Heartwood Soundstage
- Company typePrivate
- Founded2017
- HeadquartersGainesville, Florida, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Heartwood Soundstage does
Heartwood Soundstage is a state-of-the-art performing arts venue and production studio located at 619 S Main St in downtown Gainesville, Florida. The venue operates a 500-capacity intimate performance space with full audio engineering and video production capabilities, hosting national touring acts, local and regional musicians, and weekly Community Nights programming that spans genres from folk and blues to punk, jazz, and country. The company traces its lineage to two historic Gainesville studios — Mirror Image Recording Studios (founded 1977) and Medusa — and was established in its current form in 2017 by co-founders Bob McPeek, Dave Melosh, Hoch Shitama, and Paul Pavelka.
The business model combines multiple revenue streams: ticket sales for concerts and events (ranging from free community programming to premium ticketed shows), a four-tier monthly membership subscription program ($25 Supporter, $50 Superfan, $100 Legend, $150+/month Icon) with progressive perks including early ticket access and VIP seating, on-site beverage sales, venue rentals for private events, gift cards, and tax-deductible donations facilitated by its 501(c)(3) nonprofit status. Distribution is primarily direct-to-consumer through the Heartwood website powered by the Opendate ticketing platform, supplemented by walk-up box office sales and occasional third-party ticketing integrations.
In 2025, Heartwood Soundstage LLC was acquired by the Heartwood Foundation (EIN 83-0677735), converting the venue into a community-stewarded nonprofit organization. This transition unlocks grant eligibility, donor recognition programs, and deeper co-presentation partnerships with organizations including the North Central Florida Blues Society, Indie Live, the Latina Women's League, and the Gainesville Circus Center. The venue also hosts the annual Heartwood Music Festival (currently in its ninth iteration) and benefit events supporting causes such as Gainesville Reads and the Local Immigrant Safety Fund.
Heartwood Soundstage firmographics
Firmographics- Name
- Heartwood Soundstage
- Legal name
- Heartwood Soundstage
- Website
- https://heartwoodsoundstage.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Heartwood Soundstage industry classification
Industry- Product category
- Live Music Venue / Performing Arts
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Sound Recording Studios (51224)
- akta.pro industry
- Music Venues & Venue Operators (Clubs, Theaters, Arenas)Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)Live Music Clubs & VenuesMedia, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)Event Operations & Venue Services (Box Office, FOH/BOH, Concessions)Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)
Keywords
Where Heartwood Soundstage is headquartered
LocationHeadquarters
- HQ city
- Gainesville, Florida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heartwood Soundstage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue from selling tickets to concerts and events, with prices ranging from free community events to premium ticketed shows up to $50+. Indoor seated shows and outdoor lawn events with varying price points.
- Membership Subscriptions: Monthly recurring membership tiers ($25-$150+/month) offering benefits including newsletter access, member events, drink vouchers, bar discounts, early ticket access, VIP seating, and donor recognition.
- Venue Rentals: The venue is available for private rentals and events, with local and regional musicians encouraged to inquire about booking opportunities.
- Donations: One-time donations accepted through givebutter.com to support Heartwood's mission of keeping live music thriving. The nonprofit status allows for tax-deductible contributions.
- Beverage Sales: On-site bar sales during events, including beer, cocktails, and non-alcoholic options. Food available from neighboring vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic membership supporting independent music with newsletter access and event invitations |
| Subscription | Monthly | Popular tier with early access and bar discounts |
| Subscription | Monthly | Premium tier with VIP seating and donor recognition |
| Subscription | Monthly | Top-tier membership with line-skipping and festival access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Heartwood Soundstage product offering
Product offeringCore offering
Heartwood Soundstage is a nonprofit performing arts venue and production studio in Gainesville, Florida. It hosts live music concerts featuring national touring acts and local musicians, runs weekly Community Nights, and operates an annual Heartwood Music Festival. The venue also offers tiered membership subscriptions, on-site beverage sales, venue rentals for private events, and professional audio/video production services rooted in the historic Mirror Image and Medusa studios.
Product overview
Heartwood Soundstage is a state-of-the-art performing arts venue and production studio in Gainesville, Florida. Founded in 2017 by Bob McPeek, Dave Melosh, Hoch Shitama, and Paul Pavelka, the venue operates as a nonprofit (Heartwood Foundation, EIN 83-0677735) as of 2025. The venue offers event ticketing for concerts and shows, multiple membership tiers (Supporter at $25/month, Superfan at $50/month, Legend at $100/month, and Icon at $150+/month), venue rentals, gift cards, and hosts the annual Heartwood Music Festival. Community programming includes free Community Nights every Wednesday featuring jazz, blues, open mics, and other activities. The venue has roots dating back to 1977 with Mirror Image Recording Studios.
Differentiator
Problem solved
Functional benefit
Products and services
- Heartwood Soundstage Venue
- Event Ticketing
- Supporter Membership
- Superfan Membership
- Legend Membership
- Icon Membership
- Gift Cards
- Venue Rentals
- Heartwood Music Festival
- Community Nights
- Production Studio Services
Quantifiable outcome
- Heartwood Music Festival IX in 2025 demonstrates sustained event production over multiple years
- +1 more outcomes
Companies that use Heartwood Soundstage
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Heartwood Soundstage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heartwood Soundstage partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Avera & SmithminorLaw firm sponsor displayed on Heartwood Soundstage website. Sponsored by Avera & Smith (The Goat of Injury Law) appears on website footer across multiple pages, indicating ongoing sponsorship arrangement.
- North Central Florida Blues SocietycoreNCFBS is a regular co-presenter of blues events at Heartwood, including Blues Challenges, Blues Showcases, and Community Nights. They are an affiliate of the Blues Foundation and hold regional competitions at the venue.
- Indie LivecoreIndie Live regularly presents indie music showcases at Heartwood, including IndieLive Summer and various Indie Live Presents events featuring multiple acts.
- Rhinestones & RustcoreRhinestones & Rust co-presents Rhinestones and Resistance, a country music show against fascism with portion of proceeds benefiting local Immigrant Safety Fund.
- Colt ClassicminorColt Classic co-presents Winyah with Twin Suns event at Heartwood Soundstage.
- Gainesville Circus CentercoreGainesville Circus Center partners with Heartwood on events including Brazil Fest and Gainesville Reggae Festival, offering tax credit benefits to sponsors and supporters.
- Latina Women's LeaguecoreLatina Women's League co-presents Gainesville Latino Film Festival events at Heartwood, including Baila Gainesville with Tropix and Latin Dance Community Nights.
- Gainesville Reggae Festival SponsorsminorJungle Boys, The Flowery, and Ready to Paint sponsor the Gainesville Reggae Festival, with the Gainesville Circus Center providing nonprofit partnership and tax credit benefits.
- Pulp ArtsminorPulp Arts co-presents Susmita Datta Quintet at Heartwood Soundstage.
- The Listening RoomcoreThe Listening Room co-presents Aoife O'Donovan benefit performance supporting The Lynx Books and Gainesville Reads.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Heartwood Soundstage competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Heartwood Soundstage social profiles
Digital presenceHeartwood Soundstage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartwood Soundstage leadership team
Management profileNumber of profiles
Profiles5 records
Heartwood Soundstage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartwood Soundstage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartwood Soundstage
What does Heartwood Soundstage do?
Heartwood Soundstage is a nonprofit performing arts venue and production studio in Gainesville, Florida. It hosts live music concerts featuring national touring acts and local musicians, runs weekly Community Nights, and operates an annual Heartwood Music Festival. The venue also offers tiered membership subscriptions, on-site beverage sales, venue rentals for private events, and professional audio/video production services rooted in the historic Mirror Image and Medusa studios.
Is Heartwood Soundstage a public or private company?
Heartwood Soundstage is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Heartwood Soundstage founded?
Heartwood Soundstage was founded in 2017. It employs 11 to 50 people.
Where is Heartwood Soundstage based?
Heartwood Soundstage is headquartered in Gainesville, Florida, United States, in the North America region.
How does Heartwood Soundstage make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are membership Subscriptions, venue Rentals, donations and beverage Sales.
Does Heartwood Soundstage have an API?
No public API is recorded for Heartwood Soundstage.
What industry is Heartwood Soundstage in?
Heartwood Soundstage's product category is Live Music Venue / Performing Arts. Its primary akta.pro industry code is MPAIAFAB, Music Venues & Venue Operators (Clubs, Theaters, Arenas), with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 71131.