Heartychem Corp.

What Heartychem Corp. does

Heartychem Corp. is a privately held South Korean B2B chemical trading company headquartered in Seoul (Rm. 1806, Trade Tower, World Trade Center, 511 Yeongdong-daero, Gangnam-gu). The company does business as "The Standard-Heartychem" and operates with a small team of approximately 11 employees. Its product portfolio is organized into two main categories: Fertilizers and Bulky Products (including nitrogen, potash, phosphate, and complex fertilizers for agricultural use) and Chemical Products (including rubber and rubber chemicals and other specialty chemicals for industrial applications). Customers are industrial and manufacturing buyers in agriculture and rubber processing.

The company generates revenue through one-time B2B sales of chemical products to industrial customers, delivered primarily through direct corporate sales rather than a self-service model. Its go-to-market is sales-led, with regional presence supported by wholly-owned overseas branches in Ho Chi Minh City (Vietnam), Kunming, Hong Kong, Shanghai, and Dongguan (China). Distribution is direct B2B via the company's offices and sales representatives. The marketing footprint is minimal, consisting of a corporate website at hearty.co.kr and direct enterprise sales outreach.

Technology is limited to a web-based business operations platform and an SMS messaging service used for customer communications, with no proprietary product IP, patents, certifications, or AI capabilities reported. No funding rounds, M&A activity, leadership disclosures, or revenue figures are publicly available. The company is privately held with no parent company or controlling investor identified, and ownership structure is not disclosed.

Name

Heartychem Corp.

Legal name

Heartychem

Website

https://hearty.co.kr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartychem Corp. is a privately held Seoul-based B2B chemical trading company that sells fertilizers, rubber chemicals, and other industrial chemicals to manufacturing and agricultural customers across South Korea, Vietnam, and China via wholly-owned overseas branch offices.

Ownership category

akta.pro rank

Product category

Industrial Chemicals Distribution

NAICS

Basic Chemical Manufacturing (3251), Petrochemical Manufacturing (325110)

SIC

Industrial Inorganic Chemicals (2810), Industrial Organic Chemicals (2860), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Commodity Surfactants & Detergent Base Chemicals (IMAEAAAI)

akta.pro secondary industries

Chemicals & Petrochemicals (Non-Hazmat Specialized Handling) (TLAIALAJ), Sulfur & Acid Gas Feedstocks (Sulfur, Sulfuric Acid, Mercaptans) (EUALAHAH)

Keywords

• Industrial chemical trading
• Fertilizer distribution
• Rubber chemicals supply
• Agrochemical products
• Chemical commodities

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Chemical Products Sales: Revenue generated from the sale of fertilizers, rubber chemicals, and other chemical products to industrial customers in B2B markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Heartychem Corp. is a B2B trading company that supplies industrial chemical products, primarily fertilizers (nitrogen, potash, phosphate, and complex fertilizers) and rubber chemicals, along with other specialty chemical products. The company serves agricultural and manufacturing customers across South Korea, Vietnam, and China through its headquarters in Seoul and five regional branch offices.

Product overview

Heartychem Corp. is a chemical manufacturing company offering a portfolio of industrial products organized into two main categories: Fertilizers and Bulky Products (including Nitrogen/Potash Fertilizer and Phosphate/Complex fertilizers for agricultural use), and Chemical Products (including Rubber and Rubber Chemicals as well as Other specialty chemicals). The company operates multiple overseas branches across Asia to serve international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Nitrogen and Potash Fertilizer Nitrogen and potash-based fertilizers for agricultural use, supporting crop growth and soil nutrient management. Targeted at industrial agricultural buyers.
• Phosphate and Complex Fertilizers Phosphate-based and complex fertilizer products for agricultural applications, sold to industrial agricultural buyers across Asian markets.
• Rubber and Rubber Chemicals Rubber materials and chemical additives for rubber processing and manufacturing applications, supplied to rubber manufacturers and processors.
• Chemicals and Other Specialty Products Various specialty chemical products beyond fertilizers and rubber chemicals, intended for diverse industrial applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• IMCD: Specialty chemicals distribution group operating across Asia with a focus on industrial additives and rubber-related chemistries. Overlaps in rubber chemicals and specialty distribution, though skewed toward formulation support rather than bulk fertilizers.
• Brenntag: Global market leader in chemical distribution with significant Asia-Pacific operations. Comparable end markets and product breadth, though at vastly larger scale and breadth.
• Univar Solutions: North America-headquartered chemical and ingredient distributor serving industrial and agricultural markets. Comparable in serving both industrial and agricultural chemical customers via B2B distribution.

Direct peers

• ICC Chemical Corporation: Global chemical trading and distribution company handling bulk industrial chemicals across multiple regions. Closely comparable as a trading-driven intermediary rather than a primary manufacturer, with similar products flowing through international channels.
• Helm AG: Hamburg-based family-owned chemical distributor with a worldwide marketing/distribution network for fertilizers, agricultural inputs, and industrial chemicals. Directly comparable business model of trading chemicals between producers and end-users across regions.
• DKSH: Swiss-listed market expansion services group focused on Asia, providing distribution and specialty chemicals sourcing across Vietnam, China, and other Asian markets. Comparable geographic emphasis and chemical distribution/agency role.

Regional players

• Sinochem: Chinese state-owned conglomerate with major fertilizer and chemicals trading operations. Highly comparable in product scope (fertilizers, commodity chemicals) and operates in Heartychem's branch geographies, though at incomparable scale and as a Chinese-headquartered player.
• Kolon Industries: Korean chemicals and industrial materials company with exposure to rubber chemicals, specialty chemicals, and chemical trading. Comparable Korean base and overlap in rubber chemicals distribution.
• Hanwha Solutions: Major Korean chemicals manufacturer with global distribution of fertilizers (via Hanwha General Chemicals) and advanced materials. Comparable Korean domicile and fertilizer trading exposure, though primarily an upstream manufacturer rather than a pure trader.
• LOTTE Chemical: Korean petrochemical producer with downstream distribution in Vietnam and other Southeast Asian markets. Geographic overlap with Heartychem's Ho Chi Minh and Chinese branches, though operating primarily as a producer rather than a multi-product trader.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/heartychem-corp-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartychem Corp.