Heart of England Mencap

What Heart of England Mencap does

Heart of England Mencap is a UK-registered charity (Charity Commission number 1038862) operating across Warwickshire and Worcestershire that delivers social care services for adults with learning disabilities, autism and neurodiversity. The organisation was founded in 2013 around founder Jake Thornton's "day centre without walls" Pathway concept and has grown into a multi-site operation spanning nine locations — a headquarters at Atherstone on Stour plus sites in Stratford-upon-Avon, Warwick, Leamington Spa, Malvern and Evesham. The portfolio comprises four core service lines: Supported Living, Short Breaks & Respite, Residential Care (24/7 staffed homes including a three-bedroom Stratford home and a six-bedroom Evesham home with sensory bath), and the Pathway Day Opportunities programme delivering approximately 260 weekly sessions across three venues. Complementary programmes include Move with ME (free community activities), Cyc-Ability (inclusive cycling), the Reach Out advocacy group, and Complex Needs services with sensory facilities at Fordsfield Centre and Brookbank.

The revenue model is dominated by statutory commissioning — primarily Warwickshire County Council and Worcestershire County Council as the two principal local-authority funders, plus NHS continuing healthcare packages — supplemented by individual donations, community fundraising (London Marathon, abseiling, quiz nights, One Big Walk), grant income (Sport England Together Fund and Movement Fund), corporate partnerships (Johnsons Coaches, Cotswold Coffee Collective, Hotel du Vin), and retail-raise schemes (Easyfundraising, branded Signature Roast coffee). The organisation is affiliated with but does not receive funding from Royal Mencap Society and is independently governed by a Board of Trustees under Chief Executive Helena Wallis.

There is no proprietary technology platform; the public surface is a Squarespace website, a Facebook page and a monthly email newsletter. Service delivery is regulated by the Care Quality Commission (provider ID 1-101661985), reliant on trained care staff and person-centred REACH-aligned support plans, and is supplemented by an extensive community-partnership network including Everyone Active, Stratford Cycling Club, Forest of Hearts, The Apple Farm, Chedham's Yard and local cycling clubs. Financial figures are not publicly disclosed.

Name

Heart of England Mencap

Legal name

Heart of England Mencap

Website

https://heartofenglandmencap.org.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

UK-registered charity providing supported living, residential, respite, and day opportunity services for adults with learning disabilities, autism and neurodiversity across Warwickshire and Worcestershire, funded by local authority commissioning, NHS packages and charitable donations.

Ownership category

akta.pro rank

Product category

Adult Learning Disability Social Care

NAICS

Services for the Elderly and Persons with Disabilities (62412), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADABAA

General Assisted Living Facilities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Adult social care services
• Learning disability support
• Supported living services
• Residential care homes
• Day opportunities programmes

Headquarters

HQ city

Stratford-upon-Avon

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Social Care Commissioning: Services are primarily funded through local authority social services and NHS continuing healthcare commissioning. Adults with learning disabilities are supported to live independently through government-funded care packages.
2. Donations and Fundraising: Charitable donations from individuals, community fundraising events, corporate partnerships, and grant funding from organizations such as Sport England. The organization runs specific fundraising campaigns including London Marathon, abseiling challenges, quiz nights, and community partnerships.
3. Coffee Sales Partnership: Partnership with Cotswold Coffee Collective selling Heart of England Mencap Signature Roast coffee, with a donation made for each bag purchased.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Heart of England Mencap is a UK-registered charity that delivers social care and support services for adults with learning disabilities, autism, and neurodiversity across Warwickshire and Worcestershire. Its core offering spans four service lines—Supported Living, Short Breaks & Respite, Residential Care, and Pathway Day Opportunities—complemented by the Move with ME community activities programme (including the Cyc-Ability inclusive cycling initiative) and complex-needs day services at Fordsfield Centre and Brookbank.

Product overview

Heart of England Mencap operates as a coordinated portfolio of social care services unified by its core mission to empower adults with learning disabilities to live their best lives. The offering comprises four core service lines—Supported Living, Short Breaks & Respite, Residential, and Pathway Day Opportunities—complemented by the Move with ME community activities programme featuring Cyc-Ability inclusive cycling. Additional offerings include Complex Needs Services at Fordsfield Centre and Brookbank with specialized Sensory Place facilities, a Mental Health First Aid internal support function, and a branded Signature Roast coffee product developed through partnership with Cotswold Coffee Collective. Together these services span supported independent living, daytime activities, residential care, and community engagement across Warwickshire and Worcestershire.

Differentiator

Problem solved

Functional benefit

Brands

• Pathway: Day activity service providing meaningful leisure and learning opportunities for adults with learning and physical disabilities, operating in Stratford, Warwick, and Malvern.
• Cyc-Ability
• Reach Out Group
• Move with ME

Products and services

• Supported Living
• Short Breaks & Respite
• Residential
• Pathway Day Opportunities
• Move with ME
• Cyc-Ability
• Complex Needs Services (Fordsfield Centre & Brookbank)
• Heart of England Mencap Signature Roast

Quantifiable outcome

• 260 Pathway sessions accessed weekly
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Stratford Cycling ClubminorGTM or Marketing Partner · 1 March 2026Stratford Cycling Club's Reliability Ride 2026 raised £602.09 for the Cyc-Ability programme to acquire more accessible bikes. The partnership demonstrates community cycling support for inclusive cycling activities.
• Johnsons CoachescoreGTM or Marketing Partner · 15 April 2025Heart of England Mencap was chosen as one of Johnsons Coaches Charities of the Year for 2025. The partnership involves fundraising support including a generous donation of £530.86 and ongoing community support. The partnership enables corporate social responsibility activities and community visibility.
• Chedham's YardminorStrategic or Co-development Partner · 1 January 2025Partnership between Heart of England Mencap's Reach Out Group and Chedham's Yard heritage museum in Wellesbourne. The Reach Out Group provided accessibility feedback that led to improvements including new smooth pathways and clear markings.
• 2nd Warwick Sea ScoutscoreStrategic or Co-development Partner · 1 January 2022Warwick Pathway day services operate from the 2nd Warwick Sea Scouts £1.1 million headquarters at St Nicholas Park. This community space partnership enables day activities for adults with learning disabilities from the purpose-built facility.
• Royal Mencap SocietycoreStrategic or Co-development PartnerHeart of England Mencap is affiliated with Royal Mencap Society but operates as an independent charity. They partnered on the Beacon project, a national initiative to make the UK the best place for people with learning disabilities. Heart of England Mencap was one of two network partners recruited to drive change through the Beacon community-led approach, supported by the Pears Foundation.
• Cotswold Coffee CollectiveminorGTM or Marketing PartnerPartnership to sell Heart of England Mencap Signature Roast coffee. The Cotswold Coffee Collective makes a donation for every bag purchased, with all funds supporting the people Heart of England Mencap serves.
• Warwick Lantern RougeminorOthersLocal cycling club supporting the Stratford Cycling Club Reliability Ride event for Heart of England Mencap's Cyc-Ability programme.
• Kenilworth WheelersminorOthersLocal cycling club supporting the Stratford Cycling Club Reliability Ride event for Heart of England Mencap's Cyc-Ability programme.
• Shipston Cycling ClubminorOthersLocal cycling club supporting the Stratford Cycling Club Reliability Ride event for Heart of England Mencap's Cyc-Ability programme.
• Think ActiveminorStrategic or Co-development PartnerProvided a letter of support for Heart of England Mencap's successful Sport England Movement Fund application for £7,310 to purchase wheelchair-accessible cycling equipment.
• Everyone ActivecoreStrategic or Co-development PartnerMove with ME community activities programme works in partnership with Everyone Active to provide accessible sports activities. They provided additional activities at the Accessible Sports Day 2025.
• Forest of HeartsminorStrategic or Co-development PartnerMove with ME community activities programme works in partnership with Forest of Hearts to provide accessible and inclusive activities for people with learning disabilities.
• The Apple Farm (Snitterfield)minorStrategic or Co-development PartnerPartnership providing work experience and volunteering opportunities for adults with learning disabilities at the farm. Supports skill-building and community integration through agricultural activities.
• Care Quality Commission (CQC)coreOthersRegistered with and inspected by the CQC (provider ID 1-101661985) for regulated care services including residential care and supported living.
• Working in Partnership Learning Disability BoardminorStrategic or Co-development PartnerHeart of England Mencap's Reach Out Group participates in board meetings to advocate for people with learning disabilities on topics including healthcare access, travel training, and other important issues.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sense: UK charity supporting people with complex disabilities including learning disabilities and autism through residential, day, and community services. Overlaps with Heart of England Mencap on autism and complex-needs provision.
• MacIntyre: UK charity providing lifelong learning, supported living, and residential services for people with learning disabilities. Closely comparable in mission, beneficiary population, and person-centred care approach.
• Hft: UK charity supporting people with learning disabilities through supported living, residential care, and day services. Operates a similar multi-service model to Heart of England Mencap but at significantly larger national scale.
• United Response: National charity providing supported living, residential, and personal assistance services to people with learning disabilities, autism, and mental health needs. Directly comparable mission and service mix to Heart of England Mencap.
• Leonard Cheshire: UK charity supporting people with disabilities through residential care, supported living, and employment programmes. Comparable in disability-focused service delivery and charitable funding model.

Broad incumbents

• Voyage Care: Large UK private provider of supported living, residential, and domiciliary care for people with learning disabilities and autism. Comparable service portfolio but operates at substantially greater national scale.
• Lifeways: Major UK provider of supported living and residential services for adults with learning disabilities, autism, and complex needs. Comparable in service mix and beneficiary profile, though operating at much larger scale.
• Royal Mencap Society: National learning disability charity with which Heart of England Mencap is affiliated. Royal Mencap operates across the UK providing supported living, residential care, and advocacy; Heart of England Mencap is one of its regional Beacon partners.

Emerging players

• National Autistic Society: UK charity focused specifically on autism rather than learning disabilities broadly, but overlaps with Heart of England Mencap on autism-specific day opportunities, community programmes, and advocacy.

Others

• Learning Disability England: National membership organisation for people with learning disabilities, their families, and the organisations that support them. Heart of England Mencap's Reach Out Group actively engages with its advocacy board, positioning it as a peer ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Heart-of-England-Mencap
• LinkedInlinkedin.com/company/heart-of-england-mencap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of England Mencap