Heart Song Counseling

What Heart Song Counseling does

Heart Song Counseling is a biblical counseling practice founded in 2010 by John Lauber, Jeff Rickett, and Hayley Satrom, providing faith-based psychotherapy to individuals, couples, and families. The practice operates across 9+ U.S. states with a roster of 30+ licensed counselors and applies a counseling methodology rooted in the Christian Counseling & Educational Foundation (CCEF) framework, designed to address both emotional and spiritual dimensions of human distress. Counselors are typically seminary-trained and CCEF-certified, and the firm maintains academic affiliations with Westminster Theological Seminary, the Biblical Counseling Coalition, and CCCC.

The business model is fee-for-service private pay: clients book 60- or 90-minute sessions with no insurance billing, and payments are processed through Square. A fellowship program and a Fellow Counselor tier provide a talent pipeline and a reduced-rate pricing option that broadens the addressable client base. The firm supplements earned revenue with a donation program and runs a formalized Church Partnership Program currently comprising 30+ partner churches that serve as a primary referral channel.

There is no proprietary technology platform beyond the corporate website and Square payment processing; service delivery is entirely human, in-person or by virtual session. The practice is founder-owned and self-funded, with no disclosed venture capital, debt instruments, or revenue figures.

Name

Heart Song Counseling

Legal name

Heart Song Counseling, LLC

Website

https://heartsongcounseling.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart Song Counseling is a faith-based private counseling practice founded in 2010, operating across 9+ U.S. states with 30+ CCEF-trained counselors serving individuals, couples, and families via fee-for-service sessions and a network of 30+ partner churches.

Ownership category

akta.pro rank

Product category

Biblical Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Biblical counseling services
• Christian counseling ministry
• Seminary fellowship training
• Church partnership counseling
• Gospel-centered therapy

Headquarters

HQ city

Washington D.C.

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Biblical Counseling Sessions: Fee-for-service counseling sessions ranging from 60 to 90 minutes. Fees vary based on counselor experience and credentials. Payment due at each session via Square (debit/credit card). Does not bill insurance directly but provides receipts for client submission to insurance providers.
2. Fellowship Program: One-year online program for seminary students including monthly training discussions and supervised counseling hours. Provides $1,000 scholarship to selected participants funded through donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Heart Song Counseling provides individual, couples, and family biblical counseling sessions (typically 60 or 90 minutes) using the CCEF methodology, with services offered in person across 9+ U.S. states and virtually nationwide. Sessions are priced per appointment based on counselor experience and credentials, paid via Square at the time of service. The practice is supported by church partnership referrals, a seminary Fellowship training program, and reduced-rate sessions delivered by supervised fellows.

Product overview

Heart Song Counseling offers a unified biblical counseling service centered on bringing Scriptural truth to produce heart change. The core offering is individual and couple counseling sessions (60-90 minutes), supplemented by the Heart Song Fellowship (a one-year online training program for seminary students with a $1,000 scholarship), Church Partnership Programs (offering churches counseling ministry infrastructure and seminary-trained counselors), a Recommended Resources catalog (curated books on counseling topics), and Fellow Counselor sessions (reduced-rate sessions by supervised seminary students). The company operates across multiple U.S. states from Washington DC to Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Biblical Counseling Services One-on-one, couples, and family counseling sessions delivered using the CCEF biblical counseling methodology; sessions are typically 60 or 90 minutes and offered in person across multiple U.S. locations (Washington DC, Virginia, Maryland, Florida, Georgia, Alabama, North Carolina, South Carolina, Tennessee, Oklahoma) and virtually nationwide. Payment is due at each session via Square (debit/credit card) at fees that vary by counselor experience and credentials; insurance is not billed directly but receipts are provided for client reimbursement.
• Church Partnership Program Gospel-centered counseling partnership offering for local churches, providing counseling ministry direction under church authority, seminary-trained counselors, assistance with pastoral care and counseling referrals, lay counselor training, small group equipping, and sometimes shared office space. Pastors can refer congregation members and track their care progress through Heart Song's counselor network.
• Heart Song Fellowship Program One-year online training program for current seminary students preparing for gospel ministry, including monthly online training discussions and supervised counseling hours. Selected participants receive a $1,000 scholarship applied to their seminary tuition; the program addresses the gap between seminary education and real-life counseling ministry.
• Fellow Counselor Sessions

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Christian Counseling and Educational Foundation (CCEF)coreStrategic or Co-development PartnerHeart Song Counseling practices the CCEF methodology of biblical counseling. All qualified candidates must hold to and practice the CCEF methodology. Fellowship program conducted in conjunction with Westminster Theological Seminary (a CCEF partner seminary).
• Biblical Counseling CoalitioncoreStrategic or Co-development PartnerAffiliated organization providing biblical counseling resources and professional development. Listed as a key partner on the Heart Song website.
• Christian Counseling Academic Consortium (CCCC)coreStrategic or Co-development PartnerAffiliated organization supporting biblical counseling education and training. Listed as a key partner on the Heart Song website.
• Redemption Hill Church DCflagshipChannel Partner/ Reseller/ DistributorFeatured partnering church providing testimonial: pastors can track member progress and mutually care for counselees. Relationship described as uniquely helpful compared to typical referral 'black holes'.
• 30+ Partnering ChurchescoreChannel Partner/ Reseller/ DistributorChurches across Northern Virginia, Washington DC, Maryland, and Tampa, FL. Includes churches such as Arlington Baptist College, Aletheia Tampa, Cherrydale Baptist Church, Capitol Hill Baptist Church, and many others. Churches provide referrals and sometimes office space for counseling sessions.
• Westminster Theological SeminarycoreStrategic or Co-development PartnerFellowship program provides seminary students from Westminster with supervised counseling hours and training. Many Heart Song counselors received their M.A. in Counseling from Westminster Theological Seminary. Fellowship includes monthly online training sessions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Westminster Biblical Counseling: A biblical counseling practice affiliated with Westminster Theological Seminary, sharing Heart Song's CCEF methodology and seminary pipeline. Operates as a comparable multi-counselor faith-based practice.
• New Growth Associates: A faith-based counseling network that trains and deploys biblical counselors for church partnerships — closely comparable to Heart Song's model of attaching counselors to local churches.
• Faith Biblical Counseling: A faith-based biblical counseling ministry serving multiple locations and partnering with churches — directly comparable in service offering and target market to Heart Song.
• CCEF (Christian Counseling and Educational Foundation): CCEF is the methodology licensor and training organization whose framework Heart Song explicitly practices. While CCEF is primarily a training and publishing body rather than a counseling practice, it is the closest theological-methodology peer and shares Heart Song's CCEF-trained counselor pool.
• Cornerstone Biblical Counseling: A biblical counseling practice that similarly emphasizes heart-level change through Scripture and partners with local churches — directly comparable in service model and target audience.

Broad incumbents

• ACBC (Association of Certified Biblical Counselors): A national certification body for biblical counselors that connects users with certified biblical counselors across the U.S. ACBC is a broader incumbent in the same faith-integrated counseling category as Heart Song.
• Biblical Counseling Coalition: An industry coalition promoting biblical counseling standards. While not a direct counseling provider, it is the leading community and standards body in the same niche Heart Song operates in, and Heart Song prominently lists it as a partner.
• The Christian Counseling & Educational Foundation (CCEF) Counselors Network: CCEF's directory of trained biblical counselors across the U.S. While not a single firm, it represents the broader set of independent CCEF-trained practitioners that compete with Heart Song's counselors in each market.

Emerging players

• Eternal Perspective Ministries: A biblically-based counseling and teaching ministry with a small set of counselors. Comparable in theological orientation and individual-counseling focus, though much smaller in scale than Heart Song.

Regional players

• Christian Counseling Centers of America: A faith-integrated counseling network with in-person and tele-counseling across multiple states — comparable in service scope and faith-based positioning, though with broader clinical credential acceptance than Heart Song.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heart-song-counseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Song Counseling