hearts4heart
hearts4heart is an Australian health promotion charity (founded 2011, 9 staff) that delivers free patient education, symptom trackers, peer support, and advocacy training for atrial fibrillation, heart valve disease, heart failure, and cholesterol across Australia and New Zealand.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What hearts4heart does
hearts4heart is an Australian health promotion charity founded in 2011 and headquartered in Perth, Western Australia, with nine employees and operations spanning Australia and New Zealand. The organization focuses on improving early diagnosis and patient access to therapies for atrial fibrillation, heart arrhythmias, heart valve disease, heart failure, and (more recently) atherosclerotic cardiovascular disease and cholesterol. Its core deliverables are free educational resources — condition-specific downloadable symptom trackers, doctor consultation guides, clinical guidelines, white papers, and curated heart-health books — delivered primarily through its website (hearts4heart.org.au), social media communities (Facebook, Instagram, LinkedIn), and a national phone line (1300 343 278).
The organization also runs three community-based programs: the Heart Buddy peer-support program with monthly meetings facilitated by cardiologists, cardiac nurses, and dieticians; the Hearts4Heart Advocacy Training Academy, which trains volunteer patient advocates; and four annual awareness-week campaigns (Atrial Fibrillation, Heart Valve Disease, Heart Failure, and Cholesterol). Hearts4heart does not sell products or services; instead, it operates as a DGR-registered (Deductible Gift Recipient) charity whose revenue comes from tax-deductible public donations and corporate sponsorships from global cardiovascular medical device and pharmaceutical companies (Abbott, Boston Scientific, Medtronic, Viatris, Boehringer Ingelheim), supplemented by strategic partnerships with the Baker Heart and Diabetes Institute and the Heart Foundation. Its go-to-market motion is community-led, with distribution driven by a Medical Advisory Committee (AU-NZ), healthcare professional referrals, and a trained patient-advocate network rather than paid acquisition.
hearts4heart firmographics
Firmographics- Name
- hearts4heart
- Legal name
- hearts4heart
- Website
- https://hearts4heart.org.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- hearts4heart is an Australian health promotion charity (founded 2011, 9 staff) that delivers free patient education, symptom trackers, peer support, and advocacy training for atrial fibrillation, heart valve disease, heart failure, and cholesterol across Australia and New Zealand.
- Ownership category
- akta.pro rank
hearts4heart industry classification
Industry- Product category
- Heart Health Charity Services
- NAICS
- Voluntary Health Organizations (813212), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Cardiology (Consultative) (HLAKABAA)
- akta.pro secondary industries
- Heart Failure & Transplant Cardiology (HLAKABAD), Cardiac Rehabilitation & Secondary Prevention (HLAKABAJ)
Keywords
hearts4heart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Donations: hearts4heart relies on tax-deductible donations from the public ($2 or more are tax deductible in Australia) to fund their awareness campaigns, educational resources, and support programs
- Corporate Partnerships/Sponsorships: Pharmaceutical and medical device companies including Abbott, Boston Scientific, Medtronic, and Viatris sponsor awareness weeks and campaigns
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
hearts4heart product offering
Product offeringCore offering
hearts4heart is a health promotion charity that provides free patient education, peer support, and awareness resources for people affected by heart conditions in Australia and New Zealand. Its core offerings include downloadable symptom trackers for heart arrhythmias, valve disease, and heart failure; the Heart Buddy peer support program; the Advocacy Training Academy; annual awareness campaigns; and a library of clinical guidelines and patient resources.
Product overview
Hearts4heart is a health promotion charity offering a portfolio of educational resources, patient support programs, and awareness campaigns focused on heart disease in Australia. The core offerings include symptom trackers (for arrhythmias, heart valve disease, heart failure, and cholesterol), the Heart Buddy peer support program, and the Advocacy Training Academy. These are supplemented by a comprehensive library of patient resources including doctor consultation guides, clinical guidelines, white papers, and heart health books. The organization also conducts annual awareness campaigns (Atrial Fibrillation Awareness Week, Heart Valve Disease Awareness Week, Heart Failure Awareness Week, and Cholesterol Awareness Week) to promote early diagnosis. The organization does not offer a technology platform or software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Heart Symptom Trackers Downloadable PDF trackers that allow patients to record and monitor symptoms of heart arrhythmias, heart valve disease, and heart failure to share with their healthcare providers during consultations.
- Heart Buddy Program
- Hearts4Heart Advocacy Training Academy
- Heart Condition Awareness Campaigns
- Patient Resources and Clinical Guidelines Library
- Atrial Fibrillation Risk Quiz
- Heart Valve Disease Patient Journey Report Comprehensive research report documenting the patient journey for heart valve disease, published February 2025.
Companies that use hearts4heart
Customer profileSegments4 records
Ideal customer profiles3 records
hearts4heart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
hearts4heart partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Baker Heart and Diabetes InstitutecoreBaker Institute is listed as a partner organization, likely collaborating on heart health research, education, and awareness initiatives in Australia
- Heart FoundationcoreHeart Foundation is listed as a partner organization. As a major Australian heart health organization, the partnership likely involves shared advocacy, awareness campaigns, and patient education efforts
- AbbottmajorAbbott is a proud supporter of Heart Failure Awareness Week 2025/2026. Abbott manufactures cardiovascular medical devices and treatments
- Boston ScientificmajorBoston Scientific is a proud supporter of Heart Failure Awareness Week 2025/2026. Boston Scientific manufactures cardiovascular medical devices including pacemakers and defibrillators
- MedtronicmajorMedtronic is a proud supporter of Heart Failure Awareness Week 2025/2026. Medtronic is a global leader in medical technology, services, and treatments for cardiovascular conditions
- ViatrismajorViatris is a proud supporter of Heart Failure Awareness Week 2026. Viatris is a global healthcare company focused on expanding access to medicines
- Boehringer IngelheimminorBoehringer Ingelheim collaborated on the 'Real Voices, Better Choices' White Paper published October 2025, focusing on patient experiences with high LDL cholesterol and atherosclerotic cardiovascular disease
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
hearts4heart competitors and assessment
Company assessmentBroad incumbents
- British Heart Foundation: The UK's largest heart charity, combining research funding, patient information, and advocacy. Comparable multi-program charity model with broader scope than hearts4heart's arrhythmia/valve/failure specialization.
- Stroke Foundation: Major Australian charity focused on stroke prevention, treatment, and recovery, with significant overlap in cardiovascular/atrial fibrillation awareness messaging. Comparable scale and adjacent patient population (AF stroke risk).
- American Heart Association: The largest US heart health nonprofit, running awareness campaigns, patient education, and advocacy across all cardiovascular conditions. Comparable mission scope and campaign-based awareness model, though at massive scale.
- Heart Foundation: Australia's largest and most-recognized heart health charity, covering research, advocacy, and patient support broadly. Listed as a hearts4heart partner but operates at significantly greater scale and brand recognition across all cardiovascular conditions.
Others
- Cardiac Society of Australia and New Zealand (CSANZ): Professional society for cardiologists in Australia and New Zealand, producing clinical guidelines (which hearts4heart distributes to patients). Comparable AU-NZ footprint and direct interaction with hearts4heart's Medical Advisory Committee (AU-NZ).
- Baker Heart and Diabetes Institute: Listed as a hearts4heart partner, this is a leading Australian medical research institute focused on cardiovascular and metabolic disease. Comparable mission area but operates as a research institute rather than a patient advocacy charity.
Regional players
- Heart Research Australia: Australian charity combining heart disease research funding with community awareness. Comparable regional footprint and mixed research-plus-advocacy model, though with greater emphasis on research than hearts4heart.
Direct peers
- Heart Support Australia: Australian charity focused specifically on providing support to people living with heart conditions, including peer support groups and patient education. Directly comparable mission, target audience, and program mix to hearts4heart's Heart Buddy Program and resources.
- AF Association (Atrial Fibrillation Association): International patient advocacy charity dedicated exclusively to atrial fibrillation awareness, detection, and patient support. Comparable niche positioning to hearts4heart's AF Awareness Week and AF Quiz, with global reach hearts4heart lacks.
- Arrhythmia Alliance: UK-based charity focused on heart rhythm disorders including AF, with awareness campaigns and patient resources across arrhythmias. Closely comparable condition focus (arrhythmias) and patient education/advocacy model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
hearts4heart social profiles
Digital presencehearts4heart financial estimates
Financial estimateRevenue estimate
Valuation estimate
hearts4heart leadership team
Management profileNumber of profiles
Profiles1 record
hearts4heart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hearts4heart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hearts4heart
What does hearts4heart do?
hearts4heart is a health promotion charity that provides free patient education, peer support, and awareness resources for people affected by heart conditions in Australia and New Zealand. Its core offerings include downloadable symptom trackers for heart arrhythmias, valve disease, and heart failure; the Heart Buddy peer support program; the Advocacy Training Academy; annual awareness campaigns; and a library of clinical guidelines and patient resources.
Is hearts4heart a public or private company?
hearts4heart is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was hearts4heart founded?
hearts4heart was founded in -1. It employs 1 to 10 people.
How does hearts4heart make money?
Two revenue lines are on record. Donations are the primary driver. The others are corporate Partnerships/Sponsorships.
Who are hearts4heart's main competitors?
Broad incumbents on record are British Heart Foundation, Stroke Foundation, American Heart Association and Heart Foundation. Others are Cardiac Society of Australia and New Zealand (CSANZ) and Baker Heart and Diabetes Institute. Heart Research Australia is listed as a regional player. Direct peers are Heart Support Australia, AF Association (Atrial Fibrillation Association) and Arrhythmia Alliance.
Does hearts4heart have an API?
No public API is recorded for hearts4heart.
What industry is hearts4heart in?
hearts4heart's product category is Heart Health Charity Services. Its primary akta.pro industry code is HLAKABAA, General Cardiology (Consultative), with a secondary code of HLAKABAD, Heart Failure & Transplant Cardiology. Its NAICS code is 813212 and its SIC code is 8000.