HEARTWOOD GROVE SCHOOL

What HEARTWOOD GROVE SCHOOL does

Heartwood Grove School is a non-profit 501(c)(3) language immersion school operating from a single campus at 6802 Patterson Avenue in Richmond, Virginia. The school serves students from Early Kindergarten through 9th grade, offering a full curriculum delivered in three languages: French and Spanish at the elementary level (each occupying 35-40% of the school week) and German added in middle school. By 8th grade, students study US History in Spanish, French Literature in French, and integrated sciences in German, supplemented by an integrated humanities, arts, music, theatre, and global connections curriculum that includes annual symphony, ballet, and opera exposure. The school markets itself as the Richmond area's only full curriculum world language immersion institution.

The school operates on a tuition-based subscription model with three published tiers: Half Day Kindergarten at $8,178, Full Day Elementary (K-5) at $15,105, and Full Day Middle School (6-9) at $16,105, plus $500-$700 in material/activity fees and a $55 application fee. A 15% sibling discount and $8/hour aftercare services are offered. Payment options include full payment, two installments, or four installments, processed via Stripe. The technology stack is limited to third-party SaaS: SchoolCues for the parent portal, student information system, and communications, and Stripe/Venmo for payment processing. There is no proprietary technology platform, no AI capabilities, and no in-house engineering function.

The go-to-market is sales-led, relying on a multi-stage direct admissions process that includes an interest form, optional open houses, classroom visits, formal application with academic assessments, a second substantive visit, and an enrollment agreement with a non-refundable $500 deposit. Marketing is primarily word-of-mouth, supported by an open house calendar, community outreach through the Global Connections program, and direct website engagement. Revenue is supplemented by tax-deductible donations to four named funds (Capital, Global Education, Scholarship, Arts), reflecting its non-profit status. The school has approximately 5-12 faculty and staff and is governed by an undisclosed board of directors.

Name

HEARTWOOD GROVE SCHOOL

Legal name

Heartwood Grove School

Website

https://heartwoodgrove.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartwood Grove School is a non-profit 501(c)(3) language immersion school in Richmond, Virginia, serving students from Early Kindergarten through 9th grade with full curriculum instruction in French, Spanish, and German, supported by integrated humanities, arts, and global connections programming.

Ownership category

akta.pro rank

Product category

Private K-9 Language Immersion Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• Language immersion education
• Private elementary school
• Middle school curriculum
• Bilingual education programs
• Global connections program

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Primary revenue from tuition for educational services. Programs include Half Day Kindergarten ($8,178), Full Day Elementary ($15,105), Full Day Middle School ($16,105). Additional revenue from material/activity fees, application fees ($55), and aftercare services ($8/hour). 15% sibling discount offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Heartwood Grove School is a non-profit 501(c)(3) World Language Immersion school offering a full curriculum for Early Kindergarten through 9th grade. The school delivers education in French and Spanish at the elementary level and adds German in middle school, integrating math, science, humanities, arts, and theatre within the immersion experience, supplemented by a Global Connections program featuring international trips and virtual cultural exchanges. Families purchase tuition subscriptions (Half Day K at $8,178, Full Day Elementary at $15,105, Full Day Middle School at $16,105) plus material/activity fees and optional aftercare services.

Product overview

Heartwood Grove School is a non-profit 501(c)(3) language immersion institution offering a full curriculum for Early Kindergarten through 9th grade. The school operates three core language immersion programs: French Immersion (35-40% of week), Spanish Immersion (35-40% of week), and German Immersion (added in middle school). Elementary programs include World Language Education, Humanities, Mathematics, Science, and Arts, all integrated with language learning. Middle school provides advanced immersion in humanities, science (taught in German), mathematics, and arts. Supporting programs include Theatre, Global Connections, and a SchoolCues-powered Parent Portal for enrollment, tuition, and communications.

Differentiator

Problem solved

Functional benefit

Products and services

• French Immersion Program Full curriculum language immersion program teaching subjects including math, PE/Yoga, social studies, humanities, arts, music, and cooking entirely in French, accounting for 35-40% of the elementary school week. Targeted to students from Early K through elementary grades.
• Spanish Immersion Program Full curriculum language immersion program teaching subjects including math, art, studio art, and various academic content in Spanish, accounting for 35-40% of the elementary school week. Targeted to students from Early K through elementary grades.
• German Immersion Program Middle school language program using materials designed for integrating non-native speakers and refugees into classroom science instruction; science is taught in both German and English. Targeted to middle school students in 5th through 9th grade.
• Parent Portal (SchoolCues) Online parent portal for student information, health forms, emergency contacts, school calendars, tuition management, enrollment agreements, communications, absence reporting, and school directory. Powered by SchoolCues platform and accessible via web and mobile apps for iPhone and Android.
• Elementary World Language Education K-5 integrated curriculum combining French and Spanish immersion tracks (35-40% each), with English language arts (20-30%) and traditional world music. Multi-age classes are grouped by language level using native textbooks from each language's country of origin.
• Middle School Curriculum Comprehensive 5th-9th grade program integrating world language immersion with humanities (English literature, composition, social studies, music history), mathematics, science (life science, chemistry, physics in German), and arts (Latin dance, art history, studio art).
• Theatre Program Integrated Theater/Language Arts program encompassing storytelling, literature, drama, and art. Students explore classic fairy tales, myths, history and literature through drama and musical theater training, including set design and costume creation.
• Elementary Arts Program Performing and fine arts education including drawing, painting, music integrated into immersion languages, and theater productions. Students attend symphony, ballet, world music, and opera performances annually.
• Elementary Humanities Program Integrated social studies and English language arts curriculum covering world cultures, geography, children's world literature, fairy and folk tales, fables, myths, and phonics-based reading instruction with cursive handwriting.
• Elementary Mathematics Program Math education integrated into French and/or Spanish blocks using traditional and non-traditional methods including math stories, counting games, songs, and manipulatives. Pre-Algebra and Algebra I are taught in English in middle school.
• Elementary Science Program Experimental and observational science focused on life sciences and nature studies, taught in target languages, English, and German. Integrates with gardening, cooking, nature walks, and field trips to farms, botanical gardens, and rivers.
• Global Connections Program International learning experiences including World Culture Potluck, Irish Tea, field trips to the Richmond Portal (one of 40 portals worldwide), Skype sessions with students in Madrid and Guatemala, Quebec City trips, and international middle school travel to Montreal and Puerto Rico.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SchoolCuescoreTechnology or IntegrationSchoolCues is the school's online parent portal and Student Information System. It handles enrollment information, forms, tuition payments, school communications, and student records. Platform built specifically for small schools.
• Richmond PortalminorStrategic or Co-development PartnerOne of approximately 40 portals worldwide connecting students with groups from around the world through field trips. Students connect with international communities through this network.
• Windsor Memory Care CenterminorStrategic or Co-development PartnerCommunity outreach partner where students sing traditional songs in target languages as part of service learning and community engagement program.
• Randolph Macon French FacultyminorStrategic or Co-development PartnerAcademic partnership for Haitian orphanage literacy outreach project 'Little French Books' involving Randolph Macon French faculty and students.
• SPARC (School of Performing Arts)minorStrategic or Co-development PartnerCollaboration with SPARC for 2013 production of Charlotte's Web, demonstrating performing arts partnership for theatre program.
• CommunikidsminorStrategic or Co-development PartnerSeveral faculty members previously worked at or received training at Communikids, a language immersion pre-school in Washington D.C. that specializes in immersion methods.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Collegiate School: A leading independent K-12 school in Richmond, VA that has historically enrolled Heartwood Grove alumni. Comparable as a Richmond-area private school competitor for the same tuition-paying families, though it does not offer language immersion.
• The Steward School: An independent JK-12 school in Richmond, VA also listed as a downstream placement for Heartwood Grove alumni. Comparable as a regional private school competing for the same tuition-paying families.
• Saint Catherine's School: An independent JK-12 girls' school in Richmond, VA that is a documented downstream placement for Heartwood Grove graduates. Comparable on Richmond-area private-school positioning and tuition tier.

Direct peers

• German International School Washington D.C. A private K-12 bilingual immersion school offering German-English instruction with full curriculum delivered in both languages. Directly comparable on language immersion pedagogy, mission, and tuition tier, though it sits in a larger metro and serves through 12th grade.
• French American International School of Puget Sound: A private K-8 French immersion school in the Seattle metro offering full curriculum in French. Directly comparable as a small, mission-driven immersion school competing in a regional market with a similar tuition and family demographic.
• Lycée Français de New York: A well-established French immersion independent school in Manhattan serving PreK-12 with full French national curriculum. Comparable immersion model, though operating at materially larger scale and in a denser metro.
• École Bilingue de Berkeley: A French-English bilingual independent school in the Bay Area serving preschool through 8th grade. Closely comparable on bilingual immersion curriculum, family demographic, and private-school pricing model.

Broad incumbents

• Avenues: The World School: A global private school network (NYC, São Paulo, online) emphasizing multilingual education and global curriculum. Comparable on multilingual immersion philosophy and premium positioning, though operating at much larger scale and broader curriculum scope.

Emerging players

• Spanish Immersion Learning Center: A smaller Spanish immersion school with a comparable pedagogical focus on language acquisition through content instruction. Comparable on immersion teaching approach but typically narrower scope and earlier stage than Heartwood Grove.

Others

• Communikids Preschool: A Washington D.C.-area language immersion preschool where several Heartwood Grove faculty previously trained. Comparable on immersion teaching methodology; serves as a feeder/training partner rather than direct competitor due to age range and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heartwood-grove-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEARTWOOD GROVE SCHOOL