Heart Events
Heart Events (Heart Events by EDEM) is a privately held St. Charles, Missouri wedding and event venue operator, running two historic venues (Old Stone Chapel and Le Belle Coeur) for weddings, corporate events, and social occasions primarily in the St. Louis metro and Midwest.
- Company typePrivate
- Founded1993
- HeadquartersSt Charles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Heart Events does
Heart Events (legally Heart Events by EDEM) is a privately held wedding and event venue operator headquartered in St. Charles, Missouri. The company owns and operates two historic venues on Main Street, Old Stone Chapel and Le Belle Coeur, with a combined guest capacity of up to 225. Founded in 1993 and rebranded under new ownership by Romney Rice-Dunn in 2022, the business has served as a wedding planning and venue provider in the St. Louis and St. Charles metropolitan area for over 30 years.
The company's core offerings are bundled wedding packages (a Full Celebration Wedding Package and a Mini Wedding Package for up to 50 guests, expandable to 80), mandatory in-house catering and bar service, day-of coordination (a flat $350 fee required on every wedding), menu tastings, and corporate event services. All revenue streams are transactional, event-based, one-time services rather than subscription or licensing. Pricing is quote-based with a $2,000 venue deposit to secure dates; outside catering vendors are not permitted except for wedding cakes with prior approval, reinforcing the in-house revenue capture model. A small e-commerce shop sells specialty food products (Mom and Pops vinaigrette and croutons) and personalized take-home gifts.
The go-to-market is direct-to-consumer, anchored by the company website (hearteventsstl.com), organic social media on Facebook, Instagram, and Pinterest, presence on The Knot marketplace, bridal show participation, and in-person venue tours as the primary conversion mechanism. Customers are primarily wedding couples across the St. Louis/St. Charles metro and broader Midwest, supplemented by corporate event planners, social event hosts, and entertainment organizers. Technology stack is minimal and explicitly described as "not applicable" for this service-based hospitality business, with no proprietary software, API, or AI components disclosed.
Heart Events firmographics
Firmographics- Name
- Heart Events
- Legal name
- Heart Events by Edem
- Website
- https://hearteventsstl.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heart Events (Heart Events by EDEM) is a privately held St. Charles, Missouri wedding and event venue operator, running two historic venues (Old Stone Chapel and Le Belle Coeur) for weddings, corporate events, and social occasions primarily in the St. Louis metro and Midwest.
- Ownership category
- akta.pro rank
Heart Events industry classification
Industry- Product category
- Wedding Venue and Event Services
- NAICS
- Caterers (722320), Food Service Contractors (722310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Venue & Banquet Hall Catering (THAFAIAC)
- akta.pro secondary industries
- Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Wedding & Social Event Catering (THAHAKAE)
Keywords
Where Heart Events is headquartered
LocationHeadquarters
- HQ city
- St Charles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Heart Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Venue Rental: Rental fees for exclusive use of wedding venues (Old Stone Chapel and Le Belle Coeur), including tables, chairs, basic linens, and setup/teardown services. Venue deposits required to secure dates.
- Full-Service Wedding Packages: All-inclusive wedding packages including venue rental, in-house catering, bar service, staffing, and professional coordination. Packages can include dinner service (buffet or plated), open bar, champagne for bridal party, linens, Chiavari chairs, wooden dance floor, uniformed servers and bartenders.
- Mini Wedding Package: Smaller-scale micro wedding and elopement packages for up to 50 guests (expandable to 80), including one-hour ceremony, 4-hour reception, standard menu selection, and open bar.
- Catering Services: In-house catering services with customizable menus including appetizers, Platinum Buffet, Gourmet Buffet, and Themed Buffet options. Bar packages with rail or premium liquor, beer, wine, and mixers. All recipes are homemade.
- Day-of Coordinator Service: Required flat-fee coordination service ($350) for all weddings, guiding couples from tour to wedding day and ensuring no detail is overlooked.
- Retail Products: Direct sales of homemade food products including Mom and Pops Favorite Vinaigrette ($12) and Mom and Pops Homemade Croutons ($7).
- Corporate Event Services: Corporate meeting and event venue rental and planning services including conferences, happy hours, galas, board meetings, and nonprofit events at both venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Venue Deposit - $2,000 required to secure date and location |
| One time/ perpetual license | Pay-as-you-go | Day-of Coordinator - $350 flat fee (required for all weddings) |
| One time/ perpetual license | Pay-as-you-go | Mini Wedding Package - Intimate weddings for 50 guests (expandable to 80) |
| One time/ perpetual license | Pay-as-you-go | Full Celebration Wedding Package - Complete wedding experience |
| Unit Pricing | Pay-as-you-go | Appetizer Menu - Cocktail hour offerings |
| Unit Pricing | Pay-as-you-go | Platinum Buffet - Entry-level buffet package |
| Unit Pricing | Pay-as-you-go | Gourmet Buffet - Premium buffet selection |
| Unit Pricing | Pay-as-you-go | Themed Buffet - Cultural/celebration themed menus |
| Unit Pricing | Pay-as-you-go | Bar Package - 3-4 hour beverage service |
| Unit Pricing | Pay-as-you-go | Personalized Take-Home Gifts - Cookies in a Jar |
| Unit Pricing | Pay-as-you-go | Mom and Pops Favorite Vinaigrette - 16 oz bottle |
| Unit Pricing | Pay-as-you-go | Mom and Pops Homemade Croutons - 16 oz |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Heart Events product offering
Product offeringCore offering
Heart Events operates two historic wedding and event venues—Old Stone Chapel and Le Belle Coeur—in St. Charles, Missouri, offering full-service wedding packages, in-house catering and bar service, and day-of coordination. The company also hosts corporate meetings, fundraisers, galas, rehearsal dinners, and other private celebrations, with a combined capacity of up to 225 guests across the two venues.
Product overview
Heart Events is a wedding venue and full-service event planning company operating two historic venues in St. Charles, Missouri: Old Stone Chapel and Le Belle Coeur. The company offers a portfolio of wedding packages including the Full Celebration Wedding Package (venue rental, catering, bar service, and optional planning) and the Mini Wedding Package for intimate gatherings. Supporting services include in-house catering with customizable menus, a Day-of Coordinator service, menu tasting sessions, and corporate event planning. The company also operates a small e-commerce shop selling specialty food products. Heart Events functions as a service-based hospitality business rather than a software platform.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30+ years of wedding planning experience
- +1 more outcomes
Companies that use Heart Events
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Heart Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heart Events partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- High Class DJsminorRecommended DJ partner for wedding events. Clients can book High Class DJs for wedding receptions. Contact: 636-486-6670, highclassdj.com
- Crucial EntertainmentminorRecommended DJ and entertainment partner for wedding events. Contact: 314-503-2419
- Jukebox ProductionsminorRecommended DJ partner for wedding events. Contact: 636-939-6410, www.jukeboxproductions.net
- Keiser PhotominorRecommended photographer and videographer partner. Contact: 573-823-4141, www.keiserphoto.com
- Trotter PhotominorRecommended photographer and videographer partner. Contact: 636-394-7689, www.trotterphoto.com
- Main Street Salon (Alyssa LeCuru)minorRecommended hair and makeup partner for bridal services. Contact: 636-328-1023
- Florist StemsminorRecommended florist partner for wedding flowers and arrangements. Contact: 314-972-7836, www.stems4flowers.com
- Lawrence FloristminorRecommended florist partner for wedding flowers and arrangements. Contact: 636-724-9050, www.lawrenceflorist.net
- Marry Me CottageminorRecommended florist partner. Contact: 636-734-6077
- Rock Paper ScissorsminorRecommended invitation and paper goods partner. Contact: 636-699-7573, www.paperrocks.com
- Personal Expressions Photo BoothsminorRecommended photo booth rental partner for wedding receptions. Contact: 636-373-4359, www.personalexpressionsphoto.com
- Heart BakeryminorRecommended wedding cake and dessert partner. Contact: 636-448-6230. Outside cake vendors permitted with prior event planner approval.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Heart Events competitors and assessment
Company assessmentBroad incumbents
- The Chase Park Plaza Royal Sonesta St. Louis: The Chase Park Plaza is a landmark St. Louis hotel offering large-scale wedding, gala, and corporate-event space with on-site catering and full-service planning. It is a broader incumbent serving a similar customer base but at greater scale and with lodging bundled in.
- The Ritz-Carlton, St. Louis: The Ritz-Carlton St. Louis is a luxury hotel offering wedding and corporate-event venues with in-house catering and dedicated event planning. It competes for the upper-end wedding and corporate-event buyer in the same metro as Heart Events, but at significantly higher price points and scale.
Direct peers
- Moulin Events: Moulin is a historic event venue in the St. Louis metro offering weddings, receptions, and corporate events with on-site catering and bar service. It is a direct competitor to Old Stone Chapel and Le Belle Coeur in the same metro market with a comparable full-service, bundled offering.
- City Hall St. Charles: City Hall is a historic event venue on Main Street in St. Charles, MO offering weddings, receptions, and corporate events in close proximity to Heart Events. It is a head-to-head competitor for the same couple pool in the same submarket.
- Kemp Auto Museum: The Kemp Auto Museum in St. Louis hosts private events, weddings, and corporate gatherings in a distinctive museum setting with on-site catering partners. It competes with Heart Events for the same Midwestern couple and corporate-event buyer seeking a unique non-hotel venue.
Regional players
- Whittaker Music Center: The Whittaker Music Center is a historic event venue in the St. Louis region offering weddings and private events. It is a regional player competing for the same couple pool that values historic, character-rich venues over generic banquet halls.
- Three Barn Farm: Three Barn Farm is a barn-style wedding and event venue in the greater St. Louis/Illinois region offering weddings with on-site coordination. It serves the same Midwestern couple but with a rustic barn aesthetic distinct from Heart Events' historic-chapel positioning.
- Innsbrook Resort: Innsbrook is a Missouri resort and event venue offering weddings, corporate retreats, and concerts roughly an hour west of St. Louis. It is a regional comparable targeting similar wedding and corporate customers in Missouri with a different geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Heart Events social profiles
Digital presenceHeart Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heart Events leadership team
Management profileNumber of profiles
Profiles1 record
Heart Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heart Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heart Events
What does Heart Events do?
Heart Events operates two historic wedding and event venues—Old Stone Chapel and Le Belle Coeur—in St. Charles, Missouri, offering full-service wedding packages, in-house catering and bar service, and day-of coordination. The company also hosts corporate meetings, fundraisers, galas, rehearsal dinners, and other private celebrations, with a combined capacity of up to 225 guests across the two venues.
Is Heart Events a public or private company?
Heart Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heart Events founded?
Heart Events was founded in 1993. It employs 1 to 10 people.
Where is Heart Events based?
Heart Events is headquartered in St Charles, United States, in the North America region.
How does Heart Events make money?
Seven revenue lines are on record. Venue Rental is the primary driver. The others are full-Service Wedding Packages, mini Wedding Package, catering Services, day-of Coordinator Service, retail Products and corporate Event Services.
Who are Heart Events's main competitors?
Broad incumbents on record are The Chase Park Plaza Royal Sonesta St. Louis and The Ritz-Carlton, St. Louis. Direct peers are Moulin Events, City Hall St. Charles and Kemp Auto Museum. Regional players are Whittaker Music Center, Three Barn Farm and Innsbrook Resort.
Does Heart Events have an API?
No public API is recorded for Heart Events.
What industry is Heart Events in?
Heart Events's product category is Wedding Venue and Event Services. Its primary akta.pro industry code is THAFAIAC, Venue & Banquet Hall Catering, with a secondary code of HSACABAM, Reception Planning & Guest Experience (Seating, Favors, Hospitality). Its NAICS code is 722320 and its SIC code is 7000.