Heartcry Missionary Society

What Heartcry Missionary Society does

HeartCry Missionary Society is a 501(c)(3) non-profit religious organization founded in 1988 by evangelist Paul Washer while he was serving as a missionary in Peru, South America. The organization provides financial support, theological resources, and accountability infrastructure to indigenous missionaries and church-planting efforts across 76 countries, with a current beneficiary base of 387 missionaries distributed across North America (12), Europe (74), Africa (72), Latin America (88), Asia (115), and the Middle East (26). HeartCry operates under the 1689 Baptist Confession of Faith and follows the George Müller model of relying on prayer and voluntary donations rather than active fundraising, with no public appeals for support.

Name

Heartcry Missionary Society

Legal name

HeartCry Missionary Society

Website

https://heartcrymissionary.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

HeartCry Missionary Society is a 501(c)(3) non-profit founded in 1988 that financially supports 387 indigenous missionaries and church-planting efforts across 76 countries, funded entirely by voluntary donations under a prayer-based model.

Ownership category

akta.pro rank

Product category

Religious Missionary Support

NAICS

Religious Organizations (8131)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Indigenous missionary support
• Church planting missions
• Theological education resources
• Christian nonprofit ministry
• Donor-funded missions

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Giving: HeartCry Missionary Society operates as a 501(c)(3) non-profit organization that receives donations from individual believers, churches, and organizations. All undesignated giving goes to the General Fund, which supports missionary support, project support (land purchases, chapel procurement, theological education, literature, travel expenses, medical/benevolence needs), and administrative costs. The organization follows George Müller's principles of never raising funds or publishing needs, relying instead on prayer and God's faithful provision.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

HeartCry Missionary Society is a 501(c)(3) non-profit religious organization that supports indigenous missionaries and their sending churches worldwide by channeling donations from individual believers and churches toward missionary support, church planting, theological education, literature and Bible distribution, land purchases, chapel procurement, and ministry tools. The organization partners with vetted indigenous sending churches and does not send its own cross-cultural missionaries from the West.

Product overview

HeartCry Missionary Society operates as a missionary organization offering a portfolio of ministry resources and media products rather than a technology platform. The core offering centers on supporting indigenous missionaries and church planting across 76 countries. The product portfolio includes HeartCry Magazine (donor publication), HeartCry Films (documentaries), HeartCry Prayer Calendar (annual intercession resource), HeartCry Sermons & Curriculum (teaching content), and HeartCry Courses (educational materials). The HeartCry Website Platform serves as the primary digital interface for accessing stories, field information, prayer resources, newsletter subscription, and donation processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Indigenous Missionary Support Program
• Church Planting Partnership
• Theological Education and Literature Support
• Chapel and Land Procurement Support

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Kabwata Baptist Church (Lusaka, Zambia)coreStrategic or Co-development PartnerKabwata Baptist Church is highlighted as a model example of HeartCry's methodology. The church has a reputation extending far beyond Zambia, and its elders and congregation are responsible for training missionary candidates, ordaining them, sending them out, and holding them accountable on the field. HeartCry works with such churches to provide financial resources while the indigenous church provides theological oversight and accountability.
• Middle East Student Fellowship (MESF)coreStrategic or Co-development PartnerMESF is a university ministry based in the Middle East launched after September 11, 2001. They are active on about 20 campuses, sharing the gospel with students from diverse backgrounds. Their aim is to establish indigenous fellowships supported by indigenous staff teams. HeartCry partially supports MESF staff who also receive support from other churches and individuals.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ethnos360: Ethnos360 (formerly New Tribes Mission) plants churches among the world's least-reached tribal people groups. Comparable to HeartCry in its focus on cross-cultural church planting, indigenous missionary training, and reliance on prayer-based donor support.
• Frontiers: Frontiers is a UK-based evangelical mission agency focused on reaching the world's least-evangelized peoples through church planting. Comparable to HeartCry in its indigenous-church-centric methodology and emphasis on contextual missionary partnership.
• Baptist Mid-Missions: Baptist Mid-Missions is a Baptist missionary fellowship supporting church planting globally with strong ties to Fundamentalist Baptist churches. Comparable to HeartCry in its Baptist confessional identity and faith-based support of indigenous church-planting missionaries.
• Avant Ministries: Avant is a church-planting mission agency focused on reproducing disciple-making movements globally. Comparable to HeartCry in its emphasis on national-church-led missions and biblical qualification standards for missionaries.
• SEND International: SEND International is an evangelical missionary society serving among unreached people groups in Asia, Europe, and the Americas. Comparable to HeartCry in its church-based, indigenous-partner methodology and donation-funded support model.
• Pioneers: Pioneers mobilizes teams to plant churches among unreached people groups globally. It is comparable to HeartCry because both operate as evangelical faith-based missionary societies that partner with local churches to support cross-cultural church planting.
• Mission to the World (MTW): MTW is the mission agency of the Presbyterian Church in America, sending and supporting church-planting missionaries globally. Comparable to HeartCry in Reformed/evangelical theological grounding and its focus on supporting church-planting laborers worldwide.
• Christar: Christar plants churches among least-reached peoples in Asia, the Middle East, and North Africa. Comparable to HeartCry in focus on indigenous church planting among unreached people groups and reliance on long-term missionary support models.
• One Mission Society (OMS): OMS is an evangelical faith-based mission agency partnering with national churches to plant churches worldwide. Comparable to HeartCry in indigenous-church partnership, theological training, and support for persecuted-church contexts.
• ABWE International: ABWE is a Baptist missionary sending agency focused on church planting, theological education, and national-missionary support across 70+ countries. Highly comparable to HeartCry in doctrinal conviction, indigenous-missionary emphasis, and global footprint of similar scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/heartcrymission
• YouTubeyoutube.com/heartcrymissionary
• Facebookfacebook.com/HeartCryMissionary
• Instagraminstagram.com/heartcrymissionary
• LinkedInlinkedin.com/company/heartcry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartcry Missionary Society