Heartland Ecological Group, Inc.

What Heartland Ecological Group, Inc. does

Heartland Ecological Group, Inc. is a Wisconsin-based professional ecological consulting firm incorporated in 2018 and headquartered in Mount Horeb, WI. The firm provides a unified suite of five integrated service lines to private developers, homebuilders, government agencies, municipalities, conservation organizations, and landowners across Wisconsin and, via partnership, nationwide: Wetlands & Waterways Services (assured delineations, restoration and mitigation, permitting); Geographic Information Systems (GPS surveying, mapping, geospatial database development); Natural Resource Assessments (threatened and endangered species surveys, habitat assessments, plant surveys, environmental corridor mapping); Regulatory Policy & Permitting (NEPA support, compliance monitoring, expert witness testimony); and Ecological Restoration (mitigation banking, native landscape design, prescribed burning, private land management). Differentiated technical capabilities include certified Karner blue butterfly and wild lupine surveyors, drone-based aerial mapping and multispectral imaging, Floristic Quality Assessment methodology, and the longest-standing Wisconsin Assured Wetland Delineator on staff.

The business operates on project-based professional services fees with multi-year contract cadences where applicable. Go-to-market is direct enterprise field sales across Wisconsin, with regional offices in Mount Horeb (corporate + restoration), Pewaukee/Waukesha (restoration shop), and satellite coverage in Milwaukee, Racine, Waukesha, and Superior counties. Customers include Veridian Homes (Wisconsin's largest residential builder), Promega Corporation, NOAA (via the Continental Mapping $49M, 5-year IDIQ Coastal Geospatial Services contract), the City of Fitchburg, Cherokee Country Club, and individual residential landowners. Marketing channels combine content marketing (website, blog, newsletter), industry event sponsorship (Wisconsin Wetlands Association Gold sponsor), community engagement, and organic social media.

Heartland is privately held with significant Kraemer-family ownership and leadership (President Kate Kraemer, VP/Principal Scientist/founder Jeff Kraemer, plus family members in restoration and GIS roles). The firm is described as an "emerging, rapidly growing" small business with approximately 16-26 staff (firmographic baseline 16; website surfaces 26+ team members) and no disclosed revenue or external institutional funding. Competitive positioning rests on regulator-recognized expertise (WDNR Assured Delineation status held by multiple staff), domain specialization in Wisconsin ecology, and trusted-advisor relationships with both developers and regulators that compress project permitting timelines.

Name

Heartland Ecological Group, Inc.

Legal name

Heartland Ecological Group, Inc.

Website

https://heartlandecological.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartland Ecological Group is a Wisconsin-based ecological consulting firm providing wetland delineation, natural resource assessment, GIS, regulatory permitting, and ecological restoration services to private developers, government agencies, municipalities, and landowners across Wisconsin and via federal contracts nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Horeb

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ecological Consulting and Assessment Services: Professional consulting services including wetland delineations, natural resource assessments, threatened and endangered species surveys, and regulatory policy guidance. Billed on a project basis for government and private sector clients.
2. Ecological Restoration Services: Restoration project delivery including wetland restoration, native landscape design, restoration construction and maintenance, prescribed burning, and private land management. Project-based fees for development mitigation and private landowner services.
3. Government Contract Services: Services provided as part of large government contracts such as the $49M NOAA Coastal Geospatial Services contract through Continental Mapping team. Supports coastal conservation and wetland services nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Heartland Ecological Group provides professional ecological consulting and field services to private and public clients, specializing in the assessment, mapping, restoration, and regulatory permitting of wetlands, streams, and other natural resources. Deliverables include Assured Wetland Delineations, natural resource and threatened/endangered species surveys, GIS mapping and geospatial database development, NEPA and permitting support, prescribed burning, and full ecological restoration project delivery. Services are delivered by certified ecologists, scientists, and restoration crews across Wisconsin, with selective nationwide reach through the NOAA Coastal Geospatial Services contract.

Product overview

Heartland Ecological Group is a professional ecological consulting firm offering a unified suite of service offerings rather than a software product platform. Their core portfolio comprises five integrated service lines: Wetlands & Waterways Services (delineation, restoration, mitigation, permitting), Geographic Information Systems (GPS survey, mapping, geospatial databases), Natural Resource Assessments (threatened/endangered species, habitat, plant surveys, corridor mapping), Regulatory Policy & Permitting (NEPA support, compliance monitoring, expert testimony), and Ecological Restoration (mitigation banking, native landscape design, prescribed burning, land management). These services are delivered through a team of ecologists, scientists, and restoration specialists to support private and public clients with wetland, stream, and natural resource projects throughout Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Wetlands & Waterways Services Comprehensive wetland and waterway services including Assured Wetland Delineations, restoration and mitigation, regulatory policy and permitting, and assessment and mapping for private and public clients throughout Wisconsin.
• Geographic Information Systems (GIS) GIS and geospatial services including GPS surveying, graphical and mapping production, and geospatial database development for natural resource projects.
• Natural Resource Assessments Assessment services covering threatened and endangered species surveys, habitat assessments, plant surveys, wetland assessment, and environmental corridor mapping.
• Regulatory Policy & Permitting Regulatory and permitting services including permit process facilitation and submittal, NEPA support, environmental compliance monitoring, expert witness testimony, and artificial wetland exemption reviews.
• Ecological Restoration Ecological restoration services including private wetland mitigation banking, state-sponsored in-lieu fee mitigation, natural community restoration, native landscape design, restoration construction and maintenance, private land management, and prescribed burning.

Quantifiable outcome

• Expedited wetland delineation timelines through WDNR Assured status
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Promega CorporationcoreStrategic or Co-development Partner · 8 July 2026Heartland supported Promega Corporation in developing the new Nevin Springs Boardwalk within the Nine Springs Wetland Complex in Fitchburg, Wisconsin. Heartland assisted with ecological assessment, wetland delineation, regulatory planning, wetland permitting, and construction access support. The elevated boardwalk provides public access while preserving sensitive natural resources.
• Johnson's NurseryminorOthers · 17 June 2026Partnered for Monarch Flyway planting event at Lakeshore State Park in Milwaukee. Johnson's Nursery grew and supplied native species including showy blazing star, hyssop, showy goldenrod, pasture thistle, and common milkweed for the pollinator habitat planting.
• Continental Mapping (NOAA Contract)coreStrategic or Co-development Partner · 14 October 2021Heartland Ecological Group is part of the Continental Mapping team awarded a $49M NOAA Contract for Coastal Geospatial Services. The 5-year IDIQ contract supports coastal projects from littoral to wetland and benthic zones spanning over 95,000 miles of coastline. Heartland supports wetland services and coastal conservation measures.
• PGA Tour Design & Construction Services / Snyder & AssociatesminorStrategic or Co-development Partner · 8 March 2021Heartland Ecological Group appointed alongside PGA Tour Design & Construction Services and engineering firm Snyder & Associates to develop a golf course renovation plan for Cherokee Country Club in Madison, Wisconsin.
• Wisconsin Department of Natural Resources (WDNR)coreStrategic or Co-development PartnerHeartland works closely with WDNR on wetland delineation assurance programs, endangered species surveys (Karner blue butterfly), regulatory permitting, and environmental compliance. Multiple staff members hold WDNR certifications and recognized delineator status.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• V3 Companies: Engineering and ecological consulting firm with a strong Midwest presence offering wetland, natural resource, and restoration services. Overlaps with Heartland in serving Wisconsin and Illinois developers and municipalities.
• Prairie Restorations: Minnesota-based native landscape and ecological restoration firm. Heartland recently hired Maddie Kraemer from Prairie Restorations, signaling direct labor market overlap and parallel service offerings in prairie and wetland restoration.
• Applied Ecological Services: Mid-sized ecological consulting firm providing wetland delineation, native landscape design, ecological restoration, and prescribed burning services in the Upper Midwest. Highly comparable service stack and regional Midwestern focus.
• Hey and Associates: Ecological consulting firm providing wetland delineation, environmental assessments, and restoration services in the Midwest. Comparable scale and service portfolio, particularly for government and developer clients.
• SWCA Environmental Consultants: Employee-owned environmental consulting firm specializing in natural resource assessments, wetland services, ecological restoration, and regulatory permitting. Closest direct peer in service mix, scale (~1,000 staff), and client types to Heartland.

Broad incumbents

• Cardno (now part of Stantec): Environmental and infrastructure consulting firm with historical strength in wetland science, ecological restoration, and natural resource management. Comparable service mix across public and private clients in North America.
• TRC Companies: Environmental consulting and engineering firm offering wetland delineation, permitting, ecological restoration, and NEPA services. Overlaps with Heartland's service portfolio across both public and private sectors.
• Stantec: Global environmental consulting and engineering firm with a substantial ecological services practice including wetland delineation, restoration, and permitting. Overlaps directly with Heartland's core services but operates at vastly greater scale across North America.
• AECOM: Major environmental and infrastructure consulting firm providing ecological assessment, NEPA support, and restoration services to federal and private clients. Competes for similar large federal contracts (e.g., NOAA, EPA, DOT) where Heartland participates as a sub.
• Tetra Tech: Leading environmental consulting firm with deep wetland, ecological restoration, and water resources practices serving government and private developers. Comparable service mix and client types, though at national and global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heartland-ecological-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Ecological Group, Inc.