Heartland Alliance Church

What Heartland Alliance Church does

Heartland Alliance Church is a multi-generational Christian church founded in 2004, headquartered at 53105 Highway 21 in Sherwood Park, Alberta, Canada. The church operates under the Christian & Missionary Alliance denomination and serves a congregation through age-specific ministries spanning nursery through seniors — including Heartland Kids (nursery to Grade 6), Refuge Youth (Grades 7-12), Young Adults (18-29), Gather (mixed adults 25-40), Single Adults 40+, and Adults 55+. The church employs 14 staff members organized into a Senior Lead Team, Lead Team, and Ministry Staff. In-person weekend worship services are held Saturday at 6:00 pm and Sunday at 9:15 am and 11:00 am in the West Auditorium, with a dedicated Refuge Youth service in the East Auditorium. Online services stream via heartlandalliance.online.church.

The church's technology stack comprises a SnapPages-hosted website, Church Center platform for event registration, small group signups, and giving, a mobile application with Bible reading plans and notifications, and Subsplash for sermon media. Encounter Community operates as an outreach division with three programs: Encounter Sports (hockey, basketball, volleyball, and flag football camps), Encounter Homeschoolers (weekly co-op), and Encounter Parents (parenting resources) — each designed to engage non-church community members through secular-accessible entry points. Supporting programs include Life Groups and Connex Groups for small group ministry, Marriage Ministry, Men's and Women's ministries, Alpha course for evangelism, and Summer Day Camps.

Revenue is generated almost entirely through voluntary tithes and offerings from congregation members via PreAuthorized Debit, e-transfer, online giving, and cash/cheque. The only fee-based revenue stream is summer day camp registration at $80-$150 per child depending on age group and program duration. The church currently operates in a pastoral leadership transition that began in spring 2024, with a Board of Elders engaging transition coaching, a Vision Weekend held in January 2025, and a Pastoral Search Committee working to identify the next Lead Pastor.

Name

Heartland Alliance Church

Legal name

Heartland Alliance Church

Website

https://heartlandalliance.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartland Alliance Church is a multi-generational Christian church in Sherwood Park, Alberta, serving congregants from nursery through seniors with age-specific ministries, Encounter Community outreach programs (sports, homeschoolers, parents), and small group ministry, funded primarily through voluntary tithes and offerings.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (813110), Religious Organizations (81311), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Christian church services
• Religious organization
• Community ministry
• Faith-based programs
• Church worship services

Headquarters

HQ city

Sherwood Park

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tithes and Offerings: Voluntary donations from congregation members through pre-authorized debit, cash/cheque, e-transfer, and online giving. The church is entirely supported by generous giving of members and attendees.
2. Summer Day Camp Registration: Fee-based summer day camp programs for preschool through Grade 6, with pricing ranging from $80-$150 per child

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Heartland Alliance Church is a Christian church located in Sherwood Park, Alberta, Canada, founded in 2004 and affiliated with the Christian & Missionary Alliance denomination. The church delivers weekly worship services, age-specific ministries (children, youth, adults), and community outreach programs, including a summer day camp, to local congregants and their families.

Product overview

Heartland Alliance Church offers a comprehensive multi-generational ministry portfolio centered around Christian worship, community building, and spiritual development. The church operates as a unified ministry platform with core programs including weekend worship services (in-person and online streaming), children's ministry (Heartland Kids nursery to Grade 6), youth ministry (Refuge Youth Grades 7-12), young adults (ages 18-29), and various adult age-specific programs. The church also runs Encounter Community as an outreach division comprising Encounter Sports (athletic camps), Encounter Homeschoolers (co-op education), and Encounter Parents (parenting support). Supporting programs include Small Groups (Life Groups and Connex Groups for all ages), Marriage Ministry, Men's and Women's ministries, Alpha course for evangelism, Summer Day Camps, baptism, child dedication, church membership, and an online giving system. The church provides digital engagement through a mobile app with Bible reading plans, live streaming, and event registration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Encounter Community: Community outreach programs including Encounter Homeschoolers, Encounter Parents, and Encounter Sports that meet people where they are through sport, parenting support and homeschooling

Products and services

• Sunday Worship Services

Quantifiable outcome

• Multiple weekend service times (Saturday 6pm, Sunday 9:15am and 11am) plus online streaming
• +1 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Bezulu MinistriescoreStrategic or Co-development PartnerPartnership with Bezulu Ministries serving Eswatini and South Africa. The organization helps forgotten children reach their fullest potential by working to restore and preserve families wherever possible. Focuses on building families and restoring hope through child welfare programs.
• SHeltercoreStrategic or Co-development PartnerPartnership with SHelter serving San Vicente, El Salvador. The mission is to spread the gospel through the provision of a home for every Salvadorian in need. Focuses on building homes and building hope in the community.
• S.A.M. MinistriescoreStrategic or Co-development PartnerPartnership with S.A.M. Ministries serving Mozambique and South Africa. A Canadian registered non-profit charitable organization committed to compassionately serving people so they have a unique chance to experience God's unconditional and transforming love through acts of kindness.
• New Beginnings MexicocoreStrategic or Co-development PartnerPartnership with New Beginnings in Puerto Vallarta, Mexico. Christian organization supporting families and transforming communities through education, physical, social, health and spiritual programs, and income generating programs to break the poverty cycle.
• Pablo and Silvina Papavero (Olivo Verde)coreStrategic or Co-development PartnerPartnership with Pablo and Silvina Papavero in Madrid, Spain. Their ministry Olivo Verde focuses on mentoring and teaching, helping new faith community Renueva. Pablo also teaches at the Alliance Bible seminary in Madrid.
• MCC Grow HopeminorStrategic or Co-development PartnerPartnership with Mennonite Central Committee (MCC) Grow Hope initiative. Heartland's parcel of land in Ardrossan supports the Grow Hope initiative, Canadian Food Grains Bank, and Share the Harvest programs.
• ShilohcoreStrategic or Co-development PartnerLocal community partnership with Shiloh. Youth and young adults from Heartland serve at Shiloh Youth Ranch, providing hands-on service opportunities.
• Edmonton Pregnancy Care CentreminorStrategic or Co-development PartnerCommunity partner providing pregnancy support services. Heartland refers congregation members and community individuals to this resource.
• A Safe PlaceminorStrategic or Co-development PartnerCommunity partner organization. Heartland volunteers and supports this organization's mission.
• PALM MinistriesminorStrategic or Co-development PartnerCommunity partner organization serving the Edmonton area.
• Hope MissioncoreStrategic or Co-development PartnerMajor community partner serving Edmonton homeless and those in need. Heartland provides volunteers and support for their ministry efforts.
• Edmonton Logos SocietyminorStrategic or Co-development PartnerCommunity partner providing Christian programming. Heartland supports their mission.
• CapitalCare StrathconaminorStrategic or Co-development PartnerSenior care facility partnership. Heartland provides volunteers every fourth Sunday for informal services, greeting, support with hymnbooks, and encouragement for seniors.
• Western Canadian District of the Christian & Missionary AlliancecoreStrategic or Co-development PartnerDenominational oversight and support. The district provides transition coaching, pastoral search support, and spiritual guidance during the church's leadership transition period since spring 2024.
• Christian & Missionary AlliancecoreStrategic or Co-development PartnerHeartland Alliance Church is a member of this worldwide family of churches. The denomination provides Statement of Faith, core values alignment, and global missions network support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Centre Street Church: A large established Calgary-based multi-site church with comparable weekend services, kids/youth programs, global missions partnerships, and small group networks. A broader incumbent in the Alberta evangelical church market.
• Westside Church: A Western Canadian evangelical church with comparable age-segmented ministries, weekend services, and community outreach initiatives. Functions as a broader incumbent in the Canadian evangelical church landscape.

Direct peers

• Southside Church: An Alberta-based evangelical church with multi-generational programming, contemporary worship, and family-focused ministries serving a similar suburban demographic profile to Heartland.
• Life Church Edmonton: Edmonton-area multi-generational church with similar children, youth, and small group ministries, plus outreach programming targeting families. Comparable size and ministry model to Heartland Alliance Church.
• North Pointe Community Church: A multi-generational evangelical church in the greater Edmonton area offering similar age-segmented programming, small groups, and family ministries. Comparable in size, denomination-agnostic evangelical theology, and community outreach orientation to Heartland.
• Bethel Christian Centre: An Alberta-based evangelical church offering comparable family ministries, youth programs, and small group structures. Similar denominational positioning and congregational engagement model.

Emerging players

• Salvation Army Sherwood Park: A local faith-based organization serving the same Sherwood Park community through community and family services. Operates adjacent ministry functions including family support and community outreach in the same geographic market.

Regional players

• Kingsway Foursquare Church: A Western Canadian evangelical church with parallel kids, youth, and adult ministry streams and a focus on community outreach. Comparable programming structure though primarily BC-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZLw71Bzs8_soQoeT_IXaVg
• Facebookfacebook.com/gathernights
• LinkedInlinkedin.com/company/heartland-alliance-church

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Alliance Church