that mobilizes financial and volunteer resources through workplace giving campaigns, corporate partnerships, and individual donations to fund community programs across four impact areas: Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency. The organization awards Community Investment Grants ($3,000–$12,000) to vetted local 501(c)(3) partner agencies in Pulaski, Lonoke, and Saline Counties and runs the ALICE at Work employer cohort program to help companies support ALICE (Asset Limited, Income Constrained, Employed) households.

Product overview

Heart of Arkansas United Way is a nonprofit organization offering community impact programs across four strategic focus areas: Healthy Community (mental health services), Youth Opportunity (youth development), Financial Security (workforce and financial empowerment), and Community Resiliency (disaster relief and nonprofit capacity). Core programs include ALICE at Work (workforce development with data analysis and virtual curriculum), Community Investment Grants (funding for local nonprofits), Giving Campaigns (workplace and corporate giving tools), and the Corporate Volunteer Program. Programs are delivered through a network of funded partner agencies and collaborative community initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• ALICE at Work: A workplace program that uses data analysis, course instruction, self-guided action planning, and a community of practice to help companies understand the experiences of their ALICE employees and implement workplace policies to build resilient workforces.

Products and services

• ALICE at Work

Quantifiable outcome

• Nearly 20,000 people served annually in Central Arkansas
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Winthrop Rockefeller FoundationcoreStrategic or Co-development PartnerLead partner alongside Heart of Arkansas United Way in bringing ALICE@Work to Arkansas. Co-sponsor of the 2025 ALICE report for Arkansas, working to address root causes and impact systems that hold ALICE workers back.
• Arkansas Blue Cross Blue ShieldcoreStrategic or Co-development PartnerCo-sponsor of the 2025 ALICE report for Arkansas alongside Winthrop Rockefeller Foundation, Heart of Arkansas United Way, and other partners.
• Baptist HealthcoreStrategic or Co-development PartnerCo-sponsor of the 2025 ALICE report for Arkansas, working with philanthropy partners to address systemic barriers for working families.
• Delta Dental FoundationcoreStrategic or Co-development PartnerCo-sponsor of the 2025 ALICE report for Arkansas, partnering with Winthrop Rockefeller Foundation and other organizations to support ALICE households.
• EntergycoreStrategic or Co-development PartnerCo-sponsor of the 2025 ALICE report. Also participates as ALICE at Work graduate company. Brandi Hinkle from Entergy serves on Heart of Arkansas United Way Board of Directors.
• American Red Cross in ArkansascoreStrategic or Co-development PartnerPartnership began in 2021 to host monthly Central Arkansas Nonprofit CEO Roundtable - a platform for information-sharing, capacity-building, and collaboration among nonprofit leaders.
• City of Little RockcoreStrategic or Co-development PartnerFollowing March 2023 tornado, partnered with Heart of Arkansas United Way to distribute $425,000 in grants to impacted residents. Also participates in ALICE at Work program and Pulaski County Long-Term Recovery Committee.
• Summit UtilitiescoreStrategic or Co-development PartnerAnnual partnership to administer the Summit Heating Assistance Fund. In 2025, over 1,000 customers received assistance to keep their heat on through winter. Taylor Strack from Summit Utilities serves as Vice Chair and Impact Council Chair on HAUW Board.
• Pulaski County Long-Term Recovery CommitteecoreStrategic or Co-development PartnerCollaborative group of nonprofits, foundations, churches, and city governments committed to meeting tornado survivors' remaining needs including HVAC systems, replacement windows, and washer/dryer units.
• Arkansas Children's Resource ConnectminorChannel Partner/ Reseller/ DistributorReferral partner for individuals seeking personal assistance. Heart of Arkansas United Way recommends this up-to-date comprehensive database for those in need of direct assistance.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arkansas Community Foundation: Statewide community foundation operating in Arkansas with grantmaking, donor-advised funds, and community-impact programs across similar geographies and partner ecosystems. Directly comparable local philanthropy intermediary.
• Heart of Florida United Way: Another 'Heart of [State] United Way' local chapter operating with a similar regional community-impact model, workplace giving focus, and ALICE-style community-needs framework. Closest structural and naming analog.
• Goodwill Industries of Arkansas: Workforce development and financial-security nonprofit serving ALICE populations with job training and asset-building programs — directly aligned with Heart of Arkansas United Way's Financial Security focus area and a current partner agency.
• United Way of Greater Atlanta: Larger-scale United Way chapter running workplace giving, child- and family-focused grantmaking, and corporate partnerships in a regional metro area — illustrates the scaled-up version of Heart of Arkansas United Way's operating model.
• Boys & Girls Clubs of Central Arkansas: Youth development nonprofit serving similar Central Arkansas geography with programs aligned to Heart of Arkansas United Way's Youth Opportunity focus area — comparable target demographic and donor overlap.
• United Way of Central Iowa: Mid-sized regional United Way affiliate with comparable community investment grantmaking, workplace giving campaigns, and corporate volunteer mobilization in a single metro region — directly comparable operating model.
• Habitat for Humanity of Central Arkansas: Local Habitat affiliate that is a current ALICE at Work partner agency and Heart of Arkansas United Way grant recipient. Comparable nonprofit structure, local-geography focus, and community development mission overlap.

Broad incumbents

• United Way Worldwide: National umbrella organization for ~1,200 local United Way affiliates, including Heart of Arkansas United Way. Operates at broader scale with national campaigns and brand standards, providing the affiliation framework this chapter operates within.
• Feeding America: National nonprofit network operating community food and emergency relief services. Heart of Arkansas United Way's heating-assistance and tornado-relief work overlaps with the emergency-relief service model at broader scale.
• American Red Cross: National disaster-response and humanitarian aid nonprofit. Heart of Arkansas United Way actively partners with the Arkansas Red Cross chapter on the Central Arkansas Nonprofit CEO Roundtable and operates overlapping disaster-relief capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heartofarunitedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of Arkansas United Way